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5 Trade Marketing Manager Resume Examples & Guide for 2024

Your trade marketing manager resume must demonstrate a strong understanding of the retail landscape. Highlight your proficiency in developing effective point-of-sale strategies. It's vital to showcase your ability to foster robust relationships with merchants and distributors. Ensure your resume reflects your success in previous trade marketing campaigns and partnerships.

All resume examples in this guide

As a trade marketing manager, articulating your unique blend of analytical prowess and creative strategy in a concise resume can be a daunting challenge. Our comprehensive guide will provide you with targeted tips and examples to showcase your achievements and make you stand out to potential employers.

Ever curious about how to tailor your trade marketing manager resume for your ideal job? Our detailed guide is here to assist you. It will show you how to:
  • Utilize real-life examples to refine your trade marketing manager resume;
  • Effectively write the experience section of your trade marketing manager resume, even if you have minimal or no professional experience;
  • Incorporate the industry's top 10 essential skills throughout your resume;
  • Include your education and certifications to highlight your specific expertise.
If you're still uncertain about how to compose your trade marketing manager resume, don't worry. We've included links below with some of the industry's leading examples for your inspiration.

If the trade marketing manager resume isn't the right one for you, take a look at other related guides we have:

Tips and tricks for your trade marketing manager resume format

Before you start writing your resume, you must first consider its look-and-feel - or resume format . Your professional presentation hence should:

  • Follow the reverse-chronological resume format , which incroporates the simple logic of listing your latest experience items first. The reverse-chronological format is the perfect choice for candidates who have plenty of relevant (and recent) experience.
  • State your intention from the get-go with a clear and concise headline - making it easy for recruiters to allocate your contact details, check out your portfolio, or discover your latest job title.
  • Be precise and simple - your resume should be no more than two pages long, representing your experience and skills that are applicable to the trade marketing manager job.
  • Ensure your layout is intact by submitting it as a PDF. Thus, your resume sections would stay in place, even when assessed by the Applicant Tracker System (ATS).

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Always remember that your trade marketing manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

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The five (plus) definite sections your resume for a trade marketing manager job should include are:

  • Header with your headline, contact details, and/or a preview of your work
  • Summary (or objective) to pinpoint how your success aligns with the role
  • Experience with bullets of your most relevant achievements in the field
  • Skills to integrate vital job requirements (both technical and personal)
  • Your further dedication to the field, showcased via relevant higher education and/or certifications
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What recruiters want to see on your resume:

  • Demonstrated experience in developing trade marketing strategies and executing successful trade marketing plans.
  • Strong understanding of retail dynamics and in-store shopper behavior to leverage point-of-sale (POS) marketing effectively.
  • Proven ability to work with sales teams to align marketing initiatives with sales objectives and drive brand visibility in key retail channels.
  • Quantifiable successes in managing budgets, promotional campaigns, and partnerships with retailers or distributors.
  • Insightful analysis and reporting skills, with the ability to track performance metrics and adjust trade marketing tactics accordingly.

What is the resume experience section and how to write one for your past roles

The experience section in a trade marketing manager resume is critical for your profile and overall application. It should not only display your work history, but also highlight your achievements in previous roles.

Many candidates either simply list their duties or provide excessive details about past, irrelevant jobs. A more effective approach involves first examining the job advertisement for keywords - specifically, skills essential for the role. Then, demonstrate these key requirements throughout different parts of your resume, using accomplishments from your roles.

Format each bullet point in your experience section by starting with a strong action verb. Follow this with a description of your role and its impact on the team or organization.

Aim to include three to five bullet points for each role.

Finally, gain insights into how professionals have crafted their trade marketing manager resume experience sections by exploring some best practice examples.

