INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Digital Account Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Digital Account Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Digital Account Manager job market is wide open for candidates.
Top Digital Account Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Digital Account Manager resume experience section
Digital Account Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Digital Account Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
Work Experience
Digital Account Manager
Vortex Solar
2020-2022
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Coordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients
- Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
Work Experience
Digital Account Manager
Schmeler LLC
2018-2020
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients.
- Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
Work Experience
Digital Account Manager
Champlin LLC
2011-2018
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients. Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
Work Experience
Digital Account Manager
Champlin LLC
2012-2018
- Preparation of proposals for clients
- Communication with the client and presenting strategies to clients
- Coordination of other team members (Social Media Manager, Graphic Designer, Web Developer, Community manager)
- Managing paid campaigns across social media platforms (Facebook, Instagram, Google AdWords)
- Creating digital campaigns and strategies, including budget and targeting planning and implementation
- Suggesting and implementing digital projects to increase customer ROI.
- Preparation of monthly reports and analysis
Work Experience
PR&Digital Account Manager
Quads
2021-2022
- Preparation of offers for the clients from the public, private and OCD sector
- Setting digital & PR strategies for key clients
- Implementing and optimizing Google Adwords, Email and Facebook campaigns
- Creating and maintaining content for digital channels (Facebook, Instagram, YouTube, Blog).
- Digital PR & Influence Marketing
- Analyzing campaign results and carrying out optimization
- Creating, developing and managing client’s web presence.
Work Experience
Digital Account Manager
Quads
2012-2014
- Developed and implemented client service program for clients paying us for basic monthly hosting and optimization, which expanded small-to-medium client base by 8%.
- Received two customer service awards in the past year.
- Developed and implemented marketing programs & increased the client base by 10%
- Handled the portfolio of potential clients and solved 90% of their concerns
- Increased the sales revenue by 8% by implementing the loyalty program in FatWeb
Work Experience
Digital Account Manager
Techbia
2011-2018
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients. Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Ensure that digital campaigns meet budgets and ROI goals
Work Experience
Digital Account Manager
Hahn Inc
2011-2018
- Development of Touchscreen & Web-Scroller applications for Shell Lubricant Solutions
- Content & structure refresh for Shell Fleet Solutions website to increase user engagement and drive traffic towards Shell Fleet products & portals
- Lead for Shell Aviation LinkedIn agency migration from H&K to Edelman, incl. full content planning & strategy
- Executive stakeholder positioning content creation for President / Vice President within Aviation & Energy sectors
- Copywriting support for Shell Lubricant ABM communications across email & social channels
Work Experience
Digital Account Manager
Champlin LLC
2017-2018
- End-to-end delivery of digital & social activations for globally recognized music, automotive and sporting sponsorships including, The BRIT Awards, The Olivier Awards, The Open, Rugby World Cup, Goodwood Festival of Speed and Goodwood Revival
- Working with other departments and creative teams to build campaign or platform improvement proposals, exploring innovative digital ideas to solve business problems on execution
- Organising quarterly client reviews to discuss campaign outcomes and platform analytics, and set objectives for the following quarter/year ahead
- Managing complex project budgets and timeline plans, driving deadlines and ensuring client expectations are met on time and within budget
- Dealing with setbacks, project change requirements and scopes creep quickly and transparently, ensuring positive client relationships are maintained
Work Experience
Digital Account Manager
Littel Group
2019-2021
- Acting as the main point of contact for the portfolio of up to 60 digital marketing clients, building a positive relationship as the representative for the company (Average Client Value: $6,000.00) (Average Media Spend: $12,000.00)
- Conducting strategy audits to identify further opportunities for clients.
- Preparing monthly reports and making recommendations for ongoing improvements with the rest of the team.
- Analysing Google Analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to maximise ROI.
- Educating clients on SEO and PPC (Google AdWords, Facebook Ads & YouTube Ads) strategies and tactics.
- Logical interpretation of client requirements and finding solutions to problems with various moving parts.
- Providing an exceptional customer experience with the ability to turn a negative into a positive.
- Understand client goals and use technical expertise to devise strategies that are presented to the specialist teams for implementation.
