INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Social Media Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Social Media Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Social Media Director job market is wide open for candidates.
Top Social Media Director sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Social Media Director resume experience section
Social Media Director Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Social Media Director resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Social media coordination, content strategy and creation
- Coordinate photo shoots for Instagram and Facebook purpose
- Increased Instagram and Fb followers in +3k circa over the past two months with regular posts and by daily interaction with followers
- Creative consultancy regarding staff's uniform, restaurant's playlists and general Italian culture, like a food research trip design to Italy for the chefs
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that wasn't so regular before then
- Increased Instagram followers in an organic way with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Supported with influencer/blooger activity, such as organizing accommodation, restaurant bookings, the presentation of the Villa through internal tours and following up post-activity
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that didn't have a much expressive and regular presence before then
- Increased Instagram followers in an organic way (+350 circa) with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Supported with influencer/blooger activity, such as organizing accommodation, restaurant bookings, the presentation of the Villa through internal tours and following up post-activity
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Managed actively the company's social media profiles on Facebook and particularly on Instagram, that didn't have a much expressive and regular presence before then
- Increased Instagram followers in an organic way (+350 circa) with regular posts and by daily interaction with recent and old followers
- Created a worldwide Fb campaign aiming the Jewish Community with the purpose to promote the Villa during the Passover holiday, reaching an audience of 20k people only in the first 36 hours on-air
- Received an offer to extend my internship program for the whole 2017 summer season after the conclusion of the contract
- Designed and implemented a new and functional website through WordPress
- Created innovative and engaging videos in Adobe Premier Pro for trade shows and conventions with positive feedback and engagement
- Developed and managed a multitude of social media sites and applications
- Marketed and assisted in successful products with the head of the sales department
- Building and executing social media strategies.
- Setting up and optimizing company accounts on Facebook, LinkedIn and Instagram.
- Generating, editing and publishing of content on social media channels.
- Moderating user generated content.
- Launching and optimizing ad campaigns on Facebook, Instagram and LinkedIn.
- Preparing monthly reports.
- Achieving pre-set KPIs.
- Developed and implemented Social Media strategy
- Increased inbound traffic which resulted in sales
- Developed an engaged community of followers
- Applied analytic tools to boost reach
- Organized participation in public outreach activities
- Designed, created & managed promotional campaigns
- Resolved customer complaints
- Making a catalogue of the school instructors and graduates.
- Conducting research on theater related websites and sources to find any information regarding the instructors and graduates such as plays they performed and interviews they gave.
- Arranging the material and updating it on a regular basis.
- Presenting the material to the team responsible for updating the website and the promotion of the school.
- Created and managed Facebook Ads campaigns for clients of the company
- Planned and designed textual and visual content for Social Media (Facebook, Instagram, Pinterest, LinkedIn)
- Composed and assisted in photoshoots for commercial photo sessions for clients
- Created and edited video and photo content for advertising campaign purposes and social media
- Developed Social Media marketing strategies
- Organized giveaways and other customer engaging activities
- Managed 3 different clients, updating their content and SEO visibility on a daily basis
- Created targeted Facebook Ads campaigns for more than 150 markets worldwide
- Collaborated with PR professionals from the US; assisted with the management of press publications
- Designed and created ad images and banners
- Monitored and analyzed Google Analytics regularly
- Maintained affiliate programs with different platforms
- Managed Instagram profile with more than 100k followers; created interesting and engaging content on daily basis
- Coordinated online marketing and sales for the store.
- Managed a social media budget to run campaigns
- Increased social engagement
- Managed a social media budget to run campaigns
- Coordinated online marketing and sales for the store.
- Made sales onlinw while also co-ordinating delivery services
- Increased social engagement
- Managed a social media budget to run campaigns
- Content-Erstellung in Text-, Bild- und Videoform
- Verwaltung sämtlicher Social-Media-Kanäle des Unternehmens wie Facebook, Instagram, Twitter, LinkedIn und YouTube
- Kampagnenerstellung und -verwaltung zur Vermarktung des "Kryptokompass" über Facebook und Google Ads
- Contract Role for the 2016 Melbourne Cup Carnival
- Updating VRC Social Media outlets including Instagram, Facebook, Snapchat, Twitter and YouTube
- Creating and implementing content and media strategies across the 2016 Melbourne Cup Carnival
- Contract Role for the 2016 Melbourne Cup Carnival
- Updating VRC Social Media outlets including Instagram, Facebook, Linkedin, Snapchat, Twitter and YouTube
- Creating and implementing content and media strategies across the Spring Racing Carnival
- Creating and applying the online customer care guide for Philips Middle East
- Training online care agents on online customer service for Daman Health Insurance
- Co-working on pitches, business audit & benchmark, strategies, marketing calendars, campaigns, and clients reports
- Designing high level of social media activation ideas and optimization
- Planning the new Social Media side of business in the company.
- Using my knowledge and skills from my previous job I planned the Social Media packages that were sold for clients.
- Within 3 months I had 10 clients whose Social Media strategies I planned and whose content I produced.
- When business grew and a new Social Media Manager was hired we perfected the processes together and designed a metrics reporting system.
- planning, implementing and following up on our customers' social media strategies.
- Giving lectures on the use of and content creation for different social channels.
- Planning social media campaigns and content.
- Facebook advertising, creating and managing Facebook Global Pages.
- Sales of social media products (consulting, lectures, campaigns).
- Working together with content producers to achieve planned content.
- Established a team of 4 people providing training on operational procedures and social media etiquette.
- Developed and implemented content strategies targeted to diverse audiences across different social channels for high-profile clients in Greece resulting in the growth of So.WOM's clientele from 1 client to 10.
- G
- In the course of 1 year I have completed projects with NGOs, political and public figures, brands in the design market and individual designers. For all of them I have laid out PR and marketing strategies, SMM strategies, development and upkeep of profiles in Social Media & event management.
- 2 big clients - Leading TV channel in Bulgaria & Leading Insurance company.
- Corporate and personal trainings to clients on topics including the use of Social Media and Managing and Building Personal Image.
- Good personal contacts in Facebook Inc. which help with profile and pages' management.
PRO TIP
Include quantitative data throughout your Social Media Director resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action Verbs for your Social Media Director Resume
Recommended reads:
Social Media Director Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Social Media Director resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Social Media Director Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Social Media Director Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Social Media Director resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Social Media Director Resume Summary Best Practices
Checklist: What to include in your Social Media Director resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Social Media Director resume
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Social Media Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Social Media Director Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Social Media Director Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Social Media Director resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Social Media Director resume:
Social Media Director Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Social Media Director resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Social Media Director Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
