Average resume stats for your industry
Words
329
Pages length
1.6 p
Job titles per resume
4.2
Bullet points per job title
10.6
Experience
4.2 years
Top Skills for Trade Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Trade Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Trade Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Trade Marketing Manager job market is wide open for candidates.

Top Trade Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Trade Marketing Manager resume experience section

Trade Marketing Manager Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Trade Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Brand & Trade Marketing Manager
Lambent
2016-2017
  • Moved from 13th to top 5 top of mind & market share
  • Launched 360 degree marketing campaign, became leaders in MPV segment
  • Managed the release of new products in the natural foods and painting segments, managing +30 different SKUs
Work Experience
Brand and Trade Marketing Manager
Erudite
2017-2021
  • Elaboration and Execution of Brand Plans and full responsibility for A&P budget investments: Internal discussions with the CEO and the CFO in order to achieve the margin and turnover goals in line with the annual company business plan, External discussions with the Sales Area Directors and Global Brand Teams for each brand/group managed.
  • Support the national company sales force to achieve results providing necessary technical expertise, executing and implementing Trade Marketing activities, tracking results and key learnings.
  • Elaboration and Execution of commercial strategies as pricing, promotional campaigns, canvass and push actions
  • PR Activities involving Media, Influencers and Stakeholders.
Work Experience
Brand and Trade Marketing Manager
Turner - Wisoky
2012-2014
  • Responsible of developing, implementing, and steering a omni marketing activation plan for the Nordics in accordance with the strategic business plan. Ensure No.1 execution and commercial impact of Peak Performance marketing concepts.
  • Develop and steer competitive sell-thru, and brand awareness - driven customized marketing plans for wholesale Key Accounts and follow up on ROI on all activities.
  • Lead the overall regional marketing plan for the Nordics including strategic partnerships, sponsorships and PR.
  • Lead the briefing process to agencies and external partners on specific marketing needs. Total budget ownership of concerned region.
Work Experience
Senior FMCG Category and Trade Marketing Manager
Sanguine
2021-2022
  • Commercial contracts: definition of target, duration, commercial and marketing plan
  • Forecast&Budget: monitoring and analysis of the licensees’ quarterly forecasts and definition of the annual Budget to achieve;
  • Product development: supervision of the entire product process to achieve the correct products in line with each project's target;
  • Retail&trade marketing: identification of the strategies for the correct positioning of the products in the market to grow the business through retail&coordination of the activities;
  • Main Clients: Procter&Gamble (Oral B); Kimberly Clark Corporation (Huggies); L'Oréal Italia S.p.A.; Giochi Preziosi S.p.A.; So.di.Co. s.r.l.; Lucart S.p.A. ; Worldcart s.r.l.; Giuseppe Citterio S.p.A.; Thai Union Italia (Mareblu) .
  • Achievements: Annual Budget hit (2009-2019) ; FMCG subcategories gaps filled, in particular baby personal care and adult make up.
Work Experience
Global Trade Marketing Manager
Jaskolski, Waelchi and Yundt
2017-2020
  • Build sales promotions and product communication;
  • Increase brand presence, market share and improve customer satisfaction;
  • Develop trade marketing activities related to the different kind of commercial networks.
Work Experience
Trade Marketing Manager
Monk
2012-2018
  • Leader of premium beer market in RJ/ES in 2016
  • Events National Planner and Antarctica Events Manager in 2015
  • Marketing Manager of Nosso Bar Franchises in 2014
Work Experience
Trade Marketing Manager
Bravura Combo
2016-2017
  • Initiated national level sampling activity for more than 8 different categories with a reach target of 1.8 million touch points in 120 key account stores with 120 promoters during 2018.
  • Designed, developed and deployed 1500 secondary displays for bakery business.
  • Structured and lead trade marketing function for KSA with 13 team members.
Work Experience
Trade Marketing Manager
Bravura Origin
2017-2018
  • Initiated “Huge In-Store Experience” concept in the company by achieving 1500+ displays for facial tissues category in 1200+ stores for 30 days across Saudi delivering 33% growth in sales and 23% in margins.
  • Delivered highest ever sales growth during 2013-16 with sales turnover from $78MM to $121MM in Saudi.
  • Designed, developed and implemented national level sampling activity for Kotex sanitary napkins to reach 500K females during 2016.
  • Deployed more than 150 branded signboards in traditional trade during 2013-17.
Work Experience
Trade Marketing Manager
Movie Intense
2009-2014
  • Establish channel strategies
  • Manage and evaluate trade promotion levels to achieve maximum return
  • Manage trade marketing budget


