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Professional Product Marketing Manager Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Product Marketing Manager cover letter. Just replace personal information, company application data and achievements with your own.

Ramon Benitez
(558) 333-1333
Cover Letter
Dear Miovision Talent Team, 

As a current go-to-market team member at Vidyard with a passion for technology, I was thrilled to come across your Product Marketing Manager role. I believe my research focused mindset, storytelling nature, and sales experience, make me a strong candidate to join your team. 

I thoroughly enjoy owning the problem space and crafting something out of nothing. Currently, I’m an outbound business development representative at Vidyard, where I have been trailblazing a new vertical for our technology focused on customer experience. Often referred to as a "startup within our startup", my team and I have been actively leading the discovery, validation, and go-to-market plan for this use case.

Over the past year, we have successfully closed over $300,000 in net new revenue with some of the largest accounts globally, have identified new personas for Vidyard's market segmentation, and have consistently met 100% of our monthly quota attainments, despite stepping into an unproven space for our technology. Thanks to our success, the core commercial sales team has now been given license to target these personas to continue to help Vidyard scale. 

I am especially excited by the opportunity to join the Miovision Product Marketing team as it represents an
opportunity to marry my go-to-market experience with my passion for technology. In an industry that is poised
to be worth 2.57 trillion dollars by the year 2025, Miovision's early success in this space enables it to become a
market leader and pioneer in smart city technology moving into the future.

I am confident that my ability to
effectively communicate ideas, research focused mindset, and analytical nature would lend themselves nicely
to Miovision on this journey.

Thank you for taking the time to consider my application and I look forward to hearing back from you. Sincerely, Ramon Benitez

So are cover letters necessary for Product Marketing Manager jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

How to write the perfect product marketing manager cover letter

By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.

It will also introduce the recruiter to your strengths and your capacity to handle challenges.

In short - it will make them want to learn more about you!

Check out our guide on what your cover letter should include for some additional inspiration.

Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.

Choose the right salutation and write a strong introduction

Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.

First, it shows your attention to detail.

Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.

But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.

Here’s our selection of strong salutations. Feel free to borrow any of them:

  • Dear [company name] Recruiter
  • Dear Mr./Ms. Smith
  • Dear Hiring Manager
  • To the [team you're applying for] Team

The introduction of your Product Marketing Manager cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?

Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.

So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.

Combine your soft and hard skills for an unbeatable match!

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Show that you've researched the company

How can you prove your excitement about the company? By showing that you’ve taken the time to research its issues, goals, and plans. You can also link them to your skills and experience if you want to show that you're really a strong candidate.

In addition to making a great impression, researching the company will help you find out if you really want to be part of this team or not. After all, interviewing is a two-way process.

Finish your cover letter with a call to action

Using the right words to end your Product Marketing Manager cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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Pair your cover letter with a resume that leaves an impression

Want to make your application stand out? Pair your cover letter with a matching Product Marketing Manager resume that beats luck!

Check out our Product Marketing Manager resume examples for some additional tips and inspiration or hire an expert to guide you.