Applying for a job in 2021 has to be well-thought-out, targeted, and personal. That’s why resume objectives are taking prevalence in the world of job seekers and recruiters.
Today you have to show potential employers why you are the right candidate by intertwining your career goals, experience, and the goals of the company you’re applying for in a punchy objective statement that will hook the hiring manager.
In this article, we’ll go over everything that you’ll need to craft an effective objective statement section. It doesn’t matter if you’re looking for an entry-level job in an advertising agency, or you’re looking to join an organization as a business transformation expert.
We’ve built a resume builder that takes care of the good looks.
All you have to do is focus on crafting your resume.
A resume objective usually sits at the top of your resume. It should be no longer than three sentences, and it should include a proposition on how you’re going to provide value. The resume objective highlights your biggest strengths, shows your experience, and summarizes what you’re looking to achieve in your career.
Essentially, the objective statement shows what you’re looking to accomplish in your career, your strengths, and your skillset. This way, it shows employers how you’re going to contribute to their success and your own goals.
Instead of the conventional resume summary that sums up your entire work history, a resume objective focuses more on your long-term goals and how you can help the potential employer you’re applying for achieve their goals.
Adding an objective statement to your resume helps recruiters immediately identify why you’re applying, what drives you, and what’s your professional expertise. You must incorporate your professional goals and make them parallel with what the employer needs.
When done well, a resume objective should pique recruiters’ interest and make them want to read your resume fully. If your goals are in strong correlation with what the company is trying to achieve, and there’s a mutual interest to benefit both sides, your chances of getting called in for an interview will be higher.
There’s just one caveat – resume objectives are optional.
They’re not always needed…
Did that throw you off?
Hold your horses – it’s only true if you have loads of work experience to show for in the first place. Very shortly, we’ll take a look at the advantages and disadvantages of resume objectives. But just before that, let’s answer the question that’s probably on your mind…
Unfortunately, most applicants don’t understand the real purpose behind a resume objective. Because of this, it’s very common to get it wrong.
Featuring an objective statement in your resume might be optional, but there are certain situations that you’d want to include one. The two times that you must have a resume objective are when you’re changing career paths where you’re new to the job market, or you have limited work experience.
When you’re breaking into a new job market and making a significant change in your career job position, a resume objective can help you stand out. Use it to your advantage by lining up your past skills to your professional goals clearly and easily for recruiters to understand.
The right approach is to be specific, concise and to bring up your skills and intentions. How can you help the company close the gap between them and their goals? Are your intentions similar to their mission and values?
Let’s take a closer look.
Imagine you’re a social media marketer who’s now looking to get into a sales-related role.
Both of these roles are inversely proportional–they’re indirectly related to each other. So, in this situation, you want to talk about how the skills you’ve developed as a social media marketer will help the company get closer to accomplishing its goals by having you as part of the sales team.
Bring up your objectives, relevant qualifications, and previous achievements. All these details play a role in influencing what the prospective employer thinks about you.
In the case of social media marketing into a sales role, here’s an example of a generic resume objective example:
Proven track record of successful case studies working with several in-house marketing teams. Now seeking to deliver a higher rate of sales figures.
It’s not bad. But language is broad, too generalized, and quite vague. Instead, a better approach would be more specific to make our goals mutually beneficial. See below for how we would go about doing that:
Marketing professional with a proven track record of increasing business revenue by over 30%. Seeking a position as a salesman to leverage research and emotional intelligence to support customer service and negotiation.
Our refined example shows how the correlation of our objective and what the company is looking for is made subtle. With the way it’s been described, the recruiter will conclude that our skills make us more than capable for the role and that we’re looking to expand on our sales skills.
Take advantage of buzzwords too–these will trigger interest and spark curiosity in the reader.
In our second example, it would’ve been better if we had included the brand names we’ve worked with specifically. It would look far more credible rather than just stating “businesses”.
For school, college, and university graduates, crafting an effective resume objective can help you get the entry-level position you want even if you don’t have much work experience to show for.
You want to indicate how your career objective is related to the job opening.
Unless you have relevant employment history from an internship for at least a year, you may want to consider opting for a resume summary section instead.
