INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top regional sales director sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a strong regional sales director experience section
Regional sales director resume experience section: ultimate checklist
- Use no more than 4-6 bullet points per position;
- List relevant positions and situations that add value to your application;
- Describe situations, tasks, actions, and results (the S-T-A-R method);
- Remember to include numbers in whatever form you like (e.g. the number of projects you’ve finished);
- Begin each bullet point with an action verb.
Check out the examples below when building your experience section. They will help you stand out!
- Rank #1 in sales in 2014 and 2015.
- Achieve sales goals with consistent rotation which includes, 25 - 35 individual meetings and at least two financial advisor dinners per week.
- Traveled with senior portfolio managers including CIO Global Fixed Income Team, Lead PM High Yield Team, PM Growth Equity Team, PM Emerging Markets Equity Team and PM Global Multi-Asset Team.
- Primary focus firms include MS PWM, MSWM, UBS, Merrill Lynch, Wells Fargo Advisors and Oppenheimer.
- Tell Dell Rockstar : Team-first approach as we created social, professional and development opportunities throughout FY21
- Consistent Year on Year growth across key technologies - Profitably doubling our business over 4 years
- An active & effective leader through change - held advisory positions on GTM councils
- Achieved 167% Average Attainment across FY18, FY19 & FY20
- Learn and achieve as a diverse and inclusive team
- Strategic PCaaS win with Accenture that differentiated Dell Technologies from Accenture's incumbent GTM partner.
- Driving collaboration across Dell Technologies GA sales teams including the creation of our GCCS GA Leadership Council for HiPo development
- Setting up a complete team (BDR, Pre-Sales, Post-Sales)
- Building Alliances with targeted partners in France/Switzerland/Spain
- Positioning the company as a Market Leader through targeted Marketing
- Building a strong business pipeline via lead generation and nurturing
- From ZERO customers to 50+ referenceable accounts: SG CIB, Natixis/BPCE IT, Credit Agricole CIB, SI2M (Malakoff/Mederic), Banque de France, Bouygues Telecom, Orange, Pages Jaunes, Rolex, CA Indosuez Private Banking, Belfius, RBC I&TS, BIL, GIP-MDS, CMA CGM, Gefco, Swissquote, Groupe Mutuel
- 11% up in sales in 2016 and 36% in 2017.
- Changed some work process increasing staff efficiency in about 37%.
- Managing offices in (Querétaro, Toluca, La Paz, Oaxaca, Villahermosa) with 11 staff in charge.
- Helped change the lives of hundreds of students every year.
- Established Sales Operation into Telecom Operators in Italy, Greece, Malta and Cyprus
- YoY over achievements, growth the business from 2M US$ in 2006 to almost 7M US$ in 2011
- Established Acme Packet as the "de fact" standard Session Border Controller, for the Service Providers in Italy, with more than 70% market share
- Leading a team of 7 Regional Sales Executives & Senior Regional Sales Executives across the Southern US in their sales efforts, prospecting, internal & external partnering and closing strategies
- Consulted clients on platform technology decisions, including integration with other SaaS products and financial/accounting systems
- Supporting direct reports by participating and leading in client and prospect meetings, leading negotiations, .
- Ongoing mentoring and development of the sales team which includes recruiting, hiring and training new Reps on sales process
- Conducted weekly forecast meetings and reported activity to senior management. Coached reports regarding strategies to drive closure
- Reporting on sales activity and forecast to senior sales management
- Consistently monitoring the sales activity of the team, and tracking the results
- Employ sales methodologies and training around the Challenger Selling Model
- Built a robust $4.4 Million Pipeline for 2020 and 2021
- 2019: $1.1M in Software, Professional Services and Maintenance Sales
- Finalized negotiation with Sutter Health MSLA worth
- Directed cross functional team from initial contact with customer to full implementation of products and ongoing services
- Work closely with the Managing Director in the development of business strategies
- Full P&L responsibility for profitable territory growth in the Region
- Revived struggling operation from being on the verge of closure to a turnaround success story
- Developped and executed strategy to ensure growth and achievement of key accounts and revenue objectives
- Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate / Brand image
- Led to open +20 key accounts in the region
- Manage a team of 10 account / business development managers at different seniority levels, in managing the pipeline
- Led the growth of the regional sales department from 2 to 10 employees
- Quadrupled annual sales volume within four years, growing sales from $1.5 million € in 2016 to $6.5 million in 2019
- (headquartered in Los Angeles)✓ FY '12: 87% of TCV quota ✓ FY '13 81% of TCV quota
- Intuit, Mercury Insurance, Eli Lilly, Illumina, Lagunitas
- Fastest deal closed from time of hire
- Managed territory encompassing 12 western United States including western Canada
- Developed joint selling ventures with partners such as Acquity and ThoughtMatrix
- Grew technology partnerships with Marketo, Demandbase, Kaltera and Eloqua to grow channel business
- Portfolio covering ANZ South Region across all service lines for Infosys
- Majority portfolio is Digital Initiatives - Cloud, Data, Digital Experience, Automation and Modern Technologies
- More than 15 new customer acquisitions over the last years with about 1 NAO per quarter
- Managing and leading a small sales team of 2 Account Managers
- Improved parts logistics by setting up 2 additional PDCs (from 1 to 3)
- Closed Revenue USD 22M in Professional Services and USD 10M in Licenses
- Won new large opportunities and secured business with OEMs and Distribution (22 people, $130M).
