INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Channel Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Channel Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Channel Marketing Manager job market is wide open for candidates.
Top channel marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a channel marketing manager resume experience section
Channel marketing manager resume's job experience checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Channel Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- I am responsible for OEM and re-seller channel promotions and programs.
- Created a co-marketing event-in-a-box program for dealers with customized multi-media campaigns including event landing and registration pages, printed and email invitations, and social media content and plans. I wrote and managed the design of all collateral for the program including brochures and landing page. Resulted in 30 channel events nationwide per year.
- I managed over 50 promotions annually for Xerox, Konica Minolta, Ricoh, Sharp, Canon and independent dealers
- ersCalculate and present ROI to upper management for all promotions and provide recommendations for future initiatives.I tracked all reseller and end-customer initiatives in salesforce.com. Work with field sales to ensure customer information is captured and accurate.Create collateral for OEM and reseller use on the EFI partner portal.Launched and managed independent reseller programs that included individualized marketing and sales plans, EFI product certification requirements, growth-based rebates, and other incentives.
- Managing all German-based onsite channels, including alignment with partner strategies, advertising team, agencies, and product management.
- Increased quarterly open rate for push notifications & emails by an average of 25% using ongoing Artificial Intelligence testing.
- Developed and executed a successful communication concept that improved average homepage traffic and CTR by 10% using an A/B testing.
- Train new and existing marketing managers as well as mentoring interns on strategies, customer acquisition, and advanced onsite channel skills.
- Management of a team of 6 splited by geographical region
- Responsible for the visibility of Nokia Digital Health products in EMEA: 1500 POS (Amazon, Darty, FNAC, John Lewis, Dixons, Saturn, MediaMarkt,...)
- Responsible for the EMEA Channel Marketing budget & strategy: 4M€ per year
- In charge of the WW brand transition from Withings to Nokia with a complete reworking of the retail and offline presentation in 3000 POS with 1.4M€ budget
- Example of key projects to manage: display/merch, training, demo days, trade shows, online & offline campaigns
- Work closely with Google Retail Hardware US to execute key programs including product launches and refreshes across retail partners such as Best Buy (US and CA) Target and Walmart.
- Work in lockstep with Sales to create and develop marketing campaigns, online, deployment plans, PDP needs, brand pages, marketing events and cross channel.
- Implemented Retail Training and RoPs for all retail facing events including partner communications and on-site requirements.
- Launched 8 new products to the North American market in 12 months.
- Developed the first-to-market 4K UHD TV retail in-store and marketing campaign for NA retail.
- Promotional planning, digital, online, in-store and events.
- Launched SONY's first premium sound bar at over 1,000 locations and surpassed sales by 30%.
- Created new display guidelines with the headphone category resulting in a 123% increase in sales within the category.
- Responsable for deploying and analyzing OmniChannel initiatives
- Responsible for the development and implementation of different digital channels in partnership with the marketing and medical teams.
- Feeding the marketing team with digital customer behavior and insights across pharma and non‐pharma related.
- Analyze technology/platforms and landscape on an ongoing basis to drive current and future channel strategy
- Support therapy areas strategies and priorities by identifying and evaluating innovative uses of the channel that drive customer value and growth.
- Develop, implement new representative selling platform utilizing technologies (i.e. iPads, eDetail aids) as a part of overall global MCM strategy including CRM/CLM solution.
- Coordinate with Marketers and above country MCM team to understand needs, campaign requirements and local customer strategies.
- Developing and Measuring Partner Development and Readiness plans.
- Driving adoption of Company Programs among assigned Partners.
- Co-ordination of Partner seminars, trainings and events.
- Align Channel Marketing communications strategies with Brand Strategies.
- Proactively assess, clarify and validate Partner needs on an ongoing basis.
PRO TIP
Make sure to relate your experience to your job description, but never lie. That’s not tolerated and will show up in the face-to-face interview later on.
Action Verbs for Your Channel Marketing Manager Resume
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Channel Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume skills section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your Channel Marketing Manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Channel marketing manager resume header: tips, red flags, and best practices
Checklist for your channel marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Channel Marketing Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Channel Marketing Manager Resume Summary Best Practices
Checklist: What to include in your Channel Marketing Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume summary formula:
PRO TIP
Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.
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Listing your education, certifications and courses
Resume Education Section Checklist:":
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for Your Channel Marketing Manager Resume
The Complete Guide to Affiliate Marketing for Advertisers
How to set up and run a successful Affiliate Marketing channel, and be the best Affiliate Manager you can be
Product Marketing: Creating a Marketing Plan
Elements of Marketing in a Digital World: Learn everything you should know about the basic principles of marketing.
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Productivity Systems For Social Media Managers
Ultimate productivity hacks to help you become more effective on social media marketing channels
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
How to write a channel marketing manager resume
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
Test your draft Channel Marketing Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Channel Marketing Manager resume:
Channel marketing manager resume: How to make yours more creative & stand out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Channel Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What makes a great channel marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
