INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Public Relations Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Public Relations Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Public Relations Manager job market is wide open for candidates.
Top public relations manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
A public relations manager resume experience section to be proud of
Writing a strong experience section for your public relations manager resume:
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Looking for real-life examples of what a strong experience section looks like? Check out our suggestions below!
- Generating Tik Tok Growth of over 100 Million Organic Views and 100,000 Followers through content creation
- Managing team of Social Media Coordinators who assist with content creation strategies and online reputation management
- Directing Email Blast and SMS campaigns, targeting players based on ADT and delivering trackable results to Chief Marketing Officer
- Strategizing with Player Development Director to create custom digital offers for VIP members to increase average trips and ADT
- Working with departments such as Food & Beverage and Rewards to generate custom social media seasonal content
- Collaborating with a team of producers, editors, and graphic designers to create the best possible content
- Increased the company’s sales through implementation of a dedicated marketing plan to bring in more business.
- Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
- Grew Facebook fan base by 75% and Instagram fan base base by 100%.
- Initiated and Managed the Company's Re-Branding process.
- Successfully organized several Marketing Events, which resulted resulted in increasing the company’s clientele by a staggering percentile.
- Launched two stores in Jeddah.
- Exceeded expectations by developing and implementing marketing strategies that brought “dead” product back to life.
- Established good working relationships with customers and suppliers.
- Setting clear objectives for campaigns considering traffic, brandawareness, customer retention, online reputation, leads or sales as a starting point
- Planning and managing social media and Influencers campaigns and longer-term strategies
- Seeking & Managing collaborations between Hive Society & other platforms
- Analyze results of PR campaigns or efforts and prepare reports
- Identifying and developing relationships with key bloggers and online Influencers
- Handling all aspects of planned publicity campaigns and PR activities
- Planning, managing, and executing influencers campaigns
- Planning and executing a list of events in alignment with the marketing calendar
- Overseeing the social media and online presence for the eight restaurants
- Presenting solutions in times of PR crisis
- Approaching and finalizing sponsorship deals
- Supporting the implementation of promotional plans
- Overseeing and developing marketing campaigns
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Managing the PR aspect of a potential crisis situation
- Forecast marketing campaign growth and ROI for marketing campaigns
- Planning and managing Influencers campaigns
- Building strategic relationships and partner with key industry players
- Executing and delivering marketing plans within key objectives and KPI's
- Collaborate with other departments (customer relations, leasing/sales etc) to manage reputation
- Handling all aspects of planned publicity campaigns and PR activities
- Planning, managing, and executing Influencers campaigns
- Planning and executing a list of events in alignment with the marketing calendar
- Overseeing the social media and online presence for the eightrestaurants
- Presenting solutions in times of PR crisis
- Approaching and finalising sponsorship deals
- Seeking opportunities for partnerships, sponsorship and advertising
- Planning publicity strategies and campaigns
- Enhancing the company’s voice and presence through online andoffline channels
- Planning and executing Influencers Campaigns
- Developing media relations strategies, seeking high-level placementsin print, broadcast and online media
- Planning and executing the brand photo-shoots
- Attending relevant events for networking and business purposes
- Established relations with government institutions, the media and opinion leaders
- Successfully planned and executed 3 events per month in Mexico City and Yucatan
- Attendance and management of the congressman's agenda
- Responsible of the "Sport Commission" in the Congress
- Managed public tender for 1 new medical unit in Yucatan
- Supervision of 1 project called "Tu tiendita Movil"
- Responsible of 8 auxiliaries
- Work directly with and manage the personal tasks of renowned artists Adhi & Jeeva also known as Hiphop Tamizha
- Oversee all accounting, financial statements, profit and loss analysis, prepare time-sheets and payroll, monthly and annual income statements and in and out cash flow reports
- Increased revenue by 20% for every movie we have worked on
- Developed professional outreach campaign to enhance relationships between endodontists and general dentists. Created research-based practice marketing resources for members. (Add something here about busyness increase)
- Developed first-ever digital strategy for the association. Implementation resulted in (x) increases in website traffic and (x) increases in Facebook fans. Created patient education video series with (x) views over (x time period). Secured Google Grantspro status for association, which provides $30,000/month in free online advertising, resulting in a (x) increase in visits to the AAE's Find an Endodontist search engine.
