You have all of the experience and skills to set you apart, so why aren’t you landing job offers left, right, and center?
Instead of panicking, take some time to review your marketing coordinator resume. You might be getting overlooked by marketing managers if your resume doesn’t reflect your professional competence and personality.
Overall [marketing coordinator, manager, etc.] employment is projected to grow 10 percent from 2016 to 2026…Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share.
Here are the basics you need to know about creating a marketing coordinator resume.
✔ Choose the right layout (functional or reverse chronological) based on your experience.
✔ Put your marketing certifications front and center on your header.
✔ Write an objective or summary to show off your writing skills and capture the reader’s attention.
✔ Frame your marketing experience around the results you’ve gotten.
✔ Make sure you’re including the skills asked for in the job description
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How to create a marketing coordinator resume
Like any great marketing campaign, your resume should start with a plan. Consider what you have to offer and what the job description asks for.
Then choose the resume sections that best match the two.
As most marketing coordinators are mid-level marketing jobs, you have two choices for how to structure your resume. If you have some gaps in your experience, try a functional layout which puts your skills front and center. If you have a few years of valuable work experience, include it in reverse-chronological layout and put the emphasis there.
Whichever resume layout you choose, these are the sections you’ll want to consider:
Sections you should consider for a marketing coordinator resume
- Objective or Summary
- Marketing Experience
- Soft Skills
- Technical skills
- Interests, passions, personality, etc.
Why your marketing coordinator resume header can make a big difference
You understand that you need a strong resume header, but you’re not sure precisely what information needs to fit here. Make it easy on hiring managers by including who you are and why you’re an exceptional hire.
Resume headers need the following:
- Your name and updated contact information: This data is basic and necessary. A recruiter or hiring manager doesn’t want to waste a second of their time figuring out how to contact you.
- Any certifications and qualifications: Do you have your Google Analytics certification? Have you passed your Hubspot certification, too? If they’re applicable to the position, include a short reference to the qualifications that might take your resume to the top of the pile.
- A professional and/or personal website: If you maintain a blog (or LinkedIn page) that represents your professional skills, they might be great opportunities to show that you’re a serious contender.
The Secret to a Great Marketing Coordinator Resume Objective or Summary
For a typical marketing coordinator posting, hiring managers will probably have seen dozens or even hundreds of similar resumes. This means you only have a couple of seconds to nab their attention – and an excellent resume objective or summary can take you far.
The good news is, you work in marketing to catching someone’s attention and telling a compelling story is your specialty. The bad news is, it’s also the specialty of everyone else applying. To stand out, we recommend you include details that are both unique and concise.
For entry-level applicants (and people who are switching careers), we recommend writing a resume objective. If you’ve got a lot of relevant experience under your belt, a longer summary section will give you enough space to impress whoever’s reading your resume.
Avoid “I” statements to keep your objective/summary as straightforward as possible.
Writing a marketing coordinator resume objective.
A resume objective is comprised of 1-2 sentences that highlight your professional experience and what you’re hoping to obtain from the advertised position.
Your marketing coordinator resume header should include:
- One to two brief sentences
- The skills you are most proud of
- The job you’re looking for
- If you have any specific training or recognition
Writing a marketing coordinator resume summary.
If you’ve got a plethora of experience, include a resume summary instead. It’s a great rule of thumb to cherry pick skills and achievements that relate to the job advertisement, combining them into a single paragraph (no longer than 5 sentences).
Typically, this section should go under an “About Me” or “Career Summary” section.
This is the easiest way for prospective employees to determine whether you’re the best fit for the position.
A generic statement isn’t going to impress hiring managers, and it certainly doesn’t showcase any concrete skills:
Statistics are always an excellent addition to a marketing resume summary, especially as hiring managers gain a better understanding of your previous responsibilities.
Your marketing coordinator summary section should include:
- A single paragraph that balances succinct and descriptive statements
- Accomplishments at your previous job(s)
- The length of time you’ve been in the role
- Statistics (whenever available)
- What you want to contribute to and gain from your new position
Your marketing coordinator resume duties and responsibilities simply aren’t enough
Read a few marketing coordinator resume examples and you’ll notice a pattern.
There’s a lot about what people “managed”, “coordinated”, or “ran” but not a lot about results.
Ultimately, the fact that you managed a particular account doesn’t account for very much. A CMO or marketing manager wants to know that you can do more than just manage something – they want to know that you can get results
Have a look at these two examples describing the exact same job. One focuses on concrete results while the other is vague.
Right there you can see the power of reframing your work experience around concrete accomplishments. Make sure you marketing experience sounds like the first example and not the second.
