INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top channel sales manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a channel sales manager resume experience section
Channel sales manager resume's job experience checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Channel Sales Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Developing PureCloud's pioneer Distribution Model in Brazil
- Channel recruitment and development through onboarding activities, training, certification and lead generation
- Understanding and working in alignment with the partners business model to generate selling solutions that accelerate the sales cycle and stimulate revenue growth
- Accurately managing the predefined business plans regarding target quotas, training, certifications, and lead generation
- Managing the extent of the annual sales pipeline, along with the generation and implementation of advanced forecasting techniques, KPI metrics, and quota analysis
- Experienced in the identification and resolution of partner conflicts throughout each stage of the partner ecosystem;
- Practiced in encouraging and assisting partners to transition from on-Prem to the cloud
- I have worked closely with sales, marketing, and support teams to design the go-to-market plan and execute the activities jointly with internal and partner resources
- Manage five national accounts with $85 million revenue in seven lines of business.
- Averaged 11.4% growth in all lines of business in FY17 & 15.5% in FY18.
- Led of four Jr Account Executives responsible for results, development via Lominger methodology.
- Deliver quarterly business reviews and presentations for stakeholders including National Directors.
- Successfully executed on three major product introductions including sales development & training.
- Developed and analyzed training content for 3,500 channel reseller partners which grew sales 6%.
- Methodologies for Operating a
- Directly managed all channel activities; earned reputation for closingcomplex deals. Modern Datacenter
- Improved awareness of network monitoring solutions; achieved overall https://www.brighttalk.com/webcast/15079/408332sales quota each year. A webinar to discuss how using Intent
- Coached, mentored channel partners and service provider resellers; Analytics IBA proactively eliminates datatook on additional responsibility as 'Product Champion' for other overload and speeds problem resolution. regions resulting in increased productivity and sales across North America. Datacenter Solutions: Open Area Vice President Networks https://www.brighttalk.com/webcast/15079/394957
- Handling B2B sales, managing 15+ channel partners from A.P and TELANGANA.
- Delivering product demonstrations and end user training to the customers as well as to channel partners.
- Carried out documentation of all the installation.
- Providing services to the end users.
- Achieving target on a consistent basis.
- Coordinate the development and penetration in the Middle East by building global software solution & ERP sales in my territory in a structured and planned manner
- Establish annual business plans including short/long-term revenue goals for each Channel and Alliance Partner
- Develop the reputation and implement the value of Cegid solutions in the market through my network of partners
- Doubled the number of active partners & alliances for the Middle East in 2 years
PRO TIP
Check the Channel Sales Manager job description for inspiration. Look for similarities between your employer’s values and your experience.
Action verbs for your channel sales manager resume
Recommended reads:
Channel Sales Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume skills section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your channel sales manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Recommended reads:
Channel Sales Manager Resume Header: Tips, Red Flags, and Best Practices
Checklist for your channel sales manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Channel Sales Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Channel sales manager resume summary best practices
Checklist: What to include in your Channel Sales Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Listing your education, certifications and courses
Resume education section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top certifications for your channel sales manager resume

Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team

Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!

Fundamentals of Sales Management for New Sales Managers
The First 90 Days for a Sales Manager

Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development

Business Development & B2B Sales for Startups- Sales Valley
The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals.
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
How to write a channel sales manager resume
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Channel Sales Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Channel Sales Manager resume:
Channel sales manager resume: How to make yours more creative & stand out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Channel Sales Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What makes a great channel sales manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.