Writing a Content Strategist cover letter might feel like skating on thin ice – choosing between buzzwords mentioned in the job description and original content, while worrying about making even the slightest mistake.
And what can make this experience a bit more fun and exciting? You guessed it. Relying on expert advice and examples.
Luckily, we have you covered. Check out our tips on writing a memorable cover letter below.
Have a Content Strategist cover letter that tells your story
First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.
Second, make sure that the tone of voice you use matches the company culture.
And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.
But how can you make your cover letter grab every hiring manager's attention? Let’s see…
Stand out with a strong introduction and an appropriate salutation
Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.
However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.
Here’s a brief list of suitable phrases:
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.
In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.
Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.
Focus on your soft skills but don't forget about the hard skills too
So you’ve listed all your hard skills on your resume, now what?
It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.
And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.
Show that you've researched the company
Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.
For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.
End in an actionable way
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.