If you don’t have much relevant work experience yet, and you want to impress the hiring manager, we’ve made some guides and templates that can help you create a resume that stands out:
- Entry-level sales resume
- Marketing intern resume
- Intern resume
- High school teen resume
- Intern resume format for freshers
As we mentioned briefly above, including a resume objective at the top of your resume is optional. Hence why, when deciding whether to include an objective statement, you have to weigh the pros and cons of your specific case.
If you think the hiring manager will benefit from reading your career goals and aspirations, then include a resume objective. But let’s go through the full list of pros and cons.
- Get quick recognition.
A very specific and concise resume objective statement gives recruiters an idea of the bigger picture and value you can bring to the table. It lets them quickly recognize an overview of your resume and career, as well as your skills and if you’re going to be a good overall fit.
- Show willingness to learn.
You’re willing to learn. Employers can see you’re looking to branch out, learn, and expand your skills in a new area. It helps them see that you’re diverse.
- Highlight keywords.
Nowadays, companies that receive a large volume of resumes will use an ATS to scan your resume to determine if you’ll make the cut. They don’t have hours to spend reading every individual resume, so by having a resume objective with keywords, the scanner algorithm can see in the hiring process that you’re a qualified candidate.
- Emphasize your strengths.
Since this statement is just after your resume header, within the first 10 seconds the reader will get, they’ll notice your core strengths and values.
- Talking too much about yourself.
Some candidates go off track when writing their resume objectives. They tend to make it all about themselves without relating to the company’s needs. It’s important employers can see how you’re going to bring value, so be sure you’re directly relating to what they’re looking for, and not just what you want.
- Limited skill set.
The employers may get the impression that your skillset is limited. You’re looking to extend your boundaries with what you can do. Sometimes, the resume objective statement isn’t showing what you can do but instead, what you’re hoping to do.
The secret to crafting an effective objective statement is simply putting in the work to analyze the job position and the employer. Then it’s just a matter of incorporating your experience with the employer’s goals.
Identify and take note of what the employer needs. Then, translate the words they’ve used in their job description into your resume.
Before you write a single word, you must understand the key responsibilities, duties, and skills the hiring manager will be looking for. If you skip the step of understanding your role and doing the background research, you won’t make it past their ATS.
Once you understand what the job position needs, meet their demands with your strengths. Just be sure that what you mention is tailored specifically towards the job position.
Don’t just say any skill. It needs to be something you’re genuinely good at and confident in. Don’t lie or be dishonest.
Our simple process can help you identify your skills.
Begin your objective statement by grabbing the recruiter’s interest with something compelling. You can do this by combining the previous steps, and using specific words to get them engaged.
When recruiters start reading your resume objective, they should grasp your relevant experience and career goals.
With our social media marketing example, notice how we started with “marketing professional”. Just by letting employers know who we are, it’s eye-grabbing enough to get them focused.
You want to start strong–create enough curiosity to spark their interest that makes them want to see more.
Do you have any relevant job titles, skills, or qualifications that are useful?
Anything helpful that justifies how you’re going to do your job properly should be mentioned. Include what you can on your resume with anything professionally relevant from the past.
With your resume objective section, rather than only talking about what you hope to accomplish (e.g. “I’m seeking a competitive, fast-paced work environment that forces me to develop my skills”), you should outline the relevant skills you’re confident in, and integrate it with how it’s going to help you achieve your goal through the new role you’re applying for.
If a skill is irrelevant to the job, skip out on it unless you can put it in a way that makes sense.
Some questions that are on the hiring manager’s mind are, “How will this person benefit us?” or “What value can he bring that we need and don’t have much of?”.
Aside from the technical obvious skills and aspects, you would need, is there anything else you can add to show the level of quality value you can deliver? For example, your work ethic, previous achievements, interests, and preferences, ambitions.
Are there any words, in particular, you want to stand out? Is the font choice and size in check and good to use and go? Also, is the design of this resume section clean and readable?
In fact, have you tried Enhancv’s resume builder?
Our design is sophisticated yet clean and simple. We’ve put a lot of thought and know-how into creating our resume builder, ensuring that your CV will look good, read well, and most importantly–stand out.
“I’m very satisfied with the service and can’t forget my manager’s reaction and how he was surprised and impressed with my CV I made on Enhancv.”
