Top Brand Marketing sections that make the best resume
- Header
- Professional summary
- Experience (with numbers & results)
- Relevant skills
- Education
- Certifications
What to write in your Brand Marketing experience section
Brand Marketing Resume Experience Section: Ultimate Checklist
- Use no more than 4-6 bullet points per position;
- List relevant positions and situations that add value to your application;
- Describe situations, tasks, actions, and results (the S-T-A-R method);
- Remember to include numbers in whatever form you like (e.g. the number of projects you’ve finished);
- Begin each bullet point with an action verb.
Use the examples below to build your own experience section!
- Created engaging social media content that increased social media followers by 20%
- Assisted in planning and executing successful company events that resulted in 5 new partnership deals
- Conducted market research and analyzed data to help develop effective marketing strategies
- Developed and executed email marketing campaigns that led to a 10% increase in email open rates
- Assisted in the creation of marketing materials such as brochures and presentations
- Developed and implemented comprehensive marketing plans and strategies that effectively communicated the product value proposition to the target audience resulting in a 30% increase in product awareness
- Conducted market research and analyzed data to identify market trends and customer needs which led to the creation of targeted marketing campaigns
- Managed the design and production of all marketing materials including brochures, flyers, and promotional items
- Collaborated with cross-functional teams including sales, product development, and customer service to ensure successful product launches
- Developed and executed email marketing campaigns that led to a 20% increase in email open rates
- Monitored and reported on the effectiveness of marketing campaigns using Google Analytics and Salesforce
- Assisted in the development and execution of social media campaigns that increased engagement by 15%
- Assisted in planning and executing company events resulting in a 25% increase in customer attendance
- Conducted market research and analyzed data to help develop targeted marketing campaigns
- Assisted in the creation of marketing materials such as brochures and presentations
- Managed and updated the company website and social media platforms
- Successfully increased brand awareness by 45% through targeted social media campaigns and influencer partnerships.
- Developed and implemented a customer engagement program that increased customer satisfaction by 25% and repeat purchases by 15%.
- Managed a team of 5 marketing professionals, overseeing all aspects of marketing campaigns, from concept development to execution.
- Collaborated with cross-functional teams to develop and launch 3 new product lines, resulting in a 30% increase in revenue.
- Analyzed market trends and consumer behavior to identify new opportunities, resulting in a 20% increase in market share.
- Launched a new product line that generated £500K in revenue within the first quarter of launch.
- Collaborated with the sales team to develop and implement sales tools and training programs, resulting in a 20% increase in sales.
- Managed a budget of £1M and consistently delivered on-time and on-budget campaigns that exceeded KPIs.
- Developed and executed a customer segmentation strategy that increased customer retention by 15%.
- Coordinated with external agencies to develop and execute a successful TV ad campaign that generated 1.5M impressions and drove a 25% increase in web traffic.
- Conducted market research and analyzed customer feedback to provide actionable insights to the brand team.
- Developed and executed social media campaigns that increased engagement by 40% and grew the brand's social media following by 25%.
- Assisted in the development and launch of a new product line that generated £250K in revenue within the first quarter of launch.
- Collaborated with the events team to execute successful experiential marketing campaigns that generated 10K impressions.
- Assisted in the management of the brand's website, resulting in a 20% increase in web traffic.
- Developed and implemented integrated marketing campaigns resulting in a 25% increase in brand awareness and a 20% increase in sales.
- Collaborated with creative and media agencies to develop engaging brand content and a multichannel media strategy.
- Managed the full process of creative and media briefing for internal and external agencies.
- Leveraged consumer data and insights to identify opportunities for the brand.
- Tracked KPIs, results, and learnings to propose opportunities for improvement.
- Developed and executed creative and innovative integrated marketing campaigns that increased brand awareness by 30% and sales by 25%.
- Collaborated with cross-functional teams to develop engaging brand content and a multichannel media strategy.
- Managed the full process of creative and media briefing for internal and external agencies.
- Leveraged consumer data and insights to identify short-term and long-term opportunities for the brand.
- Tracked KPIs, results, and learnings to propose opportunities for improvement.
- Developed and executed creative and innovative integrated marketing campaigns resulting in a 35% increase in brand awareness and a 30% increase in sales.
- Collaborated with creative and media agencies to develop engaging brand content and a multichannel media strategy.
- Managed the full process of creative and media briefing for internal and external agencies.
- Leveraged consumer data and insights to identify short-term and long-term opportunities for the brand.
- Tracked KPIs, results, and learnings to propose opportunities for improvement.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action Verbs for your Brand Marketing Resume
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Impressing Recruiters with a Top Brand Marketing Resume Skills Section
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your brand marketing resume
SEO optimization
Google Analytics
Graphic design
HTML/CSS
Project management
Copywriting
Social media advertising
Market research
Email marketing
PPC advertising
Leadership
Creativity
Communication
Problem solving
Collaboration
Adaptability
Innovation
Critical thinking
Empathy
Time management
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
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Brand Marketing resume header: tips, red flags, and best practices
Impressive Brand Marketing resume summary checklist:
- Point out the achievements that make you a valuable applicant;
- Mention the total years of experience you have;
- Highlight the things you believe make you the best fit for the position;
- Keep it short: aim at having no more than 3-5 sentences.
Resume summary formula:
PRO TIP
Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.
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The Best Format for Your Brand Marketing Resume
Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The choice you make depends on your level of experience and the company you’re applying for.
The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.
The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.
If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?
Check out our additional tips on perfecting your Brand Marketing resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Brand Marketing resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
