INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, PPC Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the PPC Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The PPC Manager job market is wide open for candidates.
Top PPC manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a PPC manager resume experience section
PPC manager resume's job experience checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real PPC Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Experienced of managing PPC of five amazon marketplaces, including USA, UK, Canada, Aus and U.A.E.
- Successfully launched and ranked multiple product for clients
- Ensure all performance strategies are seamlessly integrated with other areas of specialism
- Management & development of multiple account executives
- Leading the PPC strategy for clients & responsible for oversight of wider team performance
- Keyword, competitor research
- Listing copywriting and SEO optimization
- Amazon storefront creation and management
- PPC campaigns creation and optimization (Sponsored Products, Sponsored Brands, Sponsored Display)
- Creation of banners
- Organic ranking monitoring
- Monitoring listing quality, ads effectiveness, creating strategies for improvement
- Planning and setting up an online marketing strategy
- Increased revenue by 40% within two months
- Campaign management for branding/performance in the most advanced ad platforms (FB Ad manager, Google Ads, Taboola / Outbrain, YouTube, LinkedIn)
- Vast knowledge of system integrations, system testing, code implementation, workflow automation (Zapier and Monday)
- Building a brand strategy for company customers, including comprehensive recognition of the competitors, target audience segmentation, budget allocation strategy for media planning
- Created and launched Search campaigns on 8 websites and 9 verticals.
- Scaled PPC monthly budgets from 38K to +120K (+40% YoY, 130% ROAS).
- Analyzed and improved performance (CPL, CPC, RPC …).
- Collaborated closely with the Account Manager for business and revenue enhancement.
- To manage more than 30+ Google ad accounts and client communication.
- Complete Social Media management .
- Set up, launch and optimize various PPC campaign ads and ad sets.
- Producing reports to management & Clients.
- Developing sales and marketing strategy for multiple businesses.
- Writing attractive and concise copy for adverts.
- Appointed ‘Performane Manager’ for the agency, responsible for developing and maintaining our strong search offering
- Leading the relationship with Google in order to collaborate on advanced solutions for our clients
- Leading the digital media strategy for our clients & responsible for oversight of wider team performance
- Management & development of multiple account executives & junior management
- Involved in new business pitches, including research, planning and presentation
- Increased online lead volume by 100% for real estate client saldel.com within one year
- PPC Manager (July 2019 - Current)
- Managing a team of 8 & coordinating with different departments (creative, content, programming), Oversee the performance of 120+ paid accounts, Working with the team on new setups & projects.
- PPC Team Lead (May 2017 – Jun 2019)
- Leading a team of 9, managing high-budget clients & social media accounts, working with creative team to provide direction on advertising assets.
- Sr. PPC Analyst (May 2016 – Apr 2017)
- Critical accounts management on Google Ads, Bing, Facebook, LinkedIn, Pinterest, YouTube & Programmatic display Ads. Managed a budget of $150,000 CAD on Google Ads & $20,000 On Facebook Ads.
- Intr. PPC Analyst (22nd Apr 2015 – Apr 2016)
- Planning & execution of paid campaigns on Google Ads, Social Media Ads & various other display platforms. Preparing monthly reports for client reporting.
- Managing a team of 8 Google Ads Experts (in Search, Shopping and Display) and coordinating with country managers for PPC activities.
- Increased YOY sale over 50%
- Taking care of day to day paid ads activities for 27 Google and Bing Ads accounts (e-commerce) targeting 10 European countries.
- Involved in Media planning, strategies formation for each channel of Paid advertising to hit the benchmark sales and ROAS.
- Leading the relationship with Google in order to collaborate on advanced solutions for our Organization.
- Provide support for team to develop accounts through application of market insights, best practice, testing and innovation.
- Auditing internal accounts – looking for new opportunities and communicating these to the teams in manner that can be easily translated into action.
- Hiring new talents as per requirements.
- Worked with $100K+ monthly budgets
- Launched campaigns in 10 different languages
- Performed deep keyword research with more than 5M keywords
PRO TIP
Include quantitative data throughout your PPC Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action verbs for your PPC manager resume
Recommended reads:
PPC Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume skills section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your PPC manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
PPC manager resume header: tips, red flags, and best practices
Checklist for your PPC manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your PPC Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
PPC manager resume summary best practices
Checklist: What to include in your PPC Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your PPC Manager experience section. Give examples like how your work benefited each employer.
Recommended reads:
Listing your education, certifications and courses
Resume education section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top certifications for your PPC manager resume
Ultimate Google Ads Training 2021: Profit with Pay Per Click
Google Ads 2021: How our clients have transformed their sales using Google Ads & get your Google Ads certification!
7 INSANELY Profitable Amazon PPC Campaigns (Step-by-Step)
Set Up & Optimize 7 HIGHLY Profitable Amazon PPC Campaigns In Minutes EVEN IF You've Tried Before Or Have No Experience.
Google Ads For Beginners 2022 - Step By Step Process
Watch Over My Shoulder As I Set Up And Create A Google Ads Campaign From Scratch Following My Tested Proven Strategy.
Amazon Advertising Crash Course | Amazon Sponsored Ads Guide
Know ALL Fundamentals. Plan, Create & Launch Successful Amazon Ads. Become a skilled Amazon PPC Manager from Scratch.
Google Ads Masterclass (AdWords): Grow with Google Ads
Google Ads 2022: Master PPC, Remarketing, Display Campaigns, Search Campaigns, YouTube Ads from Basic to Advanced.
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
How to write a PPC manager resume
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Test your draft PPC Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your PPC Manager resume:
PPC manager resume: how to make yours more creative & stand out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your PPC Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What makes a great PPC manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
