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5 Retail Assistant Store Manager Resume Examples & Guide for 2024

Your retail assistant store manager resume must demonstrate robust customer service skills. Highlight your ability to lead and motivate a team to drive sales and provide exceptional service. Ensure your resume showcases your experience with inventory management and merchandising. Your proven track record in these areas will be crucial for your next role.

All resume examples in this guide

You may struggle to convey your vast range of responsibilities as a retail assistant store manager on your resume in a way that stands out to employers. Our guide will offer you targeted tips to articulate your skills and experiences clearly, ensuring your application shines among the competition.

Here's what you'll learn from the quickest and most effective strategies to writing your resume:
  • Sample industry-leading professional resumes for inspiration and retail assistant store manager resume-writing know-how.
  • Focus recruiters' attention on what matters most - your unique experience, achievements, and skills.
  • Write various resume sections to ensure you meet at least 95% of all job requirements.
  • Balance your retail assistant store manager technical expertise with personality to stand out amongst candidates.

If the retail assistant store manager resume isn't the right one for you, take a look at other related guides we have:

Is there a correct way to format your retail assistant store manager resume?

This is a tricky question. While skimming over your resume, recruiters will be looking at your experience and the message your profile conveys. That's why your resume format needs to be clear and concise, serving to supplement and organize your experience. Professional best practices point that the best retail assistant store manager resumes:

  • Follow the reverse chronological order, where the most recent experience items are presented first . This is to keep your expertise succinct and to show recruiters your career growth over the years;
  • Have a clearly defined header that includes all relevant contact information and a portfolio or a LinkedIn link. In some countries, it is acceptable to include a professional photo , so that your application is more memorable;
  • Feature the most important retail assistant store manager resume sections towards the top, e.g. summary, skills, and experience. That way, recruiters can immediately find information that is relevant to the role;
  • Take up no more than two pages - and two pages are the exception for more experienced professionals. Keep your expertise to the point and use your retail assistant store manager resume real estate wisely .
Next comes the big question of format. The two most popular choices are .Docx and .PDF . At Enhancv, we recommend you submit your retail assistant store manager resume in the PDF format, as it will ensure your content stays intact. Before we go on to talk about the different resume sections, we have to remind you about the ATS or Applicant Tracker System. The ATS is a software which companies use to initially assess candidate profiles. Our recent study on the ATS found that resumes with modern, graphic-rich, and simple designs scored well. That's why your retail assistant store manager resume design choice may be entirely up to you, but keep in mind that:
  • Selecting modern, yet simple fonts, e.g. Rubik, Lato, etc., would help your application stand out;
  • Many candidates stick with the tried-and-tested Arial or Times New Roman, but you'd want your retail assistant store manager resume to be a bit more unique;
  • The ATS can read all serif and sans-serif fonts, so you should avoid fancy, formal script (or cursive) fonts.
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Mention specific courses or projects that are pertinent to the job you're applying for.

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Essential sections that should make up your retail assistant store manager resume include:

  • The header - with your contact details (e.g. email and telephone number), link to your portfolio, and headline
  • The summary (or objective) - to spotlight the peaks of your professional career, so far
  • The experience section - with up to six bullets per role to detail specific outcomes
  • The skills list - to provide a healthy mix between your personal and professional talents
  • The education and certification - showing your most relevant degrees and certificates to the retail assistant store manager role
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What recruiters want to see on your resume:

  • Proven experience in retail management, including staff supervision, scheduling, and inventory control.
  • Strong leadership skills to effectively motivate and manage a team of sales associates.
  • Excellent customer service skills, with the ability to handle and resolve customer issues or complaints.
  • Familiarity with sales and target metrics, with a track record of achieving or surpassing company goals.
  • Knowledge of visual merchandising, merchandising planning, and the ability to maintain an organized and appealing store environment.

What is the resume experience section and how to write one for your past roles

The experience section in a retail assistant store manager resume is critical for your profile and overall application. It should not only display your work history, but also highlight your achievements in previous roles.

Many candidates either simply list their duties or provide excessive details about past, irrelevant jobs. A more effective approach involves first examining the job advertisement for keywords - specifically, skills essential for the role. Then, demonstrate these key requirements throughout different parts of your resume, using accomplishments from your roles.

Format each bullet point in your experience section by starting with a strong action verb. Follow this with a description of your role and its impact on the team or organization.

Aim to include three to five bullet points for each role.

Finally, gain insights into how professionals have crafted their retail assistant store manager resume experience sections by exploring some best practice examples.

