So what’s the difference between a cover letter and a resume?
In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.
Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.
Now let's move on to the things that make every cover letter great!
How to choose the most suitable salutation and make a good impression
Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.
There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.
Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.
If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.
Here are some of our favorites:
- To the [team you're applying for] Department,
- Dear Paul Black,
- Dear Hiring Manager,
- Dear Ms. Stone
The introduction of your Digital Marketing Specialist cover letter is without a doubt crucial for the first impression you’ll make as an applicant. But is there a way to make sure your opening line is good enough?
Yes, there is. You can start by sharing your enthusiasm for the job or the field (or why not both!). You could also share your reasons to find the company exciting.
Try to be original. Don’t go for phrases like “I want to apply for the position that I saw advertised on platform X”. They're outdated and sound like you’ve got nothing better to say
Don't skip on your Digital Marketing Specialist soft and hard skills
Listing hard skills on your resume is quite straightforward, isn’t it? But when it comes to writing a memorable Digital Marketing Specialist cover letter, you need to be a bit more creative.
The thing is, cover letters are designed to tell a story. To show the thought process behind your achievements and motivations. To put the recruiter in your shoes and allow them to get to know you better.
Maybe you want to share how you deal with challenges? Or what helps you reach your goals? It doesn’t really matter.
And while soft skills are important, hard skills shouldn’t be skipped either. Mentioning some hard skills (especially the ones listed by the recruiter) is always a great idea. This will help you pass applicant tracking systems (ATS) that screen documents for certain keywords.
Show that you've researched the company
Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.
It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.
End with a call to action
While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.
Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.