Work Experience
Senior Trade Marketing Manager
Procter & Gamble
01/2019-Ongoing
  • Designed and implemented trade marketing strategies aligned with business goals that led to a 20% increase in partner engagement across key product lines.
  • Coordinated the execution of product launches and promotional events, working in conjunction with the sales team, leading to a consistent 15% quarterly sales uplift.
  • Managed a trade marketing budget of over $1.5M and negotiated with suppliers and vendors to optimize spend, achieving a 10% reduction in costs.
Work Experience
Trade Marketing Lead
Unilever
06/2016-12/2018
  • Led a team of trade marketing professionals in crafting B2B campaigns that expanded market share by 12% within the consumer goods sector.
  • Oversaw development and execution of channel-specific marketing plans in collaboration with key accounts, enhancing brand presence and retailer support.
  • Conducted rigorous data analysis to identify market trends and consumer insights, informing product development and targeted trade promotions.
Work Experience
Trade Marketing Coordinator
Coca-Cola
03/2013-05/2016
  • Conceptualized trade marketing initiatives that were instrumental in launching 3 new product lines, establishing strong retailer relationships in the process.
  • Collaborated closely with the sales team to align in-store activations with broader marketing objectives, resulting in elevated brand recognition.
  • Analyzed performance metrics post-campaign, sharing detailed reports with internal stakeholders to drive continuous improvement.
Work Experience
Trade Marketing Specialist
PepsiCo
09/2011-02/2013
  • Developed and managed promotional campaigns targeting wholesale channels, contributing to a 25% sales increase within these outlets.
  • Partnered with merchandising teams to optimize product placement and visibility in key retail partners, driving a measurable lift in customer engagement.
  • Crafted trade communication materials, including sell sheets and promotional offers, to effectively articulate value propositions to business customers.
Work Experience
Digital Trade Marketing Manager
Henkel
05/2009-08/2011
  • Spearheaded a cross-functional initiative to integrate digital tools into traditional trade marketing programs, achieving a 30% increase in campaign ROI.
  • Directed trade show presence for a range of product categories, fostering key industry relationships and enhancing brand authority.
  • Utilized shopper marketing insights to guide the ideation of joint business plans with strategic accounts, significantly improving partner satisfaction.
Work Experience
Regional Trade Marketing Manager
Johnson & Johnson
11/2014-03/2018
  • Managed a regional trade marketing team and successfully executed programs that grew regional volume sales by 18% year-over-year.
  • Developed a comprehensive POS material strategy that optimized in-store branding efforts and increased customer purchase intent.
  • Initiated a collaborative project with the marketing and analytics teams to refine segmentation strategy and personalize promotions.
Work Experience
National Trade Marketing Manager
Nestle
07/2012-10/2014
  • Implemented national trade promotions that amplified product visibility and drove a 22% uplift in targeted product categories.
  • Championed the integration of CRM data with trade marketing efforts to create more personalized retailer support programs attracting a higher level of buy-in.
  • Forged sustainable partnerships with key customers that resulted in exclusive product placements and collaborative marketing arrangements.
Work Experience
Strategic Trade Marketing Manager
Kraft Heinz Company
04/2013-06/2016
  • Orchestrated a strategic reseller marketing program that equipped partners with customized marketing collateral, increasing sell-through rates by 20%.
  • Navigated product distribution challenges through innovative trade marketing tactics, maximizing market coverage and end-user adoption.
  • Led the successful bid for premium shelf space at major retail chains through strategic category management and persuasive marketing arguments.

Quantifying impact on your resume

  • Highlight the percentage increase in trade sales due to your strategic initiatives to show measurable growth.
  • Include the number of successful trade marketing campaigns you've led to demonstrate your experience.
  • Specify the exact budget you managed for trade marketing operations to indicate your financial responsibility.
  • Detail the number of new retailer partnerships you secured to showcase your networking ability.
  • Mention the reduction in costs as a result of efficiency improvements you implemented to show your financial acumen.
  • Quantify the reach of your trade marketing efforts by providing the number of customer engagements or brand touchpoints.
  • List your rank or position out of peers or within your team to show your competitive standing.
  • Include the number of product launches you supported and the resulting market share growth to illustrate your contribution to business expansion.

Action verbs for your trade marketing manager resume

The Enhancv team went through thousands of trade marketing manager resumes that have helped people get hired at their dream companies. Here are some of the best power words used by these top applicants:
Read The Guide

What to do if you don't have any experience

It's quite often that candidates without relevant work experience apply for a more entry-level role - and they end up getting hired.

Candidate resumes without experience have these four elements in common:

  • Instead of listing their experience in reverse-chronological format (starting with the latest), they've selected a functional-skill-based format. In that way, trade marketing manager resumes become more focused on strengths and skills
  • Transferrable skills - or ones obtained thanks to work and life experience - have become the core of the resume
  • Within the objective, you'd find career achievements, the reason behind the application, and the unique value the candidate brings about to the specific role
  • Candidate skills are selected to cover basic requirements, but also show any niche expertise.
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Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.

Shining a light on your trade marketing manager hard skills and soft skills

To win recruiters over, you must really have a breadth of skill set presented and supported within your trade marketing manager resume.

On hiring managers' checklists, you'd initially discover hard or technical skills. Those are the technology (and software) that help you perform on the job. Hard skills are easy to quantify via your education, certificates, and on-the-job success.

Another main criterion recruiters are always assessing your trade marketing manager resume on is soft skills. That is your ability to communicate, adapt, and grow in new environments. Soft skills are a bit harder to measure, as they are gained both thanks to your personal and professional experience.

Showcase you have the ideal skill set for the role by:

  • Dedicating both a skills box (for your technical capabilities) and an achievements or strengths section (to detail your personal skills).
  • When listing your skills, be specific about your hard skills (name the precise technology you're able to use) and soft skills (aim to always demonstrate what the outcomes were).
  • Avoid listing overused cliches in the skills section (e.g. Microsoft Office and Communication), unless they're otherwise specified as prominent for the role.
  • Select up to ten skills which should be defined via various sections in your resume skills sidebar (e.g. a technical skills box, industry expertise box with sliders, strengths section with bullets).

Spice up your resume with leading technical and people skills, that'd help you get noticed by recruiters.

