Crafting a digital marketing account manager cover letter can be a daunting task. You've been applying to jobs and know it's a must-have, yet it's tricky to balance formality with a personal touch, avoiding clichés while not simply repeating your resume. Focus on showcasing a highlight reel of your proudest professional moment in a concise story, all on a single page. Let's break down the how-tos, ensuring your cover letter stands out for all the right reasons.
- Making excellent use of job-winning real-life professional cover letters;
- Writing the first paragraphs of your digital marketing account manager cover letter to get attention and connect with the recruiters - immediately;
- Single out your most noteworthy achievement (even if it's outside your career);
- Get a better understanding of what you must include in your digital marketing account manager cover letter to land the job.
Let the power of Enhancv's AI work for you: create your digital marketing account manager cover letter by uploading your resume.
If the digital marketing account manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Digital Marketing Account Manager cover letter example
LAURA EVANS
Los Angeles, CA
+1-(234)-555-1234
help@enhancv.com
- Budget Management Skills: Highlighting the ability to manage a substantial advertising budget ($650,000 quarterly) showcases financial acumen and strategic planning skills, which are critical for a Digital Marketing Account Manager role.
- Proven Results: Mentioning a 94% client satisfaction rate is a quantifiable achievement that points to the candidate's effectiveness in meeting and exceeding goals, which is essential for building trust and relationships in the field of digital marketing.
- Client Success Focus: By emphasizing the successful management of campaigns for lifestyle brands, the candidate demonstrates her specialization in a client-facing role and an understanding of targeted industry needs, which aligns with the account management focus of the job.
- Proactive Communication: The invite for an interview at the end of the cover letter shows initiative and eagerness, while also providing a smooth call-to-action, which reflects good communication skills necessary for account management positions.
What are the basics of the design or format of your digital marketing account manager cover letter?
To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing account manager cover letter.
Recruiters enjoy reading digital marketing account manager cover letters with a standardized format that uses:
- the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
- single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
- a one-inch margin to wrap around the text, like in our cover letter builder;
- PDF as a file format, as it allows your design (and visual element) to stay the same.
Finally, we can't go on without mentioning the key sections of your digital marketing account manager cover letter.
In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.
Next, follows the heart and soul of your digital marketing account manager cover letter or its body.
End your digital marketing account manager cover letter with a closing paragraph and, if you wish, a signature.
The top sections on a digital marketing account manager cover letter
Header with Contact Information: This section should include your name, phone number, email, and LinkedIn profile, providing the recruiter with immediate access to your contact details for a potential interview.
Opening Greeting: It should be addressed to the hiring manager by name, if possible, demonstrating your attention to detail and interest in establishing a personal connection.
Introduction: Spell out the specific digital marketing role you are applying for and concisely state your overarching value proposition, making it clear why you are the ideal candidate for the position.
Experience and Achievement Highlights: Detail relevant experiences and quantify achievements specifically in digital marketing campaigns, tools, and strategies to showcase how your skills align with the job responsibilities.
Closing and Call-To-Action: Politely express your enthusiastic interest in further discussing how your digital marketing expertise can contribute to the company's success, and indicate your availability for an interview.
Key qualities recruiters search for in a candidate’s cover letter
- Strong understanding of digital marketing platforms and analytics tools: Essential for effectively managing campaigns and interpreting data to optimize strategy.
- Proven track record of managing client accounts: Demonstrates the ability to nurture client relationships and ensures customer satisfaction and retention.
- Excellent communication and interpersonal skills: Vital for coordinating with both clients and cross-functional teams, and for clearly conveying strategies and results.
- Strategic thinking and creative problem-solving abilities: Critical for developing innovative campaigns that meet client objectives and for tackling any challenges that arise.
- Experience with budget management and ROI optimization: Indicates the capability to handle financial aspects of campaigns and to maximize the client's investment.
- Up-to-date knowledge of digital marketing trends and best practices: Important for keeping the client's campaigns relevant and competitive in a constantly evolving landscape.
Personalizing your digital marketing account manager cover letter salutation
Always aim to address the recruiter from the get-go of your digital marketing account manager cover letter.
Use:
- the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
- the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
- the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Specific Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [Job Title] Hiring Team,
- Dear [First Name] [Last Name],
Introducing your profile to catch recruiters' attention in no more than two sentences
The introduction of your digital marketing account manager cover letter is a whole Catch 22 .
You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.
Set out on a journey with your digital marketing account manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.
Another option for your digital marketing account manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.
However you decide to start your digital marketing account manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.
What comes next: your digital marketing account manager cover letter middle paragraphs
In the next three to six paragraphs (or the body of your digital marketing account manager cover letter) you have to prove your unique value.
Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.
That's one big no-no.
Remember that when writing your digital marketing account manager cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.
So, look back on key job requirements and write down a list that includes the ones you cover.
Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.
Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.
Finishing off your digital marketing account manager cover letter with what matters most
So far, you've done a fantastic job in tailoring your digital marketing account manager cover letter for the role and recruiter.
Your final opportunity to make a good impression is your closing paragraph.
And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.
End your digital marketing account manager cover letter with the future in mind.
So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.
You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).
Digital Marketing Account Manager cover letter advice for candidates with no experience
If you're worried about writing your Digital Marketing Account Manager cover letter and have no professional experience, we sure have some advice for you.
Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.
Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.
Alternatively, you could focus your Digital Marketing Account Manager cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.
Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.
Key takeaways
Creating your digital marketing account manager cover letter should be a personalized experience for the role and the recruiter, where you:
- Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
- Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
- Map out one key success from your career (or life) that has taught you job-crucial skills;
- Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
- End with a promise for your potential or your availability for an interview.
