INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top Area Sales Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
An area sales manager resume experience section to be proud of
Writing a strong experience section for your area sales manager resume:
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Looking for real-life examples of what a strong experience section looks like? Check out our suggestions below!
- Helped build and grow a successful business team for a medium sized hospitality management company (1 Branded, 2 Non Branded)
- Increased revenue by 18%, $5.5 M per year by securing deals with multiple Airline clientele, crew and corporate extended stay
- Proven track record with a sales conversion rate of 25% through Business Transient, B2B with over $385,000 YOY
- Additional 35% growth in revenue by sourcing out leads through targeted SMERF communities and connections
- Gained market share against competitive set through extensive direct sales efforts therefore increasing REVPAR for non branded hotels
- In-depth analysis of RFP's and ensuring rate parameters are within the management and clients expectations
- Capitalized on revenue management skills in negotiating room rates and conference space rentals to enhance hotel financial performance
- Attended trade shows and networking events as a Brand Ambassador to promote and advertise our hotel portfolio
- Integrated business plans with cross-functional departments so as to guarantee that we are promoting quality IHG brand standards
- Implemented comprehensive promotions with account managers of different Online Travel Agencies to increase market visibility
- Established client requirements and expenditure criteria by developing client proposals side by side with management
- Prepared detailed reports to measure sales team efforts and results and presented monthly to the Ownership and management
- MANAGING SOUTH 2 CLUSTER COMPRISING EKITI,OSUN AND KWARA IN TRADITIONAL TRADE CHANNEL WITH INHERENT MANDATE OF GROWING THE REGION BY 24% AS AT MAY 2019 ON YTD TRACKS FLAGGING 37% GROWTH ANNUAL 1.4 BILLION NAIRA
- TEAM RETAILING ONLINE SALES ACTIVATION , USING ELECTRONIC GADGET i.e USING PHONE TO SELL PRODUCT AND PRINT WHICH IS TRACKABLE ON RETAIL PORTAL SYSTEM.
- DRIVING THE IMPLEMENTATION OF COMPANY SALES PLAN ,OBJECTIVE AND STRATEGIES ACROSS THE REGION
- AVAILABILITY AND MARKET PENETRATION BY INCREASING CONFIDENCE OF KDs IN THE BUSINESS
- LEADING TEAM OF 5 FIVE RETAIL AND 2 TERRITORIAL MANAGER AND 3 THREE SALES OFFICER TO CREATE BEST DISTRIBUTION MANAGEMENT AND CUSTOMER RELATIONSHIP
- Teamführung von 10 Außendienstmitarbeitern
- Umfassende und persönliche Kundenbetreuung im zugewiesenen Bezirk Kundenstrukturen: Fachmarkt, Fachgroßhandel, Facheinzelhandel,Kooperationen, Verbrauchermarkt und Cash & Carry
- Führung von Verkaufs- und Jahresgesprächen
- Budget- und Umsatzsteuerung - ca. 10 Mio. EUR
- Erstellung von Quartalsplänen und Umsetzung von verkaufsfördernden Maßnahmen inklusive Werbemaßnahmen
- Ausarbeitung von Angeboten und Überwachung der Auftragsabwicklung
- Gewinnung der Kunden für In-Store Excellence Aktivitäten z.B. Replenishment
- Ansteuerung von circa 15 Fachberatern
- Überwachung und Reporting von Wettbewerbsaktivitäten Marktbeobachtung
- Anwendung spezifischer Software, Tools und Anwendungen
- 05/2017 - ongoing | Gestione delle Agenzie di Rappresentanza e dei clienti sul territorio di: Lombardia (CO/VA/LC/SO), Marche, Umbria, Molise, Abruzzo, Puglia, Sardegna, Sicilia.
- 01/2016 - 04/2017 | Gestione delle Agenzie di Rappresentanza e dei clienti sul territorio di: Veneto, Friuli-Venezia Giulia, Liguria, Marche, Umbria, Molise, Abruzzo, Sardegna, Sicilia
- 05/2014 - 12/2015 | Gestione dei clienti presenti sul territorio di: Milano, Monza e Brianza, Pavia e Lodi.
- Responsible for selling general products portfolio in Abu Dhabi private & government sectors.
