INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Digital Account Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Digital Account Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Digital Account Manager job market is wide open for candidates.
Top Digital Account Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write the perfect Digital Account Manager resume experience section
Digital Account Manager Experience Section: Checklist
- List your positions in chronological or reverse-chronological order;
- Go for 4-6 bullet points;
- Add only relevant work experience;
- Include information about the challenges you’ve faced, the actions you’ve taken, and the results you’ve achieved;
- Use action verbs instead of filler words.
We’ve selected some of the top Digital Account Manager resumes made using the Enhancv platform to illustrate what a great experience section looks like. Use them as inspiration when building your own resume:
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Coordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients
- Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients.
- Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients. Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Maintain compliance with online industry advertising guidelines and best practices.
- Ensure that digital campaigns meet budgets and ROI goals.
- Preparation of proposals for clients
- Communication with the client and presenting strategies to clients
- Coordination of other team members (Social Media Manager, Graphic Designer, Web Developer, Community manager)
- Managing paid campaigns across social media platforms (Facebook, Instagram, Google AdWords)
- Creating digital campaigns and strategies, including budget and targeting planning and implementation
- Suggesting and implementing digital projects to increase customer ROI.
- Preparation of monthly reports and analysis
- Preparation of offers for the clients from the public, private and OCD sector
- Setting digital & PR strategies for key clients
- Implementing and optimizing Google Adwords, Email and Facebook campaigns
- Creating and maintaining content for digital channels (Facebook, Instagram, YouTube, Blog).
- Digital PR & Influence Marketing
- Analyzing campaign results and carrying out optimization
- Creating, developing and managing client’s web presence.
- Developed and implemented client service program for clients paying us for basic monthly hosting and optimization, which expanded small-to-medium client base by 8%.
- Received two customer service awards in the past year.
- Developed and implemented marketing programs & increased the client base by 10%
- Handled the portfolio of potential clients and solved 90% of their concerns
- Increased the sales revenue by 8% by implementing the loyalty program in FatWeb
- Using Social media to enhance the profile and reach of the company.
- Creating engaging social media strategies and execution plans that cultivate an audience, increased web presence, and enhance brand awareness.
- Monitoring competitor social media activity, websites and email newsletters.
- Building upon current client strategies within the digital arena to meet and exceed objectives.
- Optimize campaigns to improve conversions, cost per impressions and cost per click.
- Provide Campaign performance reporting and analysis to senior managers and clients.
- Co-ordinate with the creative team on the development of text and images ads.
- Day-to-day communication with clients. Identifying the client objective and then coming up with ways to achieve them.
- Provide strategy and budget recommendations for digital channels based on campaign objectives.
- Ensure that digital campaigns meet budgets and ROI goals
- Development of Touchscreen & Web-Scroller applications for Shell Lubricant Solutions
- Content & structure refresh for Shell Fleet Solutions website to increase user engagement and drive traffic towards Shell Fleet products & portals
- Lead for Shell Aviation LinkedIn agency migration from H&K to Edelman, incl. full content planning & strategy
- Executive stakeholder positioning content creation for President / Vice President within Aviation & Energy sectors
- Copywriting support for Shell Lubricant ABM communications across email & social channels
- End-to-end delivery of digital & social activations for globally recognized music, automotive and sporting sponsorships including, The BRIT Awards, The Olivier Awards, The Open, Rugby World Cup, Goodwood Festival of Speed and Goodwood Revival
- Working with other departments and creative teams to build campaign or platform improvement proposals, exploring innovative digital ideas to solve business problems on execution
- Organising quarterly client reviews to discuss campaign outcomes and platform analytics, and set objectives for the following quarter/year ahead
- Managing complex project budgets and timeline plans, driving deadlines and ensuring client expectations are met on time and within budget
- Dealing with setbacks, project change requirements and scopes creep quickly and transparently, ensuring positive client relationships are maintained
- Acting as the main point of contact for the portfolio of up to 60 digital marketing clients, building a positive relationship as the representative for the company (Average Client Value: $6,000.00) (Average Media Spend: $12,000.00)
- Conducting strategy audits to identify further opportunities for clients.
- Preparing monthly reports and making recommendations for ongoing improvements with the rest of the team.
- Analysing Google Analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to maximise ROI.
- Educating clients on SEO and PPC (Google AdWords, Facebook Ads & YouTube Ads) strategies and tactics.
- Logical interpretation of client requirements and finding solutions to problems with various moving parts.
- Providing an exceptional customer experience with the ability to turn a negative into a positive.
- Understand client goals and use technical expertise to devise strategies that are presented to the specialist teams for implementation.
