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Professional Marketing Assistant Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Marketing Assistant cover letter. Just replace personal information, company application data and achievements with your own.

Kim Nguyen
Digital Marketing Assistant
kimnguyen9@gmail.com
Brussels, BE
Dear Director of Human Resources,
I am writing in regards to the position of Marketing Assistant.

I was excited to see this opportunity, as I believe I am a great fit for the role. I have the experience, skills and drive needed to excell in this position and help take Lessard to the top of the game!
My previous role at Grimes led me to grow as a professional. During my employment, I Conceived and executed PR activities which received more than 21,000 shares over Social Media platforms and Managed the affiliate marketing channel, growing affiliate revenue by 61% YOY from 2016-2017.

In addition, I am experienced in Customer Service, Negotiation, and Client Acquisition.

I believe my qualifications can be of great use to your company and I am eager to apply them to the role.
I look forward to hearing from you and discussing how I can best contribute to Lessard. Please reach out to me at your convenience.
You may notice there is a gap in my employment history on my resume. During this time, I decided to go back and further pursue my studies. This has broadened both my personal and professional horizons, and I gained valuable knowledge and skills that have helped me on my career path.
With regards,
Kim Nguyen

Read for inspiration or use it as a base to improve your own Marketing Assistant cover letter. Just replace personal information, company application data and achievements with your own.

Have a Marketing Assistant cover letter that tells your story

marketing assistant coverletter.png

By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.

It will also introduce the recruiter to your strengths and your capacity to handle challenges.

In short - it will make them want to learn more about you!

Check out our guide on what your cover letter should include for some additional inspiration.

Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.

Choose the right salutation and show your eagerness for the job

It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.

However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.

Here are some of our suggestions:

  • Dear Mr. James,
  • Dear Human Resources Manager,
  • To the [team you're applying for] Department,
  • Dear [company name] Recruiter

The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.

So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.

Avoid using clichés like “I found your job posting on website X and decided to apply”.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Show that you've researched the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

Go for a strong ending

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.

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Land a job interview by pairing your Marketing Assistant cover letter with a great resume


If you want to leave a long-lasting impression, pair your cover letter with an equally good resume.

Check out our Marketing Assistant resume examples or hire an expert to help you.