Digital Marketing Consultant Resume Samples and Guide for 2019

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2019-08-13

Getting good consulting gigs is always harder than it seems.

But if you’re having trouble, the way you approach your Digital Marketing Consultant resume could be a big contributor.

It’s as if you stepped into an in-house marketing role and treated it like an agency client. Ostensibly it’s all digital marketing, but the way you approach it makes all the difference.

That’s how potential consulting clients feel when you hand them a resume designed to get you a traditional digital marketing job. They’re thinking “okay, I know you can do in-house work, but how do I know can you be an effective consultant?”

They don’t, that’s the problem!

You need a totally different approach, one specifically designed for digital marketing consultants.

A great digital marketing consultant resume needs to show:

  1. You’re easy to work with
  2. You have a track record of getting results for clients
  3. You can budget your time well
  4. You’re independent
  5. You can effectively diagnose a client’s digital marketing challenges

The big difference is that you need to demonstrate that you can be efficient with your work.

We’re going to walk you through exactly how to approach your Digital Marketing Consultant resume to get those big clients and find success as a consultant.

What you’ll learn here:

 ✔ Go through two Digital Marketing Consultant resumes that would stand out 9/10 times

 ✔ See how you can write a professional summary that tells a compelling story.

 ✔ What makes digital marketing consultant work experience compelling to potential clients.

 ✔ Whether your resume needs an education, client testimonial, or certification section.

 ✔ How to choose the right skills to emphasize.

2 digital marketing consultant resume examples

Looking for related resumes?

How to write a Digital Marketing Consultant Resume

Before you start writing your resume, consider what the client wants. On a broad level, when someone looks for Digital Marketing Consultant they look for:

1. A Strategic advisor

2. An Operational Manager to improve day to day marketing work

3. A specialist to improve upon a niche marketing space

4. A generalist

You've to categorize the job/opportunity you're applying in one of the above categories. Once you do that, you'll shape your resume according to it.

Once you've decided, you need to think about how your resume is going to look and feel. This is where your Digital Marketing Consultant resume's layout and design comes in.

The following resume layout worked best for Digital Marketing Consultants:

1. Hybrid Resume Layout - Best for a role that isn't focused on a niche experience

2. Reverse Chronological Layout - Well suited if you're applying as a niche specialist

If you wish to read more about those resume layouts, here’s anice explanation that goes a lot more in depth.

Education and certification sections can be used (more on how to decide that below), but the focus should be on the results you’ve gotten for clients. It’s as simple as that. Client testimonials are a nice addition because they touch on the “are you easy to work with” element that’s harder to get from a list of results.

Sections to consider for your Digital Marketing Consultant Resume

  1. A digital marketing experience section and/or projects section
  2. A  skills section
  3. Client testimonials
  4. (possibly) an education section
  5. (possibly) a certification section

The one thing a Digital Marketing Consultant resume header needs

Frankly, this should be a no-brainer but you’d be shocked how many digital marketing consultants miss it.

You need a portfolio website and an (active!) LinkedIn account. First, simply because both are tremendously useful in building the kind of reputation and networks that bring you great clients.

But as far as your resume is concerned, links to a personal site and LinkedIn also belong right up at the top in your resume header.

Those two sites should, alongside your resume, show happy clients, testimonials, and that you’re someone who’s engaged in the digital marketing world.

Olivia McPherson
Digital Marketing Consultant
+359 88 888 8888
help@enhancv.com
Phoenix, AZ
WRONG
Olivia McPherson
Digital Marketing Consultant
+359 88 888 8888
help@enhancv.com
Mcphersonmarketingsolutions.com, Linkedin.com/oliviamcpherson
Phoenix, AZ
RIGHT
PRO TIPWhile including certifications in your resume header is a great way to show skills for most digital marketers, firms looking to hire consultants won’t be as impressed. They don’t care whether you’re certified, they want to see that you have a track record of results.

Show who you are in professional summary

A potential client reviewing your resume has a few basic questions they want answered quickly:

  • Are you a niche consultant or do you do more broad work (obviously with your specializations included)?
  • Do you have more experience in B2B or B2C marketing?
  • What size clients do you have experience with (early stage startups or well-established brands?)

All of that information can be gleaned from looking at your work experience, but you need to make it easier than that.

A quick professional summary is the perfect way.

Quickly and concisely answer those key questions so potential clients can get a feel for you in seconds. Trust us, they’ll appreciate it.

Summary
A digital marketer with 10 years experience, 4 as a consultant focusing primarily on established B2B brands in the healthcare, medical device, and insurance industries. Specialist in technical SEO, PPC, and inbound with substantial experience in email marketing.
RIGHT

In just 38 words you have a clear picture of this candidate’s experience and specializations. Now let’s look at how most digital marketing consultants write their summaries.

Summary
I’m a seasoned digital marketing consultant with a long record of happy clients. I’m a hard worker, dedicated, and a top expert in digital marketing.
WRONG

Vague platitudes and promises aren’t going to get you far here. Don’t waste the client’s time, be specific and tell them exactly the information they need.

PRO TIPIf you’ve worked with well known companies, include them in a small client list within your professional summary.

Your Digital Marketing Consultant experience on Resume

There are two ways to go about this. For regular digital marketing experience, a typical work experience section will work fine.

However, this layout is designed for just a few jobs. As a marketing consultant, if you’re not working with individual large clients over long periods, you can use a projects section instead.

Remember, focus on showing what value you delivered in what time frame. No company looking to hire a consultant is interested in their responsibilities or vague achievements.

