INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Marketing & Advertising Sales Agents positions are at a 3% growth rate, which is slower than average. With that said, there are currently 115,100 jobs in the market right now. The total number of jobs is expected to increase by 3,600 to 118,700 in the period of 2020-30.
What’s more, the median annual wage for the Marketing & Advertising Sales Agents jobs was $54,940 in May 2020. The lowest 10% earned less than $26,700, and the highest 10% more than $124,030.
Our conclusion? The Marketing & Advertising Sales Agents job market is wide open for candidates.
Top sales and marketing executive sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
A sales and marketing executive resume experience section to be proud of
Writing a strong experience section for your sales and marketing executive resume.
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Looking for real-life examples of what a strong experience section looks like? Check out our suggestions below!
- Improved annual sales by 10%
- Made 10+ new clients, expanded sales of the products
- Followed up the old inquiries and improved sales
- Helped in organizing an online customer base
- Penetrated new segments through the use of strategic marketing initiative.
- Performed through market research and competitive.
- Communicated value and position to sales team and developed tools to support selling price.
- Generated leads through networking and advertising.
- Increased social media reach by 50% by creating and implementing social media strategy
- Providing excellent shopping environment to customers and generating maximum business results
- Developing and sustaining friendly relationships with customers Wishing customers on their birthdays and anniversary through SMS and emails
- Guiding and recommending clothes to customers matching with their personality
- Keeping store organized and clean and monitoring changing rooms Taking cash and credit card payments and entering them in register.
- Define, maintain and review customer portfolios and segments for existing and new customers
- Determine strategies that may be employed by the sales and marketing department to maximize revenue generation, market share position and product improvement
- Conduct environment analysis in respect to pricing , trade discounts and trade terms and how this affects the corporations business operations.
- Design briefs for market research to determine market opportunities, customer needs and the quality of service provided.
- Analyze media coverage; develop and implement strategies aimed at maintaining a positive image of the company.
- Demonstrate unwavering commitment to customer service, adding new clients and maintaining premium relationships with existing ones.
- Foster a strong network of trade buyers, leveraging strong listening, presentation and closing skills to optimize sales results despite competitor’s advantages.
- Achieved the volume, trade coverage, call frequency and outlet call plan in order to meet distribution objectives within the agreed levels of customer service.
- Achieved distribution objectives of product availability, customer service levels, fair trading, stock holding and stock rotation to ensure the company achieves the highest levels of trade and customer satisfaction.
- Achieved a mutually supportive and beneficial working relationship with the trade by giving assistance and support through regular communication and the prompt handling of problems and requests.
- Implement route trade marketing plan which meets the objectives of the route trade marketing plan in the areas of brand, volume , merchandising and promotion.
- Managed the implementation of account plans for merchandising and promotion in the outlets of account chains through the use of available resources in order to achieve account brand, volume and share objectives.
- Ensured that the route distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.
- Implemented route marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.
- Monitor market conditions, product innovations, and competitors' products, prices, and sales.
- Researches and analyze market requirements and market data.
- planning, forecasting, and management of the sales territory.
- Negotiate prices and terms of sale and service agreements and submit orders for procession.
- Prepare drawings, estimates, and bids that customer needs.
- Present and demonstrate product proposals and provide technical support to customers before and after a sale.
- Proactively visit existing and future customer base to assess and gain selling opportunities.
- Work closely with customers to quickly resolve issues or problems, including delivery issues.
- Identify issues attributing to account overdue and discuss them with management. and monitoring and maintaining small balance write off, customer reconciliations and processing credit notes.
- Research, diagnose, troubleshoot and identify solutions to resolve customer technical issues. • Supervising and running Technical Service Requests and Application Projects to completion for customers. Accurately reporting data to lab manager, marketing, sales, & R&D. • Support and supply lab team and R&D concerns by technical
- Sales
- Marketing
- Accounts Payable
- I achieved and exceeded all my targets and was awarded the certificate of appreciation for my work in 2017.
- I participated as an exhibitor in GITEX 2016 and 2017 held in Dubai World Trade Centre.
- I represented my organization in several other events and exhibitions held in UAE.
- I was recognized as the best salesman for 2017.
- I opened several corporate accounts and retained several more by working closely with all the customers and understanding their needs.
- I am given the responsibility to handle several key accounts for the company as an appreciation and reward for my work.
- I am responsible for coordinating with all departments from warehouse to operations, finance, and sales to deal and sort out any problem with my clients.
- I am responsible for making quarterly and yearly plans and reports on how to increase the sales and how to improve company as a whole.
- I was responsible for managing company's social networks and updating with latest news and offers.
