Average resume stats for your industry
Pages length
1.6 p
Job titles per resume
Bullet points per job title
7.1 years
Top Skills for Marketing And Sales resume
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
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Resume Background
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According to the U.S. Bureau of Labor Statistics, Marketing & Advertising Sales Agents positions are at a 3% growth rate, which is slower than average. With that said, there are currently 115,100 jobs in the market right now. The total number of jobs is expected to increase by 3,600 to 118,700 in the period of 2020-30.

What’s more, the median annual wage for the Marketing & Advertising Sales Agents jobs was $54,940 in May 2020. The lowest 10% earned less than $26,700, and the highest 10% more than $124,030.

Our conclusion? The Marketing & Advertising Sales Agents job market is wide open for candidates.

Top Marketing and Sales sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Marketing and Sales resume experience section

Marketing and Sales Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Marketing and Sales resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
  • Managing a database of over 2000 SME's . Single handily re-engaged 37% accounts within the first 3 months of my 6 month internship.
  • Averaged over £250,000 in revenue margins
  • Launched a successful new marketing project offering Gold card incentives and lounge access to re-engage account managers, leading to strengthened customer loyalty and increased market share .
Work Experience
Area Marketing And Sales Officer
DuBuque, Conroy and Durgan
  • Proactively searching and hunting for target organizations, concerned decision making authority and establishing communications with those prospects that can benefit for the Company’s services.
  • Submitting proposals, making presentations, handling questions and negotiating in closing the business.
  • Identify and map the potential of target customers (corporate, non-corporate)
  • Meets marketing and sales, financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
  • Supporting the Sales Director - Operations in the administration of databases, bookings, reviews, forecasting, and planning.
  • Keep in touch with the existing clients, searching for the new prospect active customers, calling them, fixing a meeting, explaining the product, follow up, quotation, Proforma Invoice etc.
  • Generating sales with existing customers and developing opportunities with new customers within assigned territory.
Work Experience
Sr.Marketing And Sales Executive
Eco Focus
  • Manage a group of interns under the marketing team to increase the enrollments in the company’s policy.
  • Delivering high-quality support to the Marketing Team, taking on project work, assisting with campaigns, events and management reporting.
  • General support for the implementation of all marketing activities across markets – to include branding, event management, and service promotion.
  • Work with the Content and Marketing team to help implement clear social media and communications strategies, showcasing editorial content, promotions, and opportunities, particularly via mobile.
  • Maintaining, Building and Retaining healthy business relations with clients to generate more business from existing clients.
  • Generating Leads through continuous visits, building a good relationship with clients.
Work Experience
Head of communication, marketing and sales
Bode - Jones
  • Responsible for all internal and external communication. Budget, communication, marketing- and media strategies and policies.
  • In charge of digital strategy and development as well as procurement and development of new web site.
  • Media planning and buying.
  • In charge of development and implementation of Livio´s (formerly IVF Sverige) new brand strategy, new name, new logo and new graphic design.
  • PR and communication (external and internal), press releases, editor of digital and print advertising, brochures and magazines.
  • Symposiums and events, planning and execution.
Work Experience
Marketing and Sales Coordinator
Bode - Jones
  • Accelerated outbound sales cycle by 330% by designing and implementing customer acquisition platform for training and managing technical sales personnel
  • Established and curated strategic partnerships with 6 out of 10 top state manufacturing companies which resulted in $20M additional annual revenue
  • Led re-architect effort of a core SaaS product to reduce the platform deployment time for clients by 2 months
  • Diversified the company’s technology offering from a single product to 4 different ones
  • Led all professional services engagements resulting in 3 million in additional revenue
Work Experience
Director of Marketing and Sales Operations
Cipher Publishing
  • Influenced CRM and sales technology strategy to scale ahead of the business needs; ensuring that the strategy considers the development of sales and marketing funnel
  • Directed the deployment of CRM (Salesforce), Quoting (CPQ), Marketing Automation (Marketo) and Compensations software solutions
  • Established and optimized processes and key performance metrics to track marketing and sales results, demand generation, and operational efficiency
  • Lead selling coaching sessions, identified potential buying personas and mapped out next steps and account strategies
  • Owned reporting, forecasting and analytics of sales pipeline, and orders to deliver results in a scalable, predictable, and repeatable fashion
  • Prepared and managed annual marketing budget and owned the evaluation and implementation of technology stacks (CRM, Marketing Automation Tools)
  • Directed the hiring, training, and performance evaluations of marketing and sales staff and oversaw their daily activities and KPIs
Work Experience
Manager Indirect Marketing and Sales
  • development and implementation of a B-to-B brand, including a digital media strategy
  • development of 3 years channel distribution plan
  • implemented uniform sales activity management
  • sales increased by 400%, employee satisfaction increased 73% to 92%.
Work Experience
Marketing and Sales
Admire Arts
  • Dress designing and sketching
  • Administrative work
  • Making market and sales pitch for clients
  • Building long-term profitable relationship
  • Improving profits through focusing on quality
  • Improved customer oriented skills
Work Experience
