INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Lead Generation positions are at a 4% growth rate, which is slower than average. With that said, there are currently 518,800 jobs in the market right now. The total number of jobs is expected to increase by 21,800 to 540,600 in the period of 2020-30.
What’s more, the median annual wage for the Lead Generation jobs was $51,220 in May 2020. The lowest 10% earned less than $25,100, and the highest 10% more than $112,410.
Our conclusion? The Lead Generation job market is wide open for candidates.
Top lead generation sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
A lead generation resume experience section to be proud of
Writing a strong experience section for your lead generation resume.
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Looking for real-life examples of what a strong experience section looks like? Check out our suggestions below!
- Generating leads from various online sources
- Finding direct dial and e-mails of potential clients and passing them to the sales department
- Part of the Customer Success team
- Develop new business through telephone, email, and social network selling
- While in this position I was responsible for about 39% of the team’s total activities
- Contributed 25% of the team’s total contribution to our qualified appointments total.
- Achieved 108% of total ACR, (total goal), by my third quarter.
- 3-month independent contractor
- Knowledge of telephony systems such as PBX/VOIP
- Responsible for prospecting, qualifying and generating new sales leads
- Conduct research to identify potential prospects.
- Plan, develop and execute Lead Generation strategies
- Use of online resources to generate leads (emailing, newsletters…)
- Organize events to acquire leads
- Create and design product sheet presentations
- B2B relations
- Prepare and delivere customer presentations
- Provide support and opportunities to the Sales Managers
- 100%+ quota attainment every month on multiple projects
- Achieved daily dial and project lead quota on regular basis (120+ Dials/Day, 15+ Leads/Month)
- Specialized in working with a wide array of clients including; eCommerce, financial industry, IT security, insurance & VRBO.
- Extensive work with SFDC (Classic), Excel, Outlook and Google tools
- Delivered a $4.2M regional increase in revenue year over year through the development and implementation of a dormant account reactivation program.
- An integral member of Salesforce transition team during company merger.
- Partial Salesforce implementation that included data clean up, mapping, data migration,and roll-out and training of over 1,500 end users.
- Managed Salesforce requests/issues for 2,500+ Salesforce total end users.
- Generated 700+ successful leads for customer acquisition of the Equitel mobile money service over 3 months
- Cross-sold 5+ financial services products inclusing American Express credit cards, SME loans, international transfers and LPO financing
- Championed Equitel lead generation for 4 Equity Bank branches each with 1000+ customers
- Created lead generation team to identify "sales ready" opportunities.
- Established lead generation process and sales-handoff process.
- Uncovered the company's first four "million dollar customers".
- Worked with marketing leadership to align marketing and sales for a more effective cross-functional team.
- Optimize lead generation marketing mecanics with advanced digital solutions (scoring, proactive lead gen, personnalisation)
- Optimize lead generation sales mecanics with Linkedin Sales Navigator (Programm Manager)
- Accelerate sales team business with sales automation solutions (nurturing of pipeline opportunity)
- Conceptualize and implement lead nurturing programs with Eloqua Measure and pilot Lead Generation & Sales Acceleration activity with dedicated dashboards and KPIs
- Benchmark on lead generation, lead nurturing, sales acceleration and marketing automation best practices
- Liaison between customers and lead generation team
- In charge of a team of 13 people based in Milano
- Providing guidance, instruction and direction for the purpose of achieving result, grant quality standards, respect KPI
- Managing individual and group coaching/training activities also
- Consistent performance incentive achievement enabled a permanent contract
- Completed soft launch for global organisation within Australia which enabled further business across Asia-Pacific region
- Over-achieved by over 1000%
- Maintained high activity levels ( making 50 to 60 cold calls a day).
- Scheduling 2 to 3 meetings a day for BDM.
- Average 8 to 10 new meeting per week.
- Updated CRM with additional information obtained via Cold Calling (contract end dates , current service provider, upcoming projects)
- Experience of conducting, analyzing and interpreting customer, competitor and market intelligence across the market spectrum on customer segmentations and product categories
- Harvesting market/company data based on ideal customer profile
- Creating and produce market research reports on specific products and markets
- Responsible for the development of client reports on current trends
- Liaison between customers and lead generation team (various channels: phone, email, social media outbound and inbound)
- In charge of a team of 13 people based in Milano
- Providing guidance, instruction and direction for the purpose of achieving result, grant quality standards, respect KPI
- Managing individual and group coaching/training activities also
- Main projects: IBM, HPE, Fujitsu, Informatica, Cisco, Google
PRO TIP
Check the Lead Generation job description for inspiration. Look for similarities between your employer’s values and your experience.
