They hire a digital marketer specializing in creating SEO strategies, or a digital marketer with experience executing social media strategies.
If you’re not getting anywhere with your digital marketing resume, there’s a good chance you’re applying as the wrong kind of marketer.
This guide walks you through exactly what you need to do to avoid that trap. We break down each resume section with expert advice from people who’ve collectively hired hundreds of digital marketers.
“Curiosity is the key skill I look for in digital talent. Google and Facebook change their ad buying platforms and products so quickly that a good digital marketer needs to be open to change and curious about what's next.”
- Patrick Waller, Vice President APAC Marketing and E-commerce at OtterBox
PRO TIPDigital marketing is a broad area. Your resume will be more effective if you specialize in one or more areas like social media, SEO, analytics, SEM, ux/web design, content writing, email marketing, etc. Also consider whether you’ll be expected to create strategies or just execute them.
This digital marketing resume guide will teach you:
✔ How to choose the right resume layout based on your experience level.
✔ What makes a resume header stand out and get you noticed.
✔ How to write a digital marketing resume objective or summary that’s persuasive and effective.
✔ How to get hired as a digital marketer with no experience.
✔ Whether you need an education section.
✔ Which digital marketing skills and certifications will make a difference.
✔ How to use big data to get a leg up on the competition.