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5 Brand Marketing Resume Examples...

5 Brand Marketing Resume Examples & Guide for 2024

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All resume examples in this guide

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Top Brand Marketing sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers & results)
  • Relevant skills
  • Education
  • Certifications

What to write in your Brand Marketing experience section

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Brand Marketing Resume Experience Section: Ultimate Checklist
  • Use no more than 4-6 bullet points per position;
  • List relevant positions and situations that add value to your application;
  • Describe situations, tasks, actions, and results (the S-T-A-R method);
  • Remember to include numbers in whatever form you like (e.g. the number of projects you’ve finished);
  • Begin each bullet point with an action verb.

Use the examples below to build your own experience section!

Work Experience
Brand Marketing Intern
XYZ Biotech
May 2021 September 2021
  • Created engaging social media content that increased social media followers by 20%
  • Assisted in planning and executing successful company events that resulted in 5 new partnership deals
  • Conducted market research and analyzed data to help develop effective marketing strategies
  • Developed and executed email marketing campaigns that led to a 10% increase in email open rates
  • Assisted in the creation of marketing materials such as brochures and presentations
Work Experience
Marketing Coordinator
ABC Pharmaceuticals
January 2020 May 2021
  • Developed and implemented comprehensive marketing plans and strategies that effectively communicated the product value proposition to the target audience resulting in a 30% increase in product awareness
  • Conducted market research and analyzed data to identify market trends and customer needs which led to the creation of targeted marketing campaigns
  • Managed the design and production of all marketing materials including brochures, flyers, and promotional items
  • Collaborated with cross-functional teams including sales, product development, and customer service to ensure successful product launches
  • Developed and executed email marketing campaigns that led to a 20% increase in email open rates
  • Monitored and reported on the effectiveness of marketing campaigns using Google Analytics and Salesforce
Work Experience
Marketing Intern
123 Biotech
May 2019 August 2019
  • Assisted in the development and execution of social media campaigns that increased engagement by 15%
  • Assisted in planning and executing company events resulting in a 25% increase in customer attendance
  • Conducted market research and analyzed data to help develop targeted marketing campaigns
  • Assisted in the creation of marketing materials such as brochures and presentations
  • Managed and updated the company website and social media platforms
Work Experience
Brand Marketing Manager
GizmoTech
01/2019 Present
  • Successfully increased brand awareness by 45% through targeted social media campaigns and influencer partnerships.
  • Developed and implemented a customer engagement program that increased customer satisfaction by 25% and repeat purchases by 15%.
  • Managed a team of 5 marketing professionals, overseeing all aspects of marketing campaigns, from concept development to execution.
  • Collaborated with cross-functional teams to develop and launch 3 new product lines, resulting in a 30% increase in revenue.
  • Analyzed market trends and consumer behavior to identify new opportunities, resulting in a 20% increase in market share.
Work Experience
Marketing Manager
Eureka!
06/2016 12/2018
  • Launched a new product line that generated £500K in revenue within the first quarter of launch.
  • Collaborated with the sales team to develop and implement sales tools and training programs, resulting in a 20% increase in sales.
  • Managed a budget of £1M and consistently delivered on-time and on-budget campaigns that exceeded KPIs.
  • Developed and executed a customer segmentation strategy that increased customer retention by 15%.
  • Coordinated with external agencies to develop and execute a successful TV ad campaign that generated 1.5M impressions and drove a 25% increase in web traffic.
Work Experience
Assistant Brand Manager
Techie
06/2014 05/2016
  • Conducted market research and analyzed customer feedback to provide actionable insights to the brand team.
  • Developed and executed social media campaigns that increased engagement by 40% and grew the brand's social media following by 25%.
  • Assisted in the development and launch of a new product line that generated £250K in revenue within the first quarter of launch.
  • Collaborated with the events team to execute successful experiential marketing campaigns that generated 10K impressions.
  • Assisted in the management of the brand's website, resulting in a 20% increase in web traffic.
Work Experience
Brand Marketing Manager
XYZ Company
2019-01-01 2021-06-30
  • Developed and implemented integrated marketing campaigns resulting in a 25% increase in brand awareness and a 20% increase in sales.
  • Collaborated with creative and media agencies to develop engaging brand content and a multichannel media strategy.
  • Managed the full process of creative and media briefing for internal and external agencies.
  • Leveraged consumer data and insights to identify opportunities for the brand.
  • Tracked KPIs, results, and learnings to propose opportunities for improvement.
Work Experience
Senior Brand Manager
ABC Inc
2016-01-01 2018-12-31
  • Developed and executed creative and innovative integrated marketing campaigns that increased brand awareness by 30% and sales by 25%.
  • Collaborated with cross-functional teams to develop engaging brand content and a multichannel media strategy.
  • Managed the full process of creative and media briefing for internal and external agencies.
  • Leveraged consumer data and insights to identify short-term and long-term opportunities for the brand.
  • Tracked KPIs, results, and learnings to propose opportunities for improvement.
Work Experience
Marketing Manager
123 Corp
2013-01-01 2015-12-31
  • Developed and executed creative and innovative integrated marketing campaigns resulting in a 35% increase in brand awareness and a 30% increase in sales.
  • Collaborated with creative and media agencies to develop engaging brand content and a multichannel media strategy.
  • Managed the full process of creative and media briefing for internal and external agencies.
  • Leveraged consumer data and insights to identify short-term and long-term opportunities for the brand.
  • Tracked KPIs, results, and learnings to propose opportunities for improvement.
pro tip icon
PRO TIP

Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Brand Marketing Resume

At Enhancv, we went through countless [Job Title] resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Impressing Recruiters with a Top Brand Marketing Resume Skills Section

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Resume Skills Section Checklist:
  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your brand marketing resume
HARD SKILLS

SEO optimization

Google Analytics

Graphic design

HTML/CSS

Project management

Copywriting

Social media advertising

Market research

Email marketing

PPC advertising

SOFT SKILLS

Leadership

Creativity

Communication

Problem solving

Collaboration

Adaptability

Innovation

Critical thinking

Empathy

Time management

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PRO TIP

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header
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Impressive Brand Marketing resume summary checklist:
  • Point out the achievements that make you a valuable applicant;
  • Mention the total years of experience you have;
  • Highlight the things you believe make you the best fit for the position;
  • Keep it short: aim at having no more than 3-5 sentences.
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Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
pro tip icon
PRO TIP

Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.

The Best Format for Your Brand Marketing Resume

Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:

The choice you make depends on your level of experience and the company you’re applying for.

The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.

The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.

If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?

Check out our additional tips on perfecting your Brand Marketing resume’s style and layout:

Tired of looking for ways to make your resume stand out? Read this article!

brand marketing resume example

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