- Average retention rate: 95%
- Revenue generated from resigns and up-sells: $326,000.00
- Develop and maintain a long-term relationship with Publisher Accounts (Currently handling ID, MY, PH, HK, UK, US, IN, SG, PL, CY, RO, NL).
- Continuous optimization of the client's channel through thorough evaluation of historic performance, scoping new opportunities, addressing risk areas, and focusing on continuous improvement to maximize revenue.
- Onboard new accounts publisher from different channels, such as Influencers, Loyalty site, Content site, Coupon site, Comparison site, Media Buyer.
- Worked with Customer Service and Product Development departments to enhance overall client's experiences.
- Respond to queries about products, malfunctions, promotions,campaigns, and payment.
- Planificación de estrategias de marketing digitales orientadas a objetivos de negocio
- Crecimiento de la inversión digital en estrategias e-commerce
- Medición de resultados y análisis de competencia
- Account: L'Oréal
- Digital Analysis and Report development for Client pitches.
- Social Media Management
- Content Writing for accounts
- Digital Marketing Strategy and Execution
- Proactively engage with prospects by phone, email and in-person, to help established long-term & lucrative relationships as well as win business for the company.
- Project managing all elements of advertising campaigns from start to finish managed more than 170 campaigns to their entirety for a large variety of clients (corporate, associations, NGOs) and locations, with a total value of approx. 2.5M euros
- Overseeing and monitoring the performance of ongoing campaigns to ensure proper execution and delivery effectiveness
- Excellent relationship builder at all levels within the company. Establishing and maintaining exceptional client relationships
- Supporting sellers in responding to requests from agencies, clients and RFPs and performing recommendations
- Creating and delivering presentations and post-campaign reports, suggest improvements aiming for better results
- Handled entirely the Salesforce update to the new Lightning version, SPOC for any Salesforce improvement or change
- Development of touchscreen & web based applications for Shell Lubricant Solutions
- Content & structure refresh for Shell Fleet Solutions website to increase user engagement and drive traffic towards Shell Fleet products & portals
- Leadership role on the Shell Aviation LinkedIn channel migration from H&K to Edelman, including 3 - 6 month content planning & strategy
- Executive positioned content creation for President / Vice President within Aviation & Energy sectors
- Copywriting support for Shell Lubricant ABM communications across email & social channels
- End-to-end delivery of digital & social activations for globally recognized music, automotive and sporting sponsorships including, The BRIT Awards, The Olivier Awards, The Open, Rugby World Cup, Goodwood Festival of Speed and Goodwood Revival
- Working with other departments and creative teams to build campaign or platform improvement proposals, exploring innovative digital ideas to solve business problems on execution
- Organising quarterly client reviews to discuss campaign outcomes and platform analytics, and set objectives for the following quarter/year ahead
- Managing complex project budgets and timeline plans, driving deadlines and ensuring client expectations are met on time and within budget
- Dealing with setbacks, project change requirements and scopes creep quickly and transparently, ensuring positive client relationships are maintained
- Ръководител на екип до 10 служители
- Организира, ръководи и мотивира екипа
- Контролира резултатите индивидуално за всеки член от екипа
- Отговаря за постигането на планираните стратегически и търговски цели на екипа
- Водене на обучения, план за развитие на членовете от екипа
- Внедряване на нови услуги за агенцията в търговския екип
- Индивидуален менторски подход при въвеждането на нови членове в екипа
- Активно търсене на нови и развитие на отношенията с настоящи корпоративни клиенти (up-sales & cross-sales).
- Изготвяне на оферти и продажба на всички услуги на дигиталната агенция - уебсайтове, хостинг услуги и домейн, Facebook и Google Ads, Имейл кампании, стратегии за развитие Facebook и Instagram профили, HTML 5 банери, Programmatic кампании, Influence маркетинг, Lead generation кампании.
- Активно участие в създаването на дигитални рекламни стратегии. Подбор на топ-продукти/услуги, задания за криейтив, предложения заподходящи ключови думи, медия планиране -разпределение на бюджети по канали и прогнозиране на резултати
- Комуникиране с партньори на агенцията за определени проекти - радио реклама(Direct Media), Programmatic кампании(EasyAds), онлайн портали (BG-mamma, Maistor Plus и др.) и организиране продуктови фотосесии за клиенти
- Ежедневна комуникация с корпоративни клиенти, проджектмениджъри, PPC специалисти, графични дизайнери и копирайтъри за реализация на даден проект
- Изготвяне на справки и анализи за постигнатите резултати отрекламна кампания и комуникирането ѝ с клиента
- Ръководител на екип до 10 служители
- Организира, ръководи и мотивира екипа
- Контролира резултатите индивидуално за всеки член на екипа
- Отговаря за постигането на планираните стратегическите и търговски цели на екипа
- Имплементиране добри търговски практики
- Водене на обучения, план за развитие на членовете на екипа
- Внедряване на нови услуги за агенцията в търговски екип
- Внедряване и обучение на нови членове в екипа
- Представяне на агенцията в BNI PRO
- Активно търсене на нови клиенти и развитие на отношенията с настоящи корпоративни клиенти (upsales & cross-sales).