- Leading project to develop an online, members-only community.
PRO TIP
The person reading your Public Relations Manager resume will be busy, make sure you never waste their time with fluff.
Action verbs for your public relations manager resume
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Taking Control of Your Public Relations Manager Resume’s Skills Section
A skills section that shows what you’re capable of includes:
- Keywords from the job advert to help you pass ATS;
- Both hard and soft skills, incl. technical skills and people skills;
- Skills that are relevant to the position you’re applying for;
- No more than 15 skills – to keep your resume readable.
Top skills for your public relations manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
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Public relations manager resume header: tips, red flags, and best practices
Checklist for your public relations manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads.":
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Public Relations Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
A public relations manager resume summary that spotlights your achievements
Checklist: A strong public relations manager resume summary.
- Use adjectives that highlight the character traits you’re most proud of;
- Mention 1-2 of your biggest achievements;
- Add keywords from the job advert to increase your chances of passing ATS;
- Keep the recruiter’s attention by going for short sentences.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Public Relations Manager experience section. Give examples like how your work benefited each employer.
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Creating an impressive education section for your public relations manager resume
The education section: checklist
- List your degrees in reverse-chronological order;
- Include your degree subject, place of study, name of institution, and year of graduation;
- Add a line or two about your relevant certifications;
- Mention some classes and projects that have helped you gain additional skills.
Top Certifications for your Public Relations Manager resume
The Ultimate Public Relations Masterclass
Everything you need to know to be successful at PR in a digital world
Press Coverage, Publicity & Public Relations For Branding
Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP
Public Relations: Media Crisis Communications
Public Relations: You can shape and control your media messages at the worst possible times.
Public Relations Firms: You Can Hire the Best PR Firm
Public Relations: You can find the ideal public relations firm to handle your PR needs
Social Media Strategy: 9 Steps for Business and Government
WRITING & Implementing a SOCIAL MEDIA STRATEGY Marketing Public Relations & Comms Social Media Managers
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
A professional format for your public relations manager resume
There are some aspects worth taking into consideration when choosing the format of your Public Relations Manager resume. These include the position and company you’re applying for, your total years of experience, whether you’ve been through some employment gaps, and so on.
Generally speaking, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological resume format is just that: all your jobs listed in a reverse-chronological way, starting from the most recent and moving backward. It’s great for highly experienced professionals with over 10 years in the industry behind their backs. The reason for this: it’s almost entirely focused on experience and achievements.
The functional skills-based resume format, on the other hand, is just the opposite. It’s based on your skills, personality, and expertise. It highlights what you’re capable of even when you don’t have sufficient work experience. This makes it great for students, recent graduates, or people with larger career gaps.
If neither of these sounds like you, go for the combination resume format. It’s a combination of the best characteristics of other formats, which makes it great for showcasing different aspects of your career and education. It also gives you plenty of options to choose from – in terms of colors, structure, and sections.
Check out our additional tips on perfecting your Public Relations Manager resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Public Relations Manager resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
Recommended reads.
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Public Relations Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Additional sections for your public relations manager resume
After drafting the required sections of your Public Relations Manager resume, it’s now time to move to something a bit more fun. There are a number of sections you can add to your resume depending on the company, the position, and how you’re feeling in general:
Adding the Right Kind of Creativity to Your Public Relations Manager Resume
It is through creativity that we express ourselves. And trust us, it’s important to show at least a bit of your personality if you want to leave a strong first impression.
But what are the ways to add creativity to your Public Relations Manager resume? Well, you can either go for a colorful and engaging template, or you could add some out-of-the-box sections, such as ‘life philosophy’ or ‘what my typical day looks like’.
It’s up to you! Just make sure that the level of creativity matches the position, the company, and the industry you’re applying for.
What makes a great public relations manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
