Average resume stats for your industry
Words
360
Pages length
1.8 p
Job titles per resume
3.2
Bullet points per job title
12.8
Experience
6.1 years
Top Skills for General Sales Manager resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.

What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950, and the highest 10% more than $129,200.

Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.

Top General Sales Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a General Sales Manager resume experience section

General Sales Manager Resume’s Job Experience Checklist:

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  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real General Sales Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
General Sales Manager/Sales Manager
Epic Adventure Inc
2017-2018
  • Generated substantial growth in revenue and profitability.
  • Slashed turnover in sales department by 75%.
Work Experience
General Sales Manager
Hahn Inc
2019-2021
  • Surpassed a unit record (110 Units)
  • Managed a team of 12 Employees (Sales and Finance)
  • Excellent communication, management, and training skills
  • Lead by Example
  • Conduct daily, weekly, and monthly meetings
  • Generate daily, weekly, and monthly sales forecast
  • New and used inventory merchandising
  • 100% customer satisfaction
  • Expertise with FCA programs and factory incentives
  • TV production (30 sec commercials)
Work Experience
General Sales Manager
Littel Group
2012-2018
  • 2009 - Founded and created Alpha Alarm. Hired and trained a sales staff, technician staff, and office staff. Created a household name in the greater Albuquerque area by focusing largely on traditional marketing techniques. Developed customized sales strategies for Business to Business(B2B) and Business to Consumer (B2C) markets. Generated just over $1,000,000 in sales the first year.
  • 2010 to 2013 - Expanded our operation into more regions of NM. Implemented a plan to dominate in those markets. Evolved an approach to sustain double-digit growth and launched a strategy in response to compete with new market entrants. Generated over $1.5 million in sales each year.
  • 2014 to 2015 - Expanded heavily into the commercial market by offering an expanded product line. Developed and maintained commercial relationships. Increased service revenues by 500% and increased total revenue to $2.25 million and $2.6 million.
  • 2016 - Sold company to an out-of-state buyer. Remained as the General Sales Manager to manage sales team and cultivate existing and new B2B relationships.
  • 2017 - Rank in top 2 of sales production and revenue. Leading the top region in the company (out of 9) with 25% of the company's total production.
Work Experience
General Sales Manager
Obelus Concepts
2015-2019
  • 2009 - Founded and created Alpha Alarm. Hired and trained a sales staff, technician staff, and office staff. Created a household name in the greater Albuquerque area by focusing largely on traditional marketing techniques. Developed customized sales strategies for Business to Business(B2B) and Business to Consumer (B2C) markets. Generated just over $1,000,000 in sales the first year.
  • 2010 to 2013 - Expanded our operation into more regions of NM. Implemented a plan to dominate in those markets. Evolved an approach to sustain double-digit growth and launched a strategy in response to compete with new market entrants. Generated over $1.5 million in sales each year.
  • 2014 to 2015 - Expanded heavily into the commercial market by offering an expanded product line. Developed and maintained commercial relationships with dozens of local and national businesses in New Mexico including Cold Stone, H&R Block, Dion's Pizza, Blake's Lota Burger, Buffalo Wild Wings, etc. Increased service revenues by 500% and increased total revenue to $2.25 million and $2.6 million.
  • 2016 - Sold company to an out-of-state buyer. Remained as the General Sales Manager to manage the sales team and cultivate existing and new B2B relationships.
  • 2017 - Ranked in the top 2 of 75 of sales production, revenue, and new customer acquisitions. Lead the top region in the company (out of 9) with 25% of the company's total production.
Work Experience
Country General Sales Manager
Bravura Origin
2016-2020
  • Vision : Development and implementation of a set of values to develop a new team spirit driven by ambition and ownership
  • Results : Turnover and margin for French BU monitoring - P&L accountability : from loss-making to biggest profit driver in 3 years (ix 700).
  • Operations : Close work with plants / suppliers until customers en ensure commercial conditions are delivered and help achieve customer service targets.
  • Management : Direct management of 2 people and 15 others daily business lead interactions with 15 - Matrix structure + lead recruitment sessions
Work Experience
General Sales Manager
Strat Security
2009-2014
  • Since hire date have implemented new processes and strategically re-staffed the store improving profits from $596,210 in 2015 to $1,050,423 in 2016 resulting in record sales and profit year for dealer group including receiving Gold Status (1 of only 4 in New England market) and Dealership of Distinction Award.
  • Re-staffed BDC department and introduced new, effective process that has brought overall BDC closing ratio up 11%.
  • Closing ratios and used vehicle profits were substantially improved as well averaging over $1,500 per unit after vehicle pack.
  • Ensured customer satisfaction was an absolute top priority, making sure that every customer is treated with the utmost care and respect resulting in increased repeat business and 100% CSI.
Work Experience
General Sales Manager
Metz - McCullough
2015-2017
  • Hit all-time sales record of 120 total units
  • Managed a team of 12 Employees (Sales and Finance)
  • Developed excellent communication skills, managements skills, and training skills
  • Lead by example
  • Conduct daily, weekly, and monthly meetings
  • Generated daily, weekly, and monthly sales forecast
  • Handled all new and used vehicle merchandising
  • 100% customer satisfaction
  • Tv commercials (The face of the store)
Work Experience
General Sales Manager
Aexie Swarm
2011-2018
  • Took sales office that had struggled to maintain 40% of their monthly budget and within 3 months, became the top producing sales office, consistently achieving 270% to 350% of forecasted monthly budget.
  • Created and implemented a training program with curriculum for new employees which was a contributor to 85% sales growth over a 12 month period.
  • Recieved many awards for performance excellence and service to company.
PRO TIP
pro tip icon

Check the General Sales Manager job description for inspiration. Look for similarities between your employer’s values and your experience.

Action Verbs for your General Sales Manager Resume

At Enhancv, we went through countless General Sales Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

General Sales Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your General Sales Manager resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Business Development
  • Customer Service
  • Project Management
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
  • Problem Solving.
  • Tech Savvy
  • Networking
PRO TIP
pro tip icon

Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.

what to write in your resume header

CHECKLIST For Your General Sales Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Include a link to your portfolio in your General Sales Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

General Sales Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your General Sales Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your General Sales Manager resume

Certification Image
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Certification Image
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Certification Image
Fundamentals of Sales Management for New Sales Managers
The First 90 Days for a Sales Manager
Certification Image
Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development
Certification Image
Business Development & B2B Sales for Startups- Sales Valley
The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals.
PRO TIP
pro tip icon

There are dozens of certifications that you can claim as a General Sales Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

General Sales Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

General Sales Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Test your draft General Sales Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your General Sales Manager resume:

General Sales Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your General Sales Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great General Sales Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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