INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top Area Sales Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Area Sales Manager resume experience section
Area Sales Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Area Sales Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
Work Experience
Area Sales Manager
Smash Tech
2016-2017
- Helped build and grow a successful business team for a medium sized hospitality management company (1 Branded, 2 Non Branded)
- Increased revenue by 18%, $5.5 M per year by securing deals with multiple Airline clientele, crew and corporate extended stay
- Proven track record with a sales conversion rate of 25% through Business Transient, B2B with over $385,000 YOY
- Additional 35% growth in revenue by sourcing out leads through targeted SMERF communities and connections
- Gained market share against competitive set through extensive direct sales efforts therefore increasing REVPAR for non branded hotels
- In-depth analysis of RFP's and ensuring rate parameters are within the management and clients expectations
- Capitalized on revenue management skills in negotiating room rates and conference space rentals to enhance hotel financial performance
- Attended trade shows and networking events as a Brand Ambassador to promote and advertise our hotel portfolio
- Integrated business plans with cross-functional departments so as to guarantee that we are promoting quality IHG brand standards
- Implemented comprehensive promotions with account managers of different Online Travel Agencies to increase market visibility
- Established client requirements and expenditure criteria by developing client proposals side by side with management
- Prepared detailed reports to measure sales team efforts and results and presented monthly to the Ownership and management
Work Experience
AREA SALES MANAGER
Turner - Wisoky
2021-2022
- MANAGING SOUTH 2 CLUSTER COMPRISING EKITI,OSUN AND KWARA IN TRADITIONAL TRADE CHANNEL WITH INHERENT MANDATE OF GROWING THE REGION BY 24% AS AT MAY 2019 ON YTD TRACKS FLAGGING 37% GROWTH ANNUAL 1.4 BILLION NAIRA
- TEAM RETAILING ONLINE SALES ACTIVATION , USING ELECTRONIC GADGET i.e USING PHONE TO SELL PRODUCT AND PRINT WHICH IS TRACKABLE ON RETAIL PORTAL SYSTEM.
- DRIVING THE IMPLEMENTATION OF COMPANY SALES PLAN ,OBJECTIVE AND STRATEGIES ACROSS THE REGION
- AVAILABILITY AND MARKET PENETRATION BY INCREASING CONFIDENCE OF KDs IN THE BUSINESS
- LEADING TEAM OF 5 FIVE RETAIL AND 2 TERRITORIAL MANAGER AND 3 THREE SALES OFFICER TO CREATE BEST DISTRIBUTION MANAGEMENT AND CUSTOMER RELATIONSHIP
Work Experience
Area Sales Manager - Stellvertretender Regionalleiter (West)
Moxie Marketing
2009-2014
- Teamführung von 10 Außendienstmitarbeitern
- Umfassende und persönliche Kundenbetreuung im zugewiesenen Bezirk Kundenstrukturen: Fachmarkt, Fachgroßhandel, Facheinzelhandel,Kooperationen, Verbrauchermarkt und Cash & Carry
- Führung von Verkaufs- und Jahresgesprächen
- Budget- und Umsatzsteuerung - ca. 10 Mio. EUR
- Erstellung von Quartalsplänen und Umsetzung von verkaufsfördernden Maßnahmen inklusive Werbemaßnahmen
- Ausarbeitung von Angeboten und Überwachung der Auftragsabwicklung
- Gewinnung der Kunden für In-Store Excellence Aktivitäten z.B. Replenishment
- Ansteuerung von circa 15 Fachberatern
- Überwachung und Reporting von Wettbewerbsaktivitäten Marktbeobachtung
- Anwendung spezifischer Software, Tools und Anwendungen
Work Experience
Area Sales Manager
Candor Corp
2012-2014
- 05/2017 - ongoing | Gestione delle Agenzie di Rappresentanza e dei clienti sul territorio di: Lombardia (CO/VA/LC/SO), Marche, Umbria, Molise, Abruzzo, Puglia, Sardegna, Sicilia.
