5 Fashion Marketing Resume Examples & Guide for 2023

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5 Fashion Marketing Resume Examples...

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Top Fashion Marketing sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers & results)
  • Relevant skills
  • Education
  • Certifications

What to include in your Fashion Marketing resume experience section

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Perfecting Your Fashion Marketing Resume Experience Section:
  • Focus on results, not responsibilities;
  • Use 4-6 bullet points per position;
  • List only positions that are relevant to what you’re applying for;
  • Include at least some form of quantitative data – it can be linked to the number of people you’ve managed or the - percentage decrease in costs that’s followed from your work - you decide;
  • Choose action verbs over buzzwords.

To illustrate it more clearly, we’ve collected some of the best experience section examples from real Fashion Marketing resumes. Check them out below!

Work Experience
Fashion Marketing Specialist
XYZ Fashion
2019-06 2021-12
  • Achieved an average engagement rate of 15% through influencer collaborations
  • Managed a budget of $50,000 per month for influencer campaigns
  • Increased TikTok followers by 50% and sales by 25% in six months
  • Collaborated with fashion photographers and stylists to produce high-quality video content
  • Developed email marketing campaigns resulting in a 20% open rate and 10% click-through rate
  • Identified and capitalized on emerging fashion trends, resulting in a 30% increase in website traffic
  • Analyzed web metrics and developed strategies to improve performance, resulting in a 15% increase in conversion rate
Work Experience
Digital Marketing Coordinator
ABC Fashion
2018-03 2019-05
  • Created and published daily TikTok and Instagram posts, resulting in a 25% increase in followers
  • Developed and executed influencer collaborations, resulting in an average engagement rate of 12%
  • Assisted in the development and execution of email marketing campaigns, resulting in a 15% open rate and 8% click-through rate
  • Identified and capitalized on emerging fashion trends, resulting in a 20% increase in website traffic
  • Assisted in the analysis of web metrics and developed strategies to improve performance, resulting in a 10% increase in conversion rate
Work Experience
Marketing Manager
Streetwear Co.
06/2019 07/2021
  • Developed and executed influencer marketing campaigns resulting in a 30% increase in online traffic.
  • Managed a team of 3 social media specialists, increasing engagement rates by 50%.
  • Planned and executed a pop-up shop event, generating $50k in sales over 3 days.
  • Collaborated with brand ambassadors to create sponsored content, resulting in a 25% increase in social media followers.
Work Experience
Social Media Manager
Beauty Co.
01/2018 05/2019
  • Conceptualized and executed social media campaigns that increased engagement rates by 75%.
  • Developed and maintained relationships with beauty influencers, resulting in sponsored content that reached 2 million users.
  • Analyzed social media data and adjusted strategy accordingly, resulting in a 40% increase in website traffic.
  • Managed a team of 2 social media specialists and trained new hires on brand voice and best practices.
Work Experience
Brand Ambassador
Fashion Co.
08/2017 12/2017
  • Attended fashion events and generated buzz around the brand, resulting in a 20% increase in social media mentions.
  • Created sponsored content for Instagram and TikTok that reached over 500k users.
  • Provided feedback to the marketing team on consumer trends and preferences.
  • Assisted with planning and executing influencer events, resulting in increased brand loyalty and sales.
pro tip icon
PRO TIP

Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Fashion Marketing, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.

Action Verbs for your Fashion Marketing Resume

The Enhancv team went through thousands of [Job Title] resumes that have helped people get hired at their dream companies. Here are some of the best power words used by these top applicants:

Top Fashion Marketing Skills for Your Resume

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Writing a skills section that stands out:
  • Check the job advert for keywords that you can use: this will help you pass ATS;
  • Focus on relevant and valuable skills that will support your application;
  • Make sure to include both hard and technical skills, leaving soft skills for other sections of your Fashion Marketing resume;
  • Don’t list skills you don’t have.
Top skills for your fashion marketing resume
HARD SKILLS

Google Analytics

SEO

Content Management Systems

Social Media Advertising

Email Marketing

Graphic Design

Copywriting

Market Research

Data Analysis

E-commerce

SOFT SKILLS

Communication

Teamwork

Creative Thinking

Problem Solving

Leadership

Negotiation

Time Management

Adaptability

Attention to Detail

Project Management

pro tip icon
PRO TIP

When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.

what to write in your resume header
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Checklist: a strong Fashion Marketing resume summary:
  • Use adjectives that highlight the character traits you’re most proud of;
  • Mention 1-2 of your biggest achievements;
  • Add keywords from the job advert to increase your chances of passing ATS;
  • Keep the recruiter’s attention by going for short sentences.
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Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
pro tip icon
PRO TIP

Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Fashion Marketing Resume: How to Choose the Right Format

The content of your resume is necessary for showcasing your expertise, skills, and education. Great formatting, on the other hand, is essential for highlighting your attention to detail, creativity, and ability to stand out.

There are three basic resume formats to choose from:

Which one of these you choose depends on a couple of things, but most importantly: the industry and your level of experience.

The reverse-chronological resume format, for example, is great if you’re a Fashion Marketing with many years of experience and no career gaps. It doesn’t really matter if your company of choice is a multinational corporation or an early-stage startup – this resume format is considered to be a safe bet.

If you’re someone with little or no experience, however, we advise you to go for a functional skills-based resume format. It focuses on skills, competencies, and education, rather than experience. This makes it great for entry-level applicants, career changers, and graduate students.

And if you’re tired of traditional formats and want to go over the top when it comes to your application, the combination or hybrid resume format is here to help. Here, you can focus on both your experience and your skills, there’s even space for you to highlight your most spectacular personality traits. If you want to give a modern feel to your Fashion Marketing resume, this resume format is just what you need. Add a ‘my life philosophy’ section for additional bonus points!

Don’t miss our resume format checklist:

Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!

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