Action verbs for your lead generation resume
Recommended reads:
Taking Control of Your Lead Generation Resume’s Skills Section
A skills section that shows what you're capable of includes:
- Keywords from the job advert to help you pass ATS;
- Both hard and soft skills, incl. technical skills and people skills;
- Skills that are relevant to the position you’re applying for;
- No more than 15 skills – to keep your resume readable.
Top skills for your lead generation resume
SalesForce CRM
Maxhire
RightNow
ProSam
Banner
QuickBooks
JMS
0365
Relationship Building
Time Management
Storytelling
Research / Information Gathering
Critical Thinking
Problem Solving
Tech Savvy
Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Lead generation resume header: tips, red flags, and best practices
Checklist for your lead generation resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Lead Generation resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
A lead generation resume summary that spotlights your achievements
Checklist: a strong lead generation resume summary:
- Use adjectives that highlight the character traits you’re most proud of;
- Mention 1-2 of your biggest achievements;
- Add keywords from the job advert to increase your chances of passing ATS;
- Keep the recruiter’s attention by going for short sentences.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Creating an impressive education section for your lead generation resume
The education section: checklist
- List your degrees in reverse-chronological order;
- Include your degree subject, place of study, name of institution, and year of graduation;
- Add a line or two about your relevant certifications;
- Mention some classes and projects that have helped you gain additional skills.
Top Certifications for your Lead Generation resume
LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales
Lead Generation Machine: Cold Email B2B Sales Master Course
Schedule meetings emailing small to large companies for business development, B2B, startup, consultants, & entrepreneurs
The Complete Cold Email Course 2022 - B2B Lead Generation
Watch step by step and see exactly how I create effective cold emails campaigns for B2B lead generation.
LinkedIn Ads: LinkedIn Lead Generation | LinkedIn Marketing
LinkedIn Advertising Course, LinkedIn Ads, LinkedIn Lead Generation, LinkedIn Marketing, Social Media Marketing & Ads
LinkedIn Marketing Lead Generation for B2B Sales and Coaches
The Ultimate LinkedIn Marketing Remote System for LinkedIn Lead Generation and B2B Sales. Messaging templates included
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
A professional format for your lead generation resume
There are some aspects worth taking into consideration when choosing the format of your Lead Generation resume. These include the position and company you’re applying for, your total years of experience, whether you’ve been through some employment gaps, and so on.
Generally speaking, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological resume format is just that: all your jobs listed in a reverse-chronological way, starting from the most recent and moving backward. It’s great for highly experienced professionals with over 10 years in the industry behind their backs. The reason for this: it’s almost entirely focused on experience and achievements.
The functional skills-based resume format, on the other hand, is just the opposite. It’s based on your skills, personality, and expertise. It highlights what you’re capable of even when you don’t have sufficient work experience. This makes it great for students, recent graduates, or people with larger career gaps.
If neither of these sounds like you, go for the combination resume format. It’s a combination of the best characteristics of other formats, which makes it great for showcasing different aspects of your career and education. It also gives you plenty of options to choose from – in terms of colors, structure, and sections.
Check out our additional tips on perfecting your Lead Generation resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Lead Generation resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
Recommended reads:
PRO TIP
Test your draft Lead Generation resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Additional sections for your lead generation resume
After drafting the required sections of your Lead Generation resume, it’s now time to move to something a bit more fun. There are a number of sections you can add to your resume depending on the company, the position, and how you’re feeling in general:
Adding the right kind of creativity to your lead generation resume
It is through creativity that we express ourselves. And trust us, it’s important to show at least a bit of your personality if you want to leave a strong first impression.
But what are the ways to add creativity to your Lead Generation resume? Well, you can either go for a colorful and engaging template, or you could add some out-of-the-box sections, such as ‘life philosophy’ or ‘what my typical day looks like’.
It’s up to you! Just make sure that the level of creativity matches the position, the company, and the industry you’re applying for.
What makes a great lead generation resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
