INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Social Media Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Social Media Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Social Media Director job market is wide open for candidates.
Top Social Media Director sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
What to write in your Social Media Director experience section
Perfecting Your Social Media Director Resume Experience Section:
- Focus on results, not responsibilities;
- Use 4-6 bullet points per position;
- List only positions that are relevant to what you’re applying for;
- Include at least some form of quantitative data – it can be linked to the number of people you’ve managed or the - percentage decrease in costs that’s followed from your work - you decide;
- Choose action verbs over buzzwords.
We’ve collected some of the top resume experience sections from real Enhancv users. Check them out when drafting your own Social Media Director resume!
- Social media coordination, content strategy and creation
- Coordinate photo shoots for Instagram and Facebook purpose
- Increased Instagram and Fb followers in +3k circa over the past two months with regular posts and by daily interaction with followers
- Creative consultancy regarding staff's uniform, restaurant's playlists and general Italian culture, like a food research trip design to Italy for the chefs
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that wasn't so regular before then
- Increased Instagram followers in an organic way with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Supported with influencer/blooger activity, such as organizing accommodation, restaurant bookings, the presentation of the Villa through internal tours and following up post-activity
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that didn't have a much expressive and regular presence before then
- Increased Instagram followers in an organic way (+350 circa) with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Supported with influencer/blooger activity, such as organizing accommodation, restaurant bookings, the presentation of the Villa through internal tours and following up post-activity
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that didn't have a much expressive and regular presence before then
- Increased Instagram followers in an organic way (+350 circa) with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Designed and implemented a new and functional website through WordPress
- Created innovative and engaging videos in Adobe Premier Pro for trade shows and conventions with positive feedback and engagement
- Developed and managed a multitude of social media sites and applications
- Marketed and assisted in successful products with the head of the sales department
- Building and executing social media strategies.
- Setting up and optimizing company accounts on Facebook, LinkedIn and Instagram.
- Generating, editing and publishing of content on social media channels.
- Moderating user generated content.
- Launching and optimizing ad campaigns on Facebook, Instagram and LinkedIn.
- Preparing monthly reports.
- Achieving pre-set KPIs.
- Developed and implemented Social Media strategy
- Increased inbound traffic which resulted in sales
- Developed an engaged community of followers
- Applied analytic tools to boost reach
- Organized participation in public outreach activities
- Designed, created & managed promotional campaigns
- Resolved customer complaints
- Making a catalogue of the school instructors and graduates.
- Conducting research on theater related websites and sources to find any information regarding the instructors and graduates such as plays they performed and interviews they gave.
- Arranging the material and updating it on a regular basis.
- Presenting the material to the team responsible for updating the website and the promotion of the school.
- Created and managed Facebook Ads campaigns for clients of the company
- Planned and designed textual and visual content for Social Media (Facebook, Instagram, Pinterest, LinkedIn)
- Composed and assisted in photoshoots for commercial photo sessions for clients
- Created and edited video and photo content for advertising campaign purposes and social media
- Developed Social Media marketing strategies
- Organized giveaways and other customer engaging activities
- Managed 3 different clients, updating their content and SEO visibility on a daily basis
- Created targeted Facebook Ads campaigns for more than 150 markets worldwide
- Collaborated with PR professionals from the US; assisted with the management of press publications
- Designed and created ad images and banners
- Monitored and analyzed Google Analytics regularly
- Maintained affiliate programs with different platforms
- Managed Instagram profile with more than 100k followers; created interesting and engaging content on daily basis
- Coordinated online marketing and sales for the store.
- Managed a social media budget to run campaigns
- Increased social engagement
- Managed a social media budget to run campaigns
- Coordinated online marketing and sales for the store.
- Made sales onlinw while also co-ordinating delivery services
- Increased social engagement
- Managed a social media budget to run campaigns
- Content-Erstellung in Text-, Bild- und Videoform
- Verwaltung sämtlicher Social-Media-Kanäle des Unternehmens wie Facebook, Instagram, Twitter, LinkedIn und YouTube
- Kampagnenerstellung und -verwaltung zur Vermarktung des "Kryptokompass" über Facebook und Google Ads
- Contract Role for the 2016 Melbourne Cup Carnival
- Updating VRC Social Media outlets including Instagram, Facebook, Snapchat, Twitter and YouTube
- Creating and implementing content and media strategies across the 2016 Melbourne Cup Carnival
- Contract Role for the 2016 Melbourne Cup Carnival
- Updating VRC Social Media outlets including Instagram, Facebook, Linkedin, Snapchat, Twitter and YouTube
- Creating and implementing content and media strategies across the Spring Racing Carnival
- Creating and applying the online customer care guide for Philips Middle East
- Training online care agents on online customer service for Daman Health Insurance
- Co-working on pitches, business audit & benchmark, strategies, marketing calendars, campaigns, and clients reports
- Designing high level of social media activation ideas and optimization
- Planning the new Social Media side of business in the company.
- Using my knowledge and skills from my previous job I planned the Social Media packages that were sold for clients.
- Within 3 months I had 10 clients whose Social Media strategies I planned and whose content I produced.
- When business grew and a new Social Media Manager was hired we perfected the processes together and designed a metrics reporting system.
- planning, implementing and following up on our customers' social media strategies.
- Giving lectures on the use of and content creation for different social channels.
- Planning social media campaigns and content.
