Professional Public Relations Manager Cover Letter Examples for 2024

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Your public relations manager cover letter must highlight strategic thinking abilities. Demonstrate your capacity for crafting messages that resonate with diverse audiences. Showcase your track record of successful campaigns in the second paragraph. Prove that your skills in media relations and brand management will be an asset to the team.

Crafting a public relations manager cover letter can be a daunting task. As you delve into job applications, you might find yourself puzzled by the fine line between echoing your resume and presenting a compelling narrative. Your cover letter should illuminate your proudest professional triumph without spiraling into clichés or exceeding one page. In this article, we will guide you through crafting a cover letter that tells your unique story and sets you apart.

Discover our guide on writing your public relations manager cover letter with tips and tricks on how to:

  • Introduce your profile to catch recruiters' attention;
  • Use professional templates and examples to make sure your public relations manager cover letter follows the best industry standards;
  • Settle on your most story-worthy achievement to shine a light on what makes your application unique;
  • Write a public relations manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the public relations manager cover letter it would write for you.

Public Relations Manager cover letter example


Austin, Texas


Dear Hiring Manager,

I'm writing to express my interest in the Public Relations Manager position at your esteemed company. My professional journey has been punctuated with successful strategies and campaigns that align closely with your mission of innovative brand communication.

During my tenure at FleishmanHillard, I led a campaign that was pivotal in securing media placements across top-tier outlets, which augmented brand visibility by an outstanding 40% across key demographics. This initiative not only reinforced our client's market presence but also demonstrated my ability to execute effective media strategies and foster meaningful relationships with press and influencers.

Envisioning the potential for an impactful collaboration, I am keen to contribute my strategic insights and media expertise to your team. I am confident that my proven track record of orchestrating high-yield PR campaigns would be a valuable addition to your efforts in shaping public perception and elevating brand profiles.



Public Relations Manager
What makes this cover letter good:

  • Emphasize relevant experience: The cover letter demonstrates the importance of detailing pertinent achievements, such as orchestrating successful PR campaigns that align with the company's objectives.
  • Showcase your results: Mentioning specific outcomes, such as increasing brand visibility by 40%, provides tangible evidence of the candidate's ability to deliver measurable results.
  • Professional reputation and relationships: Highlighting the ability to foster relationships with the press and influencers underscores the applicant's networking skills and capacity to build a strong brand image.

What should your public relations manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your public relations manager cover letter? Our builder sets those up for you with:

  • Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
  • Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
  • Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
  • Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your public relations manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and public relations manager cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your public relations manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

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The top sections on a public relations manager cover letter

  • Header: Include your name, contact information, and date at the top of the cover letter to ensure the recruiter can easily identify and reach out to you.

  • Greeting: Address the hiring manager or team by name if possible, as personalization can help establish a connection from the onset of your communication.

  • Introduction: Clearly state the purpose of your letter, which should capture the recruiter's attention by concisely showcasing your understanding of public relations and enthusiasm for the role.

  • Body: This section should detail your relevant PR experiences, accomplishments, skills, and your ability to handle crisis management, media relations, and content creation, essential for a Public Relations Manager.

  • Closing: End with a strong and proactive closing statement where you reiterate your interest in the position and suggest a follow-up meeting or call to discuss how your PR expertise aligns with the company's goals.

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Key qualities recruiters search for in a candidate’s cover letter

  • Strategic communication skills: The ability to develop and communicate key messages effectively to various audiences.
  • Crisis management expertise: Demonstrated experience in handling unexpected issues and mitigating potential public fallout.
  • Media relations proficiency: Experience in building and maintaining positive relationships with journalists and media outlets.
  • Campaign and event planning experience: A track record of organizing successful PR campaigns and events that enhance brand image.
  • Strong writing abilities: The capacity to craft persuasive and clear press releases, speeches, and other PR materials.
  • Social media savvy: Understanding of how to leverage social media platforms for brand promotion and reputation management.

What matters most when tailoring your public relations manager cover letter salutation

Your public relations manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your public relations manager cover letter with:

  • their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
  • generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Hiring Committee,
  • Dear [Mr./Ms./Dr.] [Last Name],
  • Dear [First Name] [Last Name],
  • Dear [Job Title] Search Committee,

Your public relations manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction.

Use those first two sentences of your public relations manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

Intro Paragraph
With a proven track record in shaping compelling brand narratives, I am eager to bring my expertise in strategic communications to an innovative team like yours, which is known for its holistic approach to public engagement and commitment to sustainability.

How to select your best achievement for the middle, or the public relations manager cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations manager resume.

What else can you include in your public relations manager cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your public relations manager cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Body Paragraph
Spearheading the crisis management for a high-profile data breach incident, I devised a communication strategy that mitigated negative press, resulting in a 70% reduction in adverse media coverage within the first month. My proactive engagement with stakeholders and the enactment of transparent, timely updates increased customer retention by 40% amid the crisis.

Time to wrap up your public relations manager cover letter

Writing the closing paragraph of your public relations manager cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your public relations manager cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Closing Paragraph
Eager to discuss how my skills align with the goals of your PR team, I welcome the opportunity to interview at your earliest convenience.

The zero experience public relations manager cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your public relations manager cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Winning at your job application game starts with a clear and concise public relations manager cover letter that:

  • Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the public relations manager resume;
  • Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
  • Includes an introduction that helps you stand out and show what value you'd bring to the company;
  • Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
  • Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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