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22 Marketing Resume Examples &...

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

  • Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
  • Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
  • Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
  • Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font. Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

  • Title and current contact information
  • A professional resume statement
  • Details of past marketing experience
  • Post-secondary education and any advanced training
  • A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf). This will preserve the look of your resume no matter what operating system or screen size they are using.

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Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

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The top sections on a marketing resume:

  • Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
  • Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
  • Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
  • Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
  • Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

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What recruiters want to see on your resume:

  • Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
  • Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
  • Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
  • Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
  • Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order.

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

Experience
Email Marketing Manager
Vacasa
Portland, OR
  • Execute direct email, push, and SMS marketing campaigns
  • Create new email templates and user journeys using Salesforce Marketing Cloud
  • Develop campaigns that are more personalized to the customer with updated graphics and other features
  • Optimize design layout to improve readability on all devices
  • Develop weekly reports for staff and executive officers
WRONG

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

Experience
Email Marketing Manager
Vacasa
Portland, OR
Specializing in vacation rentals around the country
  • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
  • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
  • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
  • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
  • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
  • Developed and presented 7+ reports to staff and executive officers every week
RIGHT

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

  • The effect they had on adding new customers through developing new email marketing campaigns.
  • Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
  • The amount of workload they are comfortable handling.
  • Experience in improving workflow and reducing production errors.
  • The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80% of job seekers fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

  • Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
  • Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
  • Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
  • Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
  • Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
  • Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
  • SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
  • Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience in:

  • Content creation
  • Sales or general retail experience
  • Social media management
  • Freelance design work
  • Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Experience
Communications & Events Assistant
SOTO
Location
Retail sports outlet
Digital Marketing Intern
Big Ben
San Jose, CA
Creative marketing agency
Seasonal Retail Sales Employee
Macy's
San Jose, CA
Major clothing retail chain
RIGHT

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

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Best hard skills for your marketing resume

  • Search engine optimization (SEO)
  • Pay-per-click (PPC)
  • Google analytics
  • Content management systems (CMS)
  • Social media advertising
  • Email marketing
  • Adobe Creative suites
  • Market research
  • Marketing automation software
  • Articulate storyline
  • HTML/CSS knowledge
  • Customer relationship management (CRM)
  • Data analysis
  • Strategic planning software
  • Graphic design tools
  • Video editing software
  • Conversion rate optimization (CRO)
  • A/B testing
  • Salesforce
  • Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills that are crucial to be a successful marketer:

Before we move on to the education section, let’s talk about tailoring your resume to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

  • Marketing/Digital marketing
  • Business administration
  • Communications
  • Advertising
  • Graphic design
  • Market research
  • Psychology

When adding your post-secondary education, you want to include:

  • Name of the degree
  • School name and location
  • Dates of attendance/graduation date
  • Course description

First-time marketers with only an internship or summer job under their belt can add college coursework in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

Education
Bachelors of Science in Marketing
Franklin University
GPA
3.7
/
4.0
  • Introduction to Marketing
  • Marketing research
  • Consumer behavior
  • Salesforce management
  • E-commerce
  • Advertising and sales promotion
  • Principles of selling
  • Email marketing
  • Current Brand Activation Association (BAA) member
RIGHT

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

Certification
HubSpot Content Marketing
HubSpot Acadamy
Google Analytics
Google Analytics Acadamy
RIGHT

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

Summary
E-commerce and social media strategist adept at creating and implementing media campaigns on multiple platforms. Generated an increase in my previous clients' online presence by an average of 180% over the past two years. Interested in a position that allows me to use my relevant skills and grow in the role.
WRONG

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Summary
E-commerce and social media strategist with 3 years of experience at creating and implementing media campaigns on Facebook, Instagram, YouTube, and TikTok. Adept at finding creative solutions to generate new content based on growing trends that led to an increase in 10 clients' online presence by an average of 180% over the past two years. Interested in a position that allows me to use my video production skills and email and social media marketing expertise to increase your media presence and expand your market reach.
RIGHT

Now we have a more targeting resume objective that does an impressive job of stating:

  • The years of experience
  • Specific platforms where they have experience in
  • The number of accounts they managed
  • Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

RIGHT

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Professional Development
Gertner Marketing Symposium/Xpo
The world's most important gathering of CMOs and Marketing Executives
Univerisity of Phoenix Professional Development
Identifying and filling skills gaps in the workplace
RIGHT

Here are some other special Enhancv resume sections that you should consider adding to your resume:

  • Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
  • Spoken languages: This section is essential if the job requires mastery of a second language.
  • Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
  • Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
  • Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

  • Samples of content creation
  • Social media strategy statistics
  • Managed social media accounts
  • Design work
  • Email marketing campaigns
  • Website projects
  • SEO and SEM projects
  • Press releases
  • Publications

Where can you add a portfolio link? The header is the best place for this:

Marcus Hall
Creative Marketing Coordinator | Entertainment Industry Specialist | Certified Project Manager
(555) 123-4567
m.hall@email.com
New York, NY
RIGHT

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

  • Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
  • Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
  • List professional associations and networking groups that show you stay current with new trends and technologies.
  • The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