– Ahmad Monsour
The resume objective is one of your key highlights and sections on your resume. Therefore, the contents inside are important but so is the way it’s visually presented. More importantly, it shouldn’t compromise other resume sections, but rather support them.
Okay, that’s what you’re here for right? Get some inspiration for your objective statement. Well, you’re in the right place. Our resume writer did these, and he put a lot of thought into each of the following.
He’s also doing resume reviews, so if you want to be a hundred percent sure that your objective statement is good, you can find him over at our Career Counseling hub.
Data Entry Resume Objective
Administrative data entry specialist with 5+ years of experience in the accounting industry. Inputted 500+ invoices, expenses, statements, customer details, and documents daily. Spotted and corrected data errors at a 99.8% success rate. Proficient in M.S. Office, advanced Excel, G Suite, and CRM software Hubspot and Salesforce. 10-Key Typing Speed of 12,000 KPH with 100% accuracy.
The example above is effective because of how subtle the applicant is talking about what they can do if they were to take on the role. We can see that data entry is in this candidate’s field of expertise and that he’s a “specialist with 5+ years experience“.
In terms of his resume objective, it’s clear he wants to put his skills to use and take on the data entry job opening role. What makes this resume objective effective is that this meaning is subtle – it’s being shown to us with real data and personalized details (“spotted and corrected data errors“).
Project Analyst Resume Objective
A certified professional Project Analyst with solid training in project management and diagramming software. Proven ability in maintaining effective systems and processes and analyzing complex software. Able to approach all projects through SCRUM and ensure performance optimization.
This time with the project analyst resume, the recruiters will recognize you as a professional candidate who knows what they’re doing. It’s clear they’re a qualified applicant because they’ve directly included relevant soft and hard skills needed for the job.
Sales Manager Resume Objective
Advertising professional who sold $150K in SaaS products using an innovative launch campaign and strong leadership skills. Seeking a sales manager position where | can further apply my skills in motivating and training a team while increasing the company’s bottom line.
Like our social media marketing example from earlier, this example is very similar. We can see the person is transitioning from an advertising role into a sales role in which case, they include transferable skills to show why they would be a good sales manager.
Sales Representative Resume Objective
A results-driven sales representative with 5 years of experience in B2B sales and a proven track record of closing multi-million deals in healthcare and finance markets is eager to join the ABC company, adhering to its highest standards for personal and team excellence.
In this sales representative objective statement example, we know the applicant is knowledgeable in the field. They’re not amateur–and they’re looking to develop their skills by “adhering to its highest standards for personal and team excellence.” It’s clear what they want to accomplish and get out of by taking on the job opening.
Medical Sales Resume Objective
Senior Medical Device Sales Representative with 6+ years of experience in the Cardiac Rhythm Management field who specializes in new acquisition account sales. A strategic contract negotiator with 4 annual top sales awards. Seeking a position that will allow me to hone my skillset in competitive and collaborative environments.
One thing I like about this resume objective is that the applicant doesn’t just list out any generic or vague skills. Instead, the applicant is specific and the opposite of generic–“sales contract negotiator“, “new acquisition account sales“.
The candidate has clearly done the background research and personalized the description to align it to the new job position.
Interior Designer Resume Objective
Interior Designer with 3 years of freelance and volunteering experience. Finished 15 commercial and residential interiors with overall feedback of 9.4/10. Skilled in Adobe Suite & Sketch. A regular contributor to Architectural Digest, with articles viewed over 100 000 times.
In this resume objective, she features her experiences specifically and talks about her publications. Similar to the data entry resume objective in our first example, her career goal is subtly implicated. We can see she’s looking for a more significant, rewarding position as an interior designer since she’s honed her skills respectably.
Assistant Manager Resume Objective
Highly-motivated college graduate with experience in sales and customer service. Strong leadership and communication skills. Coming with a Business Administration degree and knowledgeable enough in management. Seeking an assistant store manager position at Macy’s.
This is a good example for those who are recent graduates and lack work experience. To make up for it, the candidate correlates their career goals in employment with the company’s best interest to show how they can benefit.
Also, they’ve kept their skills specifically tailored for the role as an assistant manager and implicated the student mentality where they’re motivated and willing to learn.
