How to write the best marketing manager resume
- Tailor your resume to match your target job.
This is a piece of advice you will see repeatedly throughout this guide. Every section of your resume from your header to certifications must be tailored to your target job.
Creating a targeted resume is crucial to getting the job you want. Writing a generic resume to be mass sent to job applications won’t stand out in the sea of qualified candidates.
Study the company and job description for the role you’re applying for. Find where your accomplishments and the company’s needs overlap. Use the same keywords and phrases that appear in their job description.
Be sure to incorporate these keywords into your resume naturally. Recruiters will be able to spot “copy-and-paste” resumes right away.
Apply this practice to every section as you write your marketing manager resume. You have limited space to work with, so make it count!
- Numbers are cool, but some numbers will get you the job.
All marketers will use quantifiable results in their resumes. That's common HR advice — you won’t get a job without producing measurable results.
But hear us out: some numbers will have a much stronger impact than others. Their impact depends on your niche and your company preference. Study the company’s social media and blogs — what numbers do they put forward? Traffic, conversions, budgets?
For example, in content marketing, traffic growth % beats the number of posts that you published. In advertising — the ROI of your campaign and budgets, not the number of ad campaigns launched.
Bad example: Launched 10 marketing campaigns over 3 months
Good example: Increased ROI of all advertising campaigns by 260% after conducting a series of user behavior studies in collaboration with the data science department
Find more examples in the experience and summary sections of this guide.
- Put your skills in a real-world context.
Anyone can learn Google Ads and put it on their resume. Worse yet, anyone can open Google Ads, then claim they know Google Ads and put it on their resume.
The sad reality is that both resumes will look exactly the same to a hiring manager.
By putting your skills in a real-world context you achieve two things: beat imposters and make yourself memorable. People love stories, and hiring managers are, after all, people.
Bad example: Used Google Ads to launch advertising campaigns in Google
Good example: Designed a custom Google Ads campaign that attracted 200 organic links within 6 months, increasing blog traffic by 130%
We’ll share resume examples in the experience and skill sections of this guide.
- Use resume format to guide the recruiter’s attention where you want it to be.
If you don’t have decades of experience to justify two pages of a resume, then go for a one-page resume as your default.
Avoid death by bullets. Don’t use more than three bullet points in a row when describing your experience.
Emphasize results with bold text and use headers to make your marketing manager resume easier to scan.
Feel free to play around with this template in our resume builder.
Before reading a word, the hiring manager will notice your resume format. Because you’re expected to be an experienced marketer, a reverse chronological format that emphasizes your past work experience is perfect.
Your marketing manager resume will feature the following sections.