As an advertising sales executive, articulating the complexity of your sales strategies and client management skills in a concise resume can be a significant challenge. Our guide provides clear step-by-step instructions to help you distill your expertise and achievements into compelling bullet points, ensuring your resume stands out to potential employers.
Here's what you'll learn from the quickest and most effective strategies to writing your resume:
- Sample industry-leading professional resumes for inspiration and advertising sales executive resume-writing know-how.
- Focus recruiters' attention on what matters most - your unique experience, achievements, and skills.
- Write various resume sections to ensure you meet at least 95% of all job requirements.
- Balance your advertising sales executive technical expertise with personality to stand out amongst candidates.
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Tips and tricks for your advertising sales executive resume format
Before you start writing your resume, you must first consider its look-and-feel - or resume format . Your professional presentation hence should:
- Follow the reverse-chronological resume format , which incroporates the simple logic of listing your latest experience items first. The reverse-chronological format is the perfect choice for candidates who have plenty of relevant (and recent) experience.
- State your intention from the get-go with a clear and concise headline - making it easy for recruiters to allocate your contact details, check out your portfolio, or discover your latest job title.
- Be precise and simple - your resume should be no more than two pages long, representing your experience and skills that are applicable to the advertising sales executive job.
- Ensure your layout is intact by submitting it as a PDF. Thus, your resume sections would stay in place, even when assessed by the Applicant Tracker System (ATS).
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PRO TIP
List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.
Advertising Sales Executive resume sections to answer recruiters' checklists:
- Header to help recruiters quickly allocate your contact details and have a glimpse over your most recent portfolio of work
- Summary or objective to provide an overview of your career highlights, dreams, and goals
- Experience to align with job requirements and showcase your measurable impact and accomplishments
- Skills section/-s to pinpoint your full breadth of expertise and talents as a candidate for the Advertising Sales Executive role
- Education and certifications sections to potentially fill in any gaps in your experience and show your commitment to the industry
What recruiters want to see on your resume:
- Proven track record of meeting or exceeding sales targets and driving revenue growth.
- Strong understanding of ad sales and media planning, including digital, print, TV, and emerging platforms.
- Excellent communication and presentation skills to effectively pitch advertising solutions to potential clients.
- Ability to build and maintain relationships with clients, understanding their needs and providing tailored advertising solutions.
- Demonstrated experience with advertising sales software, CRM tools, and data analysis to target and engage prospects effectively.
Guide to your most impressive advertising sales executive resume experience section
When it comes to your resume experience , stick to these simple, yet effective five steps:
- Show how your experience is relevant by including your responsibility, skill used, and outcome/-s;
- Use individual bullets to answer how your experience aligns with the job requirements;
- Think of a way to demonstrate the tangible results of your success with stats, numbers, and/or percentages ;
- Always tailor the experience section to the advertising sales executive role you're applying for - this may sometimes include taking out irrelevant experience items;
- Highlight your best (and most relevant) achievements towards the top of each experience bullet.
You're not alone if you're struggling with curating your experience section. That's why we've prepared some professional, real-life advertising sales executive resume samples to show how to best write your experience section (and more).
Work Experience
Senior Advertising Sales Director
The New York Times Company
01/2019-Ongoing
- Developed a comprehensive digital advertising strategy that increased online ad revenues by 30% in the first year by targeting high-value demographics and optimizing ad placements.
- Cultivated partnerships with key industry players resulting in exclusive advertising deals, expanding the company's market reach and enhancing our brand's visibility.
- Led a sales team of 5 to consistently exceed quarterly sales targets by employing advanced CRM tools and fostering a culture of innovation and continuous improvement.
Work Experience
Advertising Sales Manager
Facebook, Inc.
06/2016-12/2018
- Spearheaded the launch of a new mobile advertising platform, contributing to a 40% growth in mobile ad sales revenue within six months of launch.
- Directed cross-functional teams in the execution of national multimedia advertising campaigns that heightened brand engagement and grew customer base by 25%.
- Mastered advertising analytics to refine sales techniques, enabling the surpassing of sales goals by an average of 15% per quarter.
Work Experience
Programmatic Advertising Sales Executive
Google LLC
02/2014-05/2016
- Pioneered the deployment of programmatic advertising initiatives which increased operational efficiency by 20% and drove a 35% increase in ad placement accuracy.
- Negotiated and secured annual contracts with major clients worth over $2M in total advertising spends, enhancing the company's revenue stability.
- Designed and implemented a tailor-made training program for incoming sales executives, reducing onboarding time by 30% and improving sales productivity.
Work Experience
Digital Advertising Sales Specialist
Twitter, Inc.
08/2011-01/2014
- Identified and targeted untapped niche markets, devising advertising solutions that led to a 60% increase in ad sales from those sectors within a year.
- Organized and moderated successful client workshops and presentations that enhanced the company's reputation as a thought leader in the advertising space.
- Implemented and optimized a CRM system for the sales department, improving lead tracking and conversion rates by 18%.
