Professional Email Marketing Cover Letter Examples for 2024

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Your email marketing cover letter must immediately grab attention. It should clearly state your proficiency in creating campaigns that resonate. Demonstrate your ability to analyze and utilize data effectively. Let them see your passion for driving engagement and conversion.

Crafting the perfect email marketing cover letter can be a daunting step in your job search. You've polished your resume and started applying, only to realize a compelling cover letter is required—one that highlights your proudest professional moment without echoing your resume. This guide will show you how to weave your achievements into a captivating narrative that's refreshingly free of clichés, formal yet personal, and concisely fits onto a single page. Let's dive in.

Enhance your email marketing cover letter writing experience; using our guide, you'll learn how to:

  • Create a email marketing cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading email marketing cover letter templates and examples to save time;
  • Dedicate your email marketing cover letter space to your best achievement;
  • Make sure your email marketing cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your email marketing cover letter will be ready for you to (tweak and) submit for your dream job.

Email Marketing cover letter example

Andrew Clark

Newark, NJ


Dear Hiring Manager,

With a proven track record in pioneering email marketing strategies that drive measurable results, I was intrigued by the opportunity within your firm. Your commitment to innovation aligns with my experience and success in maximizing campaign effectiveness and ROI. I believe that my background would be a valuable asset to your team.

At Blanchette, I redefined email marketing excellence by centralizing operations to a single Marketing Automation Platform, Eloqua, which streamlined processes and culminated in annual cost savings of $36,000. But beyond cost-efficiency, my strategy advanced the email open rate by a significant 15% across 9 highly competitive European markets. This synergy of fiscal prudence and market engagement reflects my ability to balance cost management with aggressive marketing tactics.

I am eager to delve into your company's marketing challenges and contribute to your continued success. Should you agree that my qualifications perfectly complement your needs, I would appreciate the opportunity to discuss my application in further detail. I look forward to potentially scheduling an interview at your earliest convenience.

Andrew Clark, Head of Email Marketing
What makes this cover letter good:

  • Emphasizing Relevant Experience: The cover letter highlights the candidate's significant achievements, such as centralizing email operations and improving open rates, directly aligning with the needs of the prospective employer.
  • Demonstrating Measurable Results: Mentioning specific metrics, like the annual cost savings of $36,000 and a 15% increase in email open rates, showcases the candidate's impact and provides concrete evidence of their expertise in the field.
  • Alignment with Company Values: The candidate shows that they have researched the company and aligns their personal values and successes with the company’s commitment to innovation.
  • Call to Action: Ending the cover letter with an invitation to discuss the application in more detail and expressing enthusiasm to engage in an interview demonstrate the candidate's proactive approach and interest in moving forward in the hiring process.

The must-have sections and format of your email marketing cover letter

When writing your email marketing cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

  • Header (apart from your contact information, include your name, the role you're applying for, and the date);
  • Personalized salutation;
  • Opening paragraph to win the recruiters over;
  • Middle paragraph with key details;
  • Closing that starts from clichés;
  • Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your email marketing cover letter, refer to one of our templates, which automatically takes care of the spacing and margins.

Choose the same font for your email marketing cover letter as you did for your resume: the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole email marketing cover letter from our builder in PDF to keep the same formatting and image quality.

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The top sections on a email marketing cover letter

  • Header: Includes your contact information, the date, and the employer's details, ensuring that the letter is addressed to the right person and making it easy for them to contact you.

  • Greeting: Should be personalized with the name of the recruiter or hiring manager if possible, as it shows that you have done your research and are directly addressing the person responsible for hiring.

  • Introduction: Briefly explain your interest in the email marketing position and your excitement about the possibility of working with their company, setting the tone for why you are the ideal candidate.

  • Body: Highlight your relevant experience in developing successful email marketing campaigns, your knowledge of various email marketing platforms, and measurable results from past campaigns to demonstrate your competence and potential contribution to the team.

  • Closing: End with a proactive call to action indicating your desire to discuss how your email marketing skills can benefit the company and thanking the reader for considering your application.

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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record in creating successful email marketing campaigns: Recruiters look for candidates who can demonstrate success in past campaigns, as this indicates an ability to drive engagement and conversions.
  • Proficiency in email automation tools (e.g., Mailchimp, Constant Contact, Campaign Monitor): Knowledge of these tools is crucial for efficient campaign management and personalization at scale.
  • Strong copywriting and content creation skills: Crafting compelling and effective email content is essential to capture the attention of the audience and encourage action.
  • Data analysis and segmentation abilities: Being able to analyze campaign data and segment audiences allows for more targeted and effective email marketing strategies.
  • Understanding of compliance and email regulations (e.g., CAN-SPAM, GDPR): Compliance knowledge ensures the organization's email marketing practices adhere to legal requirements.
  • A/B testing experience: Familiarity with testing different email elements is a must for optimizing and improving the performance of email campaigns.

How to start your email marketing cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your email marketing cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your email marketing cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Manager,
  • Dear Mr./Ms. [Last Name],
  • Dear Dr. [Last Name],
  • Good day [Mr./Ms. Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your email marketing cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your email marketing cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your email marketing cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your email marketing cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
I'm captivated by the innovative approach ABC Corp takes towards redefining the consumer experience; your recent campaign blending interactive technology into storytelling was nothing short of groundbreaking. It would be a privilege to contribute to such a forward-thinking team's pursuit of marketing excellence.

What comes next: your email marketing cover letter middle paragraphs

In the next three to six paragraphs (or the body of your email marketing cover letter) you have to prove your unique value.

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your email marketing cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Body Paragraph
Leveraging data-driven segmentation and A/B testing, I spearheaded an email campaign that boosted open rates by 35% and click-through rates by 20%, which directly translated into a 25% increase in monthly revenue for our flagship product line. This achievement underlines my expertise in using analytics to optimize email marketing strategies for substantial business growth.

Ending your email marketing cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your email marketing cover letter ending.

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Closing Paragraph
Eager to further discuss my qualifications, I welcome the opportunity for an interview to explore how my skills align with the goals of your team.

Email Marketing cover letter advice for candidates with no experience

If you're worried about writing your Email Marketing cover letter and have no professional experience, we sure have some advice for you.

Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.

Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.

Alternatively, you could focus your Email Marketing cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.

Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.

Key takeaways

Summarizing the most important aspects in writing your email marketing cover letter, remember to:

  • Create a personalized email marketing cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your email marketing cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your email marketing cover letter with two sentences that reflect what is most important about your application;
  • Your email marketing cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your email marketing cover letter with a nod to the future with what you aim to achieve in this potential role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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