First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.
Second, make sure that the tone of voice you use matches the company culture.
And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.
But how can you make your cover letter grab every hiring manager's attention? Let’s see…
Stand out with a strong introduction and an appropriate salutation
Addressing your cover letter to a person is always something you should aim to do.
But finding who's responsible for the recruitment process might not be the easiest thing. We get it.
In such cases, we advise you to stick to the gender-neutral cover letter salutations.
Here are some examples of suitable classic salutations:
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
The introduction of your Waiter cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?
Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.
So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.
Emphasize your Waiter soft skills and mention your hard skills
Although you’ve probably listed all your skills on your resume, it’s worth mentioning them again, but by telling a personal story. Focusing on your soft skills and leaving most hard ones behind is also a good idea.
Maybe you want to mention the things that help you overcome setbacks? Or the things that help you reach your goals? It doesn’t really matter what you choose, as long as you link it back to the specific job requirements.
Naturally, if the job advert mentions some hard skills explicitly, you should do the same in your cover letter. This will help you pass applicant tracking systems (ATS) that screen resumes and cover letters for certain keywords.
Show how passionate you are to join the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
End in an actionable way
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.