- Изготвяне на оферти и продажба на всички услуги на дигиталната агенция - уебсайтове, хостинг услуги и домейн, facebook и google ads, Имейл маркетинг кампании, стратегии за развитие Facebook и Instagram профили, HTML 5 банери, Programmatic кампании, Influens маркетинг, Lead generation кампании.
- Активно участие в създаването на дигитални рекламни стратегии. Подбор на топ-продукти/услуги, задания за криейтив, предложения заподходящи ключови думи, медия планиране -разпределение на бюджети по канали и прогнозиране на резултати
- Комуниране с партньори на агенцията за определени проекти - радио реклама(Direct media), Programmatic кампании(EasyAds), онлайн портали (BG-Mamma, MaistorPlus и др.) и организиране продуктови фотосесии за клиенти
- Ежедневна комуникация с корпоративни клиенти, проджектмениджъри, PPC специалисти, графични дизайнери и копирайтъри за реализиция на даден проект.
PRO TIP
In writing your Digital Account Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.
Action Verbs for your Digital Account Manager Resume
Recommended reads:
Digital Account Manager Resume: How to Write a Strong Skills Section
The Ultimate Digital Account Manager Skills Section Checklist:
- Balance between all kinds of hard skills – technical, analytical, etc.
- When it comes to technical skills, match them to the job description;
- Add keywords present in the job advert to pass ATS;
- Don’t forget to list transferable skills such as communication, teamwork, work ethic, and presentation skills.
Top Skills for your Digital Account Manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Recommended reads:
Digital Account Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Digital Account Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Digital Account Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Digital Account Manager Resume Summary: Things to Include and Things to Avoid
Job-winning Digital Account Manager resume summary checklist:
- Mention your total years of experience in the field;
- Highlight one or two of your top achievements;
- Avoid getting into too much detail – you’ll do that in the experience section;
- Focus on short sentences that are easy to read and add value to your application.
Resume Summary Formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
Recommended reads:
Highlighting Education, Courses, and Certifications in Your Digital Account Manager Resume
Education Section Checklist:
- What? Where? What’s the result? Answer these questions when mentioning education and courses on your resume;
- Give preference to courses and degrees that are relevant to the job position;
- Be honest! Some recruiters love checking with colleges and universities to see if you’ve really been enrolled in them;
- Share more about certifications that have helped you turn into a professional, and mention the bodies that have issued them.
Top Certifications for your Digital Account Manager resume
Learn how to get hired as a Digital Account Manager
Learn the skills to build a future-proof career in a fast growing digital industry and maximise your earnings per client
Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates
Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, Digital Sale, Email, Instagram, Facebook, ads ..
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
The Complete Digital Marketing Course - 12 Courses in 1
Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
The Complete Digital Marketing Guide - 22 Courses in 1
Digital Marketing & Social Media Marketing Mastery, Google Ads, Facebook Ads, SEO, WordPress, Instagram, YouTube & More.
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Digital Account Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Digital Account Manager Resume Format 101
If a couple of years ago Digital Account Manager resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.
And yet, you can still choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
But when it comes to choosing the right format for your Digital Account Manager resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.
The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.
We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.
Don’t miss our resume format checklist:
- Go for a traditional easy-to-read resume font sized 10-12p;
- Don’t risk it: choose standard 1-inch resume margins;
- Make sure your Digital Account Manager resume fits in one to two pages;
- Save your resume in PDF to avoid having it edited by someone else.
Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!
Recommended reads:
PRO TIP
Test your draft Digital Account Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections for your Digital Account Manager resume
If the position you’re applying for allows for that, you can include some non-traditional sections in your resume. This will add a bit more depth to your application and will also give the hiring manager a better idea of who you are as a person.
Some ideas include:
A Digital Account Manager Resume Recruiters Would Love
You’ve drafted an amazing Digital Account Manager resume, but are still not sure whether it will make a strong first impression? After all, recruiters go over tens of resumes each day, right?
Right! And the recipe for getting their attention includes a dash of creativity.
What’s more, a creative resume is perfect for adding your personality to the mix. For example, you could mention your favorite books, quotes, movies, or even what your day usually looks like.
Regardless of what you choose, make sure your levels of creativity match the industry, the company, and the position. Otherwise, your resume might look silly and inapt.
What Makes a Great Digital Account Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