Executive Assistant Resume Objective
Executive Administrative Assistant with 8 years of experience working in C-level executives. Skilled in administrative support tasks, including calendar management and bookkeeping. Possess strong communication and multitasking skills. Have a B.A. in Office Administration. Looking to leverage my skills and knowledge into a new role at Allata.
The most important thing your resume objective statement should do is to be aligned with the company’s goals and interests. And in this example, the candidate does exactly that.
Instead of looking self-centered, the resume objective indicates otherwise.
This is because they go the extra mile to show their interest by including tailored examples for the job vacancy. Not only are they addressing what the company needs, but they’re showing they understand what needs to be done to alleviate those pain points.
Computer Science Resume Objective
A recent C.S. undergraduate and a co-founder of a SavelT student finance management service with an active internship at SAP software department is eager to join an ABC development team as a software engineer.
This candidate is a recent graduate with limited experience in the field. But that doesn’t stop them from applying to a career where having experience is preferred.
The reason this works is that they’ve listed their education to immediately signify to employers they have the fundamental knowledge required. Next, we notice that they do have experience as the candidate is taking part in an “active internship at SAP“.
They’ve also made it clear what they’re looking to do, so it’s easier for employers to determine if what the applicant is seeking matches what they’re looking for too.
Pilot Resume Objective
Customer-focused commercial airline pilot with over 10 years of experience in the aviation industry, and a passion for modern aircraft technology. Completed 8,000+ hours of flight time: PiC: 2000, SiC: 3000, Night: 3000. CPL certified. Eager to join the Air Canada team to provide excellent service and uphold the highest safety standards.
Have you noticed why this resume objective is so effective?
Firstly, the 10 years of experience leave a positive first impression in those first few seconds. Second, his accomplishments and feats that this pilot has done in the past is respectable. It’s easy to deduct that we’re reading the resume of a skilled pilot who’s a veteran in the airspace field.
And to top it off, it’s clear he’s eager because he’s directly pointed out the airline he wants to work with.
If you haven’t found your job title, don’t worry! You can find more proven resumes in your industry for your exact job position in our mega list of 530+ resume examples by clicking here.
Just like everything around building a resume, objections can be substituted with alternatives that better fit your particular use case.
If you want to focus explicitly on how you can benefit the organization that you’re applying for, then including a statement of qualifications is a much smarter idea. Unlike an objective that includes your own career goals as well, a summary statement briefly summarizes how you can add value to the company.
Or maybe you want to cut straight to the chase. A branding statement is perfect if you want to highlight your key successes in no more than a single sentence.
Headlines are short, tailored to your experience no-fuzz option that maintains the clean look of a CV.
- Keep it short, concise, and impactful. Rather than writing an essay that’s difficult to read and consume, having fewer words but showing more value is what’s going to leave a good impression. Focus on being impactful with minimal sentences.
- Assess your qualities. Find your biggest strengths and include them on your resume. Keep them aligned with what employers need. We’ve made a whole list of the 300+ skills recruiters need, you can check them out for yourself.
- Place your resume objective just after your resume header section. Instead of your resume summary that contains an overview of your career, you’re replacing that description with your resume objectives. This should be placed right after your resume header, under the resume summary section.
- Stick to keeping your resume length one-page long. We advise your resume to be at a length of one-page because it instantly highlights the priority details with a high readability level. Especially if you’re using a resume builder that supports this concept, it’s easier to stand out.
- Make your actual professional objectives subtle. Instead of blatantly stating what you’re seeking, it’s better if you can excite the reader instead. You do this by conveying the value you can bring over, and implicitly showing your goals. Actions speak louder than words. If you can draw the bigger picture, the recruiter will get double the meaning from you showing it than just telling it.
The aim of the game is to express your professional intentions and career background in minimal detail. These need to be aligned with the company’s best interest, so they know you’ll benefit them and act as a valuable catalyst to help reach their goals!
It’s vital to entice the hiring managers the moment they pick up your resume. And, this is exactly why resume objectives are so useful.
With this guide, hopefully, we’ve answered all of your questions. But if there’s anything else you want to ask, feel free to leave a comment below. I read and respond to every message!