- Average retention rate: 95%
- Revenue generated from resigns and up-sells: $326,000.00
Work Experience
Digital Account Manager
Obelus Concepts
2015-2017
- Develop and maintain a long-term relationship with Publisher Accounts (Currently handling ID, MY, PH, HK, UK, US, IN, SG, PL, CY, RO, NL).
- Continuous optimization of the client's channel through thorough evaluation of historic performance, scoping new opportunities, addressing risk areas, and focusing on continuous improvement to maximize revenue.
- Onboard new accounts publisher from different channels, such as Influencers, Loyalty site, Content site, Coupon site, Comparison site, Media Buyer.
- Worked with Customer Service and Product Development departments to enhance overall client's experiences.
- Respond to queries about products, malfunctions, promotions,campaigns, and payment.
Work Experience
Digital Account Manager
Innovation Modular
2012-2014
- Planificación de estrategias de marketing digitales orientadas a objetivos de negocio
- Crecimiento de la inversión digital en estrategias e-commerce
- Medición de resultados y análisis de competencia
- Account: L'Oréal
Work Experience
Digital Account Manager (Jan 2021- current place of work)
Monk
2017-2021
- Digital Analysis and Report development for Client pitches.
- Social Media Management
- Content Writing for accounts
- Digital Marketing Strategy and Execution
- Proactively engage with prospects by phone, email and in-person, to help established long-term & lucrative relationships as well as win business for the company.
Work Experience
Digital Account Manager
Candor Corp
2021-2022
- Project managing all elements of advertising campaigns from start to finish managed more than 170 campaigns to their entirety for a large variety of clients (corporate, associations, NGOs) and locations, with a total value of approx. 2.5M euros
- Overseeing and monitoring the performance of ongoing campaigns to ensure proper execution and delivery effectiveness
- Excellent relationship builder at all levels within the company. Establishing and maintaining exceptional client relationships
- Supporting sellers in responding to requests from agencies, clients and RFPs and performing recommendations
- Creating and delivering presentations and post-campaign reports, suggest improvements aiming for better results
- Handled entirely the Salesforce update to the new Lightning version, SPOC for any Salesforce improvement or change
Work Experience
Digital Account Manager
Quads
2021-2022
- Development of touchscreen & web based applications for Shell Lubricant Solutions
- Content & structure refresh for Shell Fleet Solutions website to increase user engagement and drive traffic towards Shell Fleet products & portals
- Leadership role on the Shell Aviation LinkedIn channel migration from H&K to Edelman, including 3 - 6 month content planning & strategy
- Executive positioned content creation for President / Vice President within Aviation & Energy sectors
- Copywriting support for Shell Lubricant ABM communications across email & social channels
Work Experience
Digital Account Manager
Metz - McCullough
2017-2020
- End-to-end delivery of digital & social activations for globally recognized music, automotive and sporting sponsorships including, The BRIT Awards, The Olivier Awards, The Open, Rugby World Cup, Goodwood Festival of Speed and Goodwood Revival
- Working with other departments and creative teams to build campaign or platform improvement proposals, exploring innovative digital ideas to solve business problems on execution
- Organising quarterly client reviews to discuss campaign outcomes and platform analytics, and set objectives for the following quarter/year ahead
- Managing complex project budgets and timeline plans, driving deadlines and ensuring client expectations are met on time and within budget
- Dealing with setbacks, project change requirements and scopes creep quickly and transparently, ensuring positive client relationships are maintained
Work Experience
Digital Account Manager/Team lead
Techbia
2012-2018
- Ръководител на екип до 10 служители
- Организира, ръководи и мотивира екипа
- Контролира резултатите индивидуално за всеки член от екипа
- Отговаря за постигането на планираните стратегически и търговски цели на екипа
- Водене на обучения, план за развитие на членовете от екипа
- Внедряване на нови услуги за агенцията в търговския екип
- Индивидуален менторски подход при въвеждането на нови членове в екипа
Work Experience
Digital Account Manager
Littel Group
2019-2021
- Активно търсене на нови и развитие на отношенията с настоящи корпоративни клиенти (up-sales & cross-sales).