Marketing and Sales Intern
Bonefete Fun
  • Presented a new Company Profile Proposition
  • Created a new Marketing Plan for the brand Barry Callebaut
  • Worked on content creation for EMF social media accounts
  • Introduced new ideas and concepts to boost Callebaut's growth
Work Experience
Marketing and Sales Intern
Schmeler LLC
  • Organised transportation activities and movements
  • Developed mailing labels and shipping documents
  • Worked on administrative duties such as organising, filing and data entry
  • Conducted researches and updated sales records
  • Supported the Sales and Marketing team with day to day tasks
Work Experience
Digital Marketing and Sales Coordinator
Altenwerth Group
  • Attended trade shows with company Vice President and Director of Marketing, ensuring efficient use of their time, creating a welcoming atmosphere at our booth, and prioritizing the success of our presence at the show
  • Built rapport with customers in open territories and guided their decision making by providing all necessary information paired with relevant industry standards
  • Developed and promoted a community user group to assist customers in mastering a complex software build in-house
  • Utilized automation to increase the efficiency of marketing campaigns for segmenting lists, defining buyers personas, welcoming new leads, purchasing of rental packages, and live webinar registrations
Work Experience
Marketing and Sales Administration (Development Project)
Hintz, Emmerich and Swaniawski
  • Support sales for their jobdesk, reminding outstanding and help their job.
  • Make good coordination between customer and company for the project.
  • Make budget vs sales achievement for management report
  • Remind the termination contract or regulation to sales member
  • Update forecast and pre order from customer
  • Make resume (PO Balance) from PO, production result and sales data
  • Market Survey
  • Prepare agreement for customer
  • Update production schedule
  • Update hold product
Work Experience
Marketing and Sales Analyst
  • Marketing strategy development
  • Reports on Marketing actions: Newsletters, Event Marketing, Social Media (Facebook, Twitter), Google Analytics.
  • Social Media (Facebook and Twitter) and Adwords Campaigns Management
  • Institutional and brand events.
  • Lead Generation analysis (web, mail, Social Media etc)
Work Experience
Marketing and Sales Coordinator
Innovation Arch
  • Newsletter
  • Website
  • Blog posts
  • White papers
  • Product descriptions
  • Social Media
  • Research to support Sales
Work Experience
Marketing and Sales Coordinator
Strosin, Nolan and Pfeffer
  • Trade show planning and coordination staying under budget two years consecutively
  • Reports on effectiveness of marketing campaigns by following discount code sales and tracking of opened emails
  • Writing website copy and implementing daily upkeep
  • Create copy and direct creation of sell sheets, posters, e-mails, and webinars
  • Manages social media presence and measure effectiveness through reach and discount code sales
  • Handle logistics of implementation from beginning to end for over four million dollars worth of sales
Work Experience
VP of Marketing and Sales Development
Strat Security
  • Built, scaled, and led the BrightFunnel marketing and sales development functions across people, process, and technology
  • Generated 90% of pipeline and influenced 100% of revenue
  • Increased lead generation, MQLs, and Opportunities by 350%
  • Managed a team of marketers focused on full-funnel acquisition and acceleration, content strategy, email engagement, account-based marketing, paid programs, field and large scale events, social, digital, web, and product marketing
  • Managed a team of Sales Development Reps that focused on personalization and multi-channel outreach through email, social selling, phone, and direct mail
  • Responsible for reporting marketing ROI, budget management, pipeline and revenue forecasting, and capacity planning
Work Experience
Marketing and Sales Intern
Eco Focus
  • Created and executed overall social media strategy by understanding the target audience (demographic and psychographic analysis), target interest, and SEO keywords, developing content strategy, scheduling posts, and tracking results on Google Analytics and Hootsuite
  • Conducted research on competitors, compiled data into a structured report that was presented to two regional CEOs
  • Developed content with a natural use of keywords that strengthen the SEO and that builds meaningful connections and encourages future customers to take action
Work Experience
Marketing and Sales Executive
  • Established, and successfully manage social media channels (Twitter and Facebook) for Scholastic Middle East.
  • Project Manager for the "Year of Reading" campaign in association with The National newspaper in Abu Dhabi (the first English newspaper owned and operated by Abu Dhabi Media).
  • Project Manager for the "Year of Reading - Bookprints" campaign in association with Abu Dhabi World magazine (largest circulating magazine in the UAE and the emirates favourite publication dedicated to news, reviews and events in and around the capital).
  • Worked closely with the charity organisation, Rotaract Cosmopolitan Dubai, to assist them in purchasing and donating books to a charity school in Dubai.
Work Experience
Marketing and Sales Expert
  • Developing and maintaining strong and long-lasting relationships with key accounts.
  • Planning, organization and coordination of sales and marketing processes and account management.
  • Recognizing market trends, customer needs and B2B selling.
  • Exploring new opportunities in relation to market competition.
Work Experience
Head of Marketing and Sales
McClure, Leuschke and Balistreri
  • Exceed volume and revenue goals year over year by 3% by utilizing partnerships, proactive sales efforts, aggressive online strategy, successful consumer promotions and increased brand viability through high quality national PR
  • Acheived over 3 billion in media impressions in 2016 through celebrity side by side figure launches, celebrity figure stunts and live music events
  • Increased promotions revenue by 25% by securing high reach partners such as Subway, Denny's, American Red Cross, AAA and street team activation
  • Increased E-commerce revenue 37% by creating cunsumer engagment through continusly providing quality content, SEO and PPC activity
pro tip icon