Work Experience
Associate Retail Manager
Nordstrom, Inc.
  • Steered a team of 25+ employees, achieving a consistent 95% customer satisfaction rate and a 30% year-over-year increase in loyalty program sign-ups.
  • Implemented a targeted merchandising strategy that elevated sales by 20% within the first year, focusing on high-margin products.
  • Managed store operations to maintain compliance with corporate policies, reducing loss rates by 15% through enhanced inventory management techniques.
Work Experience
Assistant Store Director
Target Corporation
  • Championed a store-wide initiative to integrate an omnichannel retail system, boosting online sales pickup by 40%.
  • Cultivated a dynamic workplace environment, directly resulting in a 50% decrease in staff turnover and a 25% increase in employee productivity.
  • Orchestrated a seasonal marketing campaign that drove a 22% increase in Q4 revenue compared to the previous year.
Work Experience
Retail Deputy Manager
Macy's Inc.
  • Pioneered a customer relations management system that enhanced customer retention by 18% within two years.
  • Conducted rigorous competitor analysis, enabling the redirection of marketing budgets towards high-return channels and products.
  • Optimized inventory turnover, resulting in a 35% reduction in overstock and a boost in store profitability.
Work Experience
Retail Operations Assistant Manager
The Home Depot, Inc.
  • Led cross-functional teams on the floor, contributing to a cumulative sales increase of over $1M in underperforming departments.
  • Launched a staff training program on customer service excellence, which dramatically improved in-store experiences and customer feedback.
  • Supervised store remodeling and rebranding efforts, which led to a 15% year-over-year growth in foot traffic.
Work Experience
Retail Second-in-Command
Gap Inc.
  • Directed the daily operations of a high-volume store, achieving a record low in shrinkage rates at 2% below industry standards.
  • Managed a product expansion project that incorporated 100+ new SKUs effectively, expanding market reach and diversifying revenue streams.
  • Coordinated with supply chain partners to cut down lead times by 30%, enhancing the availability of high-demand products.
Work Experience
Retail Shift Supervisor
Best Buy Co., Inc.
  • Facilitated the implementation of a new point of sale system which increased transaction speed by 25%, improving customer throughput.
  • Executed strategic workforce planning, aligning staff strengths with peak sales periods, leading to a decrease in overtime costs by 20%.
  • Guided the store through three intensive holiday seasons, each surpassing the last in sales volume and staff efficiency.
Work Experience
Assistant Retail Operations Manager
Apple, Inc.
  • Implemented data-driven stock management techniques, achieving a record year with less than 1% discrepancies in annual inventory audits.
  • Enhanced the in-store digital experience by integrating interactive displays, leading to an interactive shopping experience and a 10% increase in tech product sales.
  • Partnered with HR to develop a leadership training program for high-potential associates, yielding an internal promotion rate of 30%.
Work Experience
Deputy Retail Manager
Sephora USA, Inc.
  • Strategic leader in driving operational excellence, resulting in being awarded 'Store of the Quarter' for exceptional performance in Q2 and Q3 of 2021.
  • Negotiated with vendors to secure promotional materials and displays, increasing brand visibility and contributing to a 12% rise in premium product lines.
  • Played a key role in expanding the store's social media presence, successfully launching online promotions that translated to a 20% increase in in-store visits.

Quantifying impact on your resume

  • Include the percentage increase in overall store sales during your tenure to demonstrate revenue growth.
  • Specify the dollar amount of annual cost savings achieved through effective inventory management.
  • Highlight the number of staff members you trained and developed to show leadership and team-building skills.
  • Mention the decrease in staff turnover rate to underline your effectiveness in staff retention.
  • Quantify the improvement in customer satisfaction scores to showcase your focus on customer service excellence.
  • List the number of successful promotional events managed to present your marketing and organizational capabilities.
  • Detail the reduction in operational costs you achieved by implementing efficient processes and procedures.
  • State the number of new product lines introduced under your supervision to reflect your innovative approach to sales.

Action verbs for your retail assistant store manager resume

Instead of simply mentioning your tasks, share what you have done in your previous positions by using action verbs. For example, instead of saying “Client communication”, go for “Communicated with X number of clients weekly”. Use these power words and make your application shine!
Read The Guide

No experience, no problem: writing your retail assistant store manager resume

You're quite set on the retail assistant store manager role of your dreams and think your application may add further value to your potential employers. Yet, you have no work experience . Here's how you can curate your resume to substitute your lack of experience:

  • Don't list every single role you've had so far, but focus on ones that would align with the job you're applying for
  • Include any valid experience in the field - whether it's at research or intern level
  • Highlight the soft skills you'd bring about - those personality traits that have an added value to your application
  • Focus on your education and certifications, if they make sense for the role.
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List your educational qualifications and certifications in reverse chronological order.

In-demand hard skills and soft skills for your retail assistant store manager resume

A vital element for any retail assistant store manager resume is the presentation of your skill set.

Recruiters always take the time to assess your:

The ideal candidate presents the perfect balance of hard skills and soft skills all through the resume, but more particular within a dedicated skills section.

Building your retail assistant store manager skills section, you should:

  • List up to six skills that answer the requirements and are unique to your expertise.
  • Include a soft skill (or two) that defines you as a person and professional - perhaps looking back on feedback you've received from previous managers, etc.
  • Create up to two skills sections that are organized based on the types of skills you list (e.g. "technical skills", "soft skills", "retail assistant store manager skills", etc.).
  • If you happen to have technical certifications that are vital to the industry and really impressive, include their names within your skills section.

At times, it really is frustrating to think back on all the skills you possess and discover the best way to communicate them across.