- Изготвяне на оферти и продажба на всички услуги на дигиталната агенция - уебсайтове, хостинг услуги и домейн, Facebook и Google Ads, Имейл кампании, стратегии за развитие Facebook и Instagram профили, HTML 5 банери, Programmatic кампании, Influence маркетинг, Lead generation кампании.
- Активно участие в създаването на дигитални рекламни стратегии. Подбор на топ-продукти/услуги, задания за криейтив, предложения заподходящи ключови думи, медия планиране -разпределение на бюджети по канали и прогнозиране на резултати
- Комуникиране с партньори на агенцията за определени проекти - радио реклама(Direct Media), Programmatic кампании(EasyAds), онлайн портали (BG-mamma, Maistor Plus и др.) и организиране продуктови фотосесии за клиенти
- Ежедневна комуникация с корпоративни клиенти, проджектмениджъри, PPC специалисти, графични дизайнери и копирайтъри за реализация на даден проект
- Изготвяне на справки и анализи за постигнатите резултати отрекламна кампания и комуникирането ѝ с клиента
Work Experience
Digital Account Manager/Team lead
Littel Group
2016-2020
- Ръководител на екип до 10 служители
- Организира, ръководи и мотивира екипа
- Контролира резултатите индивидуално за всеки член на екипа
- Отговаря за постигането на планираните стратегическите и търговски цели на екипа
- Имплементиране добри търговски практики
- Водене на обучения, план за развитие на членовете на екипа
- Внедряване на нови услуги за агенцията в търговски екип
- Внедряване и обучение на нови членове в екипа
- Представяне на агенцията в BNI PRO
Work Experience
Търговец ключови клиенти / Digital Account Manager
Vortex Solar
2012-2014
- Активно търсене на нови клиенти и развитие на отношенията с настоящи корпоративни клиенти (upsales & cross-sales).
- Изготвяне на оферти и продажба на всички услуги на дигиталната агенция - уебсайтове, хостинг услуги и домейн, facebook и google ads, Имейл маркетинг кампании, стратегии за развитие Facebook и Instagram профили, HTML 5 банери, Programmatic кампании, Influens маркетинг, Lead generation кампании.
- Активно участие в създаването на дигитални рекламни стратегии. Подбор на топ-продукти/услуги, задания за криейтив, предложения заподходящи ключови думи, медия планиране -разпределение на бюджети по канали и прогнозиране на резултати
- Комуниране с партньори на агенцията за определени проекти - радио реклама(Direct media), Programmatic кампании(EasyAds), онлайн портали (BG-Mamma, MaistorPlus и др.) и организиране продуктови фотосесии за клиенти
- Ежедневна комуникация с корпоративни клиенти, проджектмениджъри, PPC специалисти, графични дизайнери и копирайтъри за реализиция на даден проект.
PRO TIP
In writing your Digital Account Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.
Action Verbs for your Digital Account Manager Resume
At Enhancv, we went through countless Digital Account Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.
Recommended reads:
Digital Account Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Digital Account Manager resume
HARD SKILLS
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
SOFT SKILLS
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Recommended reads:
Digital Account Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Digital Account Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Digital Account Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Digital Account Manager Resume Summary Best Practices
Checklist: What to include in your Digital Account Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
Resume Summary Formula:
[Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Digital Account Manager resume
Learn how to get hired as a Digital Account Manager
Learn the skills to build a future-proof career in a fast growing digital industry and maximise your earnings per client
Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates
Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, Digital Sale, Email, Instagram, Facebook, ads ..
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
The Complete Digital Marketing Course - 12 Courses in 1
Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
The Complete Digital Marketing Guide - 22 Courses in 1
Digital Marketing & Social Media Marketing Mastery, Google Ads, Facebook Ads, SEO, WordPress, Instagram, YouTube & More.
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Digital Account Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Digital Account Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Digital Account Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Test your draft Digital Account Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Digital Account Manager resume:
Digital Account Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Digital Account Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Digital Account Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov
8 minute read
Updated on 2022-03-25
Looking to build your own Digital Account Manager resume?
Enhancv resume builder will help you create a modern, stand-out resume that gets results
Variety of custom sections
Hassle-free templates
Easy edits
Memorable design
Content suggestions
