The truth is, nobody hires a “digital marketer”.
They hire a digital marketer specializing in creating SEO strategies, or a digital marketer with experience executing social media strategies.
If you’re not getting anywhere with your digital marketing resume, there’s a good chance you’re applying as the wrong kind of marketer.
This guide walks you through exactly what you need to do to avoid that trap. We break down each resume section with expert advice from people who’ve collectively hired hundreds of digital marketers.
This digital marketing resume guide will teach you:
✔ How to choose the right resume layout based on your experience level.
✔ What makes a resume header stand out and get you noticed.
✔ How to write a digital marketing resume objective or summary that’s persuasive and effective.
✔ How to get hired as a digital marketer with no experience.
✔ Whether you need an education section.
✔ Which digital marketing skills and certifications will make a difference.
✔ How to use big data to get a leg up on the competition.
Digital marketing resume example
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- Marketing Resumes
What’s the trick to the perfect digital marketing resume?
There are two resume layouts you should consider depending on the amount of digital marketing experience you have.
If you don’t have much or any digital marketing experience and are creating, say, a digital marketing intern resume, a functional layout is best. This type of resume puts the emphasis on skills over work experience (more on how to include your skills later).
For those with more experience, a classic reverse chronological format emphasizing your work experience is ideal. You may still want to include dedicated sections about your skills, but your real work experience should be the focus.
Start with an eye-grabbing resume header
When a hiring manager is quickly looking through a stack of resumes, the part that’s going to catch their eye is the header. Traditionally, this is just your name and contact information, but there are a few tricks that can make it far more effective.
First, include one or two certifications next to your name to show that you’re more qualified and serious without needing to dive into your experience.
Next, add links to some professional sites or social media accounts. This is particularly useful if you’re an active user of LinkedIn, Quore, Reddit, or anywhere where you discuss digital marketing.
Taken together, these two things turn a simple header into one which says “I’m confident, certified, and proud of my work.”
Have a look at these two examples to see what we mean:
How to write a digital marketing resume objective or summary
A short resume objective or summary is a great place to explain a bit more about who you are and where your digital marketing skills lay. It’s also a great place to show off your writing abilities.
Just be sure to make it concise and focused on explaining why you’re a good candidate for this specific role (and not a good digital marketer in general).
The big difference is specificity. The second example is vague to the point of being meaningless. It doesn’t tell the hiring manager anything valuable. Worse, it wastes their time. That, is not likely to get you an interview.
Ultimately, when hiring a digital marketer, hiring managers want to see that you have experience in the right areas and can get results.
How should you include work experience?
Your work experience needs to show one thing above all else: that you got results. Be specific about what you did and what the results were. Simply listing your responsibilities doesn’t really tell a hiring manager anything valuable.
Have a look at these two examples to get a feel for the difference:
The same exact work experienced phrased two different ways makes a world of difference.
How to get hired as a digital marketer with no experience
Okay, that experience example is great but what if you don’t have any previous experience?
First, don’t be put off my job offers which require 2 years of experience. As one digital marketer put it:
So, there are many ways to show you have the skills and experience for an entry level digital marketing job without formal work experience. Show the hiring manager or recruiter that you’re self-motivated through certifications, side projects, volunteering, etc.
Does a digital marketing resume need an education section?
A degree in something like marketing, communications, or even business is always going to be a plus. If you have one, include it, but it’s not necessary to include many details unless you’re a fresh graduate.
But even without a degree, you can still show that you’re qualified. As one digital marketer put it:
That’s because the purpose of that degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast changing area that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.
How should you decide which skills to include and emphasize?
With digital marketing encompassing such a wide range of areas, you’re always going to have to choose what kinds of skills to emphasize.
Broadly speaking, these are the most in-demand skills in digital marketing:
However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer a job offer is looking for and emphasize the skills relevant for that position.
Also note that for hard skills and software, it’s not as necessary to prove your skills (as once you start the job it’s easy to tell whether you actually have experience with them). But for soft skills, including them in a list with examples for each one will make them more impactful.
How to include your certifications on your resume
Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to get formal work experience.
These are the certifications that make the most difference:
We used big data to get you critical digital marketing resume insights
With all the competition in digital marketing, knowing what the competition is up to will get you far. That’s why we analyzed thousands of digital marketing resumes and job offers to understand which skills are most in demand and which are showing up most often on resumes:
Our list of the top tricks for the best digital marketing resume
To sum up, based on all of our analysis, expert advice, and big data analysis, these are the tactics that make for the best digital marketing resumes:
- Specialize your resume to focus on one or a few areas of digital marketing.
- Choose a functional or reverse-chronological layout depending on whether you’re an entry level or more experienced digital marketer.
- Focus on showing what you achieved and not what you were responsible for.
- Use your resume header to show off certifications and profiles.
- Don’t let “2 year work experience” requirements dissuade you from applying.
- Entry level digital marketers should use certifications and non-work experience to show they’re ready to work in the field.
- Back up your skills with examples and certifications.