- 01/2016 - 04/2017 | Gestione delle Agenzie di Rappresentanza e dei clienti sul territorio di: Veneto, Friuli-Venezia Giulia, Liguria, Marche, Umbria, Molise, Abruzzo, Sardegna, Sicilia
- 05/2014 - 12/2015 | Gestione dei clienti presenti sul territorio di: Milano, Monza e Brianza, Pavia e Lodi.
Work Experience
Area Sales Manager
Schmeler and Sons
2015-2017
- Responsible for selling general products portfolio in Abu Dhabi private & government sectors.
- Resolve customer complaints regarding sales and service
- Monitor customer preferences to determine the focus of sales efforts
- Monitor sales team related to daily visits, forecasting and coaching
- Determine discount rates or special pricing plans
- Target breakdown & forecasting
- Training medical staff on devices
Work Experience
Area Sales Manager Asia Pacific
Lambent
2020-2022
- Gestione e coordinamento team di 5 persone
- Trasferte continuative, di diversa durata (1, 2, 3 settimane)
- Gestione grandi progetti
- Ricerca di mercato
Work Experience
Area Sales Manager
Strosin, Nolan and Pfeffer
2017-2020
- Manage the distributors' performances in South East Asia
- 4 years of succesful sales records
- Sourced partners and kicked off sales operations in 4 new countries
- Launched new brand in Middle East and South East Asia
Work Experience
Area Sales Manager
Flux
2009-2014
- Head the sales function and achieve sales targets by sucessfully managing a sales team of two from inception to execution.
- Drive growth and profitability mix across the business.
- Design and implement strategic sales plan that expands company’s customer base and ensure it’s strong presence in the market.
- Responsible for deal execution, ensuring to buy, sell and renegotiate/renew contracts at best prices.
- Coordinates and leads service review meetings to ensure customer satisfaction and SLAs are being met.
- Formulate pricing plan, payment terms and handle various aspects of customer management.
- Build and maintain positive and effective working relationships with clients.
Work Experience
Area Sales Manager
Erudite
2012-2018
- Promoting innovation labs in school.
- Given the working model program in A grade schools and get them associated with the company.
- Achived 60% target within 6 months.
Work Experience
Area Sales Manager-Bh,Ar,Tm,CS,Ab,Hd
DuBuque, Conroy and Durgan
2016-2017
- Field execution
- Leadership and Team Management
- Analysis and Reporting
Work Experience
Area Sales Manager
Cipher Publishing
2016-2017
- Positioned Habesha beer to be one of the top beers in my region.
- Oversaw and motivate sales teams, agents and distributors to achieve set goals.
- Develop and implement new sales initiatives, strategies and programs.
- Analyze and interpret sales records and customer accounts.
Work Experience
Area Sales Manager
Champlin LLC
2016-2020
- Currently traveling throughout Northeast Los Angeles to manage accounts and seed new accounts.
- Implementing personal strategy to achieve company set metrics.
- Building relationships with store buyers to leverage repeat orders and secondary placements.
Work Experience
Area Sales Manager - National Capital Region
Candor Corp
2017-2020
- Managed to increased sales from H1 to H2 of two (2) Distributors resulting to 12% growth sales of National Capital Region / GMA.
- Created and accomplished to layout 2020 Road Map Plans for National Capital Region and helped North Luzon Team on doing Volume Built Capability of each distributor.
- Negotiated and expanded product distribution by over 80 new distribution points in region, including supermarkets, wholesalers, groceries, convenience stores and schools.
- Analysed sales data and kept up to date with market trends.
- Worked accordingly with Distributor's General Manager to resolve budget problems on Listing Fee and Trade Activity resulting to improved sales business.
- Documented meeting minutes and distributed to co-officers to facilitate follow-up and permanent records.
Work Experience
Area Sales Manager
Kozey - Bogisich
2017-2020
- Leading a sales team of 6 members.
- Providing technical clarifications to the project team as well as the sales team
- Implements & executes all sales objectives and action plans to reach and exceed targets set.• Project Sales and Trade sales of a wide range of electrical materials like cables, switchgear, lighting, etc.• Ensure that the response to any business request actions within 24 hours• Produces sales leads for the company materials.
