INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top senior sales manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
A senior sales manager resume experience section to be proud of
Writing a strong experience section for your senior sales manager resume.
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Looking for real-life examples of what a strong experience section looks like? Check out our suggestions below!
- Developed a sales strategy to enable team hit 90% against seasonal target (£3.6M) with over 6 months remaining
- Recruited 2x sales execs and 1x account manager
- Implemented a new sales and pipeline reporting process for sales team to effectively track sales against targets
- Consulted with digital marketing agency to redesign website in order to drive more lead generations and sales
- Lead client acquisition and sales through inbound leads and client relationships
- Created valuable partnerships to expand client base and market reach, directed marketing and sales efforts company wide
- Managed production pipeline to ensure monthly sales goals
- Originated and funded over $100,000,000 in loans for 2016
- I was a sales manager and on average, I supervised about twelve supermarkets, which were mainly in the province of Agrigento, Trapani and Palermo.
- I was in charge of analysing their monthly turnover, which was about € 3 millions euros.
- I was in charge of the operating costs, staff management, cost optimization, stock inventory analysis taking great care over loss control and department marginalities.
- Built and executed the sales/GTM strategy to win new business.
- Identified and generated leads through cold calling and marketing.
- Owned the sales process from inception to execution.
- Achieved 40% win rate in final stage.
- Monitoring and Reporting Associate performance and assisting teams in achieving set goals and targets.
- Conducting Training & Development programs for team members and branch staff.
- Directly interacting with customers and strategizing methods to strengthen customer relationship.
- Ensuring all organizational policies and procedures are strictly adhered to.
- Leading, Directing and Motivating customer advisers to provide efficient and high quality customer service.
- Mentoring under-achievers and assisting them in overcoming obstacles and deficiencies in performances.
- Collaborating with customers and updating them about the services and products offered by the organization.
- Handling customer complaints and swiftly mitigating liable escalations.
- Monitoring and Reporting Associate performance and assisting teamsin achieving set goals and targets.
- Conducting Training & Development programs for team members andbranch staff.
- Directly interacting with customers and strategizing methods tostrengthen customer relationship.
- Ensuring all organizational policies and procedures are strictlyadhered to.
- Leading, Directing and Motivating customer advisers to provideefficient and high quality customer service.
- Mentoring under-achievers and assisting them in overcomingobstacles and deficiencies in performances.
- Collaborating with customers and updating them about the servicesand products offered by the organization.
- Handling customer complaints and swiftly mitigating liableescalations.
- Monitoring and Reporting Associate performance and assisting teams in achieving set goals and targets.
- Conducting Training & Development programs for team members and branch staff.
- Directly interacting with customers and strategizing methods to strengthen customer relationship.
- Ensuring all organizational policies and procedures are strictly adhered to.
- Leading, Directing and Motivating customer advisers to provide efficient and high quality customer service.
- Mentoring under-achievers and assisting them in overcoming obstacles and deficiencies in performances.
- Collaborating with customers and updating them about the servicesand products offered by the organization.
- Handling customer complaints and swiftly mitigating liableescalations.
- As a senior sales manager, I was engaged in the search and selection of suppliers of complex equipment and services (automated process control system, hydraulic equipment), manufacturers of special rolled metals, conducted tenders to obtain the best commercial conditions while maintaining compliance with the technical requirements, solved supply issues with factories.
- I was responsible for achieving contract and revenue plans for the promotion of metallurgical equipment, such as blast-furnace equipment, metal casting equipment, straitening, peeling, drawing machines for bars and tubes, special vehicles.
- I collected the client base, cold calling, business correspondence, negotiations with top managers, technical Directors, chief mechanics, etc., presentations, quotes, signing of contracts.
- For the contracted projects I provided project management working with the head of the production foremen, engineers, procurement, lawyers, and customers.
- Handle end-to-end sales life cycle of the SAAS based IT products.
- Identify the sales opportunity, generate leads and sales target identification.
