Here’s why this is our choice for a great VP of sales resume:
Leadership and Proven Growth: Carla’s experience is clearly rooted in leadership, particularly in sales leadership roles where she's had direct impacts on revenue growth. From her time at Wolf Inc, where annual revenues increased by 310%, to her role at Rolfson where sales margin jumped from 50% to 81%, this evidence of her ability to significantly drive sales and revenue is crucial.
Strategic Savings and Efficiency: At Boyle Ltd, Carla's effort to source a new product resulted in a 60% reduction in printing expenses, which saved more than $500,000/year. This shows she doesn't just focus on revenue growth but also on cost-saving, making operations more efficient.
Certifications Relevant to the Role: Carla has a Six Sigma Black Belt certification from the Management and Strategy Institute, which indicates proficiency in improving organizational processes and reducing errors. This is particularly important for a VP of Sales role where streamlining processes and enhancing efficiency can lead to improved sales outcomes.
Talent Management and Team Growth: Carla's experience in talent acquisition, where she hired 40+ Sales Execs and multiple VPs at Nader, combined with her management of a 40+ person organization at Rolfson while lowering turnover to <10%, underscores her strength in building and maintaining strong teams, a critical aspect for a VP of Sales.
How to format a VP of Sales resume
When competing at a high level in a competitive market, organized formatting and a clear message are crucial. It’s the first thing recruiters notice when they look at your resume and gives them their first impression of you as a candidate.
Your VP of sales resume will have to stand out among your equally skilled and qualified peers, so there’s no time to waste with getting off on the right foot.
Here are a few areas to focus your attention when formatting your resume for VP of sales positions:
Reverse chronological layout - this resume style puts the central focus on your work history in a reverse timeline. VP roles come after years of commitment in your field and hiring managers will see your steady career growth with this layout.
Header - the top of your resume should include a brief but important header that provides professional contact information and a link to your online profile. Including a URL to your LinkedIn profile will show employers how you maintain a visible and impressive digital presence.
Key achievements - industry achievements demonstrate a consistent track record in your field and show potential employers the kind of success you will bring to their company. Use metrics like growth percentages, quota achievements, and team performance to highlight your value.
Limit to one page - just because you can fill pages and pages with your work experience doesn’t mean you should. Recruiters are busy and don’t want to comb through every job you’ve ever had. Include only the strongest and most relevant information on your VP of Sales resume and tailor every section to fit your target job.
Ensure preservation of formatting and added security by using a PDF file format instead of Doc. Don’t waste hiring managers’ time with files that are difficult to access or read.
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The top sections on a VP of Sales resume:
Use the “Summary” section to highlight your top achievements and align with the company's needs, proving you have a track record of sales success.
The “Sales Experience and Achievements” should demonstrate your expertise and how you've positively impacted past employers, showcasing quantifiable results.
Utilize the “Sales Training and Certifications” to confirm your dedication to professional growth and that you're updated with the latest sales techniques and trends.
A “Key Accounts Managed” section can list significant clients or companies you've worked with, indicating your ability to handle high-value relationships.
“Sales Technologies and Tools” section should show you're adept with contemporary sales tools and platforms, indicating you can seamlessly integrate into the company's processes.
What recruiters want to see on your resume:
Proven track record of achieving or exceeding sales targets, ideally with demonstrated growth over consecutive years.
Experience in building, mentoring, and leading high-performing sales teams with clear examples of team successes.
Familiarity with sales technologies, CRM tools, and data-driven decision-making processes tailored to optimize sales strategies.
Expertise in strategic sales planning, including market analysis, segment targeting, and pipeline development, particularly in the industry in question.
Established relationships and network within the industry, highlighting key partnerships, closed deals, and alliances.
How to write your VP of Sales resume experience
Your resume experience section is where you show your work history along with accomplishments from each job. Each role should include 3-4 bullets highlighting your top achievements.
Be mindful of not just listing job duties without achievements. This section must demonstrate that you have strong inside knowledge of your industry and have achieved measurable success.
Let’s look at a VP of sales resume sample experience section.
VP of Sales
02/2019 - 11/2021
Became VP in spring 2020
Supervised and managed reports
Led successful new product launch
What doesn’t work in this example:
No measurable data - “led successful new product launch” and “managed reports” are meaningless if the success is not quantified. The definition of success is open to interpretation. Don’t expect employers to take your word for it.
Lacking context - “became VP in spring 2020” is irrelevant and maybe even harmful to your chances without proper context. Why did this candidate change positions in the middle of their time at this company? What prompted the change?
No mention of sales tech - tools and technologies in sales evolve rapidly. Companies need to know you’re up to date on the latest trends and platforms. Be sure to include accomplishments that involve current industry tools.
Let’s make a few updates and take another look.
VP of Sales
02/2019 - 11/2021
Promoted from Lead Sales Representative to VP of Sales in 2020
Supervised and managed 20 reports using CRM tools that resulted in 250% increase in revenue growth
Led new AI-driven product launch that earned $2.7M in revenue and reduced travel costs by 20%
What works in this example:
Shows career growth - “promoted from Lead Sales Representative to VP of Sales” shows commitment to the job and growth in the role.
