Average resume stats for your industry
Words
348
Pages length
1.7 p
Job titles per resume
3.8
Bullet points per job title
11.4
Experience
9.7 years
Top Skills for Senior Sales Manager resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.

What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.

Our conclusion? The Sales Managers job market is wide open for candidates.

Top Senior Sales Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Senior Sales Manager resume experience section

Senior Sales Manager Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Senior Sales Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Senior Sales Manager
Obelus Concepts
2015-2017
  • Developed a sales strategy to enable team hit 90% against seasonal target (£3.6M) with over 6 months remaining
  • Recruited 2x sales execs and 1x account manager
  • Implemented a new sales and pipeline reporting process for sales team to effectively track sales against targets
  • Consulted with digital marketing agency to redesign website in order to drive more lead generations and sales
Work Experience
Senior Sales Manager
Schmeler LLC
2012-2018
  • Lead client acquisition and sales through inbound leads and client relationships
  • Created valuable partnerships to expand client base and market reach, directed marketing and sales efforts company wide
  • Managed production pipeline to ensure monthly sales goals
  • Originated and funded over $100,000,000 in loans for 2016
Work Experience
Senior Sales Manager
Hermiston LLC
2016-2017
  • I was a sales manager and on average, I supervised about twelve supermarkets, which were mainly in the province of Agrigento, Trapani and Palermo.
  • I was in charge of analysing their monthly turnover, which was about € 3 millions euros.
  • I was in charge of the operating costs, staff management, cost optimization, stock inventory analysis taking great care over loss control and department marginalities.
Work Experience
Senior Sales Manager
Smash Tech
2020-2022
  • Built and executed the sales/GTM strategy to win new business.
  • Identified and generated leads through cold calling and marketing.
  • Owned the sales process from inception to execution.
  • Achieved 40% win rate in final stage.
Work Experience
Senior Sales Manager
Zeal Wheels
2017-2020
  • Monitoring and Reporting Associate performance and assisting teams in achieving set goals and targets.
  • Conducting Training & Development programs for team members and branch staff.
  • Directly interacting with customers and strategizing methods to strengthen customer relationship.
  • Ensuring all organizational policies and procedures are strictly adhered to.
  • Leading, Directing and Motivating customer advisers to provide efficient and high quality customer service.
  • Mentoring under-achievers and assisting them in overcoming obstacles and deficiencies in performances.
  • Collaborating with customers and updating them about the services and products offered by the organization.
  • Handling customer complaints and swiftly mitigating liable escalations.
Work Experience
Senior Sales Manager
Epic Adventure Inc
2015-2017
  • Monitoring and Reporting Associate performance and assisting teams
    in achieving set goals and targets.
  • Conducting Training & Development programs for team members and
    branch staff.
  • Directly interacting with customers and strategizing methods to
    strengthen customer relationship.
  • Ensuring all organizational policies and procedures are strictly
    adhered to.
  • Leading, Directing and Motivating customer advisers to provide
    efficient and high quality customer service.
  • Mentoring under-achievers and assisting them in overcoming
    obstacles and deficiencies in performances.
  • Collaborating with customers and updating them about the services
    and products offered by the organization.
  • Handling customer complaints and swiftly mitigating liable
    escalations.
Work Experience
Senior Sales Manager
Miller - Windler
2020-2022
  • Monitoring and Reporting Associate performance and assisting teams in achieving set goals and targets.
  • Conducting Training & Development programs for team members and branch staff.
  • Directly interacting with customers and strategizing methods to strengthen customer relationship.
  • Ensuring all organizational policies and procedures are strictly adhered to.
  • Leading, Directing and Motivating customer advisers to provide efficient and high quality customer service.
  • Mentoring under-achievers and assisting them in overcoming obstacles and deficiencies in performances.
  • Collaborating with customers and updating them about the services
    and products offered by the organization.
