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How to write an eye-grabbing Entry Level Sales resume
Sales people are very goal-driven professionals, so here are the two goals you should achieve with your entry level sales associate resume.
Goal #1: Beat ATS
If you apply through public job boards or career websites, you should know that hundreds of other people are applying for the same job as you are at the same time.
When it comes to sales, in 75% of cases, your resume will be looked over by a robot first, also called an ATS (Applicant Tracking System).
This means that it will be scanned for certain keywords, and if your resume doesn’t contain those, the human recruiter won’t ever get the chance to see the application you sent.
You’ll see many of those words in the job description. For example, sales, leads, accounts, closing, communication.
We’ll talk more about keywords in the Experience and Skill sections.
Goal #2: Impress a recruiter
After you’ve passed the initial robot-check, your resume ends up in a recruiter’s hands. That means two things:
- Never lie on your resume trying to pass ATS, it’ll become obvious during the interview and you won't get the job
- Don’t stuff your resume with keywords — recruiters will sense that and reject the application once it gets to them
Now your goal is to stand out. Here are the things that recruiters will appreciate in your entry level sales resume:
- Paid sales internships
- Relevant sales experience (closing, communication, presenting, etc.)
- Quantifiable sales-related achievements
- Product knowledge or passion for the product’s industry
- Education (bachelor’s is preferred, relevant degree - desired)
- Demonstration of soft skills
- Technical certifications (Google Ads, Facebook / IG ads, Salesforce)
The more you manage to organically weave those into your entry sales resume, the more you’ll have a chance to get your foot in the door.
Are you ready to start one of the most important sales of your life? Read on.
What makes an impactful Entry-Level sales resume layout
The perfect layout for your resume depends on what kind of sales experience you have.
If you had a paid internship and maybe even a sales job for some time, consider using standard reverse chronological order for your resume.
That way you’ll emphasize key sales responsibilities and results that you were able to achieve at each place you worked.
If, however, you don’t have that much of experience or the experience you do have is diffused over time, consider using a hybrid layout that effectively combines your skills and experience in a single narration.
For example, you may have had experience assisting an online marketer or volunteer organization and performed a variety of tasks for them.
While this was a part-time job with a lot of different tasks, sometimes you were able to drive marketing results and applied certain sales techniques.