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Product Manager Cover Letter

Professional Product Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Product Manager cover letter. Just replace personal information, company application data and achievements with your own.

Earnest Hendrix
Product Manager | Storyteller | Nerd Whisperer
Dear Hiring Manager, 

Over the last decade, I've built a career around one simple truth: to win and keep customers, you have to genuinely care about solving their problems. This customer-focus served me well as Director of Product Marketing at WWPass, a cybersecurity software company. Research, surveys, and interviews helped me create a winning marketing strategy, as well as redesign and build a modernized website our target audience would love. We saw a 250% increase in web traffic and a double-digit lift in month-over-month lead submissions. Yet sales remained flat. Product walk-throughs and user data uncovered several issues with the UX and core product. I wanted to do better and make good products great, so, I enrolled in an immersive UX and Product Management course and switched careers. 

After months of interviewing waiting for someone to give me an opportunity, I decided to create my own by starting a boutique SPARKeting (Sales, Product, and Marketing) Consultancy. For the last three years, I've been Product Lead for all large contracts that required full-time product help and acted as an in-house full-time PM. 

Working as Product Lead for software companies, I've been responsible for coordinating GTM strategy, the full product development lifecycle, including strategic planning, requirements analysis, QA testing, and product/feature launches for multiple clients. My ability to ensure stakeholder buy-in and promote team/cross-departmental collaboration has allowed me to launch profitable products to the tune of ~$10M+. 

While all candidates should have excellent communication and technical skills, I think my background in product marketing gives me an edge with in-depth insight into your customers and the strategies they're most likely to implement. I also approach problem-solving like an engineer, have an extensive background in both market research and Agile methodology, and am motivated by results. I know there's no place for ego; my primary goal, always, is to give my teams the focus and support they need to win.
As a Lead Product Manager and entrepreneur, I've built a lot of cool things with smart clients that have had a direct impact on their business. Now, I'd like to find a permanent home as a Product Manager where I can have a lasting impact. I'd love to connect and see if that home is with your team! 


Earnest Hendrix

Read for inspiration or use it as a base to improve your own Product Manager cover letter. Just replace personal information, company application data and achievements with your own.

How to write the perfect product manager cover letter

There are several things you need to do if you want to make your cover letter stand out.

First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.

Second, make sure you’re not just re-writing your resume. Rather, build upon it.

And third, focus on achievements and motivations, rather than plainly listing your hard skills.

Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.

Stand out with a strong introduction and an appropriate salutation

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

  • Dear Hiring Manager
  • Dear Head of [team you're applying for]
  • Dear [company name] Recruiter
  • Dear Alex Johnson

A noteworthy introduction is what will grab the reader by the collar and make them want to get to know you better.

But what’s the best way to begin your cover letter? Highlighting your excitement about the position!

Be honest and original – this will get you remembered. You can even link your excitement to the reasons why you’d like to grow in this exact field.

Combine your soft and hard skills for an unbeatable match!"!

The resume is the place to list all your hard skills. The Product Manager cover letter, on the other hand, is the ideal place to emphasize your soft skills and link them to your achievements.

Think about times when your skills have helped you achieve certain goals that seemed too difficult. And don’t worry about admitting some of your weak sides – this is a great way to show recruiters your potential and ability to grow, both professionally and personally.

Looking at the specific job posting requirements could also give you insight on what skills should be included in your resume by all means. This will help you pass applicant tracking systems (ATS) that screen cover letters for keywords before passing them on to recruiters.

Prove that you've researched the company and are aware of industry problems

Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.

If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.

It’s also worth mentioning how your experience can help resolve some of the most common industry issues.

Go for an actionable ending

The last paragraph of your cover letter should briefly sum up the whole text. This is the time to express your motivation to get to the next step of the hiring process, but also your gratitude for the reader’s time and consideration.

You can be creative or use traditional closing lines here – it all depends on your preference and the company culture.

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Having a professional Product Manager cover letter is great, but pairing it with an equally good resume will help you beat luck.

Check out our Product Manager resume writing guidelines or hire an expert to guide you.