Average resume stats for your industry
Words
300
Pages length
1.5 p
Job titles per resume
3.4
Bullet points per job title
12.2
Experience
11.2 years
Top Skills for Public Relations Director resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
Resume Example Fold Background
Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Public Relations Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Public Relations Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Public Relations Director job market is wide open for candidates.

Top Public Relations Director sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Public Relations Director resume experience section

Public Relations Director Resume’s Job Experience Checklist:

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  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Public Relations Director resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Branding & Public Relations Director
Hermiston LLC
2009-2014
  • Spearheaded all marketing, public relations, branding, media relations, and internal communications
  • Lead a cross-functional team to design and execute the brand's fashion and trade shows, resulting in exponential media placements and product reviews across print, online and social media
  • Conceptualized and implemented annual fundraising initiatives in support of Susan G. Komen and Feeding America that raised more than $20,000 in proceeds
  • Successfully ideated, identified and directed influencer experiential activations in support of brand launches, that generated more than 95MM+ impressions and 700K+ engagement with 53% of the coverage added value
  • Planned and coordinated two major product launches with two mega influential partners producing more than 20MM+ and 500K+ in engagement
  • Spearheaded all press efforts surrounding the launch of the brand's face mask collection, securing notable placements in prestige outlets, more than doubling expected KPIs
  • Worked closely with all product development departments to create and maintain marketing materials for media relations, corporate communications and social media to maximize advertising efforts
PRO TIP
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In writing your Public Relations Director resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Public Relations Director Resume

At Enhancv, we went through countless Public Relations Director resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Public Relations Director Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

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  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Public Relations Director resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.

what to write in your resume header

CHECKLIST For Your Public Relations Director Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
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Some companies, states, and countries have policies about identifying information like photos on your Public Relations Director resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.

Public Relations Director Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Public Relations Director resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
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Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Public Relations Director resume

Certification Image
Public Relations: Media Crisis Communications
Public Relations: You can shape and control your media messages at the worst possible times.
Certification Image
The Ultimate Public Relations Masterclass
Everything you need to know to be successful at PR in a digital world
Certification Image
Press Coverage, Publicity & Public Relations For Branding
Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP
Certification Image
Public Relations: Speak Effectively at Press Conferences
Public Relations: Develop the public speaking and media training skills you need to master this presentation format
PRO TIP
pro tip icon

There are dozens of certifications that you can claim as a Public Relations Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Public Relations Director Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Public Relations Director Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
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Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Public Relations Director resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Public Relations Director resume:

Public Relations Director Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Public Relations Director resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Public Relations Director Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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