INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Lead Generation positions are at a 4% growth rate, which is slower than average. With that said, there are currently 518,800 jobs in the market right now. The total number of jobs is expected to increase by 21,800 to 540,600 in the period of 2020-30.
What’s more, the median annual wage for the Lead Generation jobs was $51,220 in May 2020. The lowest 10% earned less than $25,100, and the highest 10% more than $112,410.
Our conclusion? The Lead Generation job market is wide open for candidates.
Top Lead Generation sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Lead Generation resume experience section
Lead Generation Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Lead Generation resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Generating leads from various online sources
- Finding direct dial and e-mails of potential clients and passing them to the sales department
- Part of the Customer Success team
- Develop new business through telephone, email, and social network selling
- While in this position I was responsible for about 39% of the team’s total activities
- Contributed 25% of the team’s total contribution to our qualified appointments total.
- Achieved 108% of total ACR, (total goal), by my third quarter.
- 3-month independent contractor
- Knowledge of telephony systems such as PBX/VOIP
- Responsible for prospecting, qualifying and generating new sales leads
- Conduct research to identify potential prospects.
- Plan, develop and execute Lead Generation strategies
- Use of online resources to generate leads (emailing, newsletters…)
- Organize events to acquire leads
- Create and design product sheet presentations
- B2B relations
- Prepare and delivere customer presentations
- Provide support and opportunities to the Sales Managers
- 100%+ quota attainment every month on multiple projects
- Achieved daily dial and project lead quota on regular basis (120+ Dials/Day, 15+ Leads/Month)
- Specialized in working with a wide array of clients including; eCommerce, financial industry, IT security, insurance & VRBO.
- Extensive work with SFDC (Classic), Excel, Outlook and Google tools
- Delivered a $4.2M regional increase in revenue year over year through the development and implementation of a dormant account reactivation program.
- An integral member of Salesforce transition team during company merger.
- Partial Salesforce implementation that included data clean up, mapping, data migration,and roll-out and training of over 1,500 end users.
- Managed Salesforce requests/issues for 2,500+ Salesforce total end users.
- Generated 700+ successful leads for customer acquisition of the Equitel mobile money service over 3 months
- Cross-sold 5+ financial services products inclusing American Express credit cards, SME loans, international transfers and LPO financing
- Championed Equitel lead generation for 4 Equity Bank branches each with 1000+ customers
- Created lead generation team to identify "sales ready" opportunities.
- Established lead generation process and sales-handoff process.
- Uncovered the company's first four "million dollar customers".
- Worked with marketing leadership to align marketing and sales for a more effective cross-functional team.
- Optimize lead generation marketing mecanics with advanced digital solutions (scoring, proactive lead gen, personnalisation)
- Optimize lead generation sales mecanics with Linkedin Sales Navigator (Programm Manager)
- Accelerate sales team business with sales automation solutions (nurturing of pipeline opportunity)
- Conceptualize and implement lead nurturing programs with Eloqua Measure and pilot Lead Generation & Sales Acceleration activity with dedicated dashboards and KPIs
- Benchmark on lead generation, lead nurturing, sales acceleration and marketing automation best practices
- Liaison between customers and lead generation team
- In charge of a team of 13 people based in Milano
- Providing guidance, instruction and direction for the purpose of achieving result, grant quality standards, respect KPI
- Managing individual and group coaching/training activities also
- Consistent performance incentive achievement enabled a permanent contract
- Completed soft launch for global organisation within Australia which enabled further business across Asia-Pacific region
- Over-achieved by over 1000%
- Maintained high activity levels ( making 50 to 60 cold calls a day).
- Scheduling 2 to 3 meetings a day for BDM.
- Average 8 to 10 new meeting per week.
- Updated CRM with additional information obtained via Cold Calling (contract end dates , current service provider, upcoming projects)
- Experience of conducting, analyzing and interpreting customer, competitor and market intelligence across the market spectrum on customer segmentations and product categories
- Harvesting market/company data based on ideal customer profile
- Creating and produce market research reports on specific products and markets
- Responsible for the development of client reports on current trends
- Liaison between customers and lead generation team (various channels: phone, email, social media outbound and inbound)
- In charge of a team of 13 people based in Milano
- Providing guidance, instruction and direction for the purpose of achieving result, grant quality standards, respect KPI
- Managing individual and group coaching/training activities also
- Main projects: IBM, HPE, Fujitsu, Informatica, Cisco, Google
- Experience of conducting, analyzing and interpreting customer, competitor and market intelligence across the market spectrum on customer segmentations and product categories
- Harvesting market/company data based on ideal customer profile
- Creating and produce market research reports on specific products and markets
- Responsible for the development of client reports on current trends
PRO TIP
Check the Lead Generation job description for inspiration. Look for similarities between your employer’s values and your experience.
Action Verbs for your Lead Generation Resume
Recommended reads:
Lead Generation Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Lead Generation resume
- SalesForce CRM
- Maxhire
- RightNow
- ProSam
- Banner
- QuickBooks
- JMS
- 0365
- Relationship Building
- Time Management
- Storytelling
- Research / Information Gathering
- Critical Thinking
- Problem Solving
- Tech Savvy
- Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Lead Generation Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Lead Generation Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Lead Generation resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Lead Generation Resume Summary Best Practices
Checklist: What to include in your Lead Generation resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Lead Generation resume
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Lead Generation Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Lead Generation Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Test your draft Lead Generation resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Lead Generation resume:
Lead Generation Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Lead Generation resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Lead Generation Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