  • Handling customer complaints and swiftly mitigating liable
    escalations.
Work Experience
Senior Sales Manager
Inspire Co
2018-2020
  • As a senior sales manager, I was engaged in the search and selection of suppliers of complex equipment and services (automated process control system, hydraulic equipment), manufacturers of special rolled metals, conducted tenders to obtain the best commercial conditions while maintaining compliance with the technical requirements, solved supply issues with factories.
  • I was responsible for achieving contract and revenue plans for the promotion of metallurgical equipment, such as blast-furnace equipment, metal casting equipment, straitening, peeling, drawing machines for bars and tubes, special vehicles.
  • I collected the client base, cold calling, business correspondence, negotiations with top managers, technical Directors, chief mechanics, etc., presentations, quotes, signing of contracts.
  • For the contracted projects I provided project management working with the head of the production foremen, engineers, procurement, lawyers, and customers.
Work Experience
Senior Sales Manager
Epic Adventure Inc
2012-2014
  • Handle end-to-end sales life cycle of the SAAS based IT products.
  • Identify the sales opportunity, generate leads and sales target identification.
  • Setting up demo, face to face meetings to present IT product to Administration, CxOs and other ecosystem partners.
  • Research, Prospect and build client base for business development.
  • Coordinating between the technical team and the client for their smooth on-boarding.
  • Directly responsible for revenue generation and New business development.
Work Experience
Senior Sales Manager
Schmeler LLC
2019-2021
  • 2017, 2018, 2019, 2020 exceeded plan (P-Club 2017 & 2019)
  • Increased average deal size by over 50% in 2019/2020
  • Participate in cross functional teams to ensure team and company success
  • Create team marketing strategies to increase sales by 15% year over year
  • Create team roles and responsibilities to cut down on redundancies and increase team output
  • Coordinate and ran bi-weekly East Coast deal review session following Command Of The Sales Methodology
Work Experience
Senior Sales Manager
Jaskolski, Waelchi and Yundt
2017-2021
  • Managed a team of 8 Account Managers - Hybrid Hunters/Account Managers
  • Met with VP of Sales weekly to improve on company sales process
  • Exceeded plan by 10%
Work Experience
Regional Senior Sales Manager - MENA
Metz - McCullough
2012-2014
  • Improved company portfolio by establishing partnerships with technology vendors and focusing on new emerging technologies that helped the company to build a pipeline of $11M in 3 months.
  • Closed first prestigious deal for the company with the Executive Council of Dubai to rebuild Dubai Model website with a digital experience product.
  • Built new large opportunities and secured business with OEMs and Distribution (600 people, $15M).
  • Collaborated with local businesses, ultimately boosting sales and brand awareness by 10%
  • Optimized the customer flow and implemented a new sales flow leading to an overall 88% increase in sales activities
Work Experience
Senior Sales Manager
Smash Tech
2012-2014
  • Generate lists of properties for sale, their locations, descriptions, and available financing options, using computers.
  • Creating marketing and sales strategy for better salesmanship of properties.
  • Meet assigned sales quota by acquiring new customer accounts.
  • Give buyers virtual tours of properties in which they are interested, using computers.
  • Supporting the total sales process for resulting sales campaigns (from first meeting through to contract signing).
  • Monitor fulfilment of purchase contract terms to ensure that they are handled in a timely manner.
  • Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details and during the closing of sales.
  • Handling a team of executives for sales.
  • Supervise agents who handle real estate transactions.
Work Experience
Senior Sales Manager | Education
Flux
2012-2014
  • Finished latest Fiscal Year (FY) 20 with an individual achievement at 152% of sales target
  • Finished latest Fiscal Year (FY) 20 with a team achievement at 137% of sales target
  • Won the Cisco WiFi 6 and Digital Network Architecture (DNA) implementation project of HKUST which is the first smart school campus to do so
  • Won the School of Medicine of CUHK 's Parallel File System and GPU server clusters project which is the biggest biomedical research database system in Hong Kong
  • Coached a team member to achieve a personal record high individual sales target
  • Ranked amongst top 5 performers in FY20
