Professional Content Marketing Cover Letter Examples for 2024

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Your content marketing cover letter must capture the essence of your storytelling skills. Demonstrate your ability to engage an audience from the very first line. Highlight your understanding of brand voice and strategic content placement. Show me that you can not only create compelling content but also drive measurable results.

Crafting a content marketing cover letter can be daunting, especially when you realize it's a crucial piece almost as an afterthought during job applications. Unlike your resume, your cover letter is your storytelling canvas: it's where your biggest professional triumph takes center stage, offering a glimpse into your journey. To stand out, skip the clichés and keep it succinct—formal yet personal, all within one page. Ready to get that interview? Let's dive into making your cover letter resonate.

Enhance your content marketing cover letter writing experience; using our guide, you'll learn how to:

  • Create a content marketing cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading content marketing cover letter templates and examples to save time;
  • Dedicate your content marketing cover letter space to your best achievement;
  • Make sure your content marketing cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your content marketing cover letter will be ready for you to (tweak and) submit for your dream job.

Content Marketing cover letter example

Carla Jensen

Los Angeles, CA


Dear Hiring Manager,

Joining your team presents an exciting alignment of my expertise in B2B content marketing and your innovative approach to digital learning solutions. My role as the head of content marketing at EdWorks has endowed me with insights into user engagement strategies and the impact of potent storytelling in the EdTech sector.

While spearheading content marketing at EdWorks, I managed a significant daily upload of over 1000 pieces of user-generated content, which fostered a collaborative online community and bolstered our digital presence. It was my orchestrated campaign that was recognized among the Kapost 50 B2B Content Marketing Rock Stars. This initiative took our interactive content to new heights, achieving an increase in user engagement by 2% and hastening the customer journey from interest to purchase by 40%.

I am eager to bring my strategic vision and rich experience to your esteemed company, where my commitment to creating compelling content can further your mission to transform learning. I would be delighted to discuss how my background, skills, and achievements can align with the goals of your team. Please consider this letter an invitation to contact me for an interview at your earliest convenience.


Carla Jensen, Content Marketing Expert
What makes this cover letter good:

  • Emphasize relevant expertise and achievements, such as managing a high volume of content and being recognized among the top in the field, to demonstrate the capacity to handle the role and add value to the organization.
  • Align personal success with the company's mission and goals, making it clear how one's experience directly relates to the company's objectives in the digital learning space.
  • Showcase results-oriented successes, for example, the statistical increases in user engagement and expedited customer journeys, to emphasize a data-driven approach and the potential impact on the business.
  • Include a call to action, inviting the hiring manager to initiate an interview, to proactively move forward in the application process.

What should your content marketing cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your content marketing cover letter? Our builder sets those up for you with:

  • Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
  • Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
  • Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
  • Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your content marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and content marketing cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your content marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

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The top sections on a content marketing cover letter

  • Header: The header should contain your contact information, the date, and the employer's details because it ensures your cover letter is addressed correctly and can be filed or referred to easily by the recruiter.
  • Opening Greeting: A personalized greeting addressing the hiring manager by name creates a direct connection and shows you've done your research, indicating a genuine interest in the company.
  • Introduction: This is where you introduce yourself and state the content marketing position you're applying for, capturing the recruiter's attention by briefly highlighting your most relevant skills and passion for content creation.
  • Body (Evidence of Skills and Experience): Use this section to delve into your previous content marketing achievements with specific examples and metrics, showing the recruiter your ability to create and execute successful content strategies that align with their needs.
  • Closing Paragraph and Call-to-Action: Use the closing to reiterate your enthusiasm for the role, how you could contribute to the company, and to respectfully request the opportunity for an interview, while thanking the reader for their time and consideration.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong writing and editing skills: Essential for creating compelling and error-free content that engages the target audience.
  • SEO and digital marketing expertise: To ensure content is optimized for search engines, enhancing online visibility and driving traffic.
  • Creativity and storytelling ability: To craft unique and memorable content that resonates with readers and stands out in a crowded market.
  • Data-driven approach: Ability to analyze performance metrics and adapt content strategies based on measurable outcomes and KPIs.
  • Understanding of target audience and buyer personas: To tailor content effectively to the needs and interests of specific demographic groups.
  • Project management and organizational skills: To manage multiple content initiatives simultaneously, ensuring timely delivery and consistency across platforms.

How to greet recruiters in your content marketing cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your content marketing cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Name of the Hiring Manager],
  • Dear [Name of the Team or Department],
  • Dear [Full Name],
  • Dear [Mr./Mrs./Ms./Dr. Last Name],
  • Dear Search Committee,

What to include in those first two sentences, or your content marketing cover letter introduction

Have you ever wondered what the best way is to present your profile in the content marketing cover letter introduction?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their content marketing cover letter by:

  • congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
  • aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.
Intro Paragraph
Immersed in the dynamic interplay of storytelling and strategic brand growth, I am captivated by the opportunity to architect narratives that resonate with the core values evident in [Company]'s innovative campaigns.

What to write in the body of your content marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your content marketing cover letter.

It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your content marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Body Paragraph
At XYZ Corporation, my content marketing strategies spearheaded a campaign that increased our organic traffic by 300% within six months. This achievement not only signifies my proficiency in SEO and data analytics but also demonstrates a proven ability to elevate brand visibility and user engagement in a competitive digital landscape.

Ending your content marketing cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your content marketing cover letter ending.

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Closing Paragraph
Eager to bring my content marketing expertise to your team, I welcome the opportunity for an interview to discuss how my skills align with your goals.

Is it beneficial to mention that you have no experience in your content marketing cover letter?

Lacking professional experience isn't the end of the world for your content marketing cover letter.

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Turning your content marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:

  • Be creative with your content marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
  • Use single spacing and have a one-inch margin wrapping all around the content of your content marketing cover letter;
  • Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
  • The finishing paragraph of your content marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
  • Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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