Complete guide to marketing director resumes with examples & tips
8 minute read
Updated on 2020-01-09
You’ve handled multi-million dollar accounts, scaled marketing teams, developed successful strategies, you’ve got it all.
But your marketing director resume isn’t getting you past the headhunters and CMOs.
What are you doing wrong?
The answer might be in the word that keeps showing up “you”.
“In marketing you’re always trying to get a certain message to a certain audience, but a lot of people think too much about themselves. […] It’s really important to have empathy.”
- Diana Smith, Director of Marketing, Segment
Marketing yourself is great, it’s a huge part of what you need to do to grow in your career. But in our experience, too many senior marketers lose touch with the importance of their audience when it comes time to apply for a marketing director role.
You’ll need to create a bespoke document for each company, and our marketing director resume samples will provide everything you need to stand out, nab interviews, and seal deals.
Here’s what you’ll learn here:
✔ Which key mistakes hurt most marketing director resumes (and how they differ between agency and in-house marketing directors)
✔ How to write an effective resume objective or summary
✔ How to frame your work experience to have more impact
✔ Which skills will really make you stand out from the competition
✔ How to effectively use certifications
Marketing director resume examples
Carroll2018 - Ongoing
A leading luxury travel agency.
Managed 20+ sales executives and agents
Exceeded kitchen ventilation sales budget by 100% and vibration and acoustic sales budget by 30%
Established strategic E-Marketing and Social Media Plan (200k Facebook followers, 50k Instagram followers)
Developed a digital strategy to grow the database and increase engagement-average open rate up to 33%
Sales & Marketing Director / COO
Ledner Group2014 - 2018
A proactive company specializing in the management and co-ordination of large scale corporate and special events.
Leading our 3-year strategic planning, rooted in extraordinary share gain
Played key role during the set up and execution of 5 franchises throughout the United States
Built high performing Marketing department (15 people)
Successfully launched new store design, brand direction and E-Com site that lead to 24% growth
Carroll2011 - 2014
A leading Turkish conglomerate manufacturing food and beverage products with 65 companies, including flagship Ülker Bisküvi, Godiva, DeMet’s, and United Biscuits.
Placed over 60 articles in local, trade and national publications in one year
Created new digital ad plan which increased online engagement by a factor of 10, while reducing costs by 20%
Thompson Ltd2010 - 2011
The largest FMCG Company in Australia and NZ.
Participated in opening/animating 35 directly-operated boutiques
Led the introduction of New Products ATTUNE and RIGIDLOOP that added 10% to the 2016 revenue
Revamped consumer brand identity, visuals, packaging and messaging with 15% brand awareness lift
Executed new Newton launch, pre-selling 75% of allocation upon release
We’ve seen high level marketers like you make the same mistake time and time again.
You’ve got years of experience and want to show it off, so you fill a few pages with all of your experiences, skills, education, etc.
While it’s true that a longer resume is normal for someone applying for a marketing director position, this often leads to too much unnecessary fluff and vague language.
As an experienced director, headhunters should already know what you’re capable. At its most basic, we recommend the following:
A reverse-chronological layout because a marketing director resume should center around work experience and not skills.
Large section headings and generous white space allow headhunters to spot information easily.
Providing actual data (e.g. statistics, numbers) showcases your level of expertise and shows hiring professionals what you can bring to their company.
Detailing the projects you’ve overseen (including team sizes, budgets, and results).
PRO TIPThe average marketing director has been in the industry for a decade andyour resume has to revolve around that. If you lack experience, you simply won’t be the strongest candidate.
Marketing director resume sections to consider
Header with certification(s)
Soft/Technical Skills (includingcertifications)
Most proud of
Start with an eye-grabbing header
You might have a great reputation and head hunters are after you, but it’s still crucial that hiring professionals read your resume. Not only does a perfectly-phrased resume header grab the right attention, but it also immediately shows them that you’ve got the relevant skills.
A resume header should include:
Name, location, and contact info
Degree(s) and Certification(s)
Link to social profiles, portfolio or a personal blog
Marketing Director Resume Sample - Header
Tyler Banks, M.A.
+359 88 888 8888
How to write a marketing director professional summary or objective
Putting thought into your marketing director resume summary shows headhunters that you’ve paid attention and know how to sell yourself. This is crucial, seeing as how sales are a major part of your career!
Your summary or objective should also make it clear whether your experience has been largely in-house or with agencies. This is the most crucial dividing line amongst marketing director resumes as the skills required to succeed in each of those will differ (more on that later).
How to write a marketing director objective
In just 1-2 sentences, outline your career and highlight your most impressive wins. Be sure that it objectively showcases what you’ll bring to the company.
Mission-oriented marketing manager with more than 7 years’ experience in the organic and fair trade sectors. Grew cross-functional teams by 4-fold, saving more than $800k in the process. Seeking marketing director position at Kashi to improve efficiency and revenue.
In the above example, the applicant balances between their experience and what the job advertisement requires.
