“The first thing every marketer has to learn is to sell themselves.”
Your ability to sell yourself has nothing to do with all the amazing things you can do as a marketing manager.
And a job-winning marketing manager resume isn’t about selling yourself either. But:
1. Your marketing manager resume needs to pass ATS scanners of any kind
2. Your resume needs to get statistically more traction with recruiters
3. Your resume needs to convince C-suite you can do amazing things for their business too
All that via a single piece of paper. How?
Below is the approach we perfected with our clients-marketers for the last seven years.
This marketing manager resume guide will teach you:
✔ How to tailor your resume to the position to boost your chance of success
✔ What makes a marketing manager resume header a secret weapon
✔ How to write a compelling summary that will leave a lasting impression
✔ How to frame your marketing experience to make it compelling and credible
✔ Which skills make the most impact on a hiring manager
Marketing Manager Resume Samples
Looking for related resumes?
How to write the best Marketing Manager resume
- Numbers are cool, but some numbers will get you the job.
All marketers will use quantifiable results in their resumes. That's common HR advice — you won’t get a job without producing measurable results. But hear us: some numbers will have a much stronger impact than others. Their impact depends on your niche and your company preference. Study company’s social media and blogs — what numbers do they put forward? Traffic, conversions, budgets?For example, in content marketing, traffic growth % beats the number of posts that you published. In advertising — the ROI of your campaign and budgets, not the number of ad campaigns launched.
Bad example: Launched 10 marketing campaigns over 3 monthsGood example: Increased ROI of all advertising campaigns by 260% after conducting a series of user behavior studies in collaboration with the data science department
Find more examples in the Experience and Summary sections of this guide.
- Put your skills in a real-world context.
Anyone can learn Google Ads and put it on their resume. Worse yet, anyone can open Google Ads, then claim they know Google Ads and put it on their resume. The sad reality is that both resumes will look exactly the same to a hiring manager.By putting your skills in a real-world context you achieve two things: beat imposters and make yourself memorable. People love stories, and hiring managers are, after all, people.
Bad example: Used Google Ads to launch advertising campaigns in GoogleGood example: Designed a custom Google Ads campaign that attracted 200 organic links within 6 months, increasing blog traffic by 130%We’ll share resume examples in the Experience and Skill sections of this guide.
- Use resume format to guide the recruiter’s attention where you want it to be.
If you don’t have decades of experience to justify two pages of a resume, then go for aone-page resume as your default.
Avoid death by bullets. Don’t use more than three bullet points in a row when describing your experience.
Emphasize results withbold text and use headers to make your marketing manager resume easier to scan.
Feel free to play around with this template in ourresume builder.
Before reading a word, the hiring manager will notice yourresume format. Because you’re expected to be an experienced marketer, areverse chronological format that emphasizes your past work experience is perfect.
Your marketing manager resume will feature the following sections.
Marketing manager resume sections to consider
- An objective or summary
- Marketing work experience
- Relevant skills with examples to back them up if possible
- Something to show personality like “most proud of”
Marketing Manager Resume Header: Forming Good First Impressions
Think about how little time you’ve spent on your resume headers. Name, email, title, done, right?
Now imagine if you spent little time on the header of a Google or Facebook ad?
You wouldn’t dream of it.
If it seems a bit crazy to take that much time to write ad copy and neglect the header of the resume that could get you your next marketing manager position, that’s because it is.
The right header speaks volumes, projects confidence, and makes a strong first impression.
2 Marketing Manager Samples - Header
The difference is subtle but important. Certifications and relevant links show someone who’s lives and breathe marketing as opposed to someone just doing the bare minimum.
Marketing Manager Resume Summary: An Elevator Pitch, Perfected
A great marketing manager should ideally be a great writer as well. Most of the time you’ll be responsible for managing some type of copy, so it makes sense to show off your writing skills in a great resume summary
Think of this as your 30-second elevator pitch, a quick summary that’s going to grab the recruiter’s attention by telling a compelling story backed up by metrics.
Let’s see a good example and a less than a good example:
Marketing Manager Resume Summary Examples
A skilled marketing manager with 5 years experience leading largely content-focused teams. Led a 3 person team that boosted revenue by 64% for an e-commerce company via a 6-month content marketing campaign. Subsequently took over a 10 person B2B focused team, reformed their CMS to boost content production by 45% while reducing employee turnover from 25% to 0% in the first year.
This summary fits a lot into a small space. Let’s break down all the messages it sends:
- It explains that this marketing manager has largely worked in content marketing. This is important because a marketing manager can specialize in any number of areas. Emphasize your experience in the area the job offer is looking for.
- It presents strong and specific success metrics. This makes it clear that this candidate gets things done. It’s also specific about the type of company this worked for.
- It then shows that this candidate cares about process as well as strategy, fixing what was clearly a broken team dynamic and CMS. This portion highlights the people management element of being a marketing manager.
Now let’s compare that to another version of a marketing manager resume summary written for the same candidate.
I am a highly skilled marketing manager with experience leading teams in a variety of marketing areas. With my diversity of experience, I am looking for all types of opportunities to lead marketing projects and teams.
Okay, there’s a lot to unpack here. Let’s look at all the things that went wrong here:
- They referred to themselves as “I”, generally you want to avoid this in resume summaries.
- It’s vague to the point of being meaningless. What do they mean “a variety of marketing areas” or “diversity of experience”? The hiring manager reading your resume doesn’t have time to investigate what you’re trying to say, so just say it.
- It’s not targeted. The second sentence makes it clear that this is a generic resume summary written to apply to every single marketing manager job offer. This tells the hiring manager that this applicant didn’t care enough to personalize it.
Now that you’ve got a top-notch marketing manager resume summary written, let’s get to the most important part of your resume: the work experience.
Marketing Manager Experience Section: The Most Crucial Bits
You can have an absolutely perfect resume header, summary, skills section etc. but if your marketing manager experience section isn’t excellent, don’t expect a callback.
You’re not the kind of person to slack off here, so let’s dive into what you need to craft the perfect experience section.
2 Marketing Manager Resume Samples - Experience
Marketing ManagerWashington State Digital
Implemented an organic SEO strategy for a 6 person team, boosting visits by 165% in 8 months while CRO increased sales by 52%.
Created a new onboarding program for my team which increased new employee satisfaction and output by 34% in the first three months
Introduced a retargeting campaign which increased conversions within one week from 4% to 7%.
In three bullets, it’s clear that this person has had great success in both managing a happy marketing team and getting fantastic results with it. Both core elements of being a marketing manager are addressed: team leadership and raw results.
Now let’s see another version of that same experience section:
Marketing ManagerWashington State Digital
Led a small marketing team on improving site traffic and conversion rates.
Improved marketing team member onboarding.
Responsible for a new retargeting strategy.
Notice the difference?
Take away all of the specifics and focus on results and that impressive experience turns into what can only be described as mediocre.
For more examples on crafting a job-winning experience section, check out our in-depth guide onHow to Cover Work Experience On Your Resume
Marketing Manager Resume Education: Do You Need It?
Yes, but don’t focus too much on it. Surely having a relevant bachelor’s degree or a master’s degree is a plus, but by the time you’re experienced enough for a marketing manager position, you should be way past graduation.
Your work experience should do the talking, so include what your degree was, the institution, and your graduation year, but that’s about it.