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Professional Marketing Director Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Marketing Director cover letter. Just replace personal information, company application data and achievements with your own.

Jimmy Mercer
Product Marketing Expert
London, UK
Dear Hiring Manager, 
There is a real reward in seeing Sales be successful. That comes from knowing how much work it takes to make that happen. 

I know that they need someone to listen carefully to what customers and the market have to say, and to understand it in depth. To research where we fit in that story, and where we can win. And to educate and align all those around us to work as a cohesive unit. Making this happen is the work that I relish. Those are the moments where my skills and experience bring real value.
I've built my career in the broad Marketing of technology offerings. I rose through the ranks of then the largest homegrown Irish software company called Openet, with €100m in revenue through a complex enterprise sale. I went on to lead its Marketing function of 12+ people directly, and was part of the leadership team over 800 staff in total. My role was always focused on the part I enjoyed the most; positioning and description of their diverse offerings and the alignment of the org around a new way of selling. As such, strategising, aligning and creating Marketing content were my key work areas. I then took on a Marketing department at small SaaS player called eSpatial, but my brief there was really to figure out their Product Marketing to enable a path to future growth. 

That business (mapping technology) was focused on people moving, so when Covid hit it was time for me to move on. I had a pregnant wife who worked from home in the HSE so when a long covid pregnancy (finally) turned into a newborn baby, we recently agreed it is time for me to go back to work. 
So now I am hoping to find my next long term working home, and from what I see, I believe ServiceNow can be it. I am fascinated by the employee and customer engagement spaces, having utilized Marketing tools to achieved similar versions of the same objectives. I further believe that my working style will be aligned with your culture of humility, innovation and inclusion. These are the cornerstones of my career success so far. From the outside that seems like the right fit for your needs, but I would love to discuss with you to find out more. 
I would be delighted to continue to discuss the various ways in which I believe I could contribute to ServiceNow and to get a better understanding of the details of the product marketing director role. I am excited about this opportunity and look forward to hearing from you. 
Kind regards, 

Jimmy Mercer

You probably know that cover letters complement resumes and that recruiters just love asking for them. But why are cover letters important?

Well, because they are your chance of telling a story.

And let’s face it – listing different skills and achievements on your resume is essential. But connecting the dots in your cover letter and explaining what’s helped you gain expertise will make you stand out.

Read our proven Marketing Director cover letter tips and examples below.

Professional marketing director cover letter tips to help you stand out

At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

Address your cover letter to the right person and make your introduction strong

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • Dear Mr. John
  • Dear Ms. Petersen
  • Dear Hiring Manager
  • Dear Dr. Todd
  • Dear Head of [team you're applying for]

The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.

In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.

Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.

Mention both your hard and soft skills

Listing hard skills on your resume is quite straightforward, isn’t it? But when it comes to writing a memorable Marketing Director cover letter, you need to be a bit more creative.

The thing is, cover letters are designed to tell a story. To show the thought process behind your achievements and motivations. To put the recruiter in your shoes and allow them to get to know you better.

Maybe you want to share how you deal with challenges? Or what helps you reach your goals? It doesn’t really matter.

And while soft skills are important, hard skills shouldn’t be skipped either. Mentioning some hard skills (especially the ones listed by the recruiter) is always a great idea. This will help you pass applicant tracking systems (ATS) that screen documents for certain keywords.

Prove that you've researched the company and are aware of industry problems

Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.

For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.

End in an actionable way

The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.

The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.

Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.

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related resume

Become the center of attention with a matching Marketing Director resume

Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Marketing Director resume examples for some additional tips and inspiration, or talk to an expert.