We understand this challenge - that's why we've prepared two lists (of hard skills and soft skills) to help you build your next resume, quicker and more efficiently:

Top skills for your retail assistant store manager resume:

Inventory Management

Sales and Customer Service

Merchandising Strategies

Cash Handling

Point of Sale (POS) Systems

Scheduling and Payroll

Loss Prevention Techniques

Report Generation and Analysis

Staff Training and Development

Visual Merchandising






Time Management

Attention to Detail

Customer Focus

Decision Making

Conflict Resolution


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Always remember that your retail assistant store manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

Certifications and education: in-demand sections for your retail assistant store manager resume

Your academic background in the form of certifications on your resume and your higher degree education is important to your application.

The certifications and education sections pinpoint a variety of hard and soft skills you possess, as well as your dedication to the industry.

Add relevant certificates to your retail assistant store manager resume by:

  • Add special achievements or recognitions you've received during your education or certification, only if they're really noteworthy and/or applicable to the role
  • Be concise - don't list every and any certificate you've obtained through your career, but instead, select the ones that would be most impressive to the role
  • Include the name of the certificate or degree, institution, graduation dates, and certificate license numbers (if possible)
  • Organize your education in reverse chronological format, starting with the latest degree you have that's most applicable for the role

Think of the education and certification sections as the further credibility your retail assistant store manager resume needs to pinpoint your success.

Now, if you're stuck on these resume sections, we've curated a list of the most popular technical certificates across the industry.

Have a look, below:

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The top 5 certifications for your retail assistant store manager resume:

  1. Certified Retail Manager (CRM) - National Retail Federation (NRF)
  2. Professional Retail Store Maintenance (PRSM) - Professional Retail Store Maintenance Association
  3. Retail Management Certificate (RMC) - Western Association of Food Chains (WAFC)
  4. Certified Sales Professional (CSP) - Retail Industry Leaders Association (RILA)
  5. National Professional Certification in Retail Management (NPCRM) - National Retail Federation Foundation (NRFF)
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.

Professional summary or objective for your retail assistant store manager resume

retail assistant store manager candidates sometimes get confused between the difference of a resume summary and a resume objective.

Which one should you be using?

Remember that the:

  • Resume objective has more to do with your dreams and goals for your career. Within it, you have the opportunity to showcase to recruiters why your application is an important one and, at the same time, help them imagine what your impact on the role, team, and company would be.
  • Resume summary should recount key achievements, tailored for the role, through your career. Allowing recruiters to quickly scan and understand the breadth of your retail assistant store manager expertise.

The resume objectives are always an excellent choice for candidates starting off their career, while the resume summary is more fitting for experienced candidates.

No matter if you chose a summary or objective, get some extra inspiration from real-world professional retail assistant store manager resumes:

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Resume summaries for a retail assistant store manager job

  • Dedicated retail professional with over 8 years of progressive experience managing store operations, staff training, and customer relations for high-volume retail chains. Adept in inventory management and merchandising, with a proven track record of increasing sales by 30% within a fiscal year through strategic marketing and outstanding customer service. Seeking to leverage expertise in team leadership and revenue growth in a dynamic retail environment.
  • Results-driven leader with a history of success in the hospitality sector, now eager to transition to the retail industry. Over a decade of experience managing hotel operations and cross-functional teams, consistently exceeding performance targets and guest satisfaction ratings by 15%. Proficient in staff training and procurement, aims to translate strong operational management and customer service skills to a new challenge in retail.
  • Former finance professional with 5 years of experience in customer advising and portfolio management for a major bank, looking to capitalize on strong interpersonal and analytical skills in a retail assistant store manager capacity. A detail-oriented and results-focused individual with a passion for delivering exceptional customer experiences and driving sales success through team motivation and financial acumen.
  • Academically trained in business administration with a specialization in marketing, yet without direct retail management experience; demonstrates a keen interest in learning the ropes of retail from the ground up. Brings an understanding of consumer behavior, enthusiasm for hands-on customer service, and a fresh perspective to meeting sales goals and fostering a collaborative store culture.
  • As a recent business graduate with hands-on experience in project management and leadership in university societies, I am eager to embark on a career in retail management. Possessing a strong commitment to developing stellar customer experiences and driving brand loyalty. Exceptional communication and analytical skills honed through academic and extracurricular endeavors, with the objective of contributing to the success of a forward-thinking retail team.

Extra sections to include in your retail assistant store manager resume

What should you do if you happen to have some space left on your resume, and want to highlight other aspects of your profile that you deem are relevant to the role? Add to your retail assistant store manager resume some of these personal and professional sections:

  • Passions/Interests - to detail how you spend both your personal and professional time, invested in various hobbies;
  • Awards - to present those niche accolades that make your experience unique;
  • Publications - an excellent choice for professionals, who have just graduated from university or are used to a more academic setting;
  • Volunteering - your footprint within your local (or national/international) community.

Key takeaways

  • The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
  • Highlight your most pertinent achievements for the role all through different sections;
  • Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
  • Include within the top one-third of your retail assistant store manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
  • Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
retail assistant store manager resume example

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