Quantifies success - real numbers and data like “250% increase in revenue growth” and “earned $2.7M in revenue” provide measurable evidence to back up claims of success. Employers will see how you will impact success in your role.
Demonstrates industry knowledge - “led new AI-driven product launch” and the use of “CRM tools” shows up to date skills in the industry and ability to achieve success in a competitive landscape.
How to quantify impact on your VP of sales resume
Companies want a VP of sales who is going to increase profits and generate impressive revenue. They’re not going to hire a candidate without a proven track record.
Quantify your achievements from previous roles by using real numbers and data in your resume. Show hiring managers exactly what you have accomplished.
Here are a few areas to consider when deciding what numbers to include in your VP of sales resume:
Total revenue growth percentage achieved during your tenure. This showcases your direct impact on the company's bottom line and profitability.
Number of new accounts or clients acquired under your leadership. It highlights your ability to drive new business and expand market reach.
Percentage reduction in sales cycle time, if applicable. This indicates efficiency improvements and faster deal closures.
Quota attainment percentage of your sales team. A consistently high quota attainment reflects strong team management and coaching skills.
Number of salespeople you've directly managed or trained. This emphasizes your leadership capabilities and capacity to handle large teams.
Growth rate in the size of deals or contracts secured. Demonstrating an ability to close bigger deals suggests competence in targeting high-value clients or upselling.
Any reduction in customer churn or increased customer retention percentages. This underlines the quality of sales and after-sales processes under your leadership.
Any sales process improvements or tools implemented, with corresponding performance improvements in percentage. Demonstrating adaptability and proactive process enhancements signals a forward-thinking approach.
How to list your hard skills and soft skills on your resume
Showing sales tech skills and other industry expertise are crucial to an impactful VP of sales resume. Potential employers want someone who can compete in a rapidly changing sales landscape.
Skills on your VP of sales resume will be in two categories - hard skills and soft skills.
For candidates with a long career and many achievements to choose from, a summary is the better choice. If you’re applying at the VP level, you want to show companies what you’ve already accomplished in the industry.
However, it is a good strategy to finish your summary with a mutual goal you share with your target company. This will show that you’ve done your research and are prepared to impact success.
Let’s look at an example of a vice president of sales resume summary.
A leader with experience in the digital marketing industry. I've led teams on successful product launches using innovative sales tech. I can work with customers, employees, and colleagues which makes me the ideal candidate for the VP of Sales position at Booker Corp.
What doesn’t work with this example:
No quantifiable achievements - this candidate makes general claims like “successful product launches” and a “leader with experience” without providing evidence. Backing up claims with specific metrics and measurable results make a summary stronger.
General statements - blanket claims like “I can work with customers” or the use of “innovative sales tech” don’t really mean anything without specifics. Don’t leave anything to the imagination in your summary and communicate exactly what makes you a great candidate.
Unclear goal - ending the summary without a clear shared goal with the target company shows how your experience makes you the right fit for the role. Be sure to research the company and find out how you can provide solutions to their specific problems.
Let’s make a few updates and try this VP of sales summary again.
A sales leader with 15 years of experience in the digital marketing industry. I've led teams of 50+ representatives on product launches that generated an average of $4.5M in revenue using innovative AI software and CRM tools. I am seeking the opportunity to leverage my communication skills with customers, employees, and colleagues to increase client base as the VP of Sales at Booker Corp.
What works in this example:
Cites measurable results - this updated summary now includes specific metrics and numbers like “50+ representatives” and “$4.5M in revenue” that show how the candidate will impact success. Highlight your best and most relevant industry achievement in your summary to show your value right away.
Shows current industry knowledge - showing that you achieved your results by using up to date terminology like “AI software and CRM tools” shows potential employers that you operate in a competitive landscape and can keep up with the latest technology.
Provides solutions - this candidate ends their summary by showing how their communication skills will impact success at their target company. Show that you’re the right candidate by leveraging your experience to meet company goals.
Additional sections for a VP of Sales resume
As vice president of sales, you may have some relevant experiences that don’t fit the standard resume sections. Over the course of your long career, it’s understandable that you’ve developed skills in different areas.
If you have skills, experiences, or abilities that are relevant to your target job, consider adding additional sections to your resume.
Here are a few sections to consider for your VP of sales resume:
Languages - speaking multiple languages can be of great value in VP positions, especially if the role requires communication or marketing in different languages
Volunteering - show your relevant background by including volunteer experience, especially if it included sales or leadership skills
Hobbies- even hobbies and interests can increase the value of your resume if they are relevant to your target job such as niche skills or specialized knowledge
Key takeaways for creating your VP of sales resume
You are just about ready to write that amazing VP of sales resume that gets callbacks! Let’s review a few key points before we finish up.
Clear and organized formatting for your VP of sales resume is crucial to standing out in a competitive market. Use professional contact info and an online profile to show an active digital presence.
Highlight industry specific knowledge and sales technologies to show potential employers that you’re up to date on the latest strategies and trends.
Quantify impact with measurable results and specific metrics to show hiring managers how you will impact success in your role at their company.
Show your value in your industry by including your greatest achievement in a summary that tells employers why you’re the right fit for their company.
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Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.