What if you don’t have any marketing coordinator experience for your resume?
Ready for a secret? Not everyone who gets hired as a marketing coordinator has the necessary skills: It’s all in how you phrase things.
If you’re just starting out, why not routinely update a blog that showcases your knowledge? Writing not your forte? Consider putting together a podcast or tackling the PPC campaign of a friend’s start-up.
It’s not just a job that matters – it’s about seeing opportunities, inspiring yourself, and applying these new skills to your chosen field. Employers prefer hiring these sorts of passionate individuals – even with limited experience – because they tend to have a greater understanding of the marketing sector as a whole.
Marketing coordinators have their paws in the active marketing campaigns and contribute wherever support is necessary, including special projects that allow them to step up and demonstrate proven marketing knowledge.
Does your marketing coordinator resume need an education section?
To be considered for a position, you’ll likely need a Bachelor’s degree in marketing, business, or a related field. Here is how to build your education section.
If you’re a recent graduate, you’ll want to include more information like:
- College Name and Location
- Years in School
- Related extracurricular activities/highlights
If you are still studying, make sure to add your expected year of graduation.
On the other hand, if you graduated more than 5 years ago and already have extensive marketing work experience, you can leave off the related extracurricular activities/highlights. Mention your college/school, the year of graduation, maybe your GPA and that will be enough.
Dig deep to remember highlights that would make anyone proud. If you’re a bit rusty, consider reaching out to other alumni that you worked alongside.
What marketing coordinator resume skills make the difference?
This is the part of your resume where you get to brag. You’re marketing yourself after all, so it’s okay to show off a little bit.
If you’re applying to a specific company, carefully comb through the job description to discover all of the elements that they’re seeking in a candidate. Next, be sure to browse other online job postings to go above and beyond.
Once you’ve put together your skill set list, blend them into your skills section organically.
What marketing coordinator technical skills do you need on your resume?
Quantifiable technical skills are crucial for marketing coordinator jobs, and hiring managers are going to determine your proficiency. The most common “hard” elements for marketing coordinator positions include software and marketing-specific skills, such as:
- Adobe (e.g. Photoshop)
- Email marketing tools (e.g. MailChimp)
- Gsuite, Microsoft Office, etc.
- Funnel Management
- SEO, SEM, CPC, etc.
- A/B Testing
What about marketing coordinator resume soft skills?
Though they aren’t quantifiable, “soft skills” aren’t any less important for marketing coordinator positions.
Because you’ll be carrying out orders and tackling goals set out by a director or manager, it’s important for you to be able to take direction and constructive criticism, think analytically, make well-reasoned decisions, and remain organized without requiring follow-up conversations.
Consider the following keywords when writing about soft skills:
- Creative thinking skills
- Strong work ethic
- Sales acumen
- Speaking multiple languages
The power of marketing certifications to boost your resume
Certifications are one of the best ways to give your resume a boost. You can’t go off and get another job for a few years, or get a degree in marketing, but within a few days to a few weeks you can rack up several marketing certifications.
This is particularly important if the marketing coordinator position you’re applying for asks for skills or experience in an area of marketing you’re unfamiliar with. If the job offer mentions that email marketing will be involved, go off and get an email marketing certification before you apply.
Top 10 marketing coordinator certifications to include on your resume
- Google Analytics Certification
- AMA Certified Professional Marketer
- Hootsuite Social Marketing Certification
- Google Ads Certification
- HubSpot Inbound Marketing Certification
- HubSpot Content Marketing Certification
- Digital Garage: Fundamentals of Digital Marketing Certification
- Facebook BluePrint Certification
- YouTube Certification
How to Include Personality on a Marketing Coordinator Resume
Because your role involves maintaining a lot of interpersonal relationships, hiring managers are more likely to consider marketing coordinator resumes that involve some personality (assuming it’s not a very conservative company).
Are you passionate about (or an expert at) Armenian cooking or deep-sea scuba diving? Do you have a side business in dog grooming? Have you received any accolades from your local government?
Ensure that whatever you include suits your message. If it doesn’t fit, don’t include it.
In summary, what makes a marketing coordinator resume effective?
If your goal is to work as a marketing manager or director, you need to put time into being the best marketing coordinator you can be. The most important step is learning how to market yourself with an excellent marketing coordinator resume.
As you create your resume, remember to include the following steps. You’ll not only set yourself apart from your competition, but you’ll become a stronger marketing genius in the process:
- Remember who you’re speaking to.
- Experience can come in many forms.
- Do your research.
- Follow through.