Experience
Digital Marketing ConsultantBoston Technologies
06/2015 - 06/2017
Boston, MA
Provided weekly 4 hour consulting sessions.
Created a LinkedIn marketing strategy combining engagement in select private groups, ads, profile optimization for top employees, and trainings on how to engage leads with the platform resulting in LinkedIn going from 2% to 28% of leads in 18 months.
Assisted in hiring a content writing staff to build a content-driven SEO strategy which brought in an additional $276k in revenue after 2 years.
RIGHT

This description begins by defining the scope of the consulting work to give an idea of how involved you were to get these results. It then clearly outlines what the consultant did and what the results were. It’s clear and to the point.

Now let’s see what that consulting experience would look like presented differently.

Experience
Digital Marketing ConsultantBoston Technologies
06/2015 - 06/2017
Boston, MA
Worked with top management in frequent consulting sessions.
Created a comprehensive LinkedIn marketing strategy, which brought in a substantial number of new leads.
Helped hire, train, and develop a strategy for a content-focused SEO team.
WRONG

Now let’s see an example of a shorter-term project.

Projects
Digital marketing consultant
6/2017 - 9/2017
Creating initial SMM strategy for a Kickstarter launch of a home herb garden kit.
Created and developed strategies for all of the initial social media accounts (Facebook, Snapchat, & Pinterest).
Grew accounts to a total of 45,000 followers them at an average cost of $1.64 resulting in a final CAC ratio of 3.2:1.
Successfully converted 46% of social media followers into Kickstarter backers, resulting in the project being successfully funded.
RIGHT

Again, clarity is key. It’s absolutely clear what was done as a consultant, what resulted, and all with key metrics.

Projects
Digital marketing consultant
6/2017 - 9/2017
Creating initial SMM strategy for a Kickstarter launch of a home herb garden kit.
Created and developed strategies for all of the social media accounts.
Grew accounts to a total of 45,000 followers.
Helped convert enough followers for the project to be successfully backed.
WRONG

This version has some specifics but not nearly enough. Gaining followers doesn’t mean very much, you need accompanying metrics to show they were the right followers (conversions). It’s also important to know how much money was spent acquiring those followers. In other words, there’s just not enough information to know whether this consulting was successful.

Do you need an education section?

A potential client is probably less concerned with where you went to university because they’re not looking to hire and develop you as an employee.

If you went to a prestigious school or have a highly relevant degree, including it isn’t going to hurt. But, you should ask yourself whether including your education adds any valuable information to potential clients and consider not including it if not.

The importance of client testimonials

While including quotes from previous employers is generally better for your LinkedIn profile than your resume, they carry more weight for a consultant. That’s because, as mentioned, the experience of working with you is an enormous hiring criterion.

So, consider including client testimonials either in a dedicated section or within your work/project experience.

How should you decide which skills to include and emphasize?

You need to understand that everybody is not an expert in digital marketing when you talk with a CEO or a developer. It sounds obvious but it’s a mistake a lot of marketers actually do, including myself earlier in my career. It's basic marketing, adapt to your audience.
- Erwan Derlyn, digital marketing consultant

Derlyn’s advice plays out when you’re framing your experience. A company might be looking to hire a digital marketing consultant because they don’t know the first thing about digital marketing or because they want some of your specific expertise.

That reasoning is going to affect how you show your skills. If the potential client isn’t very familiar with digital marketing, frame your skills (and experience) in a way that makes sense to them, avoiding jargon.

If they’re more familiar with what you do, just be sure you reflect the terms they use in their communications with you about the position. So, if they talk about CAC optimization or strategic planning, don’t mention “customer acquisition and strategy planning experience.”

15 digital marketing skills for your resume

  1. Data analysis
  2. Paid ads
  3. SEO
  4. CMS
  5. Social media
  6. Communication (written and spoken)
  7. Organization
  8. Mobile marketing
  9. Strategic planning
  10. Creativity
  11. Crisis management
  12. Writing
  13. Curiosity
  14. Independence
  15. Design

Communication and persuasion are particularly important for digital marketing consultants. Lee Odden explains why:

The best digital marketing advice in the world is useless if it’s never implemented.
- Lee Odden, CEO and Co-Founder of TopRank Marketing

In other words, the skills needed to be a great consultant are a bit different than your typical digital marketer. You need a strong combination of the hard skills to succeed and the soft skills to sell yourself and your accomplishments to your clients.

15 Hard skills for your digital marketing consultant resume

  1. HTML/CSS/JS
  2. Semrush
  3. Buzzsumo
  4. Hotjar
  5. Moz
  6. Hootsuite
  7. Google analytics
  8. Facebook ads
  9. Google ads
  10. LinkedIn ads
  11. Email marketing tools like Mailchimp
  12. Photoshop
  13. Buffer
  14. Zapier
  15. Google Tag Manager

How to include your certifications on your resume

Including certifications can be a useful shorthand for a less experienced digital marketing consultant. But, ultimately your resume is going to live or die based on the results you’ve gotten for clients.

Nobody is going to want to hire someone with “book knowledge” of digital marketing and just hope they’ll work in a consulting role. So, use certifications if they can help show greater expertise in some areas, but don’t rely on them.

How to write a great digital marketing consultant resume

  • Don’t treat your resume like it’s one for an in-house or agency role.
  • Frame everything around client needs, focus on giving them exactly the information they need to hire you and nothing else.
  • Use client testimonials to show you’re easy to work with in addition to effective at getting results.
  • Consider your audience when choosing how to frame your experience and skills, choosing language that will make sense to those people.

Looking to build your own Digital Marketing Consultant resume?

Enhancv is a simple tool for building eye-catching resumes that stand out and get results.
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