As a media manager, articulating your diverse skillset in a way that stands out can be challenging due to the ever-evolving digital landscape. Our guide offers tailored strategies to showcase your unique expertise, ensuring your resume cuts through the noise and grabs the attention of top industry players.
- Media manager resumes that are tailored to the role are more likely to catch recruiters' attention.
- Most sought-out media manager skills that should make your resume.
- Styling the layout of your professional resume: take a page from media manager resume examples.
How to write about your media manager achievements in various resume sections (e.g. summary, experience, and education).
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Media manager resume format made simple
You don't need to go over the top when it comes to creativity in your media manager resume format .
What recruiters care about more is the legibility of your media manager resume, alongside the relevancy of your application to the role.
That's why we're presenting you with four simple steps that could help your professional presentation check all the right boxes:
- The reverse-chronological resume format is the one for you, if you happen to have plenty of relevant (and recent) professional experience you'd like to showcase. This format follows a pretty succinct logic and puts the focus on your experience.
- Keep your header simple with your contact details; a headline that details the role you're applying for or your current job; and a link to your portfolio.
- Ensure your resume reaches an up-to-two-page limit, only if you happen to be applying for a more senior role or you have over a decade of relevant experience.
- Save your media manager resume as a PDF to retain its structure and presentation.
Think about the market’s preferences – a Canadian resume, for instance, could have a different layout.
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Showcase any ongoing or recent educational efforts to stay updated in your field.
Ensure your media manager resume stands out with these mandatory sections:
- Header - the section recruiters look to find your contact details, portfolio, and potentially, your current role
- Summary or objective - where your achievements could meet your career goals
- Experience - showcasing you have the technical (and personal) know-how for the role
- Skills - further highlighting capabilities that matter most to the media manager advert and your application
- Certifications/Education - staying up-to-date with industry trends
What recruiters want to see on your resume:
- Demonstrated experience with digital analytics and metrics, and the ability to translate data into actionable marketing strategies.
- Proven track record in managing social media platforms, creating content, and running successful advertising campaigns.
- Strong understanding of content management systems, SEO principles, and online marketing tools.
- Excellent communication and interpersonal skills for coordinating with team members, stakeholders, and external media partners.
- Experience in budget management and media buying, along with the ability to negotiate and secure advantageous media contracts.
What is the resume experience section and how to write one for your past roles
The experience section in a media manager resume is critical for your profile and overall application. It should not only display your work history, but also highlight your achievements in previous roles.
Many candidates either simply list their duties or provide excessive details about past, irrelevant jobs. A more effective approach involves first examining the job advertisement for keywords - specifically, skills essential for the role. Then, demonstrate these key requirements throughout different parts of your resume, using accomplishments from your roles.
Format each bullet point in your experience section by starting with a strong action verb. Follow this with a description of your role and its impact on the team or organization.
Aim to include three to five bullet points for each role.
Finally, gain insights into how professionals have crafted their media manager resume experience sections by exploring some best practice examples.
- Lead the development and execution of a comprehensive social media strategy, increasing overall brand engagement by 40% across platforms like Facebook, Twitter, and Instagram.
- Managed a $500,000 annual digital advertising budget, optimizing spend based on A/B testing, which improved ROAS (Return on Ad Spend) by 35%.
- Orchestrated a viral marketing campaign for a product launch that garnered 5 million views on YouTube within the first month, significantly boosting product awareness.
- Oversaw a team of 10 media specialists to plan and execute multi-channel campaigns, directly contributing to a 25% increase in market share.
- Initiated and successfully negotiated media buys with a focus on cost-efficiency, leading to a 15% reduction in overall media expenditures while maintaining reach.
- Implemented a customer segmentation strategy which personalized content and increased click-through rates by 30%.
- Pioneered an influencer marketing program that engaged over 100 influencers, resulting in a 50% uptick in user-generated content and a stronger brand presence.
- Executed real-time media buying through programmatic platforms, enhancing targeting precision and achieving a 20% improvement in media efficiency.
- Leveraged analytics to refine content strategy, which led to a doubling of website traffic and a 45% increase in time spent on our digital properties.
- Curated a content calendar that aligned with seasonal trends and consumer behavior, boosting user engagement rates by over 55% year-over-year.
- Managed crisis communications on social media during product recalls, mitigating negative sentiment and preserving customer trust.
- Conducted media mix modeling to determine ideal channel investments that led to a 20% better allocation of the marketing budget.
- Spearheaded the brand's first foray into digital storytelling, which enhanced online presence and attracted a 30% greater viewership through interactive campaigns.
- Coordinated with content creators to maintain a consistent brand voice across all digital platforms, reducing inconsistencies by 90%.
- Improved data-driven decision-making by implementing new performance metrics that precisely gauged content effectiveness.
