INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Associate Brand Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Associate Brand Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Associate Brand Manager job market is wide open for candidates.
Top associate brand manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to Craft the Perfect Associate Brand Manager Resume Experience Section
Perfecting the experience section: associate brand manager resume checklist:
- Be careful with bullet points: use no more than 4-6 per position;
- Mention only positions that are relevant to the job you’re applying for;
- List your experience in chronological or reverse-chronological order;
- Highlight your results by using numbers – e.g. percentage increase/decrease in an important metric that’s followed by - your hard work;
- Use action words whenever possible… but more on that below.
Need examples? We looked through thousands of Associate Brand Manager resumes and gathered some examples of what the ideal experience section looks like. Check them out below!
- Drive new customer acquisitions through marketing campaigns aimed to improve the topline of the company with complete ownership of brand creatives and communications
- Oversaw content creation as a lead (Video’s, photoshoots, testimonials etc.) for ad campaigns to be used across digital channels, resulting in revenues of over 6-10 CR in a single campaign
- Responsible for targeted media planning for digital marketing campaigns on various OTT & Social Media platforms
- Lead online (& offline) media campaigns with personalization at scale which have direct impact on business performance
- Responsible for managing OOH media. Coming up with innovative strategies to maximize brand presence & effectiveness of the campaign. Overseeing the execution & tracking results by analyzing WOM numbers
- Implemented consumer research and market trends into actionable insights for devising communication strategies
- Reduced the barrier to entry in new geographies by conceptualizing & spearheading the ‘Player Testimonial Campaign’ which brought down the CPA from 25K to 2K
- Responsible for RummyCircle’s social media strategy on Instagram increasing the number of followers by 120% along with engagement and conversions. Lead on the first influencer marketing campaign
- Work closely with agencies from on-boarding to briefing, building relationships & approving work, ensuring that content & creatives are in line with our brand and creative strategy
- Conceptualized & implemented innovative & new age marketing strategies contributing to revenue, like, marketing to the female gender (increased ratio from 5% to 7%)
- Leveraged consumer insights to design and implement global brand strategies, resulting in 25% increase in brand awareness.
- Managed the creation of new digital advertising performance campaigns, resulting in 30% increase in website traffic.
- Collaborated with cross-functional and internal teams to think holistically and proactively in regard to strategy and execution around demand creation.
- Developed and executed integrated marketing campaigns, activations, and toolkits to support the Brand and strategic product launches.
- Maintained the marketing calendar and facilitated quarterly planning sprints to keep cross-functional partners informed of marketing initiatives.
- Developed and executed a product launch campaign that resulted in 50% increase in sales in the first quarter.
- Led a team of 5 marketing professionals and managed their performance to ensure the team met their objectives.
- Conducted market research and analyzed data to identify new market opportunities and increase market share.
- Collaborated with sales teams to develop sales support materials and increase sales effectiveness.
- Managed a marketing budget of $1 million and ensured that all campaigns were delivered within budget.
- Coordinated the development of marketing materials, including brochures, sales aids, and promotional items.
- Assisted in the planning and execution of product launch events, resulting in increased product awareness and sales.
- Conducted market research and analyzed data to identify new market opportunities and increase market share.
- Managed relationships with external vendors and agencies to ensure that all campaigns were delivered on time and within budget.
- Maintained the marketing calendar and ensured that all campaigns were delivered on time.
- Developed and executed brand strategy resulting in a 25% increase in sales over 12 months
- Led cross-functional teams to launch 5 new products, resulting in $2M in revenue in first year
- Implemented social media campaigns that increased engagement by 50% and website traffic by 30%
- Conducted market research and analysis to identify key consumer insights and inform product innovation
- Collaborated with design agencies to develop packaging designs that aligned with brand positioning and increased shelf presence
- Assisted in the launch of a new product line, resulting in $500K in revenue in the first 6 months
- Managed social media accounts and developed content calendars resulting in a 30% increase in engagement
- Assisted in the coordination of trade shows and events, resulting in 20% increase in leads generated
- Conducted competitor analysis to identify opportunities and inform product positioning and messaging
- Supported the development of marketing materials, including packaging, flyers, and brochures
PRO TIP
Include quantitative data throughout your Associate Brand Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action Verbs for your Associate Brand Manager Resume
Recommended Reads:
Impressing recruiters with a top associate brand manager resume skills section
Checklist for an impressive Associate Brand Manager resume skills section:
- List both hard and technical skills that are important for the role;
- Check what the job description says and add some keywords based on that;
- Focus only on relevant skills;
- Try not to list things such as “communication”; rather, highlight your soft skills in other sections of your Associate Brand Manager resume.
