INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Marketing & Advertising Sales Agents positions are at a 3% growth rate, which is slower than average. With that said, there are currently 115,100 jobs in the market right now. The total number of jobs is expected to increase by 3,600 to 118,700 in the period of 2020-30.
What’s more, the median annual wage for the Marketing & Advertising Sales Agents jobs was $54,940 in May 2020. The lowest 10% earned less than $26,700, and the highest 10% more than $124,030.
Our conclusion? The Marketing & Advertising Sales Agents job market is wide open for candidates.
Top marketing and sales sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write the perfect marketing and sales resume experience section
Marketing and Sales Experience Section: Checklist
- List your positions in chronological or reverse-chronological order;
- Go for 4-6 bullet points;
- Add only relevant work experience;
- Include information about the challenges you’ve faced, the actions you’ve taken, and the results you’ve achieved;
- Use action verbs instead of filler words.
We’ve selected some of the top Marketing and Sales resumes made using the Enhancv platform to illustrate what a great experience section looks like. Use them as inspiration when building your own resume:
- Managing a database of over 2000 SME's . Single handily re-engaged 37% accounts within the first 3 months of my 6 month internship.
- Averaged over £250,000 in revenue margins
- Launched a successful new marketing project offering Gold card incentives and lounge access to re-engage account managers, leading to strengthened customer loyalty and increased market share .
- Proactively searching and hunting for target organizations, concerned decision making authority and establishing communications with those prospects that can benefit for the Company’s services.
- Submitting proposals, making presentations, handling questions and negotiating in closing the business.
- Identify and map the potential of target customers (corporate, non-corporate)
- Meets marketing and sales, financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
- Supporting the Sales Director - Operations in the administration of databases, bookings, reviews, forecasting, and planning.
- Keep in touch with the existing clients, searching for the new prospect active customers, calling them, fixing a meeting, explaining the product, follow up, quotation, Proforma Invoice etc.
- Generating sales with existing customers and developing opportunities with new customers within assigned territory.
- Manage a group of interns under the marketing team to increase the enrollments in the company’s policy.
- Delivering high-quality support to the Marketing Team, taking on project work, assisting with campaigns, events and management reporting.
- General support for the implementation of all marketing activities across markets – to include branding, event management, and service promotion.
- Work with the Content and Marketing team to help implement clear social media and communications strategies, showcasing editorial content, promotions, and opportunities, particularly via mobile.
- Maintaining, Building and Retaining healthy business relations with clients to generate more business from existing clients.
- Generating Leads through continuous visits, building a good relationship with clients.
- Responsible for all internal and external communication. Budget, communication, marketing- and media strategies and policies.
- In charge of digital strategy and development as well as procurement and development of new web site.
- Media planning and buying.
- In charge of development and implementation of Livio´s (formerly IVF Sverige) new brand strategy, new name, new logo and new graphic design.
- PR and communication (external and internal), press releases, editor of digital and print advertising, brochures and magazines.
- Symposiums and events, planning and execution.
- Accelerated outbound sales cycle by 330% by designing and implementing customer acquisition platform for training and managing technical sales personnel
- Established and curated strategic partnerships with 6 out of 10 top state manufacturing companies which resulted in $20M additional annual revenue
- Led re-architect effort of a core SaaS product to reduce the platform deployment time for clients by 2 months
- Diversified the company’s technology offering from a single product to 4 different ones
- Led all professional services engagements resulting in 3 million in additional revenue
- Influenced CRM and sales technology strategy to scale ahead of the business needs; ensuring that the strategy considers the development of sales and marketing funnel
- Directed the deployment of CRM (Salesforce), Quoting (CPQ), Marketing Automation (Marketo) and Compensations software solutions
- Established and optimized processes and key performance metrics to track marketing and sales results, demand generation, and operational efficiency
- Lead selling coaching sessions, identified potential buying personas and mapped out next steps and account strategies
- Owned reporting, forecasting and analytics of sales pipeline, and orders to deliver results in a scalable, predictable, and repeatable fashion
- Prepared and managed annual marketing budget and owned the evaluation and implementation of technology stacks (CRM, Marketing Automation Tools)
- Directed the hiring, training, and performance evaluations of marketing and sales staff and oversaw their daily activities and KPIs
- development and implementation of a B-to-B brand, including a digital media strategy
- development of 3 years channel distribution plan
- implemented uniform sales activity management
- sales increased by 400%, employee satisfaction increased 73% to 92%.