Work Experience
Assistant Trade Marketing Manager
McClure, Leuschke and Balistreri
2018-2020
  • Develop trade programs focused on driving velocity and points of distribution with clear guidelines for execution, including targets, timing and tracking expectations in CRM
  • Collaboratively work with 5 external brand partners to ensure field sales team is equipped with the tools and information to support core product portfolio and innovations
  • Create and update weekly inventory and pricing documents for each market and external retailer bulletin PDFs highlighting new SKUs, price changes and upcoming innovations
Work Experience
Trade Marketing Manager
Monk
2011-2018
  • Defined the market potential and the price positioning for more than 1k new items ensuring a 10% reduction in coverage gap vs competitors
  • Carried out sell-in and sell-out marketing promotions through the marketing budget management to deliver a profitable growth of sales (Managed TO +5.7% vs 2014, +0.7% vs mrkt trend)
  • Structured media strategy for products and above the line promotions
Work Experience
Trade Marketing Manager
Turner - Wisoky
2016-2020
  • Build the premiumization of Corona, Leffe and Cubanisto brands
  • Spiritual Homes & Style Integration
  • Consumer experience
  • KPIs monitoring & EBITDA turnover
  • Projects & Budget Management: +400% volume realized, 15 projects in 1 year.
Work Experience
Trade Marketing Manager Assistant
Eco Focus
2021-2022
  • Creation & Management of a National On Trade Activation program
  • Coordination with France distributor (CCEP) & Business Unit
  • Developpment of POS, events, sales supports
Work Experience
Trade Marketing Manager
Cipher Publishing
2012-2014
  • Créer et développer le plan Trade Marketing
  • Spiritual Homes & Style Integration
  • Développer l'expérience consommateur & client
  • Piloter les KPIs, le budget et l'EBITDA
  • Management de projets: volumes multipliés par 3 pour les clients impactés
Work Experience
Trade Marketing Manager
Monk
2016-2017
  • Building Trade marketing department
  • Preparation of trade marketing activities for the entire portfoil in particular distribution channels as part of the accepted brand and sales strategy
  • Direct reporting to Commercial Director
  • Manage the whole process of creating promo activities as project manager - timing, delivering, pricing, Including activities in the Annual Operating plan of the company
  • Strongly participating in the creation and realization of the Annual Operating Plan of the company in Bulgaria
  • Build Queen's as main brand in FMCG segment and JNSD
  • Build Queen's as main player on the market in LARGE/EXTRA LARGE GROCERIES before the main player Cappy according to AC NIELSEN
  • Build Tiger energy drink as third energy drink player on the market
  • Manage POS materials - supervise the whole process of designing, printing, delivering materials and execution
  • Lead negotiations with supply companies
  • Manage the whole budget of Trade Marketing Department
  • Manage motivation programs for sales force, loyalty and incentive programs for retailers, main distributors
  • Strongly cooperate with Sales team regarding providing benefit for the company
  • Organizing meetings and preparing presentations for sales representatives and client and participation in those meetings
  • Adaptation, improving and execution of merchandising standard of the company to Bulgarian market
  • Deeply analyzing all TM activities and giving proposals for improving
  • Holding coaching and assessment interviews with employees
  • Introducing activities supporting employee development, integration and talent management
  • Motivating subordinate employees
  • Monitoring, inspecting and accounting for the work of subordinates
  • Monitoring agreed KPI from the Annual Operating Plan, proposing activities to increase realization of important KPI
  • Coordinating BTL programs
  • Project Manager of implementing new distribution and Merchandising Standards of Tymbark Bulgaria on our market
  • Advising Commercial Director of Maspex in Serbia and creating together activities for the Serbian market with Maspex partner in Serbia - Podravka
Work Experience
Global Trade Marketing Manager
Quads
2011-2018