- Setting up demo, face to face meetings to present IT product to Administration, CxOs and other ecosystem partners.
- Research, Prospect and build client base for business development.
- Coordinating between the technical team and the client for their smooth on-boarding.
- Directly responsible for revenue generation and New business development.
- 2017, 2018, 2019, 2020 exceeded plan (P-Club 2017 & 2019)
- Increased average deal size by over 50% in 2019/2020
- Participate in cross functional teams to ensure team and company success
- Create team marketing strategies to increase sales by 15% year over year
- Create team roles and responsibilities to cut down on redundancies and increase team output
- Coordinate and ran bi-weekly East Coast deal review session following Command Of The Sales Methodology
- Managed a team of 8 Account Managers - Hybrid Hunters/Account Managers
- Met with VP of Sales weekly to improve on company sales process
- Exceeded plan by 10%
- Improved company portfolio by establishing partnerships with technology vendors and focusing on new emerging technologies that helped the company to build a pipeline of $11M in 3 months.
- Closed first prestigious deal for the company with the Executive Council of Dubai to rebuild Dubai Model website with a digital experience product.
- Built new large opportunities and secured business with OEMs and Distribution (600 people, $15M).
- Collaborated with local businesses, ultimately boosting sales and brand awareness by 10%
- Optimized the customer flow and implemented a new sales flow leading to an overall 88% increase in sales activities
- Generate lists of properties for sale, their locations, descriptions, and available financing options, using computers.
- Creating marketing and sales strategy for better salesmanship of properties.
- Meet assigned sales quota by acquiring new customer accounts.
- Give buyers virtual tours of properties in which they are interested, using computers.
- Supporting the total sales process for resulting sales campaigns (from first meeting through to contract signing).
- Monitor fulfilment of purchase contract terms to ensure that they are handled in a timely manner.
- Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details and during the closing of sales.
- Handling a team of executives for sales.
- Supervise agents who handle real estate transactions.
- Finished latest Fiscal Year (FY) 20 with an individual achievement at 152% of sales target
- Finished latest Fiscal Year (FY) 20 with a team achievement at 137% of sales target
- Won the Cisco WiFi 6 and Digital Network Architecture (DNA) implementation project of HKUST which is the first smart school campus to do so
- Won the School of Medicine of CUHK 's Parallel File System and GPU server clusters project which is the biggest biomedical research database system in Hong Kong
- Coached a team member to achieve a personal record high individual sales target
- Ranked amongst top 5 performers in FY20
- Manage Key Accounts of city .
- Revenue Generation.
- New Accounts Development
- Relationship Building
- Consultative Sales
- Formulated a new multichannel sales team that delivered 200% revenue increase
- Developed hunting and cold calling process then implemented with 30+ ISO sales reps
- Directly manage sales, pipeline and lead generation for a team of 3 account executives
- Currently managing 100+ Accounts for Hyderabad and assisting partners with their Day in Day out sales and business growth and adding revenue for the Company.
- Help Outlets with their day to day issues with orders, customer queries, cancellations, Weekly payouts and Delivery issues.
- Prior to this, spearheaded the category POP, for Kolkata and was handling a pool of 130+ outlets(restaurant). Primarily responsible for acquisition, Launch, Expansion, Sales and growth of the restaurants on POP.
- Did Acquisition, Monetization, and Key account management for all POP accounts.
- Managed a team of 6 Sales Interns/Associates. Also had trained the Team of Guwahati, Bhubaneswar, Patna and Ranchi and helped with the Launch of POP in the respective cities.
