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What 10 things recruiters and hiring managers are looking for in a sales resume
1. Your Resume Header
Your resume header is the first thing the recruiter will look for on your resume. It’s how you introduce yourself. It should provide the recruiter with your name and relevant contact information. This includes your email, phone number, and possibly a website link. The idea here is to provide the recruiter with an easy channel of communication and to contextualise your experience. It provides a name (and a face should you wish) to the story.
2. Your Strengths
As mentioned, you should take ownership of what you’re skilled in. It’s not arrogance, it’s confidence. Highlighting your core strengths tells the recruiter you’re self aware, but it also plays into problem-solving. Remember, the recruiter is looking to bring about change in the organisation with your hiring.
Therefore, highlighting your core skills makes this process easier. Think carefully about the presentation of your core strengths, too. Including a relevant graphic and/or icon beside each strength can add flair to set you apart.
3. Your Еducation
Working in a field like sales requires an understanding of human behavior and decision making. Many sales techniques are based on complex theories that are important for you to understand. Providing an account of your education gives the recruiter an idea of the type of study you have done preparing for your work in a theoretical sense. This is especially important for recent graduates and those still in education.
4. Your Experience
Sales place a great emphasis on practical ability. While having a theoretical base is important, especially for understanding human behavior, you need to show you know how to apply your knowledge. Even if you’re starting out as a novice, it is possible to provide previous experience in your sales resume. For example, selling tickets for a Charity gig.
5. Your interests
Employees work best in an company they believe in. Team’s work together best when everyone is on the same page. Therefore, it is important for recruiters to assess your culture fit before making the phone call to offer you an interview. Giving a clear account of your interests shows the recruiter what you spend your time on outside of networking, closing deals, and fulfilling orders.
6. Your Languages
Speaking multiple languages has positive effects on your performance and increases your chances at getting hired. Businesses are investing into the global economy more-and-more each day, with this comes its own set of challenges. Being able to communicate with clients in more than one way, with a comprehension of multiple cultures, is incredibly beneficial in sales.
7. Most Proud Of
A Most Proud Of section is perfect for a sales resume as it reflects one of the most important traits of anyone working in sales - versatility. As an Enhancv staple, you can use your Most Proud Of section to discuss a moment in your life that doesn’t fit neatly in your experience but is important to the story of your career, or even using it to highlight significant achievements that also have a personal meaning.
8. Your philosophy
Your philosophy tells the recruiter everything they need to know about your approach to sales. This can be a quote from a significant figure in your life (from sales or elsewhere), a quote you live by, or something that has stuck with you during your career. It gives insight into culture fit too.
9. Your certificates and courses
Not all of the skills required to work in sales are inherently sales-related. Other soft skills such as human relations, quality assurance, technologies, and so on also are implicated in your performance. You can quantify your skills and back them up by including a list of relevant courses you’ve undertaken. It’s also beneficial to mention any certificates that indicate a broader spectrum of ability.
10. Your recommendations
Recruiters are heavily influenced by recommendations of your skill. Adding in quick recommendations from former colleagues can shape the impression that’ll end you in the Yes pile over the No pile.
How to get a referral on LinkedIn for the Sales role you want
Applicants who rely solely on their resume to get an interview have less than a 2% chance of getting an interview. At the same time, the sales industry is downsizing (in the US). As you can see, it’s important to give yourself the best shot possible at getting hired. This includes leveraging personal connections to get referred to a job.
So before you start applying for a new sales role, check your 1st and 2nd degree contacts in both LinkedIn and in any other relevant groups you may belong to. If you don’t have strong connections in the industry you’re looking to establish yourself in, start making them now!
Check out our guide on getting referrals for any job you’re applying for.