Professional Content Strategist Cover Letter Examples for 2024

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Your content strategist cover letter must immediately highlight your ability to develop and implement content plans. Demonstrate your strategic thinking through specific examples of past successes. Showcase your understanding of analytics and how you've used data to guide content decisions. Make sure to convey your proficiency in creating content that resonates with diverse audiences.

Crafting a content strategist cover letter can be a daunting task, especially when you've realized it's a requirement after beginning your job search. A stellar cover letter is your chance to shine, focusing on that one monumental professional achievement without echoing your resume. Striking the right balance between formal tone and unique flare—sans clichés—is key. And remember, brevity is your friend; keep it to one page that tells your story effectively.

Introducing our content strategist cover letter writing advice, which will show you how to ace the initial profile assessment. Make sure to stick around to find:

  • Some inspiration from other professionals' job-winning cover letters;
  • The best structure and format for your content strategist cover letter;
  • Insights on how to write about your best achievement to stand out;
  • A creative twist on your content strategist cover letter intro.

Upload your content strategist resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

Content Strategist cover letter example

Andrew Clark

Portland, OR


Dear Hiring Manager,

I was particularly drawn to your team's commitment to fostering innovation and driving impactful content strategies, as demonstrated by your firm’s progressive approach to market reach and influence.

During my tenure at Torphy, I played a pivotal role in catapulting the monthly organic visits from 600,000 to a staggering 8 million. An initiative that started with a deep dive into analytics led me to spearhead a content revamp that tripled our website traffic in just the first quarter after implementation. With a hands-on approach, I curated over 20 advanced content articles, each drawing an average traffic of 15K+, making a quantifiable difference in our brand's online presence.

I am eager to bring my track record of success to your esteemed team and contribute to continued growth. I would appreciate the opportunity to discuss how my skills and experiences align with the goals of your company. May we schedule a time to talk further?

Andrew Clark, Content Strategist
What makes this cover letter good:

  • Emphasize specific achievements: The applicant cites a concrete achievement, stating a growth in organic visits from 600,000 to 8 million, showcasing their capability to substantially increase website traffic and their analytical skills in examining the impact of content strategies.
  • Demonstrate impact through metrics: The inclusion of quantifiable results such as tripling website traffic and the average traffic drawn by the advanced content articles presents the candidate's potential impact on the business with tangible evidence.
  • Show relevant experience: Mentioning the experience of spearheading a content revamp demonstrates the candidate's leadership skills and initiative, important qualities for a Content Strategist role that requires driving content direction and innovation.
  • Initiate next steps: The candidate expresses eagerness to contribute to the team and proposes a follow-up, showing proactivity and serious interest in the role, inviting the hiring manager to schedule a further discussion.

The visual appeal of your content strategist cover letter: format, font, and structure

When using our cover letter builder, make sure to include these vital sections:

  • Header (with your name, contact details, the role, and date);
  • Greeting (that's personalized to the recruiter);
  • Introductory paragraph (to capture attention);
  • Body paragraph (to tell a story of how you've obtained your job-crucial skills);
  • Closing paragraph (ending with a nod to the future ahead);
  • Signature (that is not a must).

Our cover letter templates are already set up for you with the best content strategist cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your content strategist cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your content strategist cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your content strategist cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

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The top sections on a content strategist cover letter

  • Header: Include your contact information, date, and the employer's contact information, establishing the professionalism expected from a content strategist and allowing for easy reference and reply.
  • Opening Greeting: Address the hiring manager by name whenever possible to personalize your cover letter and demonstrate your attention to detail and research skills.
  • Introduction: State the specific content strategist position you're applying for, how you learned about it, and a brief overview of your relevant expertise to immediately establish relevance and engage the reader.
  • Body: Divide this section into several paragraphs where you elaborate on your content strategy experience, your approach to content marketing, and your success stories, linking your skills to the needs outlined in the job description to show how you can benefit their team.
  • Closing: End with a call to action, expressing your eagerness to discuss how your strategic vision and content management skills can contribute to the company’s goals, and thank the recipient for considering your application, which showcases your professional courtesy and proactive attitude.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong understanding of SEO and analytics: Essential for strategizing content that enhances visibility and drives engagement.

  • Proven editorial skills: A background in creating compelling content that aligns with brand voice and meets audience needs.

  • Experience with content management systems (CMS): Practical knowledge in managing and publishing content, which is central to the role.

  • Ability to conduct content audits: The know-how to evaluate existing content and determine its effectiveness is critical.

  • Strategic planning abilities: Expertise in developing and executing content strategies that fulfill business objectives.

  • User experience (UX) focus: Having a user-centered approach to content, ensuring it's accessible and valuable to the target audience.

Greeting recruiters with your content strategist cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the content strategist greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Hiring Committee,
  • Dear Mr./Ms. [Last Name],
  • Dear [Job Title] Search Committee,
  • Dear [First Name] [Last Name],

Your content strategist cover letter intro: showing your interest in the role

On to the actual content of your content strategist cover letter and the introductory paragraph.

The intro should be no more than two sentences long and presents you in the best light possible.

Use your content strategist cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

  • Company culture;
  • Growth opportunities;
  • Projects and awards the team worked on/won in the past year;
  • Specific technologies the department uses.

When writing your content strategist cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Intro Paragraph
Delving into your latest campaign, I was impressed by the seamless integration of storytelling and data-driven strategy that elevates brand narratives in the digital space. Your team's commitment to innovative content solutions resonates with my professional ethos and my approach to crafting engaging, user-centric experiences.

The middle or body of your content strategist cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your content strategist cover letter, it's time to get down to business.

Hear us out, the body of your content strategist cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or content strategist cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Body Paragraph
At my previous role, I spearheaded a content marketing campaign that increased our organic traffic by 120% within six months. This campaign also resulted in a 40% boost in qualified leads, leveraging my expertise in SEO and data-driven content creation that resonated with our target audience and elevated brand visibility.

Ending your content strategist cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your content strategist cover letter ending.

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Closing Paragraph
I'm eager to bring my expertise to your team and would welcome the opportunity to discuss my fit for the role in an interview.

What could you write about in your content strategist cover letter when you have no experience

Candidates with zero professional experience often struggle to write their content strategist cover letter.

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your content strategist cover letter to tell a story that:

  • Is personalized by greeting your readers and focusing on key job skills greets;
  • Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
  • Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
  • Is also visually appealing - meeting the best HR practices;
  • Ends with a nod to the future and how you envision your growth, as part of the company.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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