You probably know that cover letters complement resumes and that recruiters just love asking for them. But why are cover letters important?
Well, because they are your chance of telling a story.
And let’s face it – listing different skills and achievements on your resume is essential. But connecting the dots in your cover letter and explaining what’s helped you gain expertise will make you stand out.
Read our proven Ecommerce Marketing cover letter tips and examples below.
Tips to write a Ecommerce Marketing cover letter that stands out
So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
Choose the right salutation and craft an introduction that gets you remembered
In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.
However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.
Here are some phrases you can use (note that some of them require you to know the hiring manager's name):
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Ecommerce Marketing.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Combine your soft and hard skills for an unbeatable match!
So you’ve listed all your hard skills on your resume, now what?
It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.
And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.
Show that you did your research before applying
Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.
You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.
End on a positive note
The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.
The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.
Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.