Work Experience
Area Sales Manager
Hessel - Ruecker
2021-2022
- Gained market share of over 4% in regions within just 7 months of product re-launch.
- Retailers gained include 26 store 7-11 owner throughout Wisconsin and Illinois, Max Fuels, Food Giant, Pockets, Forward Corporation and Spartan Nash.
- Grew and maintained relationships with distributors from launching our product growing within their portfolios. Distributors include Imperial Beverage, LBH Inc, Euclid Beverage, Webb and Gerritsen, Norman Distribution and Mahaska.
Work Experience
Area Sales Manager - On Trade
Monk
2009-2014
- Lead and manage a team of 6 Sales Executives and 3 Brand Ambassadors
- Drive revenue, profit and brand distribution target in the region
- Improved trade execution by 10% as per monthly audit
- Weekly tracking of sales objectives and team delivery of quarterly KPI's
- Manage 100% implementation of national promo grid
- Manage Key Accounts relationships
- Achieve availability (60%), volume growth (12%) and regional market share (40%) across all focus brands in 2020
- Develop effective sales strategies and pouring contracts for the on-trade channel
Work Experience
Area Sales Manager
Smash Tech
2016-2017
- from May'2017 to till date. ✓ Wiiflex Software is a complete and affordable ERP Solution that helps reduce costs through faster, better managed process and provides support for business success. The Product integrates all of the regular functions of business no matter how big or small the scale of operations is by providing a means of better manage the company's resources. Job Profile:
- Holding the responsibility as Channel Sales/Area Sales for Business Development, Sales and Marketing for Software Total Business Management end to end solutions.
- Achieves the targets thorough understanding of business processes and implementing the same.
- Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs.
- Fixed appointments and direct field visits to potential areas and doing demos/ online demos.
- calling in order to create interest in products and services and generate new business leads and arrange meetings for demos and close the leads according to the client requirements ERP.
- Identifying and developing new business (IT Clients
- SME/MSME) through networking and follow
- up calls, Direct Sales.
- Assist in development and implementation of sales plans.
Work Experience
Area sales manager
DuBuque, Conroy and Durgan
2020-2022
Work Experience
Area Sales Manager
Vortex Solar
2012-2014
- Acquisition of new retail customers
- Working on Data Mining to get new retail customers
- Worked closely with RSM
- Promoting the products in a different and unique way
- Creating a customer segment by product purchase history of the customer.
- Having a lost lasting customer relationship
Work Experience
Area Sales Manager
Admire Arts
2016-2020
- RTM Restructuring.
- Achievement of agreed targets/KPIs for the assigned Area with a double digit growth.
- Attended Integrated Commercial Planning Session for 2019 in Dubai UAE.
PRO TIP
Check the Area Sales Manager job description for inspiration. Look for similarities between your employer’s values and your experience.
Action Verbs for your Area Sales Manager Resume
At Enhancv, we went through countless Area Sales Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.
Recommended reads:
Area Sales Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Area Sales Manager resume
HARD SKILLS
- Salesforce
- MS Office
- CRM
- Forecasting
- Cold Calling
- Business Development
- Customer Service
- Project Management
SOFT SKILLS
- Relationship Building
- Time Management
- Storytelling
- Research / Information Gathering.
- Critical Thinking
- Problem Solving.
- Tech Savvy
- Networking
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Area Sales Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Area Sales Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Area Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Area Sales Manager Resume Summary Best Practices
Checklist: What to include in your Area Sales Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
Resume Summary Formula:
[Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Area Sales Manager resume
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Sales Training: How To Close More Sales
Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales
Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development
Sales Skills Mastery 1: Sales Training For Beginners
Selling Techniques and Sales Strategy that Every Salesperson Ought to Know - Sales Training For the Modern World
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Area Sales Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Area Sales Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Area Sales Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Area Sales Manager resume:
Area Sales Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Area Sales Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Area Sales Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov
8 minute read
Updated on 2022-03-25
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