Writing a digital marketing resume is tough. There are all kinds of marketers on the Internet, and hiring managers need to recruit only one.
But most Online Advertising & SEM resumes won’t even make it to the interview process. Why is that? Because they lack focus, impact, or both.
This guide will teach you how to write a job-winning digital marketer resume and how to convince recruiters that your resume is the last one they need to see.
“Curiosity is the key skill I look for in digital talent. Google and Facebook change their ad buying platforms and products so quickly that a good digital marketer needs to be open to change and curious about what's next.”
- Patrick Waller, Vice President APAC Marketing and E-commerce at OtterBox
PRO TIPDigital marketing is a broad area. Your resume will be more effective if you specialize in one or more areas like social media, SEO, analytics, SEM, UX/web design, content writing, email marketing, etc. Also, consider whether you’ll be expected to create strategies or just execute them.
This digital marketing resume guide will teach you:
✔ How to choose the right resume layout for SEM or Digital Marketing Manager resume based on your experience level.
✔ What makes a resume header stand out and gets you noticed.
✔ How to write a digital strategy resume objective or summary that’s persuasive and effective.
✔ How to get hired as a digital marketer with no experience.
✔ Whether you need an education section.
✔ Which digital marketing skills and certifications will make a difference.
✔ How to use big data to get a leg up on the competition for your market research resume.
Entry-level Digital Marketing Resume Example and Tips
Any experience is good as long it’s framed as relevant. Setting up a school website can be framed as creating a digital asset. Helping your uncle send a newsletter is an email campaign management.
These days it's easier than ever to obtain some kind of digital marketing experience as all the major marketing platforms are free and accessible.
Complete small projects with tangible results. If you want to gain an edge over other candidates, framing your experience is just a first step.
Put yourself out there. Help a local business with online leads. Set up Google Analytics for a nonprofit. Start a gig on Fiverr. Having a real-world experience with relevant results will set you apart from thousands of marketers who "gained 10 followers on TikTok".
Use targeted digital marketing manager resume. Senior marketers are typically hired to address a specific company's pain, not because the company needs someone to "manage" other marketers.
But a bootstrapped web service, a rapidly growing startup that just got its first round of investments, and an established enterprise that wants to boost its digital presence will have very different pains.
A targeted resume forces you to research more about the company and use this marketing research to frame your experience. Is it worth it? Absolutely, and even recruiters want more candidates to tailor their resumes to the job.
Prove your ability to scale results. You might be an excellent solo performer, but how well do you work in a digital marketing team? You can write a perfect SEO article, but can you establish a production pipeline to publish 100 articles like that per month?
Inspect your achievements and experience sections and prove that you're not just a great performer, but also a great manager. Showcase your experience in implementing and sustaining the same level of quality when working on several marketing campaigns and projects at a time.
What’s the trick to the perfect digital marketing resume?
Some numbers have more impact than others.
Most ad or digital media resume advice encourages using metrics, and in the marketing world, it’s easy to find numbers. But recruiters are used to picking results that matter.
Go through your resume for digital marketing positions and find what numbers paint you as a one-of-a-kind performer, and what numbers are generic and have no value.
Bad example: scheduled 4 newsletters every month for a year
Good example: boosted email conversions by 25% using interactive VR campaigns among the first in the industry
Target your resume to specific company goals.
Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific pains.
Read about the company, study their most active marketing channels, check out other jobs they published, and find out what they want the most with digital marketing NOW.
Bad example: I do all kinds of marketing: CPC, SMM, email, A/B tests, data-driven campaigns
Good example: established SEO content pipeline from scratch that led to 500-700 new paid subscriptions every month.
Use resume format and layout to guide the recruiter’s attention to your strengths
Combine headers, bullet points, andcustom sections to make your resume easy to scan. Highlight your results withbold text. Control recruiters' attention with white space andcolor.
There are two resume layouts you should consider, depending on the amount of digital marketing expertise you have.
If you don’t have much or any digital marketing experience and are creating, say, a digital marketing intern resume, afunctional layout is best. This type of resume puts the emphasis on skills over work experience (more on how to include your skills later).
For those with more experience, a classicreverse chronological format emphasizing your work experience is ideal. You may still want to include dedicated sections about your skills, but your real work experience should be the focus.
Digital marketing resume sections to consider
An objective or summary
Digital marketing work experience
Relevant skills with examples to back them up if possible
Something to show personality, like “most proud of”
Digital Marketing Resume Header: What Recruiters Want to See
When a hiring manager is quickly looking through a stack of resumes, the part that’s going to catch their eye is the header. Traditionally, this is just your name and contact information, but there are a few tricks that can make it far more effective.
First, include one or two certifications next to your name to show that you’re more qualified and serious without needing to dive into your experience.
Next, add links to some professional sites or social media accounts. This is particularly useful if you’re an active user of LinkedIn, Quora, Reddit, or anywhere where you discuss digital marketing.
Taken together, these two things turn a simple header into one which says “I’m confident, certified, and proud of my work.”
Have a look at these two examples to see what we mean:
GA, Adwords, & Hubspot Certified Digital Marketing Specialist
Digital Marketing Resume Summary: Win Recruiters Over With Two Sentences
A short resume objective or summary is a great place to explain a bit more about who you are and where your digital marketing skills lay. It’s also a great place to show off your writing abilities.
Just be sure to make it concise and focused on explaining why you’re a good candidate for this specific role (and not a good digital marketer in general).
Seasoned digital marketer with 6+ years of experience building and implementing strategies focused on SEO, email marketing, and Adwords largely for small to medium sized ecommerce sites. Successfully grew organic revenue by 74% in 8 months through a content creation and link-building strategy.
I’m an experienced digital marketer who has worked on every aspect of digital marketing for a variety of clients. I’m looking to grow my career and gain valuable new experiences.
The big difference is specificity. The second example is vague to the point of being meaningless. It doesn’t tell the hiring manager anything valuable. Worse, it wastes their time. That, is not likely to get you an interview.
Ultimately, when hiring a digital marketer, hiring managers want to see that you have experience in the right areas and can get results.
Digital Marketing Experience: A Job-Driven Process
Your work experience needs to show one thing above all else: that you got results. Be specific about what you did and what the results were. Simply listing your responsibilities doesn’t really tell a hiring manager anything valuable.
Have a look at these two examples for digital marketing specialist resumes to get a feel for the difference.
Digital Marketing Job Description for a Resume
Digital Marketing SpecialistPinnacle Climbing Gear