Work Experience
Regional Advertising Sales Representative
Comcast Corporation
03/2009-07/2011
- Established key local business relationships, driving a 50% increase in regional advertising contracts and significantly expanding the company's local market share.
- Conducted thorough market analysis to understand and leverage industry trends, enabling the alignment of our advertising solutions with customer needs.
- Consistently achieved top sales performer status, recognized for securing the highest number of new advertising accounts quarter on quarter.
Work Experience
Digital Advertising Sales Lead
BuzzFeed, Inc.
09/2017-12/2021
- Grew the digital advertising portfolio by developing and pitching innovative ad campaigns, resulting in a 150% increase in online ad sales over four years.
- Expertly managed key accounts, nurturing client relationships and ensuring a high retention rate of 85% for major advertisers.
- Collaborated with the marketing team to produce compelling sales materials and presentations that illustrated the value and ROI of our advertising space effectively.
Work Experience
Lead Advertising Sales Executive
ViacomCBS Inc.
10/2013-08/2017
- Introduced a customer segmentation strategy that allowed for more targeted advertising proposals, which in turn raised average deal size by 20%.
- Achieved a record-setting $1M in new advertising sales within a single fiscal quarter, securing the company's competitive position in the market.
- Engaged in high-level negotiations with C-suite executives to close complex advertising deals, demonstrating an in-depth understanding of both our product offerings and the client's needs.
Work Experience
Advertising Sales Account Executive
Time Warner Inc.
11/2012-09/2017
- Launched a strategic partnership with advertising agencies leading to a streamlined ad buying process and a 22% uptick in agency-driven sales.
- Coordinated the sales team's efforts by setting achievable KPIs and providing consistent feedback, which contributed to a 10% annual growth in team sales performance.
- Initiated and maintained strong relationships with high-profile clients, resulting in the long-term commitment of key advertisers and enhancing brand loyalty.
Work Experience
Local Advertising Sales Consultant
Gannett Co., Inc.
04/2009-10/2012
- Instrumental in developing a local advertising strategy that capitalized on the community events calendar, increasing local businesses' ad spend by 40%.
- Drove team success through the implementation of data-driven sales strategies, which increased average sales conversion rates by 25%.
- Championed a customer retention program that prioritized after-sales service, resulting in a 30% decrease in client churn rate.
Work Experience
Advanced Advertising Sales Executive
Verizon Media
05/2015-02/2019
- Revitalized underperforming ad inventory by repackaging offerings and creating synergistic cross-platform advertising solutions, yielding a revenue boost of 45%.
- Served as the primary point of contact for Fortune 500 clients, facilitating high-value advertising deals through strategic consultative selling.
- Orchestrated a sales training initiative that incorporated up-to-date ad-tech trends, significantly increasing the team's technical acumen and sales success.
Quantifying impact on your resume
- Include the total revenue generated from advertising campaigns you’ve managed to demonstrate your impact on business growth.
- List the percentage increase in sales or leads due to the advertising strategies you implemented to show measurable improvements.
- Document the number of new clients acquired through your sales efforts to highlight your expansion capabilities.
- Specify the size of advertising budgets you’ve successfully managed to indicate your financial acumen and trustworthiness.
- Indicate the number of cross-functional teams you’ve worked with to showcase your collaborative skills.
- Present the growth in market share achieved under your advertising campaigns to reflect your competitive success.
- Detail the cost reduction percentages resulted from your negotiation skills with media outlets and vendors to show your cost-efficiency.
- Mention the size of your sales portfolio to give an idea of the scale of your expertise and responsibilities.
Action verbs for your advertising sales executive resume
Finding what the unique words for your advertising sales executive position are is difficult. That’s why the Enhancv team went through thousands of resumes that got people hired at top companies.
Forget about sounding boring. These action words will help you showcase your strongest personality traits in the most intriguing way possible!
Making the most of your little to none professional experience
If you're hesitant to apply for your dream job due to limited professional experience, remember that recruiters also value the unique contributions you can offer.
Next time you doubt applying, consider this step-by-step approach for your resume's experience section:
- Rather than the standard reverse chronological order, opt for a functional-based format. This shifts the focus from your work history to your achievements and strengths;
- Include relevant internships, volunteer work, or other non-standard experiences in your advertising sales executive resume's experience section;
- Utilize your education, qualifications, and certifications to bridge gaps in your advertising sales executive resume experience;
- Emphasize your interpersonal skills and transferable skills from various industries. Often, recruiters seek a personality match, giving you an advantage over other candidates.
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Bold the names of educational institutions and certifying bodies for emphasis.
In-demand hard skills and soft skills for your advertising sales executive resume
A vital element for any advertising sales executive resume is the presentation of your skill set.
Recruiters always take the time to assess your:
- Technological proficiency or hard skills - which software and technologies can you use and at what level?
- People/personal or soft skills - how apt are you at communicating your ideas across effectively? Are you resilient to change?
The ideal candidate presents the perfect balance of hard skills and soft skills all through the resume, but more particular within a dedicated skills section.