Top skills for your associate brand manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
Recommended Reads:
Associate brand manager resume header: tips, red flags, and best practices
Checklist for your associate brand manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Associate Brand Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Crafting a strong summary for your associate brand manager resume
Checklist: The perfect Associate Brand Manager resume summary section
- Add a couple of keywords from the job description;
- Mention some of your most valuable skills and characteristics;
- Highlight your top achievements (and add numbers!);
- Use no more than 3-5 sentences to guarantee readability and keep - the hiring manager interested.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Associate Brand Manager experience section. Give examples like how your work benefited each employer.
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An impressive education section: Associate Brand Manager resume
Associate brand manager resume: Education section checklist
- Highlight your highest education degree;
- Include the degree subject, year of graduation, and institution name;
- Mention some of the awards you’ve received during your studies;
- List your certifications (incl. the body that’s issued them);
- Entry-level positions: Give preference to courses that are relevant to the position.
Top certifications for your associate brand manager resume
Personal Branding: Personal Brand Building | Fame & Success!
Grow Your Personal Brand with a Global Brand Manager with Fortune 100 Experience & an MBA from the #1 Branding School
AWS Certified Solutions Architect Associate SAA-C02 [2022]
NEW Course for AWS Certified Solutions Architect Associate | AWS Solutions Architect Associate Practice Test included
The Project Management Course: Beginner to PROject Manager
The Complete Course for becoming a Successful Project Manager
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
The Branding Masterclass The Entire Brand Design Process
Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations
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PRO TIP
There are dozens of certifications that you can claim as a Associate Brand Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
The right format for your associate brand manager resume
When it comes to formatting your Associate Brand Manager resume, there are certain things you need to keep in mind. These include your level of expertise, your total years of experience, and the position and company you’re applying for, to name a few.
You can choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological format is just that – all your experience listed in a reverse-chronological way. It’s great for experienced professionals who have been in the industry for many years and have no career gaps.
The functional skills-based resume, on the other hand, focuses on skills, education, and personality traits, rather than experience. This makes it great for graduates, people with less experience, or bigger career gaps. The idea is to show you’re the perfect match without putting too much emphasis on your lack of relevant experience.
If none of these sound suitable, go for a hybrid (or combination) resume. It’s a mix of experience, skills, and personality traits. It’s also considered modern and innovative because of its non-traditional structure and sections. Here, you can add details about what your typical day looks like or what your life philosophy is. In short, the hybrid resume format shows who you are, both as a professional and as an individual.
More tips on perfecting your resume style and layout:
- Choose a traditional 12p font;
- Make sure your resume margins are no bigger than an inch;
- Go for a one-page template. If you have broad experience and can’t fit your resume on one page, choose a two-page resume template
- Save your resume as PDF to avoid formatting issues and unauthorized editing.
Read this: Ways to make your Associate Brand Manager resume stand out
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Associate Brand Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
More sections worth adding to your associate brand manager resume
If the industry, company, and position you’re applying for allow for that, you could include other sections in your Associate Brand Manager resume. By doing this, you’ll show the recruiter that you’re a real human and not a robot.
Here are some ideas:
The right kind of creativity for your associate brand manager resume
Several years ago, everyone preferred keeping a safe distance from creative resumes. Today, adding creativity to your CV is considered cool, innovative, and one of the best ways to stand out.
You can add a creative section that describes your typical day or even go for a colorful creative template. No matter what you choose, make sure to keep the position, company, and industry in mind. Otherwise, you risk looking silly.
What makes a great associate brand manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