- Drove a 150% increase in organic website traffic through strategic SEO practices and robust content creation, resulting in higher ad revenue.
- Collaborated with sales teams to create cross-promotional media packages that expanded reach and grew annual corporate partners by 20%.
- Launched a mobile-first content initiative that increased mobile engagement rates by over 60%, catering to a growing mobile user base.
- Directed a rebranding initiative across digital channels that rejuvenated the brand, contributing to a 45% rise in online community size.
- Optimized cross-platform content distribution, which enhanced content viewership by 25% and fortified the brand's multi-channel presence.
- Fostered media partnerships that extended content reach to new audiences and increased referral traffic by over 30%.
- Implemented a cutting-edge CRM system for better tracking of consumer behavior across channels, resulting in highly targeted campaigns with a 20% higher conversion rate.
- Managed live streaming events across social media platforms, reaching an average of 200,000 viewers per event with a 15% engagement rate.
- Developed a comprehensive digital asset management system that streamlined content workflow and increased production efficiency by 30%.
The following content includes information from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data represents the top responsibilities present on the task lists for media manager professionals.
Top Responsibilities for Media Manager:
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Study and research scripts to determine how they should be directed.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.
- Perform management activities, such as budgeting, scheduling, planning, and marketing.
- Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.
Quantifying impact on your resume
- Include the percentage growth of social media followers or engagement during your tenure to showcase audience building skills.
- List the exact number of successful media campaigns managed to demonstrate experience and capacity.
- Quantify the budget you were responsible for to highlight your financial management abilities.
- Specify the increase in website traffic or conversion rates as a result of your digital marketing strategies to show your impact on business outcomes.
- Detail the number of press releases or media pitches that led to coverage to prove your communication effectiveness.
- Mention the reduction in cost per lead or cost per acquisition through your optimized campaigns to illustrate cost-efficiency.
- Present the numerical improvement in customer satisfaction or brand sentiment scores under your management to signify your brand development skills.
- State the number of cross-functional teams you've collaborated with to emphasize your teamwork and coordination prowess.
Action verbs for your media manager resume
What if you don't have any experience?
There are two very common scenarios about candidates with less experience. They are either:
- Fresh out of college in search of a media manager role
- Transferring over from a completely different field
Both of these types of candidates still have a shot at landing their first job in the industry.
All they need to do about the experience section of their media manager resume is:
- Consider their strengths - would the outcomes of their previous roles or niche skill sets impress recruiters? Feature those towards the top of your resume
- Exclude any and all irrelevant experience items - remember that at the end of the day, you're telling a story that aims to align with the ideal candidate for the media manager job
- Win recruiters over with personality - perhaps your ambition, dreams, and diligence would make you the perfect fit for the media manager role. Dedicate resume space to detail your personality traits by showcasing how they've helped you succeed in past roles
- Tailor your experience to specific job requirements - ensure your media manager resume answers the advert in the best way possible.
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.
Popular media manager hard skills and soft skills for your resume
Apart from assessing your professional expertise, recruiters are on the lookout for whether your skills align with the job.
Your profile would thus be assessed in regard to your:
- Hard or technical skills - your ability to perform on the job using particular technologies or software
- Soft skills - how you adapt, communicate, and thrive in different environments.
Both types of skills - hard and soft skills - are important for your resume, so make sure to create a dedicated skills section that:
- Lists up to five or six skills that align with the job advert.
- Integrates vital keywords for the industry, but also reflects on your personal strengths.
- Builds up further your skills with an achievements section within which you explain what you've achieved thanks to using the particular skill.
- Aims to always quantify in some way how you've used the skill, as it's not enough to just list it.
What are the most sought out hard and soft skills for media manager roles?
Check out the industry's top choices with our two dedicated lists below:
Top skills for your media manager resume:
Social Media Management Tools
Content Management Systems (CMS)
Analytics and Reporting Software
Graphic Design Software (e.g., Adobe Creative Suite)
Video Editing Tools (e.g., Final Cut Pro, Adobe Premiere)
SEO Optimization Techniques
Email Marketing Platforms
Digital Advertising Tools (e.g., Google Ads, Facebook Ads)
Web Development Basics (HTML/CSS)
Project Management Software
Communication Skills
Creativity
Strategic Thinking
Team Collaboration
Time Management
Problem-Solving
Adaptability
Attention to Detail
Leadership
Analytical Thinking
Next, you will find information on the top technologies for media manager professonals from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.
Top technologies for Media Manager’s resume:
- TikTok
- YouTube
- WordPress
- Adobe Creative Cloud software
- Canva
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Always remember that your media manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.
Including your education and certification on your media manager resume
The significance of your resume education section is paramount. It can show your diverse talents and experiences that are relevnt to the position.
