Growth Marketing Resume Example and guide for 2019

What makes a growth marketing resume effective? This guide will help you understand what employers in the growth space look for, how to describe your experience and skills and the best part is a real life growth marketing resume example. Get inspired and demonstrate your knowledge and grit on your modern resume.

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André Nunes Pedro
A Growth Marketing aficionado who used to analyse data in banks
+359 88 888 8888
help@enhancv.com
www.medium.com/@andre__np
Summary
Currently working as a Marketing Manager at Microsoft with a mission of building and executing marketing activities to grow Windows & Office 365. Prior to Microsoft, was an Analyst at Deloitte, primarily focused on identifying potential areas for business operations improvements and in evaluating investment decisions. Startups & growth marketing fanatic!
Experience
Product Marketing Manager, Windows & OfficeMicrosoft
10/2016 - Ongoing
Lisbon, Portugal
Leading the strategy, execution and experiment of all marketing activities to drive Windows & Office 365 growth.
Contributed to grow Office 365 MAUs +20% through referrals, affiliates, Facebook and Instagram ads.
Increased Windows 10 activations +300% YoY through video case studies, Youtube ads, and by pitching and closing A & B leads, resulting in 160% metric attainment.
Grew Windows 10 new devices sales 65% YoY by doing partnerships, paid social, investing in partner growth opportunities, ensuring partner readiness, and launching a Windows ecommerce platform for students and schools.
Heavily involved in hackatons, recruiting, keynotes, customer support, launching new products and in developing projects with C-Level executives.
Marketing ManagerMicrosoft
01/2016 - 10/2016
Lisbon, Portugal
Joined Microsoft to drive customer acquisition of Surface and Windows in the Education target segment. Encompassed email marketing, SEO, copywriting, paid social, content marketing & partnerships.
Set up, managed & tracked a marketing plan budget of $25k across all digital and offline channels that generated an ROI of +420%.
Accelerated Surface 3 sales growth rate 30% by launching, A/B testing and optimizing paid social and email marketing campaigns.
Managed a Google compete project to drive Windows market share in K-12 schools by providing incentives to partners which resulted in winning +100 new clients.
Most proud of
Growing
Windows 10 new devices sales 65% YoY and Windows 10 deployment +300% YoY.
Receiving a Jedi lightsaber
for being one of Microsofts' employees enhancing innovation and good culture and going the extra mile.
Awarded
the most entrepreneurial student in the MSc in Strategic Marketing.
Launching Microsoft OneMind
a startup competition for students. Built it from scratch as a side project.
Captained
the footbal team Estoril praia U15 and won together 1 national championship.
Mottos
Always be the fastest learner in the building.
Tools of the trade
MailchimpGoogle AnalyticsDynamics CRMSprinklerFacebook ads managerPower BIExcelKissmetricsMixpanel

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5 Best components of a Growth Marketing Resume:

  • Experience relevant to the job you’re applying for
  • The right skills for the job (based on the posting)
  • Quantifiable achievements (Accelerated Surface 3 sales growth rate 30% by launching, A/B testing and optimizing paid social and email marketing campaigns)
  • Examples of what makes you unique (Your usual day or your favorite books)
  • What you’re most proud of (displayed creatively)
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What does the the perfect growth marketing resume experience example look like?

What every growth marketing resume needs to include is a strong list of professionally presented experience. Let’s take a look at how to do that.

Be Specific!

Your experience section is often the one a potential employer looks at first when they receive your growth marketing resume. So keep in mind that the rule of a thumb is to show rather than tell. Make each bullet point of your growth marketing resume experience section count, mentioning the difference you made for your previous employers. Make sure every point is accompanied with a concrete example. So don’t just say you’re great at marketing, demonstrate it.
Resume Strengths Example

Not just logical, but chronological too!

We already covered that your experience needs to be focused on impact. The next step is start selecting which experience to include in your growth marketing resume and how to order it. It's best to keep your experience chronological. That means starting from the most recent position and continue further down. Also, carefully curate what experience you show (don’t just overwhelm the reader with everything you’ve ever done). The key here is to make tough choices and only include what a department head recruiter wants to see.

What's the average experience on resumes VS job description for a Growth Marketing?

After we reviewed 114,000 resume examples and job offers it appeared that an average experience for a growth marketing job required by employers is 3.3 years. But experience which appears on growth marketing resumes is around 2 years, making growth marketers slightly underqualified. Don't let this discourage you, though. Often, resumes which are impact oriented have a higher chance than resumes with more experience which are vague. Just follow our advice and you'll be good to go.

Average Experience On Resumes vs Job Offers

2yrs3mo
avg. experience on resumes
vs.
3yrs3mo
avg. experience on job offers

 Source: enhancv.com

Resume Experience Example

Best skills for a Growth Marketing resume

What steps to follow when adding skills to your growth marketing resume

  • List all the skills you believe you have.
  • Read the job description for a growth marketing position carefully and list all the skills mentioned inside.
  • Write the skills that correlate into one place and then carefully sprinkle them in your growth marketing resume.

What are the top 5 skills for growth marketing resume:

  • digital marketing
  • advertising
  • business development
  • sales
  • social media

Top 5 Skills On Growth Marketing Resumes vs Job Offers

SkillIn resumesIn job offers
digital marketing43.46%43.40%
advertising16.61%31.40%
business development11.84%12.80%
sales10.42%58.90%
social media10.07%34.30%

 Source: enhancv.com

Cause and Effect - Tell them how you made a difference!

Who likes buzzwords? Nobody! The potential employer has surely read a thousand times someone writing responsibilities without concrete numbers to back it up. As a result, these resume skills that aren’t quantified largely get ignored or even count against you. Again, the solution is to focus on concrete numbers which demonstrate your impact as a growth marketer rather than a bunch of buzzwords.
Resume Skills Example

Unique content ideas for a Growth Marketing resume

Whoever would be hiring you, they read hundreds of resumes every day, especially if they're advertising a position. That's why you need to make your growth marketing resume point out your best qualities. Adding your personality, not just your professional experience to your growth marketing resume, can do the trick. Recruiters and hiring managers are far more likely to remember you if you seem like a genuine person. Help them see your personality by including your passions, share your favorite books, or even the words you live by. This will help your resume be more unique and personal.
Unique Resume Example

Tell them what you’re proud of!

You probably haven't heard about a Most Proud Section. We believe it's something a modern and a unique resume in 2019 needs to include. To fill it in, ask yourself what has made you proud in your life? This doesn't mean it needs to be something from your career, or a professional achievement. Mention things that made you a stronger person, or a better professional. This will add another bit of personality and character to your growth marketing resume.
Make your resume stand out
Now you know how to write a growth marketing resume that leaves an impression on a potential employer. Let us know when you get the job you love!

Trying to land an interview? Check out more winning resume examples for inspiration.

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