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Digital Marketing Executive Resume Samples + Expert Tips for 2020

Digital Marketing Executive Resume Samples + Expert Tips for 2020

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Digital Marketing Executive Resume Samples + Expert Tips for 2020

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-07-07

It has to be said, there’s more than a little ego involved in being a senior digital marketer aiming for an executive position. The problem is, this ego can easily prevent you from getting hired.

Ultimately, the company CEO is almost certainly going to be deeply involved in hiring you. All the impressive metrics in the world aren’t going to matter if the CEO doesn’t think you have the right attitude.

That said, a digital marketing executive resume is going to have different rules and expectations compared to all the resumes you’ve had before.

So, throw out what you think you know about how to create an effective digital marketing resume because you’re playing by executive level rules now.

A traditional executive’s resume graphics should take a backseat to data. Each resume should be curated or tailored to the person and the opportunity. You want to have a bespoke resume.
- Cydnee Dubrof, managing director ofThe Dubrof Group

This guide will teach you:

 ✔ What the core focus of your digital marketing executive resume should be

 ✔ How to write an effective professional summary for an executive role

 ✔ What you should be mentioning in your experience according to a seasoned marketing executive

 ✔ What you need to do to appeal to both headhunters and CEOs when tailoring your resume for a role

 ✔ Which skills you’ll be expected to include

2 digital marketing executive resume examples

Read our comprehensive guide on how long a resume should be.

Looking for related resumes?

What does your digital marketing executive resume need?

There are a few core things your resume needs to show:

  1. You can achieve great results (emphasis on great, just okay results won’t cut it)
  2. You can communicate those results effectively
  3. You have a good attitude and will work well within the company culture

There are plenty of other “nice to haves” but these three things need to be your central goals.

But first, let’s expand on what results we’re talking about. One of the key differences between a digital marketing manager and an executive is a shift in focus from digital metrics to business objectives. You can and should still include traffic numbers, conversion, etc. but be prepared to discuss how those metrics fit into the big picture.

That might be done on your resume or it may be in an interview but it’s imperative that you’re ready for that discussion.

That said, what content should your resume have to nail all three of those top-line goals?

What belongs on a digital marketing executive resume

  1. Professional summary
  2. Work experience
  3. Education
  4. Skills

That’s it. True, a resume for an executive position will be longer on average, but don’t make the mistake of thinking that justifies adding more sections and content that doesn’t add value. If you submit a 3 page resume it’s going to get read, but make sure the recruiter or CEO doesn’t feel like their time was wasted.

What’s the ideal resume design for a digital marketing executive?

Sadly, the best answer here is “it depends”. In interviews with executive recruiters, we’ve heard everything from “no colors, no design, keep it simple” to “I appreciate when a resume has nice design elements.”

Because this comes down to personal preference, it pays to know your audience. Who’s making the hiring decision and what kind of person are they? Are they more conservative, more daring, more creative, or curious? Tailor your approach to the person.

That said, clean and easy to read design with sufficient margins and a classic font is always going to be your safest bet.

The one thing a digital marketing executive header needs

The first mistake most marketing executive resumes make is right there at the very top. As a C-suite member, you’re going to be expected to represent the company, network, and help recruit. Today, social media is a key part of achieving all of those goals.

That’s why you need to link to your professional profiles in your header.

To be clear, the recruiter is going to find your profiles anyways, but being transparent and upfront with them (as well as saving the recruiter the time spent searching) makes a good impression.

Make it a point to exhibit your skills and achievements on your social media networks, especially LinkedIn as it is one of the best professional platforms.
- Vaibhav Vats, Co-Founder of Digiperform

Besides linking to your profiles, the same basic advice for any resume applies: include contact information, a location (just the city), your name and title. Sometimes a photo can be included but be sure to check both the national laws and internal company policies regarding resume photos as they are sometimes prohibited.

Diana Feldstein
Digital Marketing Executive
+359 88 888 8888
Linkedin.com/dianafeldstein9, Twitter.com/dianafeldstein9
New York, NY
Diana Feldstein
Digital Marketing Executive
+359 88 888 8888
New York, NY

Show you can write effectively in your professional summary

Effective written communication is one of those skills that gets mentioned time and time again when marketing executives talk about what they need to succeed. From communicating to your employees to fellow executives, investors, the media, and the general public through marketing, your writing needs to be always on point.

Besides showing off your marketing, your professional summary needs to make a case for why you’re ideally suited for this role. For that reason, you’ll want to write one for each position to which you’re applying. It’s work, but expectations will be high.

A consummate professional with 12 years experience in consumer-facing digital marketing reforming large brands (Aldi, CVS) as well as developing startup-inspired internal projects within a corporate environment (Payworks, Focus Card). Ready to take this experience and apply it towards growing the online banking, cryptocurrency, and digital payment market share of HRC bank in the North American market through social-media driven brand building, retargeting, and compelling video content.

Sometimes a professional summary can contain lots of metrics showing past successes. For an executive role, this often takes up too much space (and those numbers can and should be in your experience section anyways). Instead, this summary focuses on clearly explaining what their past experience is and how they plan on applying it towards the business objectives of the company where they’re applying.

It effectively answers the question “who are you, what will you do in this role, and how do you plan to do it?”

True, there isn’t room for specifics, but this professional summary serves as a starting point for a conversation on those specifics.

Now let’s look at a professional summary that’s less effective.

A seasoned digital marketing manager ready to take on the challenges of an executive role by leveraging extensive experience, a proven track record of results, and dogged determination.

This summary certainly is short and sweet, but that’s about all it has going for it. It’s simply too vague and full of empty buzzwords to have an impact. It simply doesn’t answer any of the three questions the previous example did.

How to write digital marketing executive experience