Don't make the same mistake everyone else does. What we mean is, don't list your Marketing and Sales job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Marketing and Sales Resume

At Enhancv, we went through countless Marketing and Sales resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Marketing and Sales Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Marketing and Sales resume
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Business Development
  • Customer Service
  • Project Management
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
  • Problem Solving.
  • Tech Savvy
  • Networking
pro tip icon

When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.

what to write in your resume header

CHECKLIST For Your Marketing and Sales Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
pro tip icon

Include a link to your portfolio in your Marketing and Sales resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Marketing and Sales Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Marketing and Sales resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
pro tip icon

Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Marketing and Sales resume

Certification Image
Startup Marketing, Sales, Post-Sales
Learn how to market in a frugal way by incorporating organic (zero cost marketing) and marketing automation
Certification Image
Digital Marketing Strategy - Profitable Sales Funnel Mastery
Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
Certification Image
The Complete Sales Skills Master Class - Sales Marketing B2B
Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills
Certification Image
Marketing, Sales and Mindset Mastery
Learn how to combine Universal Laws with traditional sales and marketing strategies for massive success
Certification Image
76 Digital Marketing Hacks | Social Media Marketing Growth
Digital Marketing Hacks for Facebook Marketing, Youtube Marketing, Instagram Marketing, Pinterest, LinkedIn. SEO & Sales
pro tip icon

There are dozens of certifications that you can claim as a Marketing and Sales. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Marketing and Sales Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Marketing and Sales Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

pro tip icon

Test your draft Marketing and Sales resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Marketing and Sales resume:

Marketing and Sales Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Marketing and Sales resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Marketing and Sales Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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