- Dress designing and sketching
- Administrative work
- Making market and sales pitch for clients
- Building long-term profitable relationship
- Improving profits through focusing on quality
- Improved customer oriented skills
- Presented a new Company Profile Proposition
- Created a new Marketing Plan for the brand Barry Callebaut
- Worked on content creation for EMF social media accounts
- Introduced new ideas and concepts to boost Callebaut's growth
- Organised transportation activities and movements
- Developed mailing labels and shipping documents
- Worked on administrative duties such as organising, filing and data entry
- Conducted researches and updated sales records
- Supported the Sales and Marketing team with day to day tasks
- Attended trade shows with company Vice President and Director of Marketing, ensuring efficient use of their time, creating a welcoming atmosphere at our booth, and prioritizing the success of our presence at the show
- Built rapport with customers in open territories and guided their decision making by providing all necessary information paired with relevant industry standards
- Developed and promoted a community user group to assist customers in mastering a complex software build in-house
- Utilized automation to increase the efficiency of marketing campaigns for segmenting lists, defining buyers personas, welcoming new leads, purchasing of rental packages, and live webinar registrations
- Support sales for their jobdesk, reminding outstanding and help their job.
- Make good coordination between customer and company for the project.
- Make budget vs sales achievement for management report
- Remind the termination contract or regulation to sales member
- Update forecast and pre order from customer
- Make resume (PO Balance) from PO, production result and sales data
- Market Survey
- Prepare agreement for customer
- Update production schedule
- Update hold product
- Marketing strategy development
- Reports on Marketing actions: Newsletters, Event Marketing, Social Media (Facebook, Twitter), Google Analytics.
- Social Media (Facebook and Twitter) and Adwords Campaigns Management
- Institutional and brand events.
- Lead Generation analysis (web, mail, Social Media etc)
- Newsletter
- Website
- Blog posts
- White papers
- Product descriptions
- Social Media
- Research to support Sales
- Trade show planning and coordination staying under budget two years consecutively
- Reports on effectiveness of marketing campaigns by following discount code sales and tracking of opened emails
- Writing website copy and implementing daily upkeep
- Create copy and direct creation of sell sheets, posters, e-mails, and webinars
- Manages social media presence and measure effectiveness through reach and discount code sales
- Handle logistics of implementation from beginning to end for over four million dollars worth of sales
- Built, scaled, and led the BrightFunnel marketing and sales development functions across people, process, and technology
- Generated 90% of pipeline and influenced 100% of revenue
- Increased lead generation, MQLs, and Opportunities by 350%
- Managed a team of marketers focused on full-funnel acquisition and acceleration, content strategy, email engagement, account-based marketing, paid programs, field and large scale events, social, digital, web, and product marketing
- Managed a team of Sales Development Reps that focused on personalization and multi-channel outreach through email, social selling, phone, and direct mail
- Responsible for reporting marketing ROI, budget management, pipeline and revenue forecasting, and capacity planning
- Created and executed overall social media strategy by understanding the target audience (demographic and psychographic analysis), target interest, and SEO keywords, developing content strategy, scheduling posts, and tracking results on Google Analytics and Hootsuite
- Conducted research on competitors, compiled data into a structured report that was presented to two regional CEOs
- Developed content with a natural use of keywords that strengthen the SEO and that builds meaningful connections and encourages future customers to take action
- Established, and successfully manage social media channels (Twitter and Facebook) for Scholastic Middle East.
- Project Manager for the "Year of Reading" campaign in association with The National newspaper in Abu Dhabi (the first English newspaper owned and operated by Abu Dhabi Media).
- Project Manager for the "Year of Reading - Bookprints" campaign in association with Abu Dhabi World magazine (largest circulating magazine in the UAE and the emirates favourite publication dedicated to news, reviews and events in and around the capital).
- Worked closely with the charity organisation, Rotaract Cosmopolitan Dubai, to assist them in purchasing and donating books to a charity school in Dubai.