  • Develop and deliver the short and long-term global trade marketing strategies based on business and consumer insights for the Sloggi portfolio
  • Responsible for global packaging strategy and development
  • Deliver channel calendar aligned with sloggi campaigns, retail and ecommerce
Work Experience
Trade Marketing Manager Europe
Strosin, Nolan and Pfeffer
2015-2019
  • Creation and execution of Trade Marketing plans to support the development and implementation of the marketing strategies for 5J brand in Spain, France, UK, Portugal and Italy in HoReCa
  • Energise sales force team by given them the right tools to increase sales
  • Negotiation and organization of cultural and sports events sponsorship (Festival de Perelada, Festival de Cap Roig, Santiago Bernabeu, Mutua Madrid Open, SCIO, F1 Montmeló, etc.)
  • Budget control
Work Experience
Global Trade Marketing Manager
Bode - Jones
2021-2022
  • Develop and deliver the short and long-term global trade marketing strategies based on business and consumer insights for the Sloggi portfolio
  • Responsible for global packaging strategy and development
  • Deliver channel calendar aligned with sloggi campaigns, retail and ecommerce
Work Experience
Trade Marketing Manager Europe
Bravura Origin
2012-2018
  • Creation and execution of Trade Marketing plans to support the development and implementation of the marketing strategies for 5J brand in Spain, France, UK, Portugal and Italy in HoReCa
  • Energise sales force team by given them the right tools to increase sales
  • Negotiation and organization of cultural and sports events sponsorship (Festival de Perelada, Festival de Cap Roig, Santiago Bernabeu, Mutua Madrid Open, SCIO, F1 Montmeló, etc.)
  • Budget control
Work Experience
Trade Marketing Manager (Duracell/Fater)
Waters and Sons
2017-2020
  • Got additional investment from producer (15% from turnover)
  • Aligned Company target decrease (30% from sell-in)
  • Got 100% bonus for distributor
  • Aligned the fund increase by 2.5%
  • Create the tracking tool of Budget/Plans performance
  • Leading of analytics department and BI project
  • Leading of POSM process
PRO TIP
pro tip icon

The person reading your Trade Marketing Manager resume will be busy, make sure you never waste their time with fluff.

Action Verbs for your Trade Marketing Manager Resume

At Enhancv, we went through countless Trade Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Trade Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Trade Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header

CHECKLIST For Your Trade Marketing Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Trade Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Trade Marketing Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Trade Marketing Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
writing icon

Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

When writing a resume summary or objective, avoid first-person narrative.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Trade Marketing Manager resume

Certification Image
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Certification Image
Digital Marketing Course 2022: Be a Digital Marketing Nomad
Learn Digital Marketing, Copywriting, Ads, SEO, Video Creation. Become a Digital Marketing Nomad. Freelance and Travel.
Certification Image
Social Media Marketing Agency : Digital Marketing + Business
Learn to build a business, find clients, & social media marketing all in one. Facebook ads, Instagram, Google ads & ...
Certification Image
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
Certification Image
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
PRO TIP
pro tip icon

If you hold a certain major and a minor, your majors should be mentioned first.

Trade Marketing Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Trade Marketing Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Trade Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Trade Marketing Manager resume:

Trade Marketing Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Trade Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Trade Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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