- Resolve customer complaints regarding sales and service
- Monitor customer preferences to determine the focus of sales efforts
- Monitor sales team related to daily visits, forecasting and coaching
- Determine discount rates or special pricing plans
- Target breakdown & forecasting
- Training medical staff on devices
- Gestione e coordinamento team di 5 persone
- Trasferte continuative, di diversa durata (1, 2, 3 settimane)
- Gestione grandi progetti
- Ricerca di mercato
- Manage the distributors' performances in South East Asia
- 4 years of succesful sales records
- Sourced partners and kicked off sales operations in 4 new countries
- Launched new brand in Middle East and South East Asia
- Head the sales function and achieve sales targets by sucessfully managing a sales team of two from inception to execution.
- Drive growth and profitability mix across the business.
- Design and implement strategic sales plan that expands company’s customer base and ensure it’s strong presence in the market.
- Responsible for deal execution, ensuring to buy, sell and renegotiate/renew contracts at best prices.
- Coordinates and leads service review meetings to ensure customer satisfaction and SLAs are being met.
- Formulate pricing plan, payment terms and handle various aspects of customer management.
- Build and maintain positive and effective working relationships with clients.
- Promoting innovation labs in school.
- Given the working model program in A grade schools and get them associated with the company.
- Achived 60% target within 6 months.
- Field execution
- Leadership and Team Management
- Analysis and Reporting
- Positioned Habesha beer to be one of the top beers in my region.
- Oversaw and motivate sales teams, agents and distributors to achieve set goals.
- Develop and implement new sales initiatives, strategies and programs.
- Analyze and interpret sales records and customer accounts.
- Currently traveling throughout Northeast Los Angeles to manage accounts and seed new accounts.
- Implementing personal strategy to achieve company set metrics.
- Building relationships with store buyers to leverage repeat orders and secondary placements.
- Managed to increased sales from H1 to H2 of two (2) Distributors resulting to 12% growth sales of National Capital Region / GMA.
- Created and accomplished to layout 2020 Road Map Plans for National Capital Region and helped North Luzon Team on doing Volume Built Capability of each distributor.
- Negotiated and expanded product distribution by over 80 new distribution points in region, including supermarkets, wholesalers, groceries, convenience stores and schools.
- Analysed sales data and kept up to date with market trends.
- Worked accordingly with Distributor's General Manager to resolve budget problems on Listing Fee and Trade Activity resulting to improved sales business.
- Documented meeting minutes and distributed to co-officers to facilitate follow-up and permanent records.
- Leading a sales team of 6 members.
- Providing technical clarifications to the project team as well as the sales team
- Implements & executes all sales objectives and action plans to reach and exceed targets set.• Project Sales and Trade sales of a wide range of electrical materials like cables, switchgear, lighting, etc.• Ensure that the response to any business request actions within 24 hours• Produces sales leads for the company materials.
- Gained market share of over 4% in regions within just 7 months of product re-launch.
- Retailers gained include 26 store 7-11 owner throughout Wisconsin and Illinois, Max Fuels, Food Giant, Pockets, Forward Corporation and Spartan Nash.
- Grew and maintained relationships with distributors from launching our product growing within their portfolios. Distributors include Imperial Beverage, LBH Inc, Euclid Beverage, Webb and Gerritsen, Norman Distribution and Mahaska.
- Lead and manage a team of 6 Sales Executives and 3 Brand Ambassadors
- Drive revenue, profit and brand distribution target in the region
- Improved trade execution by 10% as per monthly audit
- Weekly tracking of sales objectives and team delivery of quarterly KPI's
- Manage 100% implementation of national promo grid
- Manage Key Accounts relationships
- Achieve availability (60%), volume growth (12%) and regional market share (40%) across all focus brands in 2020
- Develop effective sales strategies and pouring contracts for the on-trade channel
- from May'2017 to till date. ✓ Wiiflex Software is a complete and affordable ERP Solution that helps reduce costs through faster, better managed process and provides support for business success. The Product integrates all of the regular functions of business no matter how big or small the scale of operations is by providing a means of better manage the company's resources. Job Profile:
- Holding the responsibility as Channel Sales/Area Sales for Business Development, Sales and Marketing for Software Total Business Management end to end solutions.