- Achieved 14% growth in specifiation sales to Architects and EndUsers
- Managed and led two Sales Managers to their top awards as 2nd and 3rd top Sales Managers in Vismin.
- Responsible for representing the company with assigned airline accounts through product and company presentations, international trade shows, conference calls and on-site customer meetings.
- Assess airline market conditions to determine assigned customer seating needs for both OEM and retrofit programs, product attributes and features, competition and other potential programs.
- Exesuccessfulesful sales strategies to position RECARO as the company of choice for any upcoming RFIs / RPFs at each specific airline.
- Develop and cultivate customer relationships with over 10 airline accounts in South America; including most important airlines such as LATAM, Aeromexico, Azul, Gol and Avianca.
- Work closely with aircraft OEM manufacturers such as Embraer, Boeing and Airbus to meet customer program cabin interior requirements.
- Collaborate with other aircraft interiors suppliers (mainly soft goods & IFE / ISPS suppliers) to ensure correct design, development, and implementation of state-of-the-art seating products.
- Develop technical aptitude to understand seating products, airline industry regulations, aircraft configuration drawings, certification process with a comprehensive understanding of seating materials and manufacturing processes to effectively communicate with any customer counterpart.
- Liaise between program management, engineering, certification and customer support teams to develop a holistic approach to airline customer needs and requests.
- Responsible for representing the company on Latin America and after 2 years of solid wins on the region, appointed to be responsible for the US and Canada market.
- Developed and execute sales growth strategy for the region, identify contacts, identify opportunities and follow-up leads.
- Develop and maintaining business with the most important legacy airlines on the assigned territory, such as Aeromexico, Avianca, Latam, Air Canada, United Airlines, Delta Airlines and Hawaiian Airlines.
- Responsible for increasing the market share from 5% to 75% (by 2025) on the Latin America territory.
- Developed sales strategy for lessor industry, implementing campaign plans resulting in more engagement with the lessors.
- Increased sales revenue to > £5m by implementing new marketing and sales strategies
- Developed strong relationships within the industry, OEM, Seat Manufacturers, Airlines and other aviation related companies.
- Responsible for customer interactions, new business development, new contacts generation and trade shows.
- Responsible to respond RFP, identify opportunities and negotiate multi-year contracts with BFE customers.
- Working with C-Level executives and their teams to solve business
challenges and create bespoke solutions. - Engaging in deep conversations and asking good questions to ensure I am able to help solve my clients problems.
- Carrying a personal quota of $1.2 Million with deals reaching an ARR of up to 200k.
- Joined the company before there was a physical office and was part of the team responsible for building the company from a small startup.
- Responsible for representing the company with assigned territory, through understanding every country and company style, in order to make business, the level of engagement with all the leading brand airlines in the region. The first two years only Latin America and then responsible for the US and Canada markets
- Responsible for increasing the market share from 5% to 62% (per pax, narrow body) in Latin America by developing and implementing aggressive sales strategy resulting on growth of sales in the assigned region, wining 3 of 4 legacy airlines in the region and increased sales revenue to > £5m
- Develop and maintaining business with the most important legacy airlines on the assigned territory.
- Developed/Led/Influence sales strategy for leasing companies, implementing campaign plans resulting in more engagement with the leasing companies, as a result we are in more catalogue seats approved
- Developed strong relationships within the industry, OEM, Seat Manufacturers, Airlines and other aviation related companies by attending to regional aviation related events such as MRO and CCMA
- Responsible to lead RFP process response, identify opportunities and negotiate multi-year contracts with BFE customers by leading a cross-functional team including technical, legal, finance and marketing team.
- Led 3 Territory Managers, 11 Sales Reps, 14 Clinical Support Reps, and 6 contract employees to drive consistent growth of Cardiac Rhythm and Electrophysiology products in the North Texas and Eastern Oklahoma.
- Grew regional revenue from $37.9M to $48.2M (27.4% growth) - Pre Regional restructure.
- Recruited 4 competitive sales reps resulting in $3.1M+ in growth.
- Consistently recognized leader - Two time President's Award Winner and one time Leadership Choice Award Winner.
- Served on Abbott corporate compensation committee.
- Restructured region into Territory “Attack Teams” by promoting personnel into a management structure focused on driving sales and professional development.
