In the marketing world, the idiom “Less is more” can be a difficult piece of advice to follow.
In your marketing specialist resume summary, you should strive to have a balance of good information that doesn’t go too far over the top.
How to write the experience section of your marketing specialist resume
How did Tiger Woods get so good at golf? He played the same game every day.
That’s the type of dedication you need to show in your resume’s experience section.
A lot of marketing people believe the best route to success is to be what is known as a “T-shaped marketer.”
That is someone who develops broad knowledge over a wide range of marketing tactics.
While that can lead to varied career experiences, it lacks the depth and subject matter expertise recruiters look for in a marketing specialist.
The opposite end of the spectrum is an “I-shaped marketer,” who only specializes in one specific field.
That’s good for a beginner, but you’ll need a bit more depth. You should shoot for 2-3 specialties. Anything more is inefficient and doesn’t go deep enough.
A marketing specialist resume should never keep the bullets of the experience section generic, showing off multiple skills instead of results:
2 Marketing Specialist resume samples - experience