Building your advertising sales executive skills section, you should:
- List up to six skills that answer the requirements and are unique to your expertise.
- Include a soft skill (or two) that defines you as a person and professional - perhaps looking back on feedback you've received from previous managers, etc.
- Create up to two skills sections that are organized based on the types of skills you list (e.g. "technical skills", "soft skills", "advertising sales executive skills", etc.).
- If you happen to have technical certifications that are vital to the industry and really impressive, include their names within your skills section.
At times, it really is frustrating to think back on all the skills you possess and discover the best way to communicate them across.
We understand this challenge - that's why we've prepared two lists (of hard skills and soft skills) to help you build your next resume, quicker and more efficiently:
Top skills for your advertising sales executive resume:
HARD SKILLS
Advertising Sales Techniques
Customer Relationship Management (CRM)
Market Research
Media Planning
Digital Marketing
Sales Forecasting
Contract Negotiation
Data Analysis
Campaign Management
Presentation Skills
SOFT SKILLS
Communication
Negotiation
Persuasiveness
Active Listening
Problem-Solving
Resilience
Adaptability
Teamwork
Time Management
Customer Service Orientation
PRO TIP
Mention specific courses or projects that are pertinent to the job you're applying for.
How to include your education and certifications on your resume
We're taking you back to your college days with this part of our guide, but including your relevant higher education is quite important for your resume.
Your degree shows recruiters your dedication to the industry, your recent and relevant know-how, and some form of experience in the field.
Your advertising sales executive resume education should:
- Include your applicable degrees, college (-s) you've graduated from, as well as start and end dates of your higher education;
- Skip your high school diploma. If you still haven't graduated with your degree, list that your higher education isongoing;
- Feature any postgraduate diplomas in your resume header or summary - this is the perfect space to spotlight your relevant MBA degree;
- Showcase any relevant coursework, if you happen to have less professional experience and think this would support your case in being the best candidate for the role.
As far as your job-specific certificates are concerned - choose up to several of the most recent ones that match the job profile, and include them in a dedicated section.
We've saved you some time by selecting the most prominent industry certificates below.
The top 5 certifications for your advertising sales executive resume:
- Google Ads Certification (Google Ads) - Google
- Facebook Blueprint Certification (Facebook Blueprint) - Facebook
- Interactive Advertising Bureau Certification (IAB) - Interactive Advertising Bureau
- Professional Certified Marketer (PCM) - American Marketing Association
- HubSpot Inbound Marketing Certification (HubSpot) - HubSpot Academy
PRO TIP
List your educational qualifications and certifications in reverse chronological order.
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Which one to use: a resume summary or a resume objective?
The advertising sales executive resume summary or objective serves as a good introduction to your experience for recruiters.
Have you ever wondered which one (the summary or objective) will be more appropriate for your advertising sales executive resume?
- If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
- If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.
Read on for more information and examples of resume summaries and objectives from real world professionals.
Resume summaries for a advertising sales executive job
- With over 15 years of experience in advertising sales management within high-profile publications, I am adept at leading dynamic sales teams to exceed revenue targets through strategic planning and client relations. My expertise includes leveraging analytics to drive sales and crafting impactful multimedia advertising solutions, having previously increased sales revenue by 35% within a two-year period at a leading national magazine.
- As a seasoned professional with 10 years' experience in digital marketing and a recent shift into advertising sales, I bring a unique perspective on brand building and audience engagement. My background in developing successful online campaigns directly correlates with sales excellence, culminating in a record-setting $5 million ad campaign for a top-tier tech company.
- Transitioning from a successful 8-year tenure in software sales to advertising sales, my track record of consistently surpassing sales quotas by at least 20% will translate effectively to driving ad revenue. With robust skills in negotiation, customer acquisition, and market analysis, I am ready to deliver substantial growth for a cutting-edge advertising agency.
- Bringing a fresh perspective as a recent university graduate, my degree in Marketing and Communications is complemented by internships at advertising agencies where I demonstrated a keen ability to assist in developing effective advertising strategies and managing client portfolios. Eager to apply my academic knowledge and passion for advertising to excel in creating value for clients and driving sales growth.
- Embarking on a new career path in advertising sales, I am enthusiastic about combining my Bachelor's degree in Public Relations and experience as a social media influencer to this exciting field. With a deep understanding of branding and consumer behavior, my objective is to leverage my creative talents and influencer network to generate impactful advertising solutions and forge strong client relationships.
Showcasing your personality with these four advertising sales executive resume sections
Enhance your advertising sales executive expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:
- My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
- Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
- Quotes - what motivates and inspires you as a professional;
- Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
Key takeaways
- The format and layout of your advertising sales executive resume should reflect on both your career and what matters most to the job you're applying for;
- Use the resume summary and objective to hint at your most prominent accomplishments;
- Always be specific about your experience and consider what value each bullet you curate adds to your advertising sales executive application;
- Consider how your academic background and technical capabilities could further showcase your alignment to the role;
- Your soft skills should contribute to your overall advertising sales executive profile - aligning your personality with skills and results.
