At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.
Instead of re-writing your resume, you need to focus on making the right impression.
You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.
Now let’s look at some other things that will make your cover letter stand out.
We've made an in-depth guide on what should your cover letter include that you can check out!
Address your cover letter to the right person and make your introduction strong
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear Mr. John
- Dear Ms. Petersen
- Dear Hiring Manager
- Dear Dr. Todd
- Dear Head of [team you're applying for]
The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.
In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.
Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.
Mention both your hard and soft skills
Listing hard skills on your resume is quite straightforward, isn’t it? But when it comes to writing a memorable Marketing Director cover letter, you need to be a bit more creative.
The thing is, cover letters are designed to tell a story. To show the thought process behind your achievements and motivations. To put the recruiter in your shoes and allow them to get to know you better.
Maybe you want to share how you deal with challenges? Or what helps you reach your goals? It doesn’t really matter.
And while soft skills are important, hard skills shouldn’t be skipped either. Mentioning some hard skills (especially the ones listed by the recruiter) is always a great idea. This will help you pass applicant tracking systems (ATS) that screen documents for certain keywords.
Prove that you've researched the company and are aware of industry problems
Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.
For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.
End in an actionable way
The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.
The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.
Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.