Professional Content Marketing Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Content Marketing cover letter. Just replace personal information, company application data and achievements with your own.

BUILD MY COVER LETTER

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for Content Marketing applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Have a Content Marketing cover letter that tells your story

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So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

Choose the right salutation and craft a strong introduction

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Talk about your hard and soft skills

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove your passion about the company

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

Choose the right ending

Using the right words to end your Content Marketing cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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Updated for today’s recruitment standards

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a matching resume for guaranteed success


Matching your cover letter with an equally good resume will without a doubt put you in front of other applicants.

Check out our Content Marketing resume writing tips or talk to an expert for some valuable tips and guidance.