- Facebook advertising, creating and managing Facebook Global Pages.
- Sales of social media products (consulting, lectures, campaigns).
- Working together with content producers to achieve planned content.
- Established a team of 4 people providing training on operational procedures and social media etiquette.
- Developed and implemented content strategies targeted to diverse audiences across different social channels for high-profile clients in Greece resulting in the growth of So.WOM's clientele from 1 client to 10.
- G
- In the course of 1 year I have completed projects with NGOs, political and public figures, brands in the design market and individual designers. For all of them I have laid out PR and marketing strategies, SMM strategies, development and upkeep of profiles in Social Media & event management.
- 2 big clients - Leading TV channel in Bulgaria & Leading Insurance company.
- Corporate and personal trainings to clients on topics including the use of Social Media and Managing and Building Personal Image.
- Good personal contacts in Facebook Inc. which help with profile and pages' management.
PRO TIP
Include quantitative data throughout your Social Media Director resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action Verbs for your Social Media Director Resume
Recommended reads:
Social Media Director Resume Skills Section to Impress Recruiters
Checklist for a perfect Social Media Director resume skills section:
- Make sure to include most if not all essential skills for the job;
- Check the job description and add some keywords to pass ATS;
- List both hard and technical skills;
- When it comes to soft skills – elaborate on them in other sections of your resume (e.g. the experience section).
Top Skills for your Social Media Director resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Social Media Director Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Social Media Director Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Social Media Director resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Writing an Effective Social Media Director Resume Summary
Impressive Social Media Director resume summary checklist:
- Point out the achievements that make you a valuable applicant;
- Mention the total years of experience you have;
- Highlight the things you believe make you the best fit for the position;
- Keep it short: aim at having no more than 3-5 sentences.
Resume Summary Formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
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Drawing the Attention to Your Social Media Director Resume Education Section
Crafting a job-winning education section:
- Use the reverse-chronological format when listing your degrees;
- Tailor the classes you’ve taken to the position you’re applying for if you’re an entry-level candidate;
- Mention the awards and honors you’ve received;
- Add your certifications (but only those relevant to the position).
Top Certifications for your Social Media Director resume
Powerful Social Media Marketing For Beginners
Master the world of social media marketing, become a social media manager, grow your business, & become irreplaceable.
Social Media Marketing - Complete Certificate Course
The comprehensive social media course, beginner to advanced. Go viral, get started today!
The Social Media Marketing Masterclass 2022
Master Social Media Marketing & Digital Marketing - Facebook Marketing, Facebook Ads, Instagram Marketing & Pinterest.
Social media marketing strategy 2022. Launch your SMM!
In-depth social media marketing strategy and management course for businesses. Turn subscribers into real customers!
Create a Social Media Marketing Strategy | Complete Guide
Learn to Create an Effective Social Media Marketing Strategy for Any Business Brand to Engage and Sell More.
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Social Media Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Choosing the Best Format for Your Social Media Director Resume
The content of your Social Media Director resume is what will get you hired, right?
But even when your content’s amazing and you’re a true over-achiever, recruiters might not think you’re a good fit if your resume looks messy or is not formatted the right way.
In general, there are three basic resume formats we advise you to stick with:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Deciding which one to use depends on your experience, the industry, and the company. In short — you need to know what your applicant profile is.
For instance, reverse-chronological resumes are great for people with over 10 years of experience and no employment gaps. Here, you need to list all your relevant experience in a reverse-chronological format, starting from the most recent and going back to less recent positions.
Functional skills-based resumes, on the other hand, are great for entry-level applicants, graduate students, or people who have different kinds of experience. It focuses on skills, education, and character traits, rather than experience.
If none of these work for you, and you dream of adopting a more creative approach that makes a difference, the combination (or hybrid) resume format is exactly what you’re looking for. It allows you to focus on both your experience and your skills, making it a ‘best of both worlds’ format. It’s also suitable for those who want to spice things up by adding different creative sections (e.g. ‘life philosophy’ or ‘what my day looks like’).
Here are some additional tips on perfecting your resume layout and style:
- Go for a traditional resume font sized 12p;
- Use standard 1-inch resume margins for increased readability;
- Make sure your resume fits on a one-page template. In case you’ve got 10 years of experience or more, your resume’s length can reach two pages;
- Avoid unwanted editing and plagiarism – save your resume as PDF before sending it to the recruiters.
Want to take it a step further? Learn how to make your resume stand out without relying too much on creativity.
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Social Media Director resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Want to include something more to your Social Media Director resume?
So you’ve already listed details about your education, experience, and skills. You’ve also crafted an amazing summary.
But now you feel a creative urge to showcase your personality and not just your expertise.
We’ve got you! Thanks to our modern templates, you can now include a chart of what your typical day looks like or even a word or two about your life philosophy. All this without sacrificing your Social Media Director resume’s professional feel.
Some non-traditional sections for your resume include:
Making Your Social Media Director Resume Stand Out
You want to make a strong first impression to all recruiters that get a hold of your resume. Sure you do! But how?
Well, the easiest way to stand out is by adding a bit of creativity to your Social Media Director resume. You could do this by going for a colorful layout or adding a creative section or two. It all depends on the industry and the position you’re applying for!
For instance, a position in design would allow for a more colorful resume, while a position in finance would probably not.
What Makes a Great Social Media Director Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