- I am responsible for market research and to bring in new leads and ideas leading to new clients.
- I am responsible for dealing with any inquiries from new customers either online, by email or face to face.
- I am responsible to support Sales Manager in the big client meetings.
- I am responsible for handling the WCA account for the company and doing all communication with fellow logistics partners.
- Deep system integration of Microsoft solutions/devices in Corporate Accounts, Public Sector, and Enterprises.
- Manage business development strategy and execution for local OEM partners who distribute Windows PC/Tablets/Smartphones
- Drive volume, revenue, market share, licenses attach of Windows Client, Full and Cloud Office, Server product groups
- Built up Microsoft retail category in all national retailers and in a breadth channel
- Arranging regular visit customers for smooth sales.
- Budget sales and margin as per company monthly and annual sales plan.
- Making telephone calls and by visiting personally to the companies for sales and collection.
- Reporting to the supervisor regarding the business activities.
- Controlling the receivable from the customer as per market situation to prevent the problems.
- Chasing and arranging new settlement plans with non paying customers.
- Improve the commutation with the management department to better understand the competitive position.
PRO TIP
The person reading your Sales And Marketing Executive resume will be busy, make sure you never waste their time with fluff.
Action verbs for your sales and marketing executive resume
Recommended reads:
Taking Control of Your Sales And Marketing Executive Resume’s Skills Section
A skills section that shows what you’re capable of includes:
- Keywords from the job advert to help you pass ATS;
- Both hard and soft skills, incl. technical skills and people skills;
- Skills that are relevant to the position you’re applying for;
- No more than 15 skills – to keep your resume readable.
Top skills for your sales and marketing executive resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Recommended Reads:
Sales and marketing executive resume header: tips, red flags, and best practices
Checklist for your sales and marketing executive resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Sales And Marketing Executive resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
A sales and marketing executive resume summary that spotlights your achievements
Checklist: a strong sales and marketing executive resume summary:
- Use adjectives that highlight the character traits you’re most proud of;
- Mention 1-2 of your biggest achievements;
- Add keywords from the job advert to increase your chances of passing ATS;
- Keep the recruiter’s attention by going for short sentences.
Resume summary formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
Recommended Reads:
Creating an impressive education section for your sales and marketing executive resume
The education section: checklist
- List your degrees in reverse-chronological order;
- Include your degree subject, place of study, name of institution, and year of graduation;
- Add a line or two about your relevant certifications;
- Mention some classes and projects that have helped you gain additional skills.
Top certifications for your sales and marketing executive resume
Email Marketing 2022. Increase sales with Email Marketing!
A hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy
The Complete Sales Skills Master Class - Sales Marketing B2B
Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills
LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Executive Sales Dashboard
Introduction to Power BI
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Sales And Marketing Executive. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
A professional format for your sales and marketing executive resume
There are some aspects worth taking into consideration when choosing the format of your Sales And Marketing Executive resume. These include the position and company you’re applying for, your total years of experience, whether you’ve been through some employment gaps, and so on.
Generally speaking, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological resume format is just that: all your jobs listed in a reverse-chronological way, starting from the most recent and moving backward. It’s great for highly experienced professionals with over 10 years in the industry behind their backs. The reason for this: it’s almost entirely focused on experience and achievements.
The functional skills-based resume format, on the other hand, is just the opposite. It’s based on your skills, personality, and expertise. It highlights what you’re capable of even when you don’t have sufficient work experience. This makes it great for students, recent graduates, or people with larger career gaps.
If neither of these sounds like you, go for the combination resume format. It’s a combination of the best characteristics of other formats, which makes it great for showcasing different aspects of your career and education. It also gives you plenty of options to choose from – in terms of colors, structure, and sections.
Check out our additional tips on perfecting your Sales And Marketing Executive resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Sales And Marketing Executive resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Additional sections for your sales and marketing executive resume
After drafting the required sections of your Sales And Marketing Executive resume, it’s now time to move to something a bit more fun. There are a number of sections you can add to your resume depending on the company, the position, and how you’re feeling in general:
Adding the right kind of creativity to your sales and marketing executive resume
It is through creativity that we express ourselves. And trust us, it’s important to show at least a bit of your personality if you want to leave a strong first impression.
But what are the ways to add creativity to your Sales And Marketing Executive resume? Well, you can either go for a colorful and engaging template, or you could add some out-of-the-box sections, such as ‘life philosophy’ or ‘what my typical day looks like’.
It’s up to you! Just make sure that the level of creativity matches the position, the company, and the industry you’re applying for.
What makes a great sales and marketing executive resume: Key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