Experienced marketing manager at Rübar who has grown teams in the organic and fair trade sectors. I’m looking for a marketing director position at Kashi so I can continue to improve efficiency and revenue.
As you can see, the writer doesn’t use any concrete data to showcase their experience, accomplishments, or what benefits they’ll bring to the company.
PRO TIPWhen writing a resume summary or objective, avoid first-person narrative.
Writing a resume summary
If you’re an experienced marketing director, limiting your resume summary to 5 or 6 sentences can feel like a Herculean task. Look at the job advertisement and model your paragraph around it. Remember: HR will be looking for ways that you’ll build their brand while fitting into their professional atmosphere.
Self-motivated, mission-oriented marketing director with 10+ years in-house experience in the organic and fair trade sector. Track record of leading and growing cross-functional teams by 4-fold within 5 years, as well as executing comprehensive marketing plans from start to finish. Diplomatic, meticulous, and consistently able to find the right opportunities for team members. Proudest achievement was saving more than $800k per year in food waste. Seeking marketing director position at Kashi to improve efficiency and revenue.
As you can see, the above applicant built out the summary section. They included more information regarding interpersonal, or “soft” skills, and how their personality helped them achieve their goals.
Marketing director with 10+ years’ experience in the organic and fair trade sector. Led multiple teams, executed comprehensive marketing plans and saved more than $800k per year in food waste. Seeking marketing director position at Kashi to improve efficiency and revenue.
While this is a decent objective section, the writer doesn’t tell the hiring professional anything about their personality. Give HR representatives the opportunity to picture you working at their company.
How should you include work experience?
People don’t just expect you to provide results – they rely on you to boost revenue and direct an entire marketing team. Your work experience should therefore describe your previous positions and what makes you so successful leading others.
You definitely don’t need to mention every single duty or responsibility you’ve been tasked with.
Before you start writing, review the job advertisement. Are there key phrases that stand out?
We recommend the following:
List your most recent position, working backward.
Choose between 3 and 5 bullet points which describe your responsibilities and any achievements. Use numbers wherever possible.
Consider using a “Greatest Achievement” subsection to showcase what you’re proudest of.
Marketing Director of SustainabilityModesto, CA
06/2015 - 09/2018
Spearheaded new on-boarding program to increase employee satisfaction (42%) and promote personal development via certification programs
Led and executed comprehensive communication and brand strategy. In two months, grew sales from 10k to 90k
Saved more than $800k in food waste each year (2016-2018)
06/2015 - 09/2018
Spearheaded on-boarding program to increase employee satisfaction.
Successfully led and executed comprehensive communication and brand strategy.
Saved more than $800k in food waste each year.
In the above table, there simply isn’t enough data to prove that you were successful in your endeavors. Hiring professionals are looking for solid data to back up your claims – be sure to prove your success with facts and figures whenever possible.
Does a marketing director resume need an education section?
Because a marketing director needs to work their way up the ladder, it’s unlikely that you’ve just graduated from college. While it’s important to include some basic information about your highest degree, it’s not necessary to say much more than that.
Under your education section, include the following information:
Major (minors, if applicable)
Year of graduation
PRO TIPThe exception would be if you’ve recently acquired an MBA, in which case you should emphasize that degree more.
How should you decide which skills to include and emphasize?
Ultimately, while technical understanding is important, you’re going to be expected to lead first and foremost.
Focus on showing leadership and management skills. But don’t simply state that you have them, provide examples to back them up.
15 soft skills for your marketing director resume
That’s not to say that technical skills aren’t important. Consider giving more thought to the following:
12 hard skills for your marketing director resume
CRO, A/B testing, etc.
Data analysis (e.g. interpretation, analyzation)
Social media management
Online marketing apps (e.g. Google Analytics, Hootsuite)
Design software (e.g. Photoshop, Canva)
CMS (e.g Monday, Asana)
Language skills (e.g. bilinguality)
Of course, if you’re looking to work as a marketing director for a marketing agency, your skill set will be a bit different.
3 core skills agency marketing directors should emphasize
Autonomy (you’re not likely to report to a CMO)
Of course, there are other skills you can consider including. Lisa Schneider suggests mentioning knowledge of consumer protection and privacy laws:
“You do have to be aware of privacy laws and other consumer protections, CAN-SPAM, and the rules and regulations for any platform you want to use.”
- Lisa Schneider, Chief Digital Product Officer at Merriam-Webster
How to include your certifications on your resume
Certifications may sound low-priority but are, in fact, extremely important to headhunters. These can quickly reveal how seriously you’ve taken your role as marketing director.
You might have a plethora of certifications and qualifications, but only add those that provide actual value to your portfolio, like digital marketing certifications or team-leader training.
Say that you’re sending your resume to a sports betting giant. Take the time to research and tailor your resume around their needs. Have you completed specific certification courses that translate into this field?
Consider certifications beyond basic marketing (those skills should be clear in your experience). Business, project management, or even scrum certifications can help round out the skills you demonstrate elsewhere.
Focus on the attributes that set you apart from every other applicant – be concise but descriptive:
Detail the program name, date, and location (if applicable)
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.