It’s not tailored to the position you’re applying for (they’re looking for someone with experience leading SEO-driven content teams and you’ve mostly worked on paid marketing and link-building)
It doesn’t quantify your accomplishments (the reader knows you managed some email marketing campaigns but has no idea what results you got)
It’s generic and doesn’t convey any interest in keeping on top of the latest marketing trends
To be fair, there are many more possible issues, but these are the big ones (we’ll talk about everything else below).
You need to show you have the right skills. As one senior marketer put it:
“I want a marketing manager who understands how to grow and keep an audience… That means understanding the messaging, execution, tools, and consistency it takes to build a relationship with a group of people.”
- Joe Pulizzi, Founder, Content Marketing Institute
Now let’s see what that advice looks like in practice.
This marketing manager resume guide will teach you:
✔ How to tailor your resume to the position to boost your chance of success
✔ What makes a marketing manager resume header a secret weapon
✔ How to write a compelling summary that will leave an impression
✔ How to frame your marketing experience to make it more compelling
✔ Which skills make the most impact on a hiring manager
The first thing to nail is the format. Before the hiring manager reads a word, that’s what they’re going to notice. Because you’re expected to be an experienced marketer, a reverse-chronological format which focuses on your past work experience is ideal.
Within that format, these are the sections we’ve found to be most effective for marketing managers:
Marketing manager resume sections to consider
An objective or summary
Marketing work experience
Relevant skills with examples to back them up if possible
Something to show personality like “most proud of”
Writing your Marketing Manager resume header
Think about how little time you’ve spent on your resume headers. Name, email, title, done, right?
Now imagine if you spent little time on the header of a Google or Facebook ad?
You wouldn’t dream of it.
If it seems a bit crazy to take that much time to write ad copy and neglect the header of the resume that could get you your next marketing manager position, that’s because it is.
The right header speaks volumes, projects confidence, and makes a strong first impression.
The difference is subtle but important. Certifications and relevant links show someone who’s lives and breathes marketing as opposed to someone just doing the bare minimum.
How to write a Marketing Manager resume objective or summary
A great marketing manager should ideally be a great writer as well. Most of the time you’ll be responsible for managing some type of copy, so it makes sense to show off your writing skills in a great resume summary
Think of this as your 30 second elevator pitch, a quick summary that’s going to grab the recruiter’s attention by telling a compelling story backed up by metrics.
Let’s see a good example and a less than good example:
Marketing Manager Resume Summary Examples
A skilled marketing manager with 5 years experience leading largely content-focused teams. Led a 3 person team which boosted revenue by 64% for an ecommerce company via a 6 month content marketing campaign. Subsequently took over a 10 person B2B focused team, reformed their CMS to boost content production by 45% while reducing employee turnover from 25% to 0% in the first year.
This summary fits a lot into a space space. Let’s break down all the messages it sends:
It explains that this marketing manager has largely worked in content marketing. This is important because a marketing manager can specialize in any number of areas. Emphasize your experience in the area the job offer is looking for.
It presents strong and specific success metrics. This makes it clear that this candidate gets things done. It’s also specific about the type of company this worked for.
It then shows that this candidate cares about process as well as strategy, fixing what was clearly a broken team dynamic and CMS. This portion highlights the people management element of being a marketing manager.
Now let’s compare that to another version of a marketing manager resume summary written for the same candidate.
I’m a highly skilled marketing manager with experience leading teams in a variety of marketing areas. With my diversity of experience, I’m looking for all types of opportunities to lead marketing projects and teams.
Okay, there’s a lot to unpack here. Let’s look at all the things that went wrong here:
They referred to themselves as “I”, generally you want to avoid this in resume summaries.
It’s vague to the point of being meaningless. What do they mean “a variety of marketing areas” or “diversity of experience”? The hiring manager reading your resume doesn’t have time to investigate what you’re trying to say, so just say it.
It’s not targeted. The second sentence makes it clear that this is a generic resume summary written to apply to every single marketing manager job offer. This tells the hiring manager that this applicant didn’t care enough to personalize it.
Now that you’ve got a top notch marketing manager resume summary written, let’s get to the most important part of your resume: the work experience.
How should you include work experience?
You can have an absolutely perfect resume header, summary, skills section etc. but if your marketing manager experience section isn’t excellent, don’t expect a callback.
But you’re not the kind of person to slack off here, so let’s dive into what you need to craft the perfect experience section.
Implemented an organic SEO strategy for a 6 person team, boosting visits by 165% in 8 months while CRO increased sales by 52%.
Created a new onboarding program for my team which increased new employee satisfaction and output by 34% in the first three months
Introduced a retargeting campaign which increased conversions within one week from 4% to 7%.
In three bullets, it’s clear that this person has had great success in both managing a happy marketing team and getting fantastic results with it. Both core elements of being a marketing manager are addressed: team leadership and raw results.
Now let’s see another version of that same experience section: