Read for inspiration or use it as a base to improve your own Marketing Assistant cover letter. Just replace personal information, company application data and achievements with your own.
Have a Marketing Assistant cover letter that tells your story
By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.
It will also introduce the recruiter to your strengths and your capacity to handle challenges.
In short - it will make them want to learn more about you!
Check out our guide on what your cover letter should include for some additional inspiration.
Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.
Choose the right salutation and show your eagerness for the job
It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.
However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.
Here are some of our suggestions:
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Focus on your soft skills but don't forget about the hard skills too
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Show that you've researched the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
Go for a strong ending
While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.
Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.
