INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Public Relations Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Public Relations Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Public Relations Manager job market is wide open for candidates.
Top Public Relations Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Public Relations Manager resume experience section
Public Relations Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Public Relations Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Generating Tik Tok Growth of over 100 Million Organic Views and 100,000 Followers through content creation
- Managing team of Social Media Coordinators who assist with content creation strategies and online reputation management
- Directing Email Blast and SMS campaigns, targeting players based on ADT and delivering trackable results to Chief Marketing Officer
- Strategizing with Player Development Director to create custom digital offers for VIP members to increase average trips and ADT
- Working with departments such as Food & Beverage and Rewards to generate custom social media seasonal content
- Collaborating with a team of producers, editors, and graphic designers to create the best possible content
- Increased the company’s sales through implementation of a dedicated marketing plan to bring in more business.
- Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
- Grew Facebook fan base by 75% and Instagram fan base base by 100%.
- Initiated and Managed the Company's Re-Branding process.
- Successfully organized several Marketing Events, which resulted resulted in increasing the company’s clientele by a staggering percentile.
- Launched two stores in Jeddah.
- Exceeded expectations by developing and implementing marketing strategies that brought “dead” product back to life.
- Established good working relationships with customers and suppliers.
- Setting clear objectives for campaigns considering traffic, brandawareness, customer retention, online reputation, leads or sales as a starting point
- Planning and managing social media and Influencers campaigns and longer-term strategies
- Seeking & Managing collaborations between Hive Society & other platforms
- Analyze results of PR campaigns or efforts and prepare reports
- Identifying and developing relationships with key bloggers and online Influencers
- Handling all aspects of planned publicity campaigns and PR activities
- Planning, managing, and executing influencers campaigns
- Planning and executing a list of events in alignment with the marketing calendar
- Overseeing the social media and online presence for the eight restaurants
- Presenting solutions in times of PR crisis
- Approaching and finalizing sponsorship deals
- Supporting the implementation of promotional plans
- Overseeing and developing marketing campaigns
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Managing the PR aspect of a potential crisis situation
- Forecast marketing campaign growth and ROI for marketing campaigns
- Planning and managing Influencers campaigns
- Building strategic relationships and partner with key industry players
- Executing and delivering marketing plans within key objectives and KPI's
- Collaborate with other departments (customer relations, leasing/sales etc) to manage reputation
- Handling all aspects of planned publicity campaigns and PR activities
- Planning, managing, and executing Influencers campaigns
- Planning and executing a list of events in alignment with the marketing calendar
- Overseeing the social media and online presence for the eightrestaurants
- Presenting solutions in times of PR crisis
- Approaching and finalising sponsorship deals
- Seeking opportunities for partnerships, sponsorship and advertising
- Planning publicity strategies and campaigns
- Enhancing the company’s voice and presence through online andoffline channels
- Planning and executing Influencers Campaigns
- Developing media relations strategies, seeking high-level placementsin print, broadcast and online media
- Planning and executing the brand photo-shoots
- Attending relevant events for networking and business purposes
- Established relations with government institutions, the media and opinion leaders
- Successfully planned and executed 3 events per month in Mexico City and Yucatan
- Attendance and management of the congressman's agenda
- Responsible of the "Sport Commission" in the Congress
- Managed public tender for 1 new medical unit in Yucatan
- Supervision of 1 project called "Tu tiendita Movil"
- Responsible of 8 auxiliaries
- Work directly with and manage the personal tasks of renowned artists Adhi & Jeeva also known as Hiphop Tamizha
- Oversee all accounting, financial statements, profit and loss analysis, prepare time-sheets and payroll, monthly and annual income statements and in and out cash flow reports
- Increased revenue by 20% for every movie we have worked on
- Developed professional outreach campaign to enhance relationships between endodontists and general dentists. Created research-based practice marketing resources for members. (Add something here about busyness increase)
- Developed first-ever digital strategy for the association. Implementation resulted in (x) increases in website traffic and (x) increases in Facebook fans. Created patient education video series with (x) views over (x time period). Secured Google Grantspro status for association, which provides $30,000/month in free online advertising, resulting in a (x) increase in visits to the AAE's Find an Endodontist search engine.
- Leading project to develop an online, members-only community.
PRO TIP
The person reading your Public Relations Manager resume will be busy, make sure you never waste their time with fluff.
Action Verbs for your Public Relations Manager Resume
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Public Relations Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Public Relations Manager resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Recommended reads:
Public Relations Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Public Relations Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Public Relations Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Public Relations Manager Resume Summary Best Practices
Checklist: What to include in your Public Relations Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Public Relations Manager experience section. Give examples like how your work benefited each employer.
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Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Public Relations Manager resume
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Public Relations Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Public Relations Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Public Relations Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Public Relations Manager resume:
Public Relations Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Public Relations Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Public Relations Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
