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Marketing Manager Cover Letter

Professional Marketing Manager Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Marketing Manager cover letter. Just replace personal information, company application data and achievements with your own.

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According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Marketing Manager cover letter tips and examples that will help you find out.

Make your Marketing Manager cover letter stand out

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Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Stand out with a strong introduction and an appropriate salutation

It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.

However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.

Here are some of our suggestions:

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Marketing Manager.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove that you're familiar with the company

Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.

So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.

In addition, you can also share how your Marketing Manager skills can add value to the team.

Finish your cover letter with a call to action

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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Updated for today’s recruitment standards

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

related resume

Pair your cover letter with a Marketing Manager resume that beats luck


If you want to make sure that the hiring manager will remember you, pair your cover letter with a matching resume.

Check out our Marketing Manager resume examples and job-winning templates for some additional inspiration.