- Silvian Heach
- Trussardi
- Bash
- Versace Jeans Couture
- Achieved double-digit growth YoY, won multiple new franchises including strategic Customer, developed strong and intimate relationship at executive levels, 100% success rate in acquiring assigned customer
- Grew share of wallet with customers from less than 50K a year to $10M in less than 3 quarters
- Top Sales performer in GCC region in Q3
- Finished latest MS Fiscal Year (FY) 19 with an individual attainment at 133% of SaaS cloud revenue sales target
- Achieved 131% in FY18 and 184% in FY17 of individual SaaS revenue sales target
- Won 2nd biggest German Chemistry firm - Evonik AG - against SAP & Salesforce, net-new Dynamics 365 CRM customer (1m USD in FY18)
- Successfull coaching and onboarding of MBA Students, ASPIRE candidates and New Hire colleagues
- Awards: EMEA Gold Club 2018, TITANIUM, Excellence in Solution Sales
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Senior Sales Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your senior sales manager resume
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Taking Control of Your Senior Sales Manager Resume’s Skills Section
A skills section that shows what you’re capable of includes:
- Keywords from the job advert to help you pass ATS;
- Both hard and soft skills, incl. technical skills and people skills;
- Skills that are relevant to the position you’re applying for;
- No more than 15 skills – to keep your resume readable.
Top skills for your senior sales manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
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Senior sales manager resume header: Tips, red flags, and best practices
Checklist for your senior sales manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Senior Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
A senior sales manager resume summary that spotlights your achievements
Checklist: A strong senior sales manager resume summary:
- Use adjectives that highlight the character traits you’re most proud of;
- Mention 1-2 of your biggest achievements;
- Add keywords from the job advert to increase your chances of passing ATS;
- Keep the recruiter’s attention by going for short sentences.
Resume summary formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
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Creating an impressive education section for your senior sales manager resume
The education section: Checklist
- List your degrees in reverse-chronological order;
- Include your degree subject, place of study, name of institution, and year of graduation;
- Add a line or two about your relevant certifications;
- Mention some classes and projects that have helped you gain additional skills.
Top certifications for your senior sales manager resume
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Fundamentals of Sales Management for New Sales Managers
The First 90 Days for a Sales Manager
The Complete Junior to Senior Web Developer Roadmap (2022)
Go from Junior Developer to Senior Developer. Learn all the technical skills Senior Web Developers know!
The Project Management Course: Beginner to PROject Manager
The Complete Course for becoming a Successful Project Manager
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
A professional format for your senior sales manager resume
There are some aspects worth taking into consideration when choosing the format of your Senior Sales Manager resume. These include the position and company you’re applying for, your total years of experience, whether you’ve been through some employment gaps, and so on.
Generally speaking, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological resume format is just that: all your jobs listed in a reverse-chronological way, starting from the most recent and moving backward. It’s great for highly experienced professionals with over 10 years in the industry behind their backs. The reason for this: it’s almost entirely focused on experience and achievements.
The functional skills-based resume format, on the other hand, is just the opposite. It’s based on your skills, personality, and expertise. It highlights what you’re capable of even when you don’t have sufficient work experience. This makes it great for students, recent graduates, or people with larger career gaps.
If neither of these sounds like you, go for the combination resume format. It’s a combination of the best characteristics of other formats, which makes it great for showcasing different aspects of your career and education. It also gives you plenty of options to choose from – in terms of colors, structure, and sections.
Check out our additional tips on perfecting your Senior Sales Manager resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Senior Sales Manager resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Senior Sales Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Additional sections for your senior sales manager resume
After drafting the required sections of your Senior Sales Manager resume, it’s now time to move to something a bit more fun. There are a number of sections you can add to your resume depending on the company, the position, and how you’re feeling in general:
Adding the right kind of creativity to your senior sales manager resume
It is through creativity that we express ourselves. And trust us, it’s important to show at least a bit of your personality if you want to leave a strong first impression.
But what are the ways to add creativity to your Senior Sales Manager resume? Well, you can either go for a colorful and engaging template, or you could add some out-of-the-box sections, such as ‘life philosophy’ or ‘what my typical day looks like’.
It’s up to you! Just make sure that the level of creativity matches the position, the company, and the industry you’re applying for.
What makes a great senior sales manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