Top skills for your trade marketing manager resume:
HARD SKILLS

Market Research

Sales Forecasting

Promotional Planning

Brand Management

Budget Management

Trade Promotion Optimization

Data Analysis

Retail Marketing

Customer Relationship Management

Product Development

SOFT SKILLS

Strategic Thinking

Creativity

Leadership

Communication

Negotiation

Collaboration

Problem-Solving

Adaptability

Project Management

Attention to Detail

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PRO TIP

List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

The trade marketing manager resume sections you may underestimate: certifications and education

Your education and certifications provide insight into both your technical capabilities and personal attributes, such as perseverance. When crafting your trade marketing manager resume, consider how you present these elements:

  • For your higher education degrees, prioritize listing those most relevant to the job or indicative of your academic dedication;
  • Include applicable coursework as a stand-in for relevant experience or if it might impress recruiters;
  • Include incomplete higher education only if it's pertinent to meeting job requirements;
  • If your degree is from a renowned university, mention how often you made the Dean's list to underline academic excellence.

Regarding certifications, it's not necessary to list all of them. Instead, match up to three of your most recent or significant certificates with the technical skills required in the job description.

Below, we've selected some of the top industry certifications that could be vital additions to your trade marketing manager resume.

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The top 5 certifications for your trade marketing manager resume:

  1. Certified Trade Marketing Professional (CTMP) - PMA Institute
  2. Professional Certified Marketer (PCM) - American Marketing Association (AMA)
  3. Certified Brand Manager (CBM) - Association of International Product Marketing and Management (AIPMM)
  4. Chartered Marketer (CM) - Chartered Institute of Marketing (CIM)
  5. Integrated Marketing Communications Certificate (IMC) - Medill School, Northwestern University
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PRO TIP

Showcase any ongoing or recent educational efforts to stay updated in your field.

Your trade marketing manager resume top one third: choosing between a resume summary or an objective

The top third of your resume is crucial, as recruiters might focus only on this section rather than reading the entire document. Therefore, it's important to carefully decide whether to include a resume summary or an objective.

  • The resume summary encapsulates your most significant experiences, key achievements, and skills in the field. Ideal for candidates with substantial relevant experience, the summary previews what recruiters will find in the rest of your resume.
  • The resume objective outlines your professional aspirations. It describes your career goals for the coming years and how you envision your role evolving in the prospective company. The resume objective is suitable if you have less professional experience and wish to emphasize various soft skills such as motivation, vision, and planning.

Explore some of the best examples of resume summaries and objectives from real-life professional resumes in the industry.

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Resume summaries for a trade marketing manager job

  • With over 10 years of progressive experience in the consumer goods sector, this seasoned Trade Marketing Manager has a proven track record of driving brand growth and market share expansion in highly competitive environments. Expertise in strategic planning, category management, and retailer collaboration, complemented by a history of successful product launches contributing to a 25% increase in annual sales for the previous employer.
  • Dynamic professional with 8 years of marketing and sales experience in the technology sector, seeking to leverage extensive background in market analysis, product promotion, and cross-functional team leadership to transition into a Trade Marketing Manager role. Adept at adapting to new industries and has consistently achieved double-digit sales growth by crafting compelling marketing strategies.
  • As a former Business Analyst with 5 years of experience in data-driven decision-making, this strategic thinker is eager to apply analytical skills and a passion for consumer psychology to the field of trade marketing management. Keen to utilize strong problem-solving abilities and a history of optimizing operational efficiencies to advance brand development strategies in a new sector.
  • Accomplished Sales Associate with a passion for brand storytelling and customer engagement, aiming to bring 3 years of retail experience to bear in a trade marketing setting. Eager to develop and execute innovative trade marketing plans that drive product visibility and sales, while cultivating robust relationships with key industry players and stakeholders.
  • Enthusiastic and driven graduate with a major in Marketing, eager to embark on a career as a Trade Marketing Manager. Aspiring to apply knowledge from a recent internship where strategic promotional campaigns were developed, resulting in a 15% increase in brand engagement for the participating companies. Committed to learning and excelling in trade marketing to contribute to company growth.
  • Recent MBA graduate with specialization in marketing, aiming to apply theoretical knowledge and passion for market dynamics to launch a career in trade marketing. Bringing fresh perspectives, work ethic, and a dedication to achieving measurable results, with an objective to develop high-impact trade strategies that align with consumer trends and business objectives.

Beyond your trade marketing manager resume basics - extra sections

Ensure your trade marketing manager resume stands out from the crowd by spicing it up with a couple of supplementary sections that showcase your:

  • Prizes - as a special nod to what matters most in the field;
  • Projects - ones that would really further support your application;
  • Hobbies - include only if you think they'd further your chances at landing the role with personality
  • Community impact - to hint at the causes you care about.

Key takeaways

At the end of our guide, we'd like to remind you to:

  • Invest in a simple, modern resume design that is ATS friendly and keeps your experience organized and legible;
  • Avoid just listing your responsibilities in your experience section, but rather focus on quantifiable achievements;
  • Always select resume sections that are relevant to the role and can answer job requirements. Sometimes your volunteering experience could bring more value than irrelevant work experience;
  • Balance your technical background with your personality traits across various sections of your resume to hint at how much time employers would have to invest in training you and if your profile would be a good cultural fit to the organization;
  • Include your academic background (in the form of your relevant higher education degrees and certifications) to show recruiters that you have the technical basics of the industry covered.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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