By Experience

Marketing Intern

For a Marketing Intern role, emphasize your learning agility and eagerness. Highlight any marketing projects, school projects or other relevant experiences showcasing your marketing abilities, be it in content creation, data analysis, social media or event planning.
View Marketing Intern Resume

By Role

Affiliate Marketing

Affiliate Marketing requires strong networking and communication skills. Highlight your capacity for building long-term relationships with affiliates like bloggers or website owners. Show how your strategies helped increase website traffic or sales using metrics. A successful conversion rate in driving traffic or leads would be a highlight in your resume.
View Affiliate Marketing Resume

Business Marketing

Business Marketing jobs will look for your understanding of the business landscape. Showcase experiences in planning and implementing business strategies that led to increased leads, sales, or customer retention. Instead of just listing marketing skills, demonstrate how these skills brought about tangible results.
View Business Marketing Resume

Content Marketing

For Content Marketing, evidence of your storytelling prowess is necessary. Make sure your resume highlights campaigns you managed, detailing the strategy, content created, and the impact it achieved. Include any success in SEO optimization or increased web traffic.
View Content Marketing Resume

Creative Marketing

A Creative Marketing resume should display both innovation and measurable success. Highlight campaigns where your creative ideas led to increased brand visibility or sales. Programs or skills like Photoshop, Illustrator, or video editing can be enlisted in your resume.
View Creative Marketing Resume

Ecommerce Marketing

For Ecommerce Marketing, prior results in driving product sales online are critical. Demonstrate your experience in managing ecommerce platforms, applying SEO strategies, and executing email campaigns. Highlight any time you've successfully grown site visitation or conversion rates.
View Ecommerce Marketing Resume

Email Marketing

In an Email Marketing resume, provide evidence of successful email campaigns, denoting improvement in open or click-through rates. Showcase your knowledge of email automation platforms and your ability to segment and target email lists to improve results.
View Email Marketing Resume

Event Marketing

For Event Marketing roles, focus on displaying your abilities in planning and executing successful marketing events. Detail how your previous events attracted attendees or generated leads for businesses. Mastery of event management software could be beneficial to list on your resume.
View Event Marketing Resume

Experiential Marketing

Experiential Marketing jobs require vivid demonstration of your creativity and planning. Highlight campaigns where you created memorable customer experiences and drove consumer engagement. Include numbers to quantify your success.
View Experiential Marketing Resume

Fashion Marketing

In Fashion Marketing, brand image is vital. Highlight experiences that illustrate your understanding of fashion trends and their successful integration into marketing strategies. Show how you've driven sales or brand recognition in past roles.
View Fashion Marketing Resume

Freelance Marketing Consultant

As a Freelance Marketing Consultant, proving your ability to deliver results independently is important. Any successful marketing strategies implemented, increases in business metrics, or positive feedback from clients should be a part of your resume.
View Freelance Marketing Consultant Resume

Growth Marketing

For Growth Marketing roles, highlight experiences that directly led to company or product growth. This could be increasing customer acquisition, engagement, retention, or revenue. Use specific numbers and percentages where possible for impact.
View Growth Marketing Resume

Influencer Marketing

In Influencer Marketing, demonstrate how your collaboration with influencers led to improved brand visibility or conversions. Experience in selecting influencers, managing relationships, and measuring success should be mentioned in your resume.
View Influencer Marketing Resume

Marketing And Sales

For Marketing and Sales roles, show how your marketing campaigns positively impacted sales figures. Detail any successful awareness campaigns or lead-gen activities that led to sales. Also, focus on your capability to forge beneficial relationships with sales teams.
View Marketing And Sales Resume

Marketing Assistant

For Marketing Assistant roles, showcase your ability to support a variety of marketing activities. Document experiences with marketing software, project coordination, data analysis, and content creation.
View Marketing Assistant Resume

Marketing Associate

Marketing Associate roles require proof of multitasking. Make sure to list experiences where you simultaneously juggled multiple marketing projects, showcasing your organizational skills alongside your creative prowess.
View Marketing Associate Resume

Marketing Coordinator

A Marketing Coordinator requires strong project management skills. Your resume should highlight experience coordinating campaigns, detailing tasks, results achieved, and the tools used to ensure success.
View Marketing Coordinator Resume

Marketing Specialist

A Marketing Specialist role requires proven proficiency in a certain marketing area. Highlight your mastery of that field and show how your expertise contributed to profitable marketing strategies and campaigns.
View Marketing Specialist Resume

Product Marketing

Your Product Marketing resume should demonstrate your expertise in positioning a product. Focus on how your strategies improved product adoption, brand awareness, or sales. Show your knowledge of user personas, competitive landscape, and working with cross-functional teams.
View Product Marketing Resume

Sports Marketing

A Sports Marketing role requires passion for sports and marketing skills. Your resume should include your knowledge of sports industry, experiences in marketing sports events or products, and how you influenced fan engagement or ticket sales.
View Sports Marketing Resume

Telemarketing

For a Telemarketing job, focus on eventful cold calling, lead generation, and sales success experiences. Display your communication skills and show your resilience in reaching targets, preferably with metrics to back up your claims.
View Telemarketing Resume
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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