Professional Social Media Coordinator Cover Letter Examples for 2024

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In your social media coordinator cover letter, showcase your expertise in managing multiple platforms. Demonstrate your ability to craft engaging content that resonates with diverse audiences. Illustrate your track record of growing an online community and driving engagement. Your cover letter should reflect your mastery of analytics to inform strategy and measure success.

Writing a social media coordinator cover letter can be tricky, especially if you're knee-deep in the job hunt and realize it's more than a formality. It's your chance to share a professional triumph that your resume doesn't cover, captivating your potential employer with a personal success story. Striking the perfect balance between formality and originality without resorting to clichés is key, and brevity is your ally—aim for a compelling narrative that fits on a single page.

Discover our guide on writing your social media coordinator cover letter with tips and tricks on how to:

  • Introduce your profile to catch recruiters' attention;
  • Use professional templates and examples to make sure your social media coordinator cover letter follows the best industry standards;
  • Settle on your most story-worthy achievement to shine a light on what makes your application unique;
  • Write a social media coordinator cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the social media coordinator cover letter it would write for you.

Social Media Coordinator cover letter example

Harper Garcia

Columbus, Ohio


Dear Hiring Manager,

I've long admired the innovative approach your company takes towards digital branding, recognizing how crucial a robust online presence is to overall business success. Your dedication to strategic growth and customer engagement aligns perfectly with my professional journey and core competencies.

Leading as a Social Media Manager at Lifestyle Brands Inc., I spearheaded a cross-functional team to launch a viral marketing campaign, which soared to over 10 million views across Instagram and TikTok in a short period. This initiative not only magnified brand visibility but also solidified my expertise in executing campaigns that resonate deeply with diverse audiences. Strategizing from conception to fruition, my work contributed to a substantial 40% year-over-year increase in user engagement, laying the groundwork for sustained digital traction and impactful community interactions.

I am excited about the opportunity to bring my combination of strategic insight and digital creativity to your team. My goal is to contribute significantly to your company's continued success and market leadership. I would greatly appreciate the chance to discuss how my experience and vision can align with your objectives in more detail.


Harper Garcia

Content Strategy Specialist | Social Media Expert | Team Collaborator
What makes this cover letter good:

  • Start with a strong opening that expresses admiration and understanding of the company's mission, aligning it with the applicant's career goals to show a mutual fit.
  • Provide quantifiable achievements, such as spearheading a marketing campaign that garnered 10 million views and increased user engagement by 40%, showcasing the candidate's direct impact on business metrics.
  • Mention leadership and collaboration skills, indicating experience in leading cross-functional teams, which is vital for a social media manager who needs to work with various departments.
  • Conclude with a call to action, expressing enthusiasm for contributing to the company and an eagerness to discuss in more detail, demonstrating proactive engagement.

Designing your social media coordinator cover letter: what is the best format

Let's start with the basics, your social media coordinator cover letter should include your:

  • Header
  • Greeting
  • Introduction
  • Body paragraph
  • Closing statement
  • Signature (that's not a must)

Next, we'll move to the spacing of your social media coordinator cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your social media coordinator resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

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The top sections on a social media coordinator cover letter

  • Header with Contact Information: Include your name, address, phone number, and email address so recruiters can easily contact you. This section also includes the date of writing and the recruiter's contact information, if known.

  • Opening Salutation/Greeting: Start with a professional greeting that ideally addresses the hiring manager by name, which shows you have personalized the cover letter and done your research.

  • Introduction Paragraph: Begin with a compelling opening statement that highlights your enthusiasm for social media and your understanding of the company's brand and online presence, immediately signaling your relevance for the role.

  • Professional Experience and Skills Body Section: Detail your relevant experience, specific social media campaigns you have run, engagement strategies you have employed, and any growth metrics or successes that showcase your qualifications for the social media coordinator role.

  • Closing and Call to Action: Conclude with a strong closing paragraph that reiterates your excitement for the position, includes a thank you for the recruiter's time, and a call to action, such as expressing your eagerness to discuss how you can contribute to the company's social media goals in an interview.

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Key qualities recruiters search for in a candidate’s cover letter

  • In-depth understanding of various social media platforms: Recruiters look for knowledge about the unique features, audiences, and best practices for platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn to effectively manage and grow a brand’s presence.

  • Creativity in content creation: Creativity is crucial for designing engaging content that stands out and captures the target audience's attention, demonstrating the ability to think outside the box and develop fresh ideas.

  • Experience with social media analytics: Ability to use analytic tools to track performance metrics, analyze data, and use insights to inform content strategies and report back on ROI is highly valued.

  • Strong writing and communication skills: Clear, concise, and captivating writing is essential for crafting messages, responding to queries, and engaging with the community, reflecting the brand's voice and values.

  • Proven track record of increasing engagement and following: Experience with successful social media campaigns that have boosted online engagement, followers, and brand awareness shows effectiveness and strategic thinking.

  • Adaptability and trend-savviness: Staying up to date with the latest trends, platform updates, and social media best practices, and being able to quickly adapt strategies to capitalize on new opportunities.

How to personalize your social media coordinator cover letter greeting

Before you start writing your social media coordinator cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your social media coordinator cover letter salutation.

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [Full Name],

Your social media coordinator cover letter intro: showing your interest in the role

On to the actual content of your social media coordinator cover letter and the introductory paragraph.

The intro should be no more than two sentences long and presents you in the best light possible.

Use your social media coordinator cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

  • Company culture;
  • Growth opportunities;
  • Projects and awards the team worked on/won in the past year;
  • Specific technologies the department uses.

When writing your social media coordinator cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Intro Paragraph
Inspired by [Company Name]'s innovative approach to building a digital community, I am eager to bring a creative and analytical mindset to the Social Media Coordinator role, furthering the impact of your brand's narrative.

What comes next: your social media coordinator cover letter middle paragraphs

In the next three to six paragraphs (or the body of your social media coordinator cover letter) you have to prove your unique value.

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your social media coordinator cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Body Paragraph
At XYZ Corp, I spearheaded a social media campaign that increased our monthly web traffic by 75% and grew our subscriber base by 40% within six months. By leveraging analytics and creating targeted content, this strategy not only enhanced our brand's visibility but also significantly boosted customer engagement.

Thinking about the closing paragraph of your social media coordinator cover letter

Before your signature, you have extra space to close off your social media coordinator cover letter.

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Closing Paragraph
I eagerly await the opportunity to discuss how my skills align with the goals of your team. Please feel free to schedule an interview at your convenience.

Social Media Coordinator cover letter advice for candidates with no experience

If you're worried about writing your Social Media Coordinator cover letter and have no professional experience, we sure have some advice for you.

Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.

Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.

Alternatively, you could focus your Social Media Coordinator cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.

Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.

Key takeaways

Summarizing the most important aspects in writing your social media coordinator cover letter, remember to:

  • Create a personalized social media coordinator cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your social media coordinator cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your social media coordinator cover letter with two sentences that reflect what is most important about your application;
  • Your social media coordinator cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your social media coordinator cover letter with a nod to the future with what you aim to achieve in this potential role.
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Professional Social Media Coordinator Cover Letter Examples for 2024
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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