- Achieves the targets thorough understanding of business processes and implementing the same.
- Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs.
- Fixed appointments and direct field visits to potential areas and doing demos/ online demos.
- calling in order to create interest in products and services and generate new business leads and arrange meetings for demos and close the leads according to the client requirements ERP.
- Identifying and developing new business (IT Clients
- SME/MSME) through networking and follow
- up calls, Direct Sales.
- Assist in development and implementation of sales plans.
- Acquisition of new retail customers
- Working on Data Mining to get new retail customers
- Worked closely with RSM
- Promoting the products in a different and unique way
- Creating a customer segment by product purchase history of the customer.
- Having a lost lasting customer relationship
- RTM Restructuring.
- Achievement of agreed targets/KPIs for the assigned Area with a double digit growth.
- Attended Integrated Commercial Planning Session for 2019 in Dubai UAE.
PRO TIP
Check the Area Sales Manager job description for inspiration. Look for similarities between your employer’s values and your experience.
Action verbs for your area sales manager resume
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Taking Control of Your Area Sales Manager Resume’s Skills Section
A skills section that shows what you're capable of includes:
- Keywords from the job advert to help you pass ATS;
- Both hard and soft skills, incl. technical skills and people skills;
- Skills that are relevant to the position you’re applying for;
- No more than 15 skills – to keep your resume readable.
Top skills for your area sales manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
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Area sales manager resume header: tips, red flags, and best practices
Checklist for your area sales manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Area Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
An area sales manager resume summary that spotlights your achievements
Checklist: a strong area sales manager resume summary:
- Use adjectives that highlight the character traits you’re most proud of;
- Mention 1-2 of your biggest achievements;
- Add keywords from the job advert to increase your chances of passing ATS;
- Keep the recruiter’s attention by going for short sentences.
Resume summary formula:
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
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Creating an impressive education section for your area sales manager resume
The Education Section: Checklist
- List your degrees in reverse-chronological order;
- Include your degree subject, place of study, name of institution, and year of graduation;
- Add a line or two about your relevant certifications;
- Mention some classes and projects that have helped you gain additional skills.
Top Certifications for your Area Sales Manager Resume
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Sales Training: How To Close More Sales
Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales
Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development
Sales Skills Mastery 1: Sales Training For Beginners
Selling Techniques and Sales Strategy that Every Salesperson Ought to Know - Sales Training For the Modern World
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PRO TIP
There are dozens of certifications that you can claim as a Area Sales Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
A professional format for your area sales manager resume
There are some aspects worth taking into consideration when choosing the format of your Area Sales Manager resume. These include the position and company you’re applying for, your total years of experience, whether you’ve been through some employment gaps, and so on.
Generally speaking, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological resume format is just that: all your jobs listed in a reverse-chronological way, starting from the most recent and moving backward. It’s great for highly experienced professionals with over 10 years in the industry behind their backs. The reason for this: it’s almost entirely focused on experience and achievements.
The functional skills-based resume format, on the other hand, is just the opposite. It’s based on your skills, personality, and expertise. It highlights what you’re capable of even when you don’t have sufficient work experience. This makes it great for students, recent graduates, or people with larger career gaps.
If neither of these sounds like you, go for the combination resume format. It’s a combination of the best characteristics of other formats, which makes it great for showcasing different aspects of your career and education. It also gives you plenty of options to choose from – in terms of colors, structure, and sections.
Check out our additional tips on perfecting your Area Sales Manager resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Area Sales Manager resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Additional sections for your Area Sales Manager resume
After drafting the required sections of your Area Sales Manager resume, it’s now time to move to something a bit more fun. There are a number of sections you can add to your resume depending on the company, the position, and how you’re feeling in general:
Adding the right kind of creativity to your area sales manager resume
It is through creativity that we express ourselves. And trust us, it’s important to show at least a bit of your personality if you want to leave a strong first impression.
But what are the ways to add creativity to your Area Sales Manager resume? Well, you can either go for a colorful and engaging template, or you could add some out-of-the-box sections, such as ‘life philosophy’ or ‘what my typical day looks like’.
It’s up to you! Just make sure that the level of creativity matches the position, the company, and the industry you’re applying for.
What makes a great area sales manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