- Incorporate educational qualifications, mentioning the institution and period.
- If you're on your academic journey, pinpoint your expected completion date.
- Opt for leaving out degrees that don't serve the job's purpose.
- Provide an overview of your educational experiences if it spotlights your milestones.
When recruiting for media manager roles, candidates with relevant education and certification definitely stand out amongst competitors.
Showcase your academic background in the best way possible by:
- Listing all degrees and certifications that are part of the candidate qualifications in the media manager advert
- Including any extra certificates, if they make sense to your application
- Not going over the top in details - the certificate name, institution, and dates are enough
- If you're in the process of obtaining a degree or certificate that's relevant to the job, include your expected graduation/certification dates
The education and certification sections help back up your application with years of experience in the industry or niche.
Select some of the most cutting-edge or applicable credentials for your next media manager application from our list:
The top 5 certifications for your media manager resume:
- Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute
- Google Ads Certification (GAC) - Google
- Facebook Blueprint Certification (FBC) - Facebook
- Project Management Professional (PMP) - Project Management Institute
- Adobe Certified Expert (ACE) - Adobe
The content below includes information from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data represents the top associations for media manager professionals.
Top US associations for a Media Manager professional
- Actors' Equity Association
- Alliance of Motion Picture and Television Producers
- American Advertising Federation
- Association for Women in Communications
- Communications Workers of America
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Always remember that your media manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.
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Should you write a resume summary or an objective?
No need to research social media or ask ChatGPT to find out if the summary or objective is right for your media manager resume.
- Experienced candidates always tend to go for resume summaries. The summary is a three to five sentence long paragraph that narrates your career highlights and aligns your experience to the role. In it you can add your top skills and career achievements that are most impressive.
- Junior professionals or those making a career change, should write a resume objective. These shouldn't be longer than five sentences and should detail your career goals . Basically, how you see yourself growing in the current position and how would your experience or skill set could help out your potential employers.
Think of both the resume summary and objective as your opportunity to put your best foot forward - from the get go - answering job requirements with skills.
Use the below real-world media manager professional statements as inspiration for writing your resume summary or objective.
Resume summaries for a media manager job
- With over a decade of expertise in media management for high-profile news agencies in New York, I have developed a profound ability to steer brand messaging, oversee digital content creation, and optimize multi-channel distribution strategies, notably increasing audience engagement by 40% in my last role.
- Accomplished media manager with 8 years of experience in orchestrating successful social media campaigns for a leading entertainment network in Los Angeles, adept at leveraging analytics to enhance viewer retention and skillful in leading cross-functional teams to achieve content excellence.
- Transitioning from a 7-year marketing career, I bring a rich tapestry of skills in strategic communication and brand development, merged with a passion for storytelling, keen to apply my analytical acumen and creative prowess to a fast-paced media management environment.
- Former software engineer looking to infuse 10 years of experience in technology and project management into the dynamic world of media management; armed with a deep understanding of digital platforms and a proven track record in optimizing user engagement.
- Eager to embark on a media management career, I am primed to contribute fresh, innovative perspectives and a relentless work ethic, underpinned by a recent master’s degree in Communications and a longstanding dedication to crafting compelling digital narratives.
- As a recent graduate with a Bachelor's in Media Studies, I am ready to harness my academic training and internship experience in digital content production to drive impactful media strategies and support the growth of an organization's media presence.
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Average salary info by state in the US for media manager professionals
Local salary info for Media Manager.” Source: My Next Move, National Center for O*NET Development. Accessed 10/15/2024
| State | Average Salary (in USD) |
|---|---|
| US National Average | $82,510 |
| California (CA) | $105,080 |
| Texas (TX) | $61,830 |
| Florida (FL) | $76,780 |
| New York (NY) | $103,260 |
| Pennsylvania (PA) | $64,120 |
| Illinois (IL) | $75,350 |
| Ohio (OH) | $58,230 |
| Georgia (GA) | $76,630 |
| North Carolina (NC) | $60,590 |
| Michigan (MI) | $58,530 |
What else can you add to your media manager resume
What most candidates don't realize is that their media manager resumes should be tailored both for the job and their own skillset and personality.
To achieve this balance between professional and personal traits, you can add various other sections across your resume.
Your potential employers may be impressed by your:
- Awards - spotlight any industry-specific achievements and recognitions that have paved your path to success;
- Languages - dedicate some space on your media manager resume to list your multilingual capabilities, alongside your proficiency level;
- Publications - with links and descriptions to both professional and academic ones, relevant to the role;
- Your prioritization framework - include a "My Time" pie chart, that shows how you spend your at-work and free time, would serve to further backup your organization skill set.
Key takeaways
- The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
- Highlight your most pertinent achievements for the role all through different sections;
- Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
- Include within the top one-third of your media manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
- Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