- Created regional analytic tool to measure sales results vs human capital investment. The tool helped expose areas of focus leading to 4% CRM growth (in a -3% declining national market) and 15% EP Disposable growth.
- Crafting strategies and business growth plans for the region.
- Board member
- Achieved 300% growth in Q4-2017
- Achieved 350% growth in 2018
- Led and Closed multimillion dollar worth business for HCL
- Added 5 CAC40 & BEL20 logos as HCL customer in the region
- Increased the annual business for HCL by 100 % over last 3 years
- Original member of enterprise sales team that has grown over 200%.
- Manage a portfolio of UserTesting's most important Bay Area named and prospect accounts including some of our earliest enterprise customers such as Adobe, Intuit and SAP.
- Strong new logos acquisition including notable customers; Wells Fargo, Starbucks, Sony and State of California-CalHEERS
- Major renewals averaged 49% growth. Grew Google account 35% and centralized partnership for strong position to scale.
- Successfully transitioned 60% of eligible accounts to new 2017 business and pricing models including eBay and HP, Inc. Restructured subscriptions for increased account profitability.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Regional Sales Director job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your regional sales director resume
Recommended reads:
Writing a strong skills section for your regional sales director resume
Checklist for your Regional Sales Director skills section:
- Include all relevant skills from the job description to pass ATS;
- Focus on skills that show your expertise;
- List your technical skills in a clear and concise manner;
- Leave room for transferable skills related to teamwork, communication, negotiation, and conflict management.
Top skills for your regional sales director resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Regional sales director resume header: Tips, red flags, and best practices
Checklist for your regional sales director resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Regional Sales Director resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
The ideal summary for your regional sales director resume
Mastering the summary section: checklist
- Mention the total years of experience you have in the field;
- Focus on 2 to 3 of your top achievements;
- Highlight the things that make you the best fit for the position;
- Go for short, easy-to-read sentences to keep the recruiter’s attention.
Resume summary formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Recommended reads:
Things to Include in Your Regional Sales Director Resume Education Section
Regional Sales Director Resume Education Section Checklist:":
- Mention your highest education degree;
- Add the duration of your course and the institution you attended;
- List the awards you’ve received during your studies;
- Feature your certifications if they are relevant to the position;
- Entry-level positions: Share more about projects and classes.
Top certifications for your regional sales director resume
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development
Sales Training: How To Close More Sales
Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales
NLP For Sales, Persuasion & Influence: Certified NLP & Sales
NLP Sales Skills: Powerful NLP Techniques For Sales, Persuasion & Influence Neuro-Linguistic Programming (NLP) Sales
Business Development & B2B Sales for Startups- Sales Valley
The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals.
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Regional Sales Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Formatting your regional sales director resume
What’s worse than a .docx resume? A resume with a poorly chosen format.
In general, there are three basic resume formats we advise you to stick with:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Choosing between them is easy when you’re aware of your applicant profile – it depends on your years of experience, the position you’re applying for, and whether you’re looking for an industry change or not.
The reverse-chronological resume format is just that – all your relevant jobs in reverse-chronological order. It’s great for applicants with lots of experience, no career gaps, and little desire for creativity.
When working with less experienced applicants, we suggest the functional skills-based resume format. It’s great for recent graduates or people with large career gaps. Functional skills-based resumes focus on your personality, the skills you have, your interests, and your education. Ultimately, the idea is to show you’re the perfect fit without putting too much emphasis on your work experience (or lack thereof).
If you’re in the middle or are generally looking to make your resume feel more modern and personal, go for the combination or hybrid resume format. It offers the best of both worlds by combining sections focused on experience and work-related skills and at the same time keeping space for projects, awards, certifications, or even creative sections like ‘my typical day’ and ‘my words to live by’.
Regional Sales Director Resume Formatting Checklist
- Choose the resume format based on your level of experience and the company you’re applying for
- Go for a traditional 10-12p font
- Stick to 1-inch page margins to ensure high readability
- Match the length of your resume to your experience, but don’t go for more than two pages!
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads.":
PRO TIP
Test your draft Regional Sales Director resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Additional sections for your regional sales director resume
In some cases, especially when it comes to entry-level positions, adding more sections beyond the usual ‘experience’, ‘skills’, and ‘education’ works well in your favor. Such additional sections will help you paint a fuller picture of who you are in the recruiter’s head.
Here’s a list of fun yet informative additional sections for your resume:
Making your regional sales director resume creative
We know too well that recruiters go through tons of resumes every day. The worse part is, they often need to hire people for different positions and teams. So how do you make yourself stand out in such cases?
By adding a dash of creativity to your Regional Sales Director resume. It can be in the form of a colorful layout, a section describing your typical day, or even a picture of your favorite book – you decide!
Just make sure that the levels of creativity match the industry, company, and position you’re applying for.
What makes a great regional sales director resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