Work Experience
Senior Sales Manager
Moxie Marketing
2012-2014
  • Manage Key Accounts of city .
  • Revenue Generation.
  • New Accounts Development
  • Relationship Building
  • Consultative Sales
Work Experience
Senior Sales Manager, SMB
Zeal Wheels
2017-2018
  • Formulated a new multichannel sales team that delivered 200% revenue increase
  • Developed hunting and cold calling process then implemented with 30+ ISO sales reps
  • Directly manage sales, pipeline and lead generation for a team of 3 account executives
Work Experience
Senior sales Manager
Inspire Co
2020-2022
  • Currently managing 100+ Accounts for Hyderabad and assisting partners with their Day in Day out sales and business growth and adding revenue for the Company.
  • Help Outlets with their day to day issues with orders, customer queries, cancellations, Weekly payouts and Delivery issues.
  • Prior to this, spearheaded the category POP, for Kolkata and was handling a pool of 130+ outlets(restaurant). Primarily responsible for acquisition, Launch, Expansion, Sales and growth of the restaurants on POP.
  • Did Acquisition, Monetization, and Key account management for all POP accounts.
  • Managed a team of 6 Sales Interns/Associates. Also had trained the Team of Guwahati, Bhubaneswar, Patna and Ranchi and helped with the Launch of POP in the respective cities.
Work Experience
Senior Sales Manager
Kozey - Bogisich
2015-2019
  • Silvian Heach
  • Trussardi
  • Bash
  • Versace Jeans Couture
Work Experience
Senior Sales Manager
Schmeler LLC
2011-2018
  • Achieved double-digit growth YoY, won multiple new franchises including strategic Customer, developed strong and intimate relationship at executive levels, 100% success rate in acquiring assigned customer
  • Grew share of wallet with customers from less than 50K a year to $10M in less than 3 quarters
  • Top Sales performer in GCC region in Q3
Work Experience
Senior Sales Manager
DuBuque, Conroy and Durgan
2017-2020
  • Finished latest MS Fiscal Year (FY) 19 with an individual attainment at 133% of SaaS cloud revenue sales target
  • Achieved 131% in FY18 and 184% in FY17 of individual SaaS revenue sales target
  • Won 2nd biggest German Chemistry firm - Evonik AG - against SAP & Salesforce, net-new Dynamics 365 CRM customer (1m USD in FY18)
  • Successfull coaching and onboarding of MBA Students, ASPIRE candidates and New Hire colleagues
  • Awards: EMEA Gold Club 2018, TITANIUM, Excellence in Solution Sales
PRO TIP
pro tip icon

Don't make the same mistake everyone else does. What we mean is, don't list your Senior Sales Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Senior Sales Manager Resume

At Enhancv, we went through countless Senior Sales Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Senior Sales Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Senior Sales Manager resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Business Development
  • Customer Service
  • Project Management
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
  • Problem Solving.
  • Tech Savvy
  • Networking
PRO TIP
pro tip icon

When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.

what to write in your resume header

CHECKLIST For Your Senior Sales Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Senior Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Senior Sales Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Senior Sales Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
writing icon

Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Senior Sales Manager resume

Certification Image
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Certification Image
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Certification Image
Fundamentals of Sales Management for New Sales Managers
The First 90 Days for a Sales Manager
Certification Image
The Complete Junior to Senior Web Developer Roadmap (2022)
Go from Junior Developer to Senior Developer. Learn all the technical skills Senior Web Developers know!
Certification Image
The Project Management Course: Beginner to PROject Manager
The Complete Course for becoming a Successful Project Manager
PRO TIP
pro tip icon

If you hold a certain major and a minor, your majors should be mentioned first.

Senior Sales Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Senior Sales Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Senior Sales Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Senior Sales Manager resume:

Senior Sales Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Senior Sales Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Senior Sales Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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