- Developing and maintaining strong and long-lasting relationships with key accounts.
- Planning, organization and coordination of sales and marketing processes and account management.
- Recognizing market trends, customer needs and B2B selling.
- Exploring new opportunities in relation to market competition.
- Exceed volume and revenue goals year over year by 3% by utilizing partnerships, proactive sales efforts, aggressive online strategy, successful consumer promotions and increased brand viability through high quality national PR
- Acheived over 3 billion in media impressions in 2016 through celebrity side by side figure launches, celebrity figure stunts and live music events
- Increased promotions revenue by 25% by securing high reach partners such as Subway, Denny's, American Red Cross, AAA and street team activation
- Increased E-commerce revenue 37% by creating cunsumer engagment through continusly providing quality content, SEO and PPC activity
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Marketing and Sales job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your marketing and sales resume
Recommended reads:
Marketing and Sales Resume: How to Write a Strong Skills Section
The ultimate marketing and sales skills section checklist:
- Balance between all kinds of hard skills – technical, analytical, etc.
- When it comes to technical skills, match them to the job description;
- Add keywords present in the job advert to pass ATS;
- Don’t forget to list transferable skills such as communication, teamwork, work ethic, and presentation skills.
Top skills for your marketing and sales resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Marketing and Sales Resume Header: Tips, Red Flags, and Best Practices
Checklist for your marketing and sales resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Marketing and Sales resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Marketing and sales resume summary: things to include and things to avoid
Job-winning marketing and sales resume summary checklist:
- Mention your total years of experience in the field;
- Highlight one or two of your top achievements;
- Avoid getting into too much detail – you’ll do that in the experience section;
- Focus on short sentences that are easy to read and add value to your application.
Resume summary formula:
PRO TIP
Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.
Recommended reads:
Highlighting education, courses, and certifications in your marketing and sales resume
Education section checklist:
- What? Where? What’s the result? Answer these questions when mentioning education and courses on your resume;
- Give preference to courses and degrees that are relevant to the job position;
- Be honest! Some recruiters love checking with colleges and universities to see if you’ve really been enrolled in them;
- Share more about certifications that have helped you turn into a professional, and mention the bodies that have issued them.
Top certifications for your marketing and sales resume
Startup Marketing, Sales, Post-Sales
Learn how to market in a frugal way by incorporating organic (zero cost marketing) and marketing automation
Digital Marketing Strategy - Profitable Sales Funnel Mastery
Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
The Complete Sales Skills Master Class - Sales Marketing B2B
Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills
Marketing, Sales and Mindset Mastery
Learn how to combine Universal Laws with traditional sales and marketing strategies for massive success
76 Digital Marketing Hacks | Social Media Marketing Growth
Digital Marketing Hacks for Facebook Marketing, Youtube Marketing, Instagram Marketing, Pinterest, LinkedIn. SEO & Sales
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Marketing and Sales. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Marketing and sales resume format 101
If a couple of years ago Marketing and Sales resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.
And yet, you can still choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
But when it comes to choosing the right format for your Marketing and Sales resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.
The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.
We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.
Don’t miss our resume format checklist:
- Go for a traditional easy-to-read resume font sized 10-12p;
- Don’t risk it: choose standard 1-inch resume margins;
- Make sure your Marketing and Sales resume fits in one to two pages;
- Save your resume in PDF to avoid having it edited by someone else.
Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!
Recommended Reads:
PRO TIP
Test your draft Marketing and Sales resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections for your marketing and sales resume
If the position you’re applying for allows for that, you can include some non-traditional sections in your resume. This will add a bit more depth to your application and will also give the hiring manager a better idea of who you are as a person.
Some ideas include:
A marketing and sales resume recruiters would love
You’ve drafted an amazing Marketing and Sales resume, but are still not sure whether it will make a strong first impression? After all, recruiters go over tens of resumes each day, right?
Right! And the recipe for getting their attention includes a dash of creativity.
What’s more, a creative resume is perfect for adding your personality to the mix. For example, you could mention your favorite books, quotes, movies, or even what your day usually looks like.
Regardless of what you choose, make sure your levels of creativity match the industry, the company, and the position. Otherwise, your resume might look silly and inapt.
What makes a great marketing and sales resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
