As a brand ambassador, you carry the positive light of a brand. You’re the not so secret ingredient to many companies' success.
Brand ambassadors have specialized knowledge, a goal-oriented mindset, and an enthusiasm to demonstrate the value of a product to consumers.
You bridge the gap from a brand to their target audience, helping them shape their reputation and landing them sales.
As a brand ambassador you’re the proof in the pudding. You’re the not so secret ingredient to many companies' success.
You give brands a human touch.
Word of mouth and demonstration are some of the most effective ways to advertise.
As a brand ambassador, you’re a huge reason why sales are up, revenue is flying high, and brand sentiment is high.
If you want to land a role as a brand ambassador, you have to start by nailing down your resume. Let’s take a look at the best practices for writing a brand ambassador resume.
What you’ll learn here:
- The difference between good and bad resumes.
- How to prove yourself in just a few seconds with a resume that stands out.
- How to show off your achievements in the most effective way.
- Exactly what skills to include and how to list them.
How to Write a Job-Winning Brand Ambassador Resume
A brand ambassador resume should demonstrate your passion for the industry you’re in.
For example, if you’re applying to be a beauty brand ambassador, talk about your experience in beauty – whether that’s working at a makeup counter, doing freelance makeup artistry, or running a beauty channel on YouTube.
Highlight your sales metrics with real figures that back them up. For example, did you upsell new products in 50% of your sales? That’s a fact to be proud of and show off.
Make a list of your strong communication, interpersonal, and social skills and creatively weave them into your experience section.
Make a list of your technical skills that will help you go the extra mile. These can be things like competence with social media platforms, creating TikTok videos, or hosting interactive product demonstrations.
Our most important tip is to read the job description before writing your resume, and use similar keywords and brand terms that the company uses. Your resume is more likely to make it past an ATS (applicant tracking system) and land in the hands of a real recruiter or hiring manager.
How to Write a Brand Ambassador Resume Header
A brand ambassador needs a professional header that includes all of the relevant information that a recruiter needs.
Here is your first chance to prove your attention to detail.
A resume header should include:
- Your first and last name
- Your job title (Brand Ambassador)
- Email address
- Phone number
- Location (city and state/province)
- Bonus points: LinkedIn profile URL or social media links
2 brand ambassador resume header examples
Let’s take a look at the wrong and the right way to write a brand ambassador resume header.
Here’s the wrong way:
This example could be better. There’s room for more detail.
A good header is more specific about who you are.
- Specify what kind of Brand Ambassador you are.
- Include external links to social sites or a LinkedIn profile.
- Add more contact options.
This header is perfect.
- It has multiple contact options.
- Links to websites and socials that demonstrate personality and expertise.
- The job title is descriptive about the type of industry the candidate works in.
It’s time to move onto writing the resume summary.
Making a loud and clear statement with your brand ambassador summary
Playing hard to get doesn’t work when it comes to resumes. If a recruiter doesn’t see any value in the first few seconds of scanning your resume, then it’s a no from them.
You must be intentional about every space in your resume. Your summary is the place that recruiters will start to build an impression of you as a brand ambassador.
They want to see relevant experience, an understanding of the role, and your potential to excel at their company.
A brand ambassador resume summary should include:
- Highlights of achievements (sales numbers, revenue increases, social media engagement)
- Years of industry, sales, and retail experience
- Specific brand knowledge
Let's take a look at some resume summary examples:
2 brand ambassador resume summary examples
Let’s use a company called “Run Where” as an example.
This example won’t stand out from the pile of resumes.
Sure, it features an impressive Instagram follower count, but there’s indication of specialized knowledge, engagement or sales metrics.
This may not be enough to land an interview.
Let’s take a look at a better example:
This example is more likely to land an interview.
- It features real numbers and figures that demonstrate ability.
- Covers the industry-specific experience and knowledge.
- Talks about specific responsibilities that will be part of the role, coupled with how they performed well in the past.
A huge impact is made in just a few short sentences.
Convincing the skeptics with your experience section
The experience section is the most important part of your resume – it’s where the recruiter will decide whether or not you’re fit for the role based on your past job experience.
Recruiters want to see achievements and the scale of your impact in previous positions.
Focusing on metrics and numbers is the way to go.
You want to assure them that you’re right for the role with proof that you made a measurable impact.
Did you come up with ways to increase audience engagement?
Did you boost sales by 12% after giving out free samples and interacting with the public?
How quickly did you respond to customer queries on social media? How did this affect sales?
Include three or four points per job. Focus less on your responsibilities of the role, and more on your achievements.
2 Brand ambassador resume experience examples
Let’s take a look at the wrong way to write your experience section.
- Posted photos and videos wearing brand clothing
- Responded to questions on social media quickly
- Attended brand events to showcase new clothes
- Collaborated with other brand ambassadors and influencers
An experience section like this is way too vague. It leaves many questions unanswered and recruiters won’t follow up.
How did your posts do? Talk about the kind of engagement it received.
What did you do at the events? What was the goal of the event?
How did you collaborate? For what reason? What was the result?
Use real numbers to support your points. Your aim should be to show recruiters what they gain from taking you on.
Okay, now let's look at the correct way to write your experience section.
- Maintained an average of 3.5% engagement on Instagram, sharing photos and videos wearing items of branded clothing.
- Boosted brand website traffic by 15% in 12 months.
- Attended two fashion shows per year, representing the brand. Engaged with event goers and documented the event on Instagram Stories, attaining 100,000 story views.
- Suggested and arranged collaborations with fellow brand ambassadors for a new campaign, resulting in a 3% conversion rate and earning $200,000 in revenue.
This experience section says: “I know what I'm doing. I’m an enthusiastic person, dedicated to boosting sales and connecting with target audiences.”
Promising growth and backing it up with real achievements convinces recruiters and gets you hired.
Brands want to make money and they want to be heard above the noise. Brand ambassadors help them do that.
The example above suggests somebody who has done that before and can do that again.
How to list skills on a brand ambassador resume
Brand ambassadors need both soft and technical skills. Technical skills are learnable, specialized, and can vary from field to field. For example, if you want to become a brand ambassador in the fitness industry, your technical skills should be related to fitness – like a knowledge of supplements, training equipment, restorative techniques, etc.
Soft skills are the character traits you build throughout life and through experience. These are the qualities that help you sell, work with a team, and work independently. Some examples of soft skills are strong communication, timekeeping, conflict resolution, and presenting.
Like we mentioned before, the best place to look for the right skills to add to your resume is the job description. The company will tell you the skills they’re looking for in the ideal candidate.
What are the education requirements of a brand ambassador?
Brand ambassadors usually don’t need more than a high school diploma to land the role.
The job description will state if they want a candidate with a Bachelor’s or Associate's degree, or any other post-secondary education.
When filling out your education section, keep these tips in mind:
- List only your highest level of education. Skip out on the high school information if you have a college degree.
- Include the school name, location, the years you studied, and the degree or diploma that you received.
- If you’re still working on your degree, list the expected graduation date.
Certificates for your brand ambassador resume
Certification proves your abilities and can be helpful to employers.
Make sure to read the job description and add any certifications that they’ve asked for specifically.
If you have them, include them.
Brand ambassador roles don’t typically require certifications, but they’re always nice to have.
Here are a few that you can do:
Key Takeaways for Writing a Stand-Out Brand Ambassador Resume
- Read the job description before writing your resume, and reflect the same language and keywords that the company uses.
- Use clear figures in your experience points to show recruiters exactly what you can do.
- Keep your resume punchy and clear using measurable data, keywords, and links to supporting sites, such as social media. Avoid generic writing that only focuses on responsibilities and tasks.