Brand Managers are creative to their very core, and your resume should reflect that. Don't use any old template you find on the web.
A recruiter spends an average of 6 seconds reviewing a resume.
And you only get one chance to make a good first impression.
Don't make the mistake of using a generic format. Use your branding knowledge to design something spectacular.
And whatever you do, don't use vague statements that undercut your achievements. Be specific about the brand strategies you've created and the value they added.
How did you position your brand?
What products did you develop?
What promotion plan did you put together?
How did you determine pricing?
Wouldn’t it be great if you were able to answer all of that in your resume in just a few smartly positioned bullet points?
Moving further on, recruiters would be happy to read how you engaged with marketing agencies. Double on the types of cross-functional, complex brand identity projects you worked on
Bonus points if you mention your experience in building a brand from the ground up.
And more importantly, how did your efforts impact sales and overall brand awareness?
Experience matters, but measurable results are what land you your dream job.
Recruiters want to see real, tangible results, not universal statements. Avoid listing your experience as a bulleted explanation of your job description.
Focus instead on your achievements as a Brand Manager.
And be sure to include the proper resume sections. Leaving important pieces out can cause a recruiter to think you're unqualified.
What are the top Brand Manager resume sections?
Header section with clickable contact information and link to online portfolio
Summary section with brand management achievements and accomplishments
Experience section that highlights results rather than just job descriptions
Skills section that lists industry-standard software and tools
Certification section (optional)
Now that you know the top resume sections, it's time to focus on what a recruiter wants to see in a Brand Manager's resume.
What a recruiter wants to see in a Brand Manager resume
What experience you have with brand positioning and development
Real results that highlight your achievements and accomplishments
How you uncover consumer insights and align marketing campaigns and messaging accordingly
What types of teams you've worked with; marketing, design, agency, etc.
How your branding strategy successfully communicated a company's mission and vision
An ability to think both creatively and analytically
Ultimately, a recruiter wants to know the value you bring. With this and a professional resume header, you'll be on your way to interviewing in no time.
How to create a professional Brand Manager resume header
The header section of a resume might seem simple, but there's actually a right and a wrong way to create one. Include the wrong info and it might never get a second look.
A header should include your name, contact information, and a link to your portfolio. Your name should be the biggest thing on your resume. And you should always hyperlink your email, phone number, and website.
And while we don't want to be Captain Obvious, your email shouldn't be the one you created when you were 12. It should be professional and as close to your name as possible.
Including the correct information and presenting it professionally is key.
2 Brand Manager resume header examples
Los Angeles, CA
+359 88 888 8888
Los Angeles, CA
After finishing the header, it's time to craft a compelling resume summary.
What goes in the perfect Brand Manager resume summary
The biggest mistake people make when writing their resume summary is being too vague. Your summary should be so specific to you that no one else could use it.
2 Brand Manager resume summary samples
Experienced brand manager passionate about the power of storytelling and building brands.
Almost any Brand Manager could use this summary. And chances are, it won’t stand out to recruiters.
PRO TIPFocus on what makes you—and your experience—unique.
Keen and creative Brand Manager with 3 years of experience. Focused on developing branding for start-ups in the SaaS industry. Passionate about the power of storytelling + bringing brands to life through design, messaging, and media.
Here, the summary is much more specific. It lists how many years of experience the candidate has. It gives specifics about the industry they've worked in. And it gives a glimpse into the ways they've successfully managed a brand.
Now, you can expand further in the experience section.
What should my Brand Manager resume experience section feature
The experience section of a Brand Manager resume is perhaps the most important of all. It's your chance to set yourself apart from other candidates.
Whatever you do, don't simply list your job responsibilities. Recruiters know what a Brand Manager does.
They don't want to read your job description. They want to know what value you brought to previous positions. Here are a few things to consider including:
Specific branding projects you spearheaded and the results of those projects
The capacity in which you worked with internal marketing and creative teams
What campaigns you've launched and the results and scale of those campaigns
Any experience with market research, creative briefing, design, messaging, media, and measurement
You should always tweak your experience section based on the job you're applying to. Read through the job description and then edit as needed.
2 Brand Manager resume experience examples
03/2015 - 11/2018
Partnered closely with marketing and design teams for branding efforts
Crafted short- and long-term brand strategy
Launched brand awareness campaigns across various channels
Built agency roster
Unfortunately, a recruiter will be clueless when they read a bland resume experience like this one. It leaves more open questions than it answers:
What was the product of your collaboration with other teams?
What were the type of campaigns you launched?
Did you measure the results?
Let’s improve it below.
02/2015 - 11/2018
Worked cross-functionally with creative teams to develop branding guideline toolkit
Crafted short- and long-term brand strategies that identified product holes, new markets, and messaging strategies
Launched brand awareness campaigns across digital media, PR, and partnership marketing that increased sales by 30%
Found, on-boarded, and built relationships with area agencies; served as the primary point of contact for all projects
Now, that’s the kind of experience a recruiter will trust and give a callback to. It prominently features numbers and results that prove the candidate’s value.
Once you've finalized your experience section, it's time to make your skills stand out.
How to make your Brand Manager resume skills stand out
Brand Managers play an incredibly important part of a company's success. While hard skills are most important to recruiters, you shouldn't overlook soft skills.
What's the difference? Hard skills refer to industry-specific, technical skills that help you succeed.
How to feature technical resume skills
Applying to a kick-ass marketing company?
It’s highly likely your resume will be picked up on by ATS (applicant tracking systems).
They skim all incoming resumes for certain keywords and skills the recruiter wants present in candidates’ documents.
So, make sure you’ve got them featured clearly in your resume.
““A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.””
- Jeff Bezos
8 Important tech skills for your Brand Manager resume
Adobe Creative Cloud
How to feature soft skills on your resume
Soft skills refer to interpersonal skills.
Soft skills can include things like empathy, adaptability, and conflict resolution. It's best to include soft skills with a real-life example of a time you've used them.
Found new campaign management technology and put processes in place to increase efficiency
Showed kindness and understanding when a team member made a mistake
When faced with ambiguity, used it as an opportunity to think outside the box
PRO TIPYou don’t always have to have a separate section dedicated to your soft skills. You can weave them in your career summary or experience, but make sure you don’t blindly state them in your resume.
What soft skills recruiters want in Brand Manager resumes
Excellent Written and Verbal Communication
Once your skill section is in order, move on to the education section.
How to feature my education on the resume?
How you feature your education depends on your experience level.
For anyone mid- to senior-level, simply list your degree, major, and graduation year. If you graduated with a GPA above 3.5, include that too.
Recruiters are going to care more about the real-world experience you have. Focus on that rather than going too in-depth about a degree you graduated with years ago.
For entry-level Brand Managers, your education section should be more extensive. Include any relevant coursework, class projects, and related clubs or organizations.
If you have any industry certifications, you can include a separate section for those.
Does my resume need a certification section?
Certifications can be a helpful way to set yourself apart from other candidates. But for Brand Managers